Acousticon Hour

Acousticon Hour was a "musicale" radio program aired during 1927 and 1928 on NBC. It offered selections from classical music, orchestral favorites, operas and operettas.
History.
The show was sponsored by the company that marketed the Acousticon brand hearing aid, invented by Miller Reese Hutchison.
As broadcast historian Elizabeth McLeod has noted, in the 1920s a product name used in a show's title was considered a more acceptable form of advertising than the use of intrusive commercial messages:
The "Acousticon Hour" was not a 60-minute show as the title suggests. It was a 30-minute program which NBC broadcast from 5:30 to 6 p.m. on Sunday afternoons. In 1928, the Acousticon male quartet sang "The Palms" in recognition of Palm Sunday. The singer-songwriter Jack Norworth was a guest in March 1928, and the pianist-songwriter Jean Schwartz appeared as a guest the following month. Selections from the operas "Carmen" and "La Gioconda" were included in the April 1928 schedule.
Jack Burton was the program's announcer, director, and writer. Performers who made their network premieres on the show included Lina Abarbanell, Donald Brian, Shelton Brooks, Victor Moore, Jack Norworth, Blanche Ring, Julia Sanderson, Jean Schwartz, Six Brown Brothers, and Sophie Tucker. Broadcasts also featured the Acousticon orchestra and the Acousticon male quartet.
The show's final broadcast occurred on April 22, 1928.