The Iconic

The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer. The company was launched in 2011 and is one of Australia’s largest fashion, sportswear and kidswear destinations. with over 1000 brands and 60,000 items, including Australian labels Sass & Bide, Camilla and Marc, Running Bare and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein and Adidas. THE ICONIC's fulfilment centre is located in Sydney.
History.
THE ICONIC was launched in 2011 by three founders and is part of the Global Fashion Group. The company has been led by CEO Erica Berchtold since May 2019. In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG with former Kinnevik Investment Director, Christoph Barchewitz. THE ICONIC announced in October 2018 that Rebel Sport Managing Director, Erica Berchtold, would take over as CEO in February 2019.