NFL on Prime Video

NFL on Prime Video is the branding used for broadcasts of National Football League (NFL) games on the subscription video on-demand over-the-top streaming and rental service Amazon Prime Video. Amazon currently holds non-exclusive streaming rights for "Thursday Night Football" simulcasts, and holds exclusive rights to broadcast "Thursday Night Football" games starting with the 2022 season.
"Thursday Night Football".
On April 4, 2017, it was announced that Amazon had acquired non-exclusive streaming rights to the 10 broadcast television games for the 2017 season over their Prime Video service, under a deal valued at $50 million, a five-fold increase over the $10 million paid by Twitter. The streams were exclusive to paid Prime subscribers. Amazon planned several special features for its inaugural game, including broadcasting alternate feeds with Spanish, Portuguese, and a secondary English broadcast featuring soccer commentators Ross Dyer and Tommy Smyth (intended for international viewers unfamiliar with the rules and terminology of American football), and a pre-show hosted by Tiki Barber and Curtis Stone.
Amazon renewed its digital rights for the 2018 and 2019 seasons; in contrast to 2017 in which the games required a Prime subscription, for 2018 and 2019, Amazon also carried game coverage for free on its live streaming platform Twitch. Alongside the main Fox feed, British English, and Spanish options, the Amazon Prime streams offered an alternate commentary feed featuring ESPN anchor Hannah Storm and NFL Network chief correspondent Andrea Kremer — the first all-female commentary team in NFL history. The Twitch streams offer access to the service's standard chat room (along with special football-themed emotes), an interactive extension, and co-streams featuring prominent personalities, while streams on Amazon Fire devices offer integration with the X-Ray feature to access statistics and other content.
On April 29, 2020, Amazon renewed its digital rights through the 2022 season, maintaining the 11 "TNF" simulcasts and digital content, and also adding exclusive international rights to one late-season game per-season outside of the package (which will be produced by CBS). For its simulcasts, Amazon replaced the British feed with a new "Scout's Feed" with extended analysis by Bucky Brooks and Daniel Jeremiah, and "NFL Next Live" on Twitch (with viewer interactivity). For the 2020 season, Prime Video offered multiple announcer options; "NFL Next" on Prime Video, live and on-demand on Tuesday nights, hosted by Chris Long, Kay Adams, Andrew Hawkins, and James Koh; X-Ray, offering real-time access to live statistics and insights; and new shows on Twitch, including "The NFL Comments Box" and "The NFL Machine".
In October 2020, Amazon acquired rights to simulcast one of CBS's NFC Wild Card games on Prime Video, as part of its digital rights to the league (expanding upon its involvement with "Thursday Night Football").
On December 26, 2020, the NFL broadcast its first game to be only available on a streaming platform, between the San Francisco 49ers and Arizona Cardinals, which aired on Prime Video, Twitch, Verizon, the NFL, and the two teams' platforms. It averaged 4.8 million viewers and drawing an estimated 11.2 million total viewers. The 2020 NFL Holiday Blitz on Prime Video featured a week-long slate of original content with celebrities and athletes including Action Bronson, Quavo, Cari Champion, Victor Cruz and Chad Johnson. On January 10, 2021, Amazon streamed its first NFL playoff game.
In March 2021, Amazon acquired rights to become the exclusive broadcaster of "Thursday Night Football" starting with the 2023 season and running through 2033, paying approximately $1 billion per year to become the first streaming service to exclusively carry a package of NFL games. Regular season games on Thursday nights will increase from 12 to 15 per year, and the package will also include one preseason game per year. Amazon will now be producing football games, after previously picking up feeds from other networks. The deal also includes pre-game, halftime, and post-game shows, plus in-game highlights and original NFL programming. Because Prime Video is a subscription service, the NFL will require Amazon to have the games syndicated to over-the-air television stations in the local market of the teams. A couple months later, it was announced that Prime Video would take over TNF a year earlier in 2022, making the deal 11 years.