Rox Jewellers (retailer)

ROX - Diamonds & Thrills is a British jewellers specialising in diamonds and luxury watches. ROX were crowned "Retailer of the Year" at the Scottish Fashion Awards. in 2011, as well as Independent Jeweller of the Year at the UK Jewellery Awards 2011.
Established in 2002 by Kyron Keogh and Grant Mitchell with their first store in Argyll Arcade, Glasgow stocking brands such as Hublot and Audemars Piguet. ROX currently operate six stores in Scotland and England including Edinburgh, Aberdeen, Newcastle and Leeds.
With a 27% increase in online sales, the company was on target to exceed £10m in turnover in 2012 after selling a £50,000 diamond ring.
ROX have been in the news due to a legal battle with Rolex in 2012, a £1m armed robbery at the Edinburgh store in 2013 and a robbery at the Argyll Arcade store in 2015
In 2016 ROX closed their Silverburn boutique in Glasgow after 8 years to look for a larger store to feature their Laurent-Perrier champagne bars.