The Comic Reader

The Comic Reader (TCR) was a comics news-fanzine published from 1961 to 1984. Debuting in the pre-direct market era (before the proliferation of comics retailers), "TCR" was the first regularly published comics industry news fanzine, and was able to secure many contacts from within the ranks of the larger publishers. As "TCR" increased in popularity and influence, it was able to attract professional artist to illustrate the covers. "TCR" also proved to be a launching pad for aspiring comic book creators, many of whom published work in the fanzine as amateurs. Contributors from the world of fandom included founding editor Jerry Bails, key editor Paul Levitz, Paul Kupperberg, Tony Isabella, Byron Preiss, Neal Pozner, Don Rosa, Carl Gafford, and Doug Hazlewood.
The fanzine was founded in 1961 as "On the Drawing Board" by Jerry Bails, the "Father of Comics Fandom;" changing its name to "The Comic Reader" in 1962 and being named the official bulletin of the Academy of Comic-Book Fans and Collectors (ACBFC). During its run, "TCR" won a number of industry awards, including the Alley Award and the Goethe Award/Comic Fan Art Award. In its last incarnation, published by Street Enterprises, it was more professional magazine than fanzine, and was known colloquially as "the "TV Guide" of the comics industry."
Publication history.
"On the Drawing Board".
Jerry Bails founded and published "On the Drawing Board" In October 1961, to showcase the latest comic news. Spinning-off from Bails' other zine, "Alter Ego" (after appearing for three issues as a column within that publication), "On the Drawing Board" "was devoted to blurbs and news items pertaining to upcoming events in pro comics."
Released in stand-alone form as "a single-page news-sheet," "On the Drawing Board" #4 (#1-3 being applied to the columns appearing in those issues of "A/E") debuted on October 7, 1961. Comics fandom historian Bill Schelly described its impact:
Birth of "The Comic Reader" and a succession of editors.
In March 1962, issue #8 of "On the Drawing Board" was retitled "The Comic Reader". The "On the Drawing Board" name was retained for the periodical's news section. The (generally) monthly title became "a mainstay of fandom," winning a 1963 Alley Award.
In January 1964, Bails announced the merger of "The Comic Reader" with another of his fanzines, "The Comicollector", under the editorship of Bill White. However, a death in White's family prevented the merger from happening, at which point Florida-based published G. B. Love merged "The Comicollector" into his own fanzine "Rocket's Blast", as well as offering to absorb "The Comic Reader". The ACBFC board, however, voted to maintain "TCR" as a standalone publication, and in mid-1964 New Mexico-based comics enthusiast Glen Johnson stepped forward to take over editorial duties.
Johnson was followed a succession of editors, including Derrill Rothermich, who switched the fanzine to offset printing in late 1965. Mark Hanerfeld took over "TCR" in 1968 with issue #65, but by mid-1969 was having trouble maintaining a consistent publication schedule. Hanerfeld was doing double-duty as executive secretary of the ACBFC, and apparently this workload was too much for him. The ACBFC went defunct in mid-1969; and despite winning a 1969 Alley Award, by early 1970 "TCR" was no longer being published.
Levitz era.
In early 1971, New York teenager Paul Levitz bought the property and took over "The Comic Reader" with issue #78, merging it with "Etcetera", a zine he had previously co-published with Paul Kupperberg. From issues #78–#89, the merged zine was called "Etcetera & The Comic Reader"; after issue #90 the zines split up again.
Under Levitz's editorship, "TCR" increased circulation (going monthly after a previous schedule of eight issues per year) and changed format, usually featuring an illustrated cover and typically 16 pages in length. As the zine gained in popularity and influence, it was able to attract industry professionals, such as Jack Kirby, Rich Buckler, Walt Simonson, and Howard Chaykin, to illustrate the covers. During this period, "TCR" won two Best Fanzine Comic Fan Art Awards. (Due to his work on the zine, Levitz became well known at the offices of DC Comics, where he eventually ended up working for the company for over 35 years in a wide variety of roles.)
"TCR" published ballots for the 1973 Goethe Awards (for comics published in 1972); "TCR" staff also produced the program booklet for the 1973 Comic Art Convention.
Issue #99 (July 1973) featured "TCR"'s first color cover.
Street Enterprises.
In November 1973, with issue #101, Wisconsin-based publisher Street Enterprises took over "TCR", and Mike Tiefenbacher took over as editor. Under Street Enterprises' oversight, "TCR" changed format to digest size, giving it even more the impression of being "the "TV Guide" of the comics industry." The magazine also began licensing its U.S. comics news material to the British fan press, particularly Richard Burton's "Comic Media News" and Martin Lock's "BEM".
In early 1979, due to the cancellation of another Street Enterprises title, "The Menomonee Falls Gazette", the publisher moved many of the strips featured in "The Gazette" over to "The Comic Reader."
The emergence of "Amazing Heroes" in 1981, published by Fantagraphics Books, ate into "TCR"'s readership. As long-time Fantagraphics co-publisher Kim Thompson put it, "If you want to look at it cynically, we set out to steal "The Comic Reader"'s cheese. Which we did."
"The Comic Reader" published its final issue, #219, in September 1984.
Features.
In addition to news about creators, publishers, conventions, and the like, "TCR" ran recurring comic strips and features such as: