Tooned

Tooned is an animated cartoon by McLaren starring Jenson Button, Fernando Alonso and comedian Alexander Armstrong; and formerly, Lewis Hamilton, Kevin Magnussen and Sergio Pérez. It was aired on Sky Sports F1 before the start of each Formula One race. The first season, which starred former McLaren driver Lewis Hamilton aired from the 2012 British Grand Prix onwards. The second season aired from the 2013 British Grand Prix onwards. All episodes can be watched on McLaren's YouTube channel and the Sky Sports F1 website any time after the premiere. The episodes are a little more than 3 minutes long. On 16 May 2014 it was announced on McLaren's YouTube channel that a season 3 was in progress. It was announced when Jenson Button was shown a picture of his 2014 team mate Kevin Magnussen's character on "Tooned" and also added that 'the production of Season 3 was going well'. It was announced by McLaren on 19 October 2016 that "Tooned" would be making a return, featuring Fernando Alonso and Stoffel Vandoorne (and possibly Button).
Development.
"Tooned" was created by John Allert, the McLaren Group brand and marketing director. The show was written, directed and produced by Chris Waitt, Simon Whalley and Henry Trotter at visual effects house Framestore.
Series overview.
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Episodes.
Season 1 (2012).
The first season comprises the following 12 episodes.
Season 2 (2013).
The second season comprised eight episodes, bringing the total number of episodes to twenty. Based on McLaren's 50th Anniversary, Season 2 was written by Chris Waitt, Henry Trotter, Ed Dyson and Tim Bain.
Mobil 1 series.
A special series of "Tooned" was produced in partnership with Mobil 1. It stars Jenson, Checo, Professor M and a new character, Smoke (three-time NASCAR Sprint Cup Series drivers' (2002, 2005, 2011) and 2011 owners' champion Tony Stewart. In this series, Professor M is hired in by Mobil 1 to explain the history of oil and lubricants and Jenson, Checo, and Smoke are used as demonstrators. The episodes are available on YouTube, and six episodes have been developed.
Promotion.
The "Tooned" logo was added to the back of the McLaren MP4-27 and McLaren MP4-28's rear wings from the 2012 Hungarian Grand Prix to the 2013 Bahrain Grand Prix. A DVD of series 1 was released on 10 December 2012.