FabFurnish

FabFurnish was an online retailer of furniture, décor and home appliances. The company was headquartered in Gurgaon, NCR. On April 13 2017 Times of India reported that Future group were likely to close FabFurnish.
History.
FabFurnish was launched in March, 2012 by Vikram Chopra, Mehul Agrawal and Vaibhav Aggarwal. The latter quit the company in early 2014. In July 2015, the brand declared strategic restructuring of its top management by introducing Ashish Garg and Ankita Dabas as the new co-founders. In April 2016, FabFurnish became a Future Group company and is part of the Group's long term growth plan.
Marketing.
FabFurnish released its first television commercial with the tagline ‘Home of Fimagination’ in January 2014. In October 2015, the brand released its digital campaign ‘Mrs India ka Ghar’ followed by a series of visual stories and videos by the end of year on the theme ‘Heart is Home’. As a part of this campaign, the website featured homes of well-known people from different walks of life. Also, film actor Kalki Koechlin curated her favourite looks for the brand which was released in the form of stills as well as video in March 2016.