Indus OS

Indus OS is an Indian app and content discovery platform based on Android that brings the users, app developers and smartphone brands on a single platform and truly creates an Indian smartphone ecosystem.
The platform is addressing the low smartphone adoption, content consumption and linguistic challenges of Indian markets. The contextual integration provides India's service & content providers a platform to seamlessly distribute their content & services and engage with India's ever-growing smartphone users.
The company is catering to 10 crore+ users and has partnered with top OEMs like Samsung, Karbonn, Micromax and 9 other Indian OEMS.
The company's app marketplace, Indus App Bazaar is the largest Indian app store. It is powering Samsung's default app store, Galaxy Store Since 2019.
About.
Indus OS was founded in 2013 by Rakesh Deshmukh, Akash Dongre and Sudhir B; all three are alumni of the Indian Institute of Technology, Bombay.
Hari Padmanabhan, an IIT Kanpur alumni, industry veteran and serial entrepreneur, is a seed investor in the company. The company is funded by various investors such as "Omidyar Network, JSW Ventures, VenturEast, Samsung Ventures & Affle".
Indus OS has offices in Mumbai, Delhi and Singapore and currently has an 84-member team.
Firstouch OS.
Indus OS was initially known as "First Touch OS". In May 2015, Micromax Informatics started shipping the latest version (Unite 3) of its Unite series smartphones with Firstouch OS. The operating system was available in English and 10 Indian languages. A key feature of the operating system was the Swipe-to-translate or Indus Swipe which helped users to translate or transliterate English text in regional languages. The operating system also had its own app marketplace' App Bazaar with over 5,000 applications in regional languages.
In December 2015, Firstouch announced a collaboration with the Government of India's Ministry of Electronics and Information Technology previously known as the Department of Electronics and IT (DeitY) to introduce text-to-speech technology in regional languages.
Indus App Bazaar.
The Indus App Bazaar is India's largest Indian app store. It is available 12 Indian languages namely Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese and Kannada & English . It has over 4 lakh applications in regional languages. Top publishers on the platform include Truecaller, Amazon, Winzo Games, Blacklight Studio, Sharechat, Junglee Games, Ola, Meesho, MSN, Times Group, Editorji, Inshorts, Rebel Group, Opera News, mpokket, etc.
The product provides various tools to app developers for distribution and promotions along with data insights for targeting and performance analysis. The app store focuses on providing the users with a personalised and localised experience with rich user interface for smooth discovery of apps and content.
Investors.
The major investors include Omidyar Network, JSW Ventures, VenturEast, Samsung Ventures and Affle.