Critter of the Week

Critter of the Week is a weekly RNZ National programme about endangered and neglected native plants and animals of New Zealand.
Beginning in 2015, "Critter of the Week" is an approximately 15-minute discussion between Nicola Toki of the Department of Conservation and host Jesse Mulligan on an "uncharismatic and lovable" New Zealand species. The topic of spotlighting uncharismatic species was raised in an interview by Mulligan in April 2015, and the programme originated in a discussion between Mulligan and Toki about threatened bird conservation, in which she lamented a lack of attention and corporate funding for species such as the "Smeagol" gravel maggot. The first episode, airing 2 October 2015, featured the New Zealand bat fly. Each week's broadcast is supported by improving the Wikipedia article for the species in question. The show currently airs on Friday afternoons.
In 2018, artist Giselle Clarkson designed t-shirts featuring a selection of species that had appeared on the programme. In September–October 2018, a "Critter of the Week: Bake-off" competition invited listeners to bake a cake in the shape of their favourite "critter".
The "Critter of the Week" project was the subject of a lightning talk by Mike Dickison for the in Bali, Indonesia. An updated presentation was given at the meetup in November 2018. "Critter of the Week" was discussed as an example of a museum outreach at the 2018 SPNHC conference in Dunedin.