Byte (magazine)

Byte (stylized as BYTE) was an American microcomputer magazine, influential in the late 1970s and throughout the 1980s because of its wide-ranging editorial coverage. Whereas many magazines were dedicated to specific systems or the home or business users' perspective, "Byte" covered developments in the entire field of "small computers and software", and sometimes other computing fields such as supercomputers and high-reliability computing. Coverage was in-depth with much technical detail, rather than user-oriented. "Byte" started in 1975, shortly after the first personal computers appeared as kits advertised in the back of electronics magazines. "Byte" was published monthly, with an initial yearly subscription price of $10. Print publication ceased in 1998 and online publication in 2013.
Foundation.
In 1975, Wayne Green was the editor and publisher of "73" (an amateur radio magazine) and his ex-wife, Virginia Londner Green, was the Business Manager of 73 Inc. In the August 1975 issue of "73" magazine, Wayne's editorial column started with this item:
The response to computer-type articles in "73" has been so enthusiastic that we here in Peterborough got carried away. On May 25th we made a deal with the publisher of a small (400 circulation) computer hobby magazine to take over as editor of a new publication which would start in August ... "Byte".
Carl Helmers published a series of six articles in 1974 that detailed the design and construction of his "Experimenter's Computer System", a personal computer based on the Intel 8008 microprocessor. In January 1975 this became the monthly "ECS" magazine with 400 subscribers. The last issue was published on May 12, 1975, and in June the subscribers were mailed a notice announcing "Byte" magazine. Carl wrote to another hobbyist newsletter, "Micro-8 Computer User Group Newsletter", and described his new job as editor of "Byte" magazine:
I got a note in the mail about two weeks ago from Wayne Green, publisher of '73 Magazine' essentially saying hello and why don't you come up and talk a bit. The net result of a follow up is the decision to create BYTE magazine using the facilities of Green Publishing Inc. I will end up with the editorial focus for the magazine; with the business end being managed by Green Publishing.
Virginia Londner Green had returned to "73" in the December 1974 issue and incorporated Green Publishing in March 1975. The first five issues of "Byte" were published by Green Publishing and the name was changed to Byte Publications starting with the February 1976 issue. Carl Helmers was a co-owner of Byte Publications.
The first four issues were produced in the offices of "73" and Wayne Green was listed as the publisher. One day in November 1975 Wayne came to work and found that the "Byte" magazine staff had moved out and taken the January issue with them. The February 1976 issue of "Byte" has a short story about the move. "After a start which reads like a romantic light opera with an episode or two reminiscent of the Keystone Cops, "Byte" magazine finally has moved into separate offices of its own."
Wayne Green was not happy about losing "Byte" magazine so he was going to start a new one called "Kilobyte". "Byte" quickly trademarked KILOBYTE as a cartoon series in "Byte" magazine. The new magazine was called "Kilobaud". There was competition and animosity between Byte Publications and 73 Inc. but both remained in the small town of Peterborough, New Hampshire.
The early years.
Articles in the first issue (September, 1975) included "Which Microprocessor For You?" by Hal Chamberlin, "Write Your Own Assembler" by Dan Fylstra and "Serial Interface" by Don Lancaster. Advertisements from Godbout, MITS, Processor Technology, SCELBI, and "Sphere" appear, among others.
Early articles in "Byte" were do-it-yourself electronic or software projects to improve small computers. A continuing feature was "Ciarcia's Circuit Cellar", a column in which electronic engineer Steve Ciarcia described small projects to modify or attach to a computer (later spun off to become the magazine Circuit Cellar, focusing on embedded computer applications). Significant articles in this period included the "Kansas City" standard for data storage on audio tape, insertion of disk drives into S-100 computers, publication of source code for various computer languages (Tiny C, BASIC, assemblers), and coverage of the first microcomputer operating system, CP/M. "Byte" ran Microsoft's first advertisement (as "Micro-Soft") to sell a BASIC interpreter for 8080-based computers.
Growth and change.
In April 1979, owner/publisher Virginia Williamson sold "Byte" to McGraw-Hill. At the time, BYTE's paid circulation was 156,000 readers, making it second only to "Business Week" in the McGraw-Hill's technology magazine portfolio. She remained publisher until 1983 and became a vice president of McGraw-Hill Publications Company. From August 1979, the magazine switched to computerized typesetting, using a Compugraphic system. Shortly after the IBM PC was introduced, in 1981, the magazine changed editorial policies. It gradually de-emphasized the do-it-yourself electronics and software articles, and began running product reviews. It continued its wide-ranging coverage of hardware and software, but now it reported "what it does" and "how it works", not "how to do it". The editorial focus remained on home and personal computers.
By the early 1980s, "Byte" had become an "elite" magazine, seen as a peer of "Rolling Stone" and "Playboy", and others such as David Bunnell of "PC Magazine" aspired to emulate its reputation and success. It was the only computer publication on the 1981 Folio 400 list of largest magazines. "Byte"s 1982 average number of pages was 543, and the number of paid advertising pages grew by more than 1,000 while most magazines' amount of advertising did not change. Its circulation of 420,000 was the third highest of all computer magazines. "Byte" earned $9 million from revenue of $36.6 million in 1983, twice the average profit margin for the magazine industry. It remained successful while many other magazines failed in 1984 during economic weakness in the computer industry. The October 1984 issue had about 300 pages of ads sold at an average of $6,000 per page.
From 1975 to 1986, "Byte" covers usually featured the artwork of Robert Tinney. These covers made "Byte" visually unique. In 1987, Tinney's paintings were replaced by product photographs, and Steve Ciarcia's "Circuit Cellar" column was discontinued.
Around 1985, "Byte" started an online service called BIX ("Byte" Information eXchange) which was a text-only BBS-style site running on the CoSy conferencing software, also used by McGraw-Hill internally. Access was via local dial-in or, for additional hourly charges, the Tymnet X.25 network. Monthly rates were $13/month for the account and $1/hour for X.25 access. Unlike CompuServe, access at higher speeds was not surcharged. Later, gateways permitted email communication outside the system.
By 1990, the magazine was about half an inch in thickness and had a subscription price of $56/year. Around 1993, "Byte" began to develop a web presence. It acquired the domain name byte.com and began to host discussion boards and post selected editorial content.
Editions were published in Japan, Brazil, Germany, and an Arabic edition was published in Jordan.
End of print publication, online shift, and demise.
The readership of "Byte" and advertising revenue were declining when McGraw-Hill sold the magazine to CMP Media, a successful publisher of specialized computer magazines, in May 1998. The magazine's editors and writers expected its new owner to revitalize "Byte", but CMP ceased publication with the July 1998 issue, laid off all the staff and shut down "Byte"s rather large product-testing lab.
Publication of "Byte" in Germany and Japan continued uninterrupted. The Turkish edition resumed publication after a few years of interruption. The Arabic edition also ended abruptly.
Many of "Byte"s columnists migrated their writing to personal web sites. One such site was science fiction author Jerry Pournelle's weblog "The View From Chaos Manor" derived from a long-standing column in "Byte", describing computers from a power user's point of view. After the closure of "Byte" magazine, Pournelle's column continued to be published in the Turkish editions of "PC World", which was soon renamed as "PC Life" in Turkey. "Nikkei Byte", with the name licensed from McGraw Hill, was the leading computer magazine in Japan, published by Nikkei Business Publications. It continued Pournelle's column in translation as a major feature for years after "Byte" closed in the U.S.
In 1999, CMP revived "Byte" as a web-only publication, from 2002 accessible by subscription. It closed in 2009.
UBM TechWeb brought the "Byte" name back when it officially relaunched "Byte" as Byte.com on July 11, 2011. According to the site, the mission of the new "Byte" was:
...to examine technology in the context of the consumerization of IT. The subject relates closely to important IT issues like security and manageability. It's an issue that reaches both IT and users, and it's an issue where both groups need to listen carefully to the requirements of the other: IT may wish to hold off on allowing devices and software onto the network when they haven't been properly tested and can't be properly supported. But the use of these devices in the enterprise has the air of inevitability for a good reason. They make users more productive and users are demanding them.
The Byte.com launch editor-in-chief was tech journalist Gina Smith. On September 26, 2011 Smith was replaced by Larry Seltzer. In January 2012 American science fiction and horror author F. Paul Wilson began writing for byte.com, mostly in the persona of his best-known character Repairman Jack.
Byte.com closed in 2013. As of 2020, the domain redirects to the website of "InformationWeek", a sister technology magazine also published by UBM TechWeb.