MOR Entertainment

MOR Entertainment, formerly known as MOR Philippines, is a national brand of new media radio stations operated by media conglomerate ABS-CBN Corporation. As an on-air entity, MOR stations primarily played contemporary middle-of-the-road and original Pinoy music, as well as radio drama and talk content (news content via TV Patrol Regional was also available on selected stations). MOR started in 2001 as the FM brand of ABS-CBN Regional and terrestrially operated 15 radio stations in the Philippines.
Since the forced shutdown of ABS-CBN brought about by the congressional denial of its franchise, MOR resurfaced as an online radio station on September 13, 2020 with operations on Facebook Live via MOR's respective city Facebook pages and a dedicated channel (MOR TV) on Kumu, a Philippine-based mobile streaming service. 
History and background.
MOR was launched on July 14, 2001 in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the "ProStar" network and "ABS-CBN Radio" prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.
In a press conference held at the ABS-CBN Compound on June 1, 2018, coinciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions have agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound." The MOR Philippines relaunch will be by phases which began on August 11.
On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded its video streaming platform as exclusive channels to cable TV subscription service Sky Cable in their respective cities.
Shutdown.
On May 5, 2020, due to the cease and desist order issued by the National Telecommunications Commission, all MOR stations have suspended their broadcasting activities, together with all ABS-CBN, S+A, and Radyo Patrol stations across the country after its legislative franchise expired.
On July 15, 2020, ABS-CBN announced the painful pronouncement to its employees that the company would go into retrenchment on August 31, laying-off much of its employees after its new franchise was denied by the House of Representatives on July 10, 2020. The following day in an episode of "Failon Ngayon sa TeleRadyo", DJ Chacha, anchor of Dear MOR and formerly Heartbeats confirmed that MOR Philippines would fold on the said retrenchment date.
Instead of August 31, MOR Philippines signed-off in the evening on August 28, 2020, the day also ended together with ABS-CBN Regional's 12 local TV Patrol and 10 local morning shows.
Network programming.
Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations. The network's Manila station is jointly managed by ABS-CBN's "Manila Radio" division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's "Regional Network Group" division.
MOR Philippines began its presence on August 11, 2018 with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments are underway to unify MOR's branding across all its stations with plans to create more national programs for the network.
MOR Philippines also aired on March 22, 2020. The concert was aimed to help the people who were in need because of the Enhanced Community Quarantine.
The distinction of programming among Manila and regional stations ceased with the shutdown of MOR as a radio entity and its subsequent return as a new media entity (see below).
The return of MOR as a new media entity.
On September 13, 2020, selected DJs of MOR Philippines, including those from Manila, were rehired by ABS-CBN to main the new phase of MOR as a digital broadcast/ new media entity, mirroring its network's flagship ABS-CBN (Kapamilya Channel) and TeleRadyo digital pivot and focusing on consolidated programming content over playing music like before as a terrestrial station (partly due to Facebook's restrictions on playing music, the new MOR focuses on playing Star Music songs). Select programs resurfaced under the new setup, but with multiple hosts depending on the region where the rehired jocks are from. Consequently, hosts from Visayas and Mindanao are forced to use Tagalog as their lingua franca for their respective "MORe sa Umaga" and several "Dear MOR" daily broadcasts.
Also, as part of this consolidation, programs formerly exclusive from MOR Manila (except for the flagship "Dear MOR", which was renamed "Dear MOR Presents: Dear Popoy" and is now broadcast across all MOR Facebook pages and MOR TV on Kumu) are adopted by the regional MOR pages as well, such as "Onsehan Na!" (formerly "Ready Get MORe: Level Up!") and "SLR: Sex, Love and Relationships".
MOR Entertainment.
On February 14, 2021, ABS-CBN retired the main MOR (My Only Radio) brand and relaunched the service as MOR Entertainment featuring live programs daily on social networking site Facebook and Pinoy community app Kumu, podcasts on music streaming service Spotify, content exclusives on video-sharing platform YouTube and iWantTFC.
MOR Entertainment is also set to introduce more relatable shows focusing on relationships, showbiz, travel and lifestyle, as well as host some exclusive events and promoting Filipino artists and their music.
It is also available for live audio streaming on iWantTFC and the ABS-CBN Radio Service app.
MOR Stations.
Note:
Theme Music.
Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English.
On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists. The current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era. The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro). The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate until it was retired weeks later.
On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle. Two sub-versions were recorded in the 2018 refresh. One version omits the "For Life" phrase used by the Manila station to allow usage for MOR Regional stations where its respective cities provide a distinct local slogan among stations.