The World Tomorrow (radio and television)

The World Tomorrow is a radio and television half-hour program which had been sponsored by the Radio Church of God (later renamed the Worldwide Church of God (WCG), under the direction of Herbert W. Armstrong). It originally ran from 1934 to 1994. A 15-minute version of the radio program (under varied translations of "The World Tomorrow") was broadcast in the French, German, Italian, Russian, and Spanish languages. In 2004, a new version of "The World Tomorrow" television program began production.
Radio.
Herbert W. Armstrong secured a temporary 15-minute slot on KORE, Eugene, Oregon, on October 9, 1933. That became a permanent half-hour slot on January 7, 1934. Armstrong founded the Radio Church of God with the first broadcast in 1934, to serve as the home church for his pioneering broadcast-based ministry. Armstrong's radio program "eventually reached millions with its message of the imminent end of the world to be followed by the second coming of Christ."
Following the 1939 World's Fair in New York City, the broadcast was renamed "The World Tomorrow", inspired by the theme of the fair, "the World of Tomorrow". In 1968, the Radio Church of God changed its name to the Worldwide Church of God.
Television.
There have been three eras of "The World Tomorrow" on television.
1950s.
The first era featured Herbert W. Armstrong speaking from a Hollywood sound stage in the 1950s, before the advent of videotape, when all syndicated programs had to be recorded on film. The original series was shown on a portion of the ABC Television Network for half an hour, once a week, in black and white.
1967 to 1994.
The second era began in 1967, beginning with black-and-white television broadcasts before changing to color in 1968. They continued well into the 1980s. The presenter was originally Garner Ted Armstrong, youngest son of Herbert Armstrong. Following his ouster from his father's church in mid-1978 and his subsequent founding of his own church, the Church of God International, Herbert W. Armstrong resumed the presentation. The broadcasts largely involved analysis of how current events in the world tied into the church's views of Biblical prophecies. Both the radio and television broadcasts of "The World Tomorrow" invariably told their audience how to receive the church's magazine, "The Plain Truth", the content of which was largely similar to that of the broadcasts.
At its peak, the radio program was broadcast worldwide on 360 stations, and the television program was viewed by 20 million people on 165 stations.
Following Herbert Armstrong's death in 1986, the television program was presented by David Hulme, David Albert, Richard Ames, and Ronald Kelley, on a rotating basis until 1994, when doctrinal shifts in the Worldwide Church of God, and declining revenues led, to the program's cancellation.
2004.
The third era began in 2004, with the acquisition of "The World Tomorrow" trademark by The World Tomorrow Evangelistic Association. Episodes of this run of "The World Tomorrow" television program have been presented by Leon Daniels, Bruce Horne, and other hosts. In the spring of 2014, broadcasts hosted by Herbert W. Armstrong (copied from the U.S. Library of Congress national archives) began to air once again.
Format.
The programs originated daily in a half-hour format, primarily from a studio located on the campus of Ambassador College in Pasadena, California, which was owned and operated by the church as a then-unaccredited liberal arts institution. Other studios were located at Ambassador College, Bricket Wood, Herts, England, and Ambassador College (later accredited as Ambassador University) at Big Sandy, Texas, USA.
In 1958, Garner Ted Armstrong and his wife Loma Armstrong, took over the narration of the half-hour all-talk presentation.
The program was introduced and concluded by the voice of Hollywood radio and television announcer Art Gilmore. "The World Tomorrow" concluded with an early Hollywood-produced music jingle over which Art Gilmore gave the program address which varied according to the country that it was being aired in, or where its broadcast was intended to be received.
International versions.
A 15-minute and usually once-a-week version of the same program (but under varied translations of "The World Tomorrow" name but which are also now-defunct), was broadcast by various speakers in the French, German, Italian, Portuguese, Russian, and Spanish languages.
Archived episodes.
Copies of "The World Tomorrow" broadcast episodes from 1978 to 1983 are held in the Television Religion Collection of the United States Library of Congress. The copies were placed into the Library of Congress archival holdings at the request of United States Senator Bob Dole.
Rights to use title.
A new trademark for the television program name "The World Tomorrow" was registered in 2004 by Earl and Shirley Timmons. The Timmons, members of the WCG, and Garner Ted Armstrong's Church of God International and Intercontinental Church of God, split from the Armstrong organization after the death of Garner Ted Armstrong, forming a breakaway independent group named Church of God, Worldwide Ministries, with its headquarters in Sevierville, Tennessee.