Chabad messianism

Chabad messianism, or Lubavitch messianism, generally refers to the passion among adherents of the Chabad movement regarding the coming of the "mashiach" or "Moshiach" (Messiah), and their goal to raise awareness that his arrival is imminent. In addition, the term also refers more specifically to the belief that Menachem Mendel Schneerson, Chabad's seventh leader, is the Messiah.
A few years before the seventh Rebbe's passing, members of the Chabad movement expressed their belief that Menachem Mendel Schneerson is the Messiah. These beliefs have been termed "Chabad messianism", and those subscribing to the beliefs have been termed "Meshichists" (messianists). A number of Jewish leaders have publicly voiced their concerns and/or opposition towards certain aspects of Chabad messianism.
A chant recited by a number of Chabad messianists proclaiming Schneerson as the messiah is the "Yechi". Customs vary among messianists as to when the phrase is recited.
The concept that the Messiah can come at any given moment is a basic tenet of Judaism. The idea that the leader of a Hasidic group could be the Messiah is a nuanced and complex idea that traces itself back to the times of the Baal Shem Tov, the founder of Hasidism. During Schneerson’s life many Jews hoped that he would be the Messiah. This idea gained great vocal attention during the last years of his life.
During those years, there were strong forces within the Chabad–Lubavitch movement, led by the two executors of Schneerson's will; Yehuda Krinsky, and Abraham Shemtov, resisting the messianic movement.
Since the Rebbe's death, there are those who have persisted in the belief that Schneerson is still the Messiah, sometimes extremely vocally. Chabad messianists either believe Schneerson will be resurrected, or refuse to admit that he died, instead proclaiming that he is still alive. The Chabad–Lubavitch umbrella organization, Agudas Chasidei Chabad, and the governing body of Chabad–Lubavitch rabbis, Vaad Rabonei Lubavitch, have both denounced the messianic behavior. The issue received much negative attention, and remains controversial.
Concept.
Background.
During Menachem M. Schneerson's life, some of his supporters thought that he could be revealed as the "mashiach" (Messiah). There were many Chabad Hasidim who proclaimed this very passionately. The concept that a righteous Jewish leader may be revealed as the Messiah was believed by many rabbis and scholars regarding their own leaders throughout Jewish history.
This idea finds its earliest roots in an early 4th century discussion in the Talmud: After schools of various prominent rabbis each cite proof-texts that the name of the Messiah is indeed that of their very own teacher, Rabbi Nachman says, "If he [the Messiah] is among the living, he is someone like me." The Talmud then cites the sage Rav: "If the Messiah is among the living, then he is someone like our holy Rabbi [i.e., Rabbi Judah, the editor of the Mishnah]. [And] if he is from among the dead, he is someone like Daniel."
Maimonides ruled the following as the definitive criteria for identifying the "mashiach": If we see a Jewish leader who (a) toils in the study of Torah and is meticulous about the observance of the mitzvot, (b) compels the Jews to follow the ways of the Torah and (c) wages the "battles of God"—such a person is the "presumed mashiach" (bechezkat mashiach). If the person succeeded in all these endeavors, and then rebuilds the Holy Temple in Jerusalem and facilitates the in-gathering of the Jews to the Land of Israel—then we are certain that he is the "actual mashiach" (mashiach vadai).
"Mashiach shebador".
In addition, a number of Talmudic texts, and subsequent writings of "halakhic" (Jewish law) authorities, speak of this that in every generation there is always one person who is worthy and has the potential of being the Messiah, and will redeem the Jewish people, should they be deserving.
This third form of the messiah is referred to in "halakhic" writings as the "Mashiach shebador", meaning the messiah of the generation. According to the Chatam Sofer: "In every generation there is one righteous man (tzaddik) who merits to be the Messiah... and when the time comes, God will reveal Himself to him and send him." According to Chaim Hezekiah Medini, not only is there such a figure in each generation, but this figure was sometimes explicitly identified as such. "They assumed who it [Messiah] may be... Rabbi Judah the prince... in his generation they said and knew that it was he who was worthy... and [he goes through a few other generations and then adds] based on this the disciples of the Arizal wrote that in his time it was him. All this is simple and straightforward."
Anticipation.
Anticipation for the coming of the "mashiach", and belief in the imminent arrival, has been on the hearts and minds of Jews through the past two millennia. Maimonides ruled that all Jews must believe with perfect faith, each day, that the "mashiach" will come and the resurrection of the dead will take place. He rules that anyone who does not believe this, denies the entire Torah. Yisrael Meir Kagan ("the Chofetz Chaim") wrote "our days are the days of Messiah’s coming. Hear my brothers and friends; these are the days of Messiah. It is clear that our days are the days of Messiah’s coming," and Moshe Feinstein, wrote that "we are obligated to anticipate the arrival of the Messiah on any given day as a near certainty."
Messianism in Hasidism.
Background.
Hasidim in general focused very much on the "mashiach" and future redemption. In a vision in which Baal Shem Tov, the founder of Hasidism, encountered the "mashiach", the former asked the latter when he will come. The "mashiach" answered "when your teachings [of Hasidism] will be spread forth". Many Hasidic discourses speak of the need to refine the world and prepare it for its ultimate perfectness when the "mashiach" will come.
Throughout Hasidic history, there have also been numerous cases of Rebbes that have been identified by their Hasidim as worthy of being the Messiah. These figures were not thought of having been the actual Messiah, since the criteria that must be fulfilled by the Messiah have been clearly stipulated by Maimonides. Followers hoped that it would be their leader who would be the Messiah and occasionally spoke of him as the Messiah.
Yehuda Eisenstein records in his book "Otzer Yisrael", that followers of Hasidic Rebbes strongly hope that their leader will be the one God chooses to be the Messiah "the chasidim believe, that even though there are many righteous people in the generation, each of whom is exceptional in his way of divine service and righteousness, each of whom has godly powers of spirituality, nevertheless there is always one who is above all the rest, he is the one who is the tzadik of the generation. He is the one who is the messiah of the generation."
Messianism in Chabad.
As with other Hasidic groups, Chabad Hasidim had a history of hoping that their Rebbes would be the Messiah. Schneerson himself spoke of his father-in-law, Yosef Yitzchok Schneersohn, as the mashiach of his generation. In addition, the Chabad Rebbes often spoke with great passion about the coming of the redemption and the Messiah's imminent arrival.
In a speech he gave in 1942, Joseph Ber Soloveitchik praised the efforts of the Chabad Lubavitch campaign to raise awareness to the coming of the "mashiach". Soloveitchik said, "The Lubavitcher Rebbe speaks and publicizes about the Mashiach and a tumult has erupted, an uproar and an outcry. What is wrong, I ask? That people who are heretics decry him; I understand. That those who violate the Shabbat decry him; I understand. But that those who study the Talumud and Chassidus decry him; this is inconceivable...Are we not allowed to talk about the belief in the Mashiach anymore?"
After the passing of his father-in-law Yosef Yitzchak Schneersohn, his gravesite, known as "the "Ohel"," became a central point of focus for Menachem Mendel Schneerson, who would visit it regularly for many hours of prayer, meditation, and supplication for Jews all over the world. The then seventh "Rebbe" of Chabad, Menachem Mendel Schneerson, openly declared his deceased father-in-law, the former "Rebbe" of Chabad Lubavitch, to be the "mashiach". Until today, followers of Chabad "hashkafa" (worldview) imitate the manners of their deceased seventh Rebbe Menachem Mendel Schneerson.
During Schneerson's life.
Schneerson's passion for the imminent arrival of the Messiah.
After Yosef Yitzchok Schneersohn died in 1950, his son-in-law, Menachem M. Schneerson, soon became the seventh Rebbe. The Rebbe was a passionate believer in the coming of the "mashiach". In a letter to Israeli President Yitzhak Ben-Zvi, Schneerson wrote: "From the time that I was a child attending Cheder, and even before, the vision of the future Redemption began to take form in my imagination -- the Redemption of the Jewish people from their final Exile, a redemption of such magnitude and grandeur through which the purpose of the suffering, the harsh decrees, and annihilation of Exile will be understood." Schneerson also encouraged people to focus on Messiah very much. Beginning with his very first farbrengen as Rebbe, he spoke of this generation's mission to complete the "Dira Betachtonim", and urged everyone to do all within their power to help the world reach its ultimate state of perfection, when Godliness and goodness will be naturally apparent and prevalent, with the final redemption.
Schneerson would finish almost every public talk of his with a prayer for the imminent arrival of the Messiah. As early as the 1970s, he sought to raise awareness of the Messianic age by encouraging people to learn and become knowledgeable in the laws of the Holy Temple, laws that will be applicable only when the Messiah actually comes. In this connection, he quoted from earlier rabbinic opinion that learning about the redemption would raise awareness of and could actually bring the Messiah sooner. Schneerson would frequently quote the many sages who stated that this generation was the last generation of the exile and would be the first generation of redemption and would quote the Chafetz Chaim and others, who stated that actively asking for the Messiah's coming is crucial.
Criticism of Schneerson's passion for the arrival of the Messiah.
As Schneerson's passion about the need for Messiah became more well-known, criticism also built up. In 1980, a group of children from a Chabad summer camp composed a song with the words "am yisrael [nation of Israel] have no fear, Moshiach will be here this year, we want Moshiach now, we don’t want to wait." Schneerson seems to have received great satisfaction from the children's initiative, and greatly encouraged their song.
In light of some criticism about the insistent tone of these words, on one occasion he explained "This has always been the hope and yearning of the Jewish people – that the Messiah should come now, immediately. Therefore it is inappropriate for someone to say that he does not want, or that he does not agree, or that he is not comfortable that people are imploring 'we want moshiach now.' Each Jew clearly prays and pleads three times a day in the amida, while standing before the Al-mighty (at that time a person is certainly speaking the truth, and saying what he means) "et tzemach David avdecha me’hera tatzmiach" [that we merit the final redemption and coming of the Messiah speedily], and then continues "ki lishuatcha kivinu kol hayom", that he hopes for this the entire day!"
Schneerson urged and talked about purifying all parts of the world through Torah and Mitzvahs (commandments) in order to bring Mashiach. Many times he would weep publicly about the deep slumber and exile we are in, and how urgent it is that God redeem us, both for our sake as well as even for His own.
Nevertheless, criticism of his passion about the coming of the Messiah and, his urging people to do all they could to bring about the redemption by adding in the observance of Torah and Mitzvahs, was something that was known to him. On one occasion he even remarked "I have merited that the complaint people have against me is that I am passionate about the Mashiach."
Talk of Schneerson as the Messiah.
Many Hasidim of the seventh Rebbe, Menachem Mendel Schneerson, felt that he is the "mashiach" of the generation, even though he never said so himself.
According to research by Rachel Elior, the belief that the Rebbe would be the Messiah built up during the 1980s. She asserts that messianism can be traced back even to the previous Lubavitcher Rebbe, but cites evidence that the 1980s saw an upsurge. Nevertheless, this hope was initially kept to a hush.
Shalom Dov Wolpo brought up the issue in 1984 by publishing a booklet declaring Schneerson to be the Messiah. Schneerson responded by banning the publication and forbidding Wolpo from involvement with any Messiah related topics. Wolpo would later argue that despite the Rebbe's strong opposition, "everyone must still consider and proclaim the Rebbe as the Messiah" arguing that "acceptance of the Messiah must be done by the people not by the King".
As the years went on, and descriptions of Schneerson as being toweringly unique, a Rebbe of truly unprecedented and universally recognized stature, spread ever further, this messianic speculation spread to greater numbers and higher volume than in previous generations. The Hasidim became vocal of their hope that Schneerson would be the one to be the Messiah.
Chaim Bergstein was quoted as saying "I'm not saying he is or isn't Mashiach, but there is no one as learned ... in this generation." "Time" magazine journalist Lisa Beyer reported that Adin Even-Yisrael said he wished that Schneerson should be revealed as the Messiah." Even Rabbi Yehuda Krinsky told "The New York Times" in 1988: "Our sages tell us that the Messiah is a man of flesh and blood who lives among us... If I were asked in this generation who was the most suitable, beyond any question, in my mind, it would be the Rebbe."
Some Chabad Hasidim took their message to the streets with billboards declaring that it was time for the Messiah to come and bring the redemption.
Schneerson's response.
The first record of Hasidim referring to Schneerson in messianic terms was in 1965. That year, Avraham Parizh printed letters that spoke of Schneerson as the Messiah and started handing them out in Israel. When Schneerson learned of this, he immediately dispatch a telegram to Parizh in Israel saying that he was "shocked by the letter [you wrote and disseminated]" and asked that Parizh "immediately cease distributing it." Schneerson instructed Parizh to "gather and send to all extant copies of the letter, every last one, and please confirm immediately that you have fulfilled this instruction."
In 1984, Sholom Dov Wolpo published a booklet identifying Schneerson as the Messiah. Schneerson publicly denounced these actions several times. During one of these talks he said that those involved [in the publication] were starting a new war against Chabad, and that he should never have to speak about it again. On Shabbat Bereshit, when Wolpo began singing a song that had long been popular in Lubavitch, which referred to Schneerson as the Messiah, he abruptly stopped the singing and ordered that it never be sung again.
In 1991, Aharon Dov Halprin, the editor of Israeli magazine "Kfar Chabad", prepared an article that explained why the Rebbe was worthy of being considered Messiah. When the Rebbe got word of this he responded sharply, "If you, God forbid, [plan to] do anything even remotely similar, it is preferable that you shut down the periodical completely".
On a number of occasions Schneerson said that rabbis should issue a "psak din" (ruling) that Moshiach must come. In 1988,Yitzchak Hendel issued a ruling stating, not that the Messiah must come, but that the Rebbe was to be the Messiah. When the Rebbe saw the ruling, he responded to Hendel and wrote "me’heichan dantuni?" (Talmudic term connoting: On what basis have you ruled against me?) Is this the standard of all your rabbinic rulings!?"
In the late 1980s and early 1990s, Schneerson's talks became increasingly focused on the topic of Moshiach, that Moshiach was about to come, and what was needed to accomplish this. These talks would often take on a sense of urgency. This, coupled with Schneerson's frequent statement that ours is the "Last Generation of "galut" (exile) and it is the first generation of "geulah", the redemption" is one of the arguments put forward that the Rebbe is the Messiah. On one occasion, during the Rebbe's talk at the International Conference of Shluchim (emissaries), he stated, "the work of the Shluchim has already finished, and the only task left is to welcome Moshiach".
In the early 1990s, Hasidim became more vocal about Schneerson being the Moshiach, even submitting a petition to him asking that he reveal himself as the long-awaited messiah.
On one occasion in 1991, as the Rebbe was leaving the evening prayers when traditionally someone would start a song and the Rebbe would encourage it on his way out of the synagogue, some Hasidim began singing one of the Rebbe’s favorite lively songs, adding the words of Yechi – "Long live our master, our teacher, our Rebbe, King Moshiach." 
A few months later, a few people did muster the courage to start singing at an intermission in a Shabbos farbrengen a less overt song that implied that the Rebbe was the Messiah. Within a few seconds the Rebbe heard it and immediately became very grave and said: "Really, I should get up and leave [the room]. Even if some people consider it is not respectful that I need to [be the one to leave], I don’t need to reckon with the views of a small number when [what they are saying] is the opposite of reality. However, first of all, it will unfortunately not help anyway. Secondly, it will disrupt the "shevet achim gam yachad" (brethren to dwell together in unity), for if I were to leave, others will leave, too."
In 1992, a journalist from Israel said to the Rebbe, "We appreciate you very much, we want to see you in Israel; you said soon you will be in Israel, so when will you come?" The Rebbe responded: "I also want to be in Israel." The journalist insisted, "So when, when will you come?" The Rebbe responded, "That depends on the Moshiach, not on me." The journalist persisted, "You are the Moshiach!" to which the Rebbe responded, "I am not."
During Schneerson's illness.
On March 2, 1992, while praying at the Ohel, the site where his father-in-law is buried, Schneerson suffered a massive stroke. That very evening, while he was being treated for his stroke and Chabad Hasidim around the world gathered for prayer, some of the messianists broke out in song and dance. It was during this period of illness and inability to communicate that the messianic movement reached its greatest fervor, and became more vocal of their hope that Schneerson would soon be the "mashiach". This also troubled many people who felt that it was being imposed upon Schneerson as something he had no control over.
In the fall of 1992, a special balcony was constructed on the upper level of the synagogue at 770 Eastern Parkway, which overlooked the main sanctuary. This was done in order to allow Schneerson to participate at the daily prayers. It soon became customary for many Hasidim to recite the "Yechi" after prayer, to which Schneerson made encouraging motions with his left hand (his right side had been paralyzed by the stroke). On certain occasions; the Rebbe made increasingly big signs of encouragement, such as on Rosh Chodesh Kislev 1992 (5753), when the Rebbe moved his hand back and forth with extreme energy.
During the next two years, the messianists began publicizing their message on television and in newspaper advertisements. Some of Schneerson's collected speeches from the previous two years of his life were collected into pamphlets and published under the title "Besuras Hageula". These especially were distributed by the messianic Hasidim in an effort to bolster the case that he would be the Messiah despite his illness, and that the coming of the Messiah is imminent. Such publications was used to bolster the hope that Schneerson would be the "mashiach".
By late 1992, with much talk of Schneerson as the Messiah, a movement to formally crown Schneerson as Messiah gained prominence. Shmuel Butman announced his plan to crown the Rebbe. The Rebbe, who had been paralyzed and speechless since March the previous year, would join the daily prayers on a special balcony that was built for him to easily be wheeled. Butman planned to crown the Rebbe on January 30, 1993 after the evening prayers. However, when the Rebbe got word of the planned event, he communicated to his secretaries Leibel Groner and Yudel Krinsky that he would only attend for the usual evening service. Both Groner and Krinsky, then followed by Butman, announced that the event was actually not a coronation and should not be intended as such.
Schneerson's death.
On 3 Tammuz 1994, more than two years after he suffered a stroke that took away his ability to speak, the Rebbe died. His death left the Chabad community, much of the Jewish world, and even beyond, in mourning.
From all over the world, people streamed to New York to participate in the funeral. The New York Times placed six articles about the Rebbe in the paper that week. Television devoted many hours of broadcast time to Schneerson’s death.
"The New York Times" reported from the funeral that the death had left many Jews stunned:
However, his view was not shared by all. Some of the messianists were so caught up with their hope, that they interpreted each new erosion in the Rebbe's health, and ultimately his very death, as stages in the messianic process. They cited various midrashic statements to fuel their ecstasy as to the imminent revelation of the Messiah, and some of them drank and toasted l’chaim and danced before and during the funeral - an act that shocked many admirers of Schneerson across the Jewish world. And in the days after Schneerson's death, many journalists and pundits wrote how they expected the end of the movement.
For many Chabad followers, the death of the Rebbe was extremely painful. He was laid to rest next to his father-in-law, at the Ohel, at the Montefiore cemetery in Queens. In Jewish tradition, significant dates are frequently referred to by their Hebrew characters. Chabad (like other Jewish movements) dating back to their first Rebbe, Shneur Zalman of Liadi, dates of all their Rebbes' deaths by Hebrew dates. Thus, in the case of Schneerson, the anniversary of his death became known as Gimmel Tammuz (the third of Tammuz).
In the week after the Rebbe's death, the "Wisconsin Chronicle" editorialized and wrote how many Jews now find it difficult to believe that Messiah will ever come:
The belief that Schneerson would still be the Messiah after his death.
For many hopeful, often vocal, followers, Schneerson's death did not rule out the hope that he could still be the Mashiach.
There are Talmudic and "halakhic" sources that speak of the possibility that a righteous Jewish leader could be resurrected to become the "mashiach". These positions, although not well-known, figure quite prominently and early in authentic Judaic sources.
The Babylonian Talmud states: "If he [the Messiah] is among the dead, he is someone like Daniel." In fact, the most well-known deceased figure identified as being able to be the Messiah in rabbinic literature is King David. Not that he is the "mashiach", but that he perhaps could be. As the Jerusalem Talmud states: "The Rabbis say, who is King Messiah? If he is from the living, David is his name, if he is from the deceased, David is still his name." According to Moses Margolies, a commentator on the Jerusalem Talmud known as the Pnei Moshe, the Talmud rules that: "If he [the Messiah] is among the living, David will be his name, and if he is from among the dead, he is David himself".
Other rabbinic sages object to the notion that Mashiach will be someone who had once lived, died and was then resurrected. As Maimonides writes: "Even if one is worthy of being Mashiach, if he is killed it is certain that he is not Mashiach."
Expressions.
Messianists.
Subsequent to Schneerson's death, vocal messianists have continued to proclaim that Schneerson is still alive. Some of them argue that just as the Talmud states that "Jacob did not die" a teaching that carries great nuanced significance in kabbalistic thought, so too "Schneerson did not die".
Among religious Jews, reference to one who has died is followed by expressions such as "alav hashalom" or "zechuto yagen alenu". Messianists do not use such terms when writing of Schneerson. Some messianists have even continued to use terms that indicate that Schneerson is still alive such as "shlita".
Generally speaking, the majority of this group consists of very vocal Israeli youth, particularly those educated in the city of Safed. There are also members of the messianic camp within the Crown Heights community and elsewhere who share these views. These individuals can usually be identified by the small yellow pin, known as the Moshiach flag worn on their lapel (or hat), and the Hebrew words of "Yechi" emblazoned on their kippot. Since Schneerson's death, "Beis Moshiach magazine" has been a major organ for views within this camp of the messianist. Between the years 1998-2004, the messianists have garnered support from rabbis to issue a rabbinic ruling supporting their messianic claims.
These views have led to much controversy and condemnation.
Anti-Messianists.
Regardless of Schneerson's death, the majority of Chabad Hasidim continue to see him as the most righteous Jewish leader of the time, the "nasi hador", whose influence throughout the world remains very palpable. They acknowledge that he died, visit his grave and observe yahrtzeit. They tend to place little or no emphasis on whether or not the Schneerson will be mashiach. Instead they focus on actually trying to carry out and fulfill Schneerson's vision of making the world a better place.
They are aware of Schneerson's negative reactions when people tried making Messianic claims about him, and are acutely aware of how much Schneerson, their "tzaddik ha'dor" and their "moshiach sh'b'dor", expects of them to accomplish both in the realm of their own personal service of God, in helping to bring the beauty of Judaism to Jews, and to spread the beauty of monotheism to the world at large.
They hold that they have no way of knowing who will be the Moshiach, although they may wish it will be Schneerson.
Variations.
According to some scholars, the messianist divisions in Chabad can be identified by various subtler factions of those who claim the Rebbe is not the messiah but could have been as he had all the qualities of a messiah prior to his death, whether the Rebbe was the Messiah and will be Messiah again once resurrected, whether the Rebbe is believed not to have died or is believed to be God.
Prevalence.
The greatest criticism of Chabad messianism was leveled by David Berger. In a series of articles that were later published in his book "The Rebbe, the Messiah, and the Scandal of Orthodox Indifference", Berger argued that there is no source in Jewish theology for the concept that a messiah will come, begin his mission, only to die, and then be resurrected to complete his mission. As a result of this, Berger argued that Chabad messianism, which he claimed was prevalent in majority of Chabad and its largest institutions, was beyond the pale of Orthodoxy and perhaps even heretical. His positions sparked much controversy in the Jewish world during the late 1990s and early 2000s. In his book he documents his efforts to mobilize other rabbis and rabbinical organizations to delegitimize Chabad. He concludes by recording his great frustrations in not being able to achieve this.
Messianism is not advocated in any of Chabad's official literature. According to a Chabad spokesman in 2014, Chabad-Lubavitch leaders have "repeatedly condemned them [messianists] in the strongest possible terms".
Journalist Sue Fishkoff notes that the idea that most Lubavitchers are messianist is "a claim that is patently absurd. Here everyone is treading on thin ice, for no one can know precisely how deep Chabad messianism goes. When Berger and other critics claim that it affects the majority of the Chabad movement, they have no greater statistical backing than do those who suggest it is on the decline."
Responses.
Reaction to claims that Schneerson could be the Mashiach.
The reaction of many Torah scholars to the idea that Schneerson could be the Messiah varied.
During his life, numerous rabbis and Jewish leaders, expressed their views that Menachem Mendel Schneerson had the potential to be the Messiah of the generation. There has been a general decline in that view since his death.
Among those who stated that Schneerson had the potential to have been the "mashiach" is David Berger. Despite a sharp polemic against the vocal messianic movement that has proliferated since Schneerson's death, Berger has written that while Schneerson was alive "Judaism has never had a serious messianic candidate with the curriculum vitae of the Rebbe zt"l. Virtually all the accolades heaped upon him ... are true."
Aharon Lichtenstein, during a eulogy for the Rebbe at Yeshivat Har Etzion, spoke of the fact that people hoped that Schneerson could be the "mashiach", by saying how "it never occurred to anyone to declare that Rabbi Moshe Feinstein, Rabbi Aharon Kotler, or the Rav was the Messiah. And did they not have followers? Did they not have a tradition? Were they not part of a long dynasty? They certainly did." Lichtenstein continued and said that it seemed to him that 
Norman Lamm said of Schneerson that "If [people] believe the Rebbe could have been Moshiach, fine, I agree... He had a far better chance than most." Although once the Rebbe died, he didn’t see that as a possibility. Lamm also argued that messianists had misinterpreted Schneerson's statements to create a "distortion" leading to "moral nihilism." According to Lamm, open efforts to declare Schneerson the messiah were not tolerated before his death: "When he was alive, no one would have dared to discuss this. But now it is easy for the messianically-oriented to distort the Rebbe's teachings".
Long time critics of Schneerson from Bnei Brak in Israel have been the most vocal in their criticism of Schneerson and Chabad. The most notable of these critics was Elazar Shach, the rosh yeshiva of the Ponevezh yeshiva.
Shach was a known critic of Schneerson and the Chabad movement. He repeatedly attacked Schneerson and his followers on a number of issues, including messianism. When people became more vocal about the possibility of Schneerson being the Messiah, Shach advocated a complete boycott of Chabad.
Other Bnei Brak leaders, including Chaim Shaul Karelitz, the former av bet din of the She'erit Yisrael Kashrut organization of Bnei Brak, and Yaakov Weinberg, a rosh yeshiva of Yeshivas Ner Yisroel, have also spoken negatively of those who wish Schneerson would be the Messiah.
In America, numerous Litvish leaning rabbanim have also spoken negatively of this form of messianism, including Elya Svei, Aharon Feldman, Shlomo Miller, Moshe Heinemann and Chaim Dov Keller, who all issued harsh criticism.
Feldman, quoting Maimonides, states that 
Other American Torah authorities, such as the Ungvarer Rav Menashe Klein, Moshe Heinemann, Yehuda Henkin, Chaim Brovender and Ahron Soloveichik argue that while there may be sources for messianism, it is a "shtut" (foolishness) that should not be followed.
Soloveichik's own written statements on the issue have themselves been the focus of controversy. A 1996 letter signed by Soloveichik states that 
Soloveichik adds that "any cynical attempt at utilizing a legitimate disagreement of interpretation concerning this matter in order to besmirch and to damage the Lubavitch movement that was, and continues to be, at the forefront of those who are battling the missionaries, assimilation, and indifference, can only contribute to the regrettable discord that already plagues the Jewish community, and particularly the Torah community."
In a letter from 2000, Soloveichik states that there have been those who have "persisted in stating that I validate their belief that a Jewish Messiah may be resurrected from the dead. I completely reject and vigorously deny any such claim. As I have already stated publicly. . . My intent in signing the original letter . . . was merely to express my opinion that we should not label subscribers to these beliefs as heretics."
Messianic rabbinic ruling.
Between the years 1998-2004, a rabbinic ruling supporting the messianic claim that the Rebbe is the "mashiach" was issued and signed by over 100 rabbis.
Israeli Chief Rabbinate.
2000 pronouncement.
In January 2000, the Chief Rabbinate of Israel released a statement regarding the issue of Schneerson being worthy of being the "mashiach", and declarations made by messianists, saying that such declarations "confuse and mislead simple people." The statement continued to mention that the Chief Rabbinate "[has] no intention, God forbid, of diminishing the greatness and the global activities of the Rebbe of blessed memory."
2007 conversion case.
A conversion case in 2007 of a man educated by Chabad messianists who wished to convert led to controversy, with two Israeli rabbis saying the messianic views were "beyond the pale of normative Judaism" and the man should therefore not be allowed to convert. The Chief Rabbinate ruled in favor of the conversion.
Reaction by Chabad-Lubavitch leadership.
A statement from Agudas Chasidi Chabad said: "With regard to some recent statements and declarations by individuals and groups concerning the matter of Moshiach and the Lubavitcher Rebbe, Rabbi Menachem M. Schneerson, of sainted memory, let it be known that the views expressed in these notices are in no way a reflection of the movement's position. While we do not intend to preclude expressions of individual opinion, they are, in fact, misleading and a grave offense to the dignity and expressed desires of the Rebbe.
"The Rebbe clearly inspired a heightened consciousness of Moshiach, one of Judaism's principles of faith, and towards this end, encouraged the study of the traditional sources concerning belief in Moshiach, the Redemption and its imminent fulfillment, as well as an increase in activities of goodness and kindness. This should be perpetuated by all, as we strive for a more perfect world and the fulfillment of the Rebbe's vision."
The statement continues that: 
A statement from Vaad Rabonei Lubavitch said:
Progressive response.
David Hartman expressed his concern about the developing messianism early on, while Schneerson was still alive, saying that "the outpouring of Messianic fervor is always a very disturbing development."
Senior Reform rabbi and humanitarian activist Arthur Lelyveld was also scathing about the messianist trends within the Chabad movement describing the organisation as having a "cult like" atmosphere.
Anthropology: Comparisons with early Christianity.
Some scholars of religion have made comparison with the development of early Christianity: Anthropologist Joel Marcus writes:
Such comparisons make many Orthodox Jews uncomfortable. Scholar Mark Winer has noted that "The Lubavitcher movement's suggestions that their late Rebbe Menachem Mendel Schneerson is the Messiah, reflect Christian millenarianism."
Anthropologist Simon Dein has noted: "Lubavitchers held that the Rebbe was more powerful in the spiritual realm without the hindrance of a physical body. However some have now claimed that he never died. Several even state that the Rebbe is God. This is a significant finding. It is unknown in the history of Judaism to hold that the religious leader is God and to this extent the group is unique. There are certain Christian elements which apparently inform the messianic ideas of this group."
Some have gone so far as to describe Chabad messianism as ""halakhic" Christianity". Judaism scholar Jacob Neusner writes:
Support.
There have been non-Chabad Jewish figures that have expressed their concurrence with the belief that Schneerson is indeed the Messiah. Ya'akov Yosef, Aaron Leifer (the late Rabbi of Nadvorna-Safed), Eliyahu Shmuel Schmerler (rosh yeshiva of Sanz and member of the "Mif'al Hashas"), Ahron Rosenfeld of Pinsk-Karlin and Yaakov Menachem Rabinowitz of Biala all signed a 1998 "halakhic" decree ruling that Schneerson is the Messiah.
The "Yechi" statement.
"Yechi Adoneinu Moreinu v'Rabbeinu Melech haMoshiach l'olam vo'ed!" (יחי אדוננו מורנו ורבינו מלך המשיח לעולם ועד) is a phrase used by messianist Chabad Hasidism to proclaim that Schneerson is the messiah. It translates as "Long Live our Master, our Teacher, and our Rabbi, King Messiah, for ever." The phrase can be seen printed in various settings, notably on pamphlets, posters and small cards and keyrings. It is chanted by messianists at the end of daily communal prayers in Lubavitch congregations, including the main Lubavitch synagogue in Crown Heights, "770".
"Yechi" began as the phrase "Yechi Adoneinu Moreinu Verabbeinu," (Long Live our master, teacher and Rebbe!) to which the response was a shout of "Yechi" (May he live!). It appears to be based on the statement made by Bathsheba, the wife of King David "Yechi adoni hamelech David le'olam," (May my lord King David live forever!) (Kings I 1:31). When used by Lubavitcher Hasidim, it was originally recited in the presence of Schneerson after twelve special verses known as "the Twelve "Pesukim"" whose recitation the Rebbe encouraged in his teachings.