Pet Circle

Pet Circle is an Australian online pet supplies company based in Sydney's CBD, New South Wales, Australia, founded by Mike Frizell and James Edwards in 2011.
History.
Pet Circle was founded as Paws for Life by Mike Frizell and James Edwards in 2011 with headquarters in Sydney CBD, New South Wales, Australia. In early 2014, the company rebranded into the current name.
Founders.
As a former management consultant and investment banker, Michael Frizell launched the online pet accessories retailing business in mid 2011 together with his business partner James Edwards.
Growth.
After a $4 million capital fund raising, the company tripled its warehouse operations and expanded its product range. Between 2013 and 2015, the company grew by over 300 per cent.
Awards.
In November 2014, the company was featured on Deloitte’s list of fastest-growing technology companies. In 2015 the company's founder, Mike Frizell was nominated as a finalist in the Ernst and Young's Entrepreneur of the Year Awards. 