Near side of the Moon

The near side of the Moon is the lunar hemisphere that is permanently turned towards Earth, as opposed to the opposite far side. Only one side of the Moon is visible from Earth because the Moon rotates on its axis at the same rate that the Moon orbits the Earth—a situation known as synchronous rotation, or tidal locking.
The Moon is directly illuminated by the Sun, and the cyclically varying viewing conditions cause the lunar phases. Sometimes the dark portion of the Moon is faintly visible due to earthshine, which is indirect sunlight reflected from the surface of Earth and onto the Moon.
Since the Moon's orbit is both somewhat elliptical and inclined to its equatorial plane, libration allows up to 59% of the Moon's surface to be viewed from Earth (though only half at any moment from any point).
Orientation.
The image of the Moon here is drawn as is normally shown on maps, that is with north on top and west to the left. Astronomers traditionally turn the map to have south on top to correspond with the northern-hemisphere view in astronomical telescopes, which typically show the image upside down.
West and east on the Moon are where you would expect them, when standing on the Moon. But when we, on Earth, see the Moon in the sky, then the east–west direction is just reversed. When specifying coordinates on the Moon it should therefore always be mentioned whether geographic (or rather selenographic) coordinates are used or astronomical coordinates.
The actual orientation you see the Moon in the sky or on the horizon depends on your geographic latitude on Earth. In the following description a few typical cases will be considered.
Differences.
The two hemispheres have distinctly different appearances, with the near side covered in multiple, large "maria" (Latin for 'seas'). These lowlands were believed to be seas of lunar water by the astronomers who first mapped them, in the 17th century (notably, Giovanni Battista Riccioli and Francesco Maria Grimaldi). Although no bodies of liquid exist on the Moon, the term "mare" (plural: "maria") is still used. The far side has a battered, densely cratered appearance with few maria. Only 1% of the surface of the far side is covered by maria, compared to 31.2% on the near side. According to research analyzed by NASA's Gravity Recovery and Interior Laboratory (GRAIL) mission, the reason for the difference is because the Moon's crust is thinner on the near side compared to the far side. The dark splotches that make up the large lunar maria are lava-filled impact basins that were created by asteroid impacts about four billion years ago. Though both sides of the Moon were bombarded by similarly large impactors, the near side hemisphere crust and upper mantle was hotter than that of the far side, resulting in the larger impact craters. These larger impact craters make up the Man in the Moon references from popular mythology.