KOOR

KOOR (1010 AM) is an American radio station licensed to serve the community Milwaukie, Oregon, United States. The station is currently owned by Bustos Media and the broadcast license is held by Bustos Media Holdings, LLC.
Previous Russian Programming.
, current KOOR programming included Russian Community talk radio branded as "Russian Radio 7" serving the greater Portland, Oregon, area. The station previously broadcast Spanish-language talk radio format branded as "W Radio 1010 AM".
From November 2016 the brand "Russian Radio 7" was replaced by a new brand "Наше Радио USA". However, as of February 2021, the station has reverted to a Spanish Hits format, calling itself "Diez-diez AM", and imaging with the English phrase, "To The Max!".
History.
The station was assigned the call sign "KRKX" on August 22, 1983. On February 28, 1988, the station changed its call sign to "KZRC".
While having this callsign, it was affiliated with the radio network Z Rock, which played hard rock and heavy metal. It would remain affiliated with Z Rock until 1994. On August 13, 1999, it changed again to "KGUY", and on March 15, 2004, to KZNY. On May 16, 2006, the calls became "KSZN" and on January 18, 2007, to "KMUZ". On February 1, 2008, the calls became the current "KOOR".
In June 2010, owner Bustos Media (through its license-holding subsidiary Bustos Media of Oregon License, LLC) reached an agreement to transfer KOOR and several sister stations to Adelante Media subsidiary Adelante Media of Oregon License, LLC. The FCC approved the deal on September 3, 2010, and the transaction was consummated on September 24, 2010.
In June 2011, Adelante Media sold KOOR and three Portland, Oregon, area sister stations back to Bustos Media (through its license-holding subsidiary Bustos Media Holdings, LLC) for a combined sale price of $1,260,000. The FCC approved the transfer on August 16, 2011, and the deal was formally consummated on September 30, 2011.
On April 5, 2021 KOOR changed their format from Russian talk to Spanish rhythmic top 40, branded as "Urbana", simulcast on KXXP 104.5 FM White Salmon, Washington.