Bodo Abel

Bodo Abel (* 18.January 1948) is a German Professor at the University of Hamburg in Business Administration, focused on“International Marketing”. He was till 2013 the program director of the international master program „MiBA – Master of International Business Administration“ at the University of Hamburg and at the St. Petersburg State University of Economics and Finance (FINEC), Russia. His teaching and research fields are „International Marketing“, „International Media-Management“, „International Business Ethics“, „International Corporate Social Responsibility“ and “Studies of Methods in Business Administration”.
Life and career.
Bodo Abel studied 1968 -1973 at the University of Mannheim Business Administration. In this time he met the professor in Marketing Hans Raffée and the Critical Rationalist Hans Albert, who had the chair of 'Social Sciences and General Studies of Methods' at the University of Mannheim. Hans Albert led Bodo Abel’s interests on the general studies of method and the Critical Rationalism. In his doctoral dissertation Bodo Abel wrote about “Foundations of Explaining Human Behavior”. After his doctoral dissertation and his employment as assistant professor at the marketing chair of Hans Raffée at the University of Mannheim he changed 1982 into the management of the publishing house Gruner+Jahr AG &Co. 1994 he went back to University and became first a Professor for Marketing at the “University of Applied Science in Hamburg” and one year later university professor at the “HWP – Hamburg University for Economy and Politics” (since 2005 faculty of the University of Hamburg). 1998 he founded the international master program „MiBA – Master of International Business Administration“ under his leadership from 2005 this program is also offered at St. Petersburg State University of Economics and Finance (FINEC), Russia, as a double degree program.
Scientific Contributions.
As a university professor Bodo Abel gave lectures at several international universities on:
In his books and articles Bodo Abel was first focused on studies of scientific methods in business administration and later he published articles on marketing, ethics and branding in a broader understanding of marketing management. Marketing management has not only a profit orientation but it is also useful for social and societal issues (socio-marketing and city-branding).