Valerie Austin

Valerie Austin (born 10 August 1946 in Blackpool, Lancashire) is an English hypnotherapist, trainer, lecturer, author and journalist. She is married to James Pool, medical hypnosis trainer, author and historian.
Background.
Austin was born in Blackpool and her parents had several businesses including hotels. She married at 18 years old and had a son. The marriage lasted 8 years. Austin carried on managing her parents' main hotel until it was sold. She then took a job selling advertising space on a commission only basis and surprised herself by quickly becoming the top sales person, breaking all their records during her seven years there, being rarely out of the top three and many times number one in the company that had 60 sales people.
She then had no choice but to make career changes due to a near fatal accident on a motorway leaving Austin with hysterical amnesia (severe memory loss) which eventually led her into hypnotherapy. The accident left her with a 24-hour memory for over two years. She could remember yesterday but not the day before, and her life was in chaos. Eventually, she "recovered" her memory through hypnosis.
During her memory loss she met her second husband, John Austin (international editor of "The Hollywood Reporter"). While in Los Angeles she was invited to join a course on hypnosis by the Hollywood hypnotist Gil Boyne who said he could cure her memory problem and in return she would work on his publicity. He was hypnotising her in front of the class when his secretary dashed in and said President Ronald Reagan had been shot. At this point Valerie had just regained her memory. She had told Gil that she and John had invitations to the Oscars and she wanted to remember them. Her wish came true. She was able to remember the Oscars and within a few days married John in Las Vegas while on a press trip. She moved to the US and was active in the film industry selling feature films and wrote her own column in a Hollywood trade magazine interviewing celebrities and film financiers.
However, during one of her trips back to the UK a number of family deaths, including her mother, accidents and trauma triggered her memory loss again. She forgot she was married, did not return to the US or her husband and spent the next four years with a return of her memory problems. Some years later she regained her memory for the second time with hypnosis and then started to take a greater interest in the subject.
Following her divorce from Austin, her journalism experience in Hollywood help her launch her business as a journalist, working through some of the top press agents in the newspaper industry. She freelanced in Fleet Street until she did a course in hypnotherapy, discovered she was good at it, and built a career of over 30 years. During this time she had five documentaries made and over 70 major articles published about her hypnotherapy career. Her first Book, 'Self Hypnosis' (1992) was called, "A little gem" by executives at Thorsons publishing, an arm of Harper Collins, and the book is still in print.
She passed her pilot's licence in 1974, which she held for 13 years with over 250 logged flying hours experience.
Hypnotherapy career.
Austin opened her Harley Street practice in 1989. Since then she has worked in Hollywood, Malaysia, Fort Lauderdale, Monaco and London. She was the UK's first celebrity hypnotherapist and has treated over 5,000 people to overcome many different addictions, phobias, obsessions and bad habits.
Austin kick started her hypnotherapy career by focussing on the notoriously difficult smoking cessation area to demonstrate the effectiveness and immediacy of her technique. She then went on to develop The Austin Technique further and specialised in weight loss, phobias, relationships, stress management and corporate performance improvement.
Austin established a successful practice in London's Harley Street where she worked as a consultant to psychiatrists, plastic surgeons and The Priory Hospital, Roehampton. She has taken her techniques worldwide from the UK, Europe, US and Kuala Lumpur, where her Stop Smoking method was endorsed by the Malaysian government. During her time in Kuala Lumpur, she taught her hypnosis techniques at the University Kebangsaan Malaysia and was the only non-professor lecturer at the Saba University.
Stop Smoking in One Hour.
Austin was the first hypnotherapist to coin the term "Stop Smoking in One Hour" with the programme she developed from her Harley Street clinic, London practice in 1989. She combined a number of tried and tested hypnotherapy techniques to develop the programme, which she claims a 95% success rate for and trains hypnotherapists in. The success rate was established during her first year of practice during which she saw over 500 smokers. She later found support for her findings in the form of a 1968 study by Von Dendenroth which found a 94% success rate of no less than 1,000 smokers staying quit 18 months later using techniques with similarities to Austin's one-hour programme. She published her "Stop Smoking in One Hour" book was first published in Malaysia by Bernta Publishing Sdn in 1997. It was later published in the UK by Blake Publishing in October 2000.
Austin Technique.
Austin developed her own technique, The Austin Technique, to treat conditions including phobias, weight loss, relationship issues and stress, from principles and techniques originating with the founding fathers of hypnosis such as Puységur, James Braid and Bernheim. Other influences include Dave Elman, James Watkins and Ormond McGill. One of the key elements to Austin's technique is regression hypnoanalysis for the treatment of a wide range of conditions including eating disorders, weight loss, phobias, stress and irritable bowel syndrome.
Medical hypnosis.
Austin and her husband, James Pool practise and teach medical hypnosis. Austin and Pool, trained with surgeon Dr Jack Stanley Gibson, who used hypnosis in over 3,000 operations. Austin also practices Nth Phase, a very deep trance akin to hibernation, where the body needs two breaths a minute to sustain it and begins to emit healing energy.
Corporate.
Austin has used her previous experience as a successful sales person with hypnosis to establish herself as a motivational psychologist to promote productivity in sales forces and reduce stress. She teaches stress management workshops and sales productivity to businesses and runs a corporate hypnosis training courses.
Speed reading.
Austin and Sean Adam, world speed reading champion for 8 years running, developed a speed reading technique using hypnosis in 1990 which claims to at least double (and in some cases triple) reading speeds.
Training.
Austin has trained hypnotherapists in her techniques since 1990. Her courses have been held in London, Fort Lauderdale, Kuala Lumpur and Monaco. She continues to train therapists in advanced hypnotherapy, medical hypnosis, hypno-coaching and business hypnosis in London and Fort Lauderdale.
She was commissioned by Dr Abdul Halim Othman, Dean at the University Kebangsaan, Malaysia to teach her Advanced Hypnotherapy course to a selection or teachers, students and a professor at this leading University of psychology. The Health Minister of Malaysia, Datuk Lee Kim Sai, and leading academics gave her technique - used in a special addictions unit – personal approval and Datuk Lee Kim Sai was televised giving his approval for her 'Stop Smoking Technique' as he presented her graduates with their diploma for her 7-day advanced hypnotherapy course.
During her time in Kuala Lumpur, she was also brought in to lecture at the then new University Malaysia Sabah². In 1997, she lectured at the Industrial and Organisational Psychology: Challenges in the Third Millennium conference on 'Hypnotherapy among Employers in Crisis' and at a conference for over 150 teachers at the Jala Turan Campus also at the University Malaysia Sabah.
In 2004, Valerie trained over 1,000 people in the safe and effective use of self-hypnosis during an intensive season of 2-day workshops. She is also a co-trainer husband James Pool, on the Diploma Course in Medical Hypnosis, the first course of its kind to be validated by the General Hypnotherapy Council and made available to non-medical practitioners.
Lecturing and speaking.
Austin also lectures on cruises as a guest speaker on hypnosis and productivity, stopping smoking and advanced hypnotherapy.
Media coverage.
Valerie Austin was one of the first celebrity hypnotherapists in the UK who appeared in numerous press, TV and radio interviews throughout the 1990s when she first established her career.
With her background in journalism, Austin has written and appeared in numerous press articles, radio and TV shows. She regularly writes for monthly celebrity society magazine, Hot Gossip, in their modern nutrition and healthy living column. She also writes a socialite column for Citywealth, a newsletter for and about the wealthy http://www.citywealthmag.com
Since 1990 Austin has appeared regularly in both the tabloid and broadsheet British national press and lifestyle magazines including "The Daily Mail, The Mirror, Daily Express, The Evening Standard, The Guardian., The Telegraph, CityAm, New Woman, Cheshire Life" and "CityWealth Magazine". Her work has also gained international press coverage. She has appeared on TV and radio shows, including LBC's Paul Ross's show, on BBC1 with Esther Rantzen, "ITV" and "Sky Digital".
Publications.
Austin has written five international best selling self hypnosis books and audio products published by Thorsons, John Blake Publishing and Bernta Publishing Sdn. Bhd (Part of the News Straights Times Group): Her books have been published internationally in English, Spanish, Japanese, Hebrew and Polish.
Filmography.
Valerie is also currently co-producing documentaries with Inger Garcia at Gem-films.com in Ft. Lauderdale, Florida. "Condo Commandos - One Vote Away from Hell" was in the Cannes Film Festival Short Film Corner in 2011 and the winner of the Ft. Lauderdale Film Festival Open Reel Award. The current documentary "The Face of Cancer-treat the whole me not just my big "C"" was premiered in Cannes in 2014.
Audio recordings.
Austin has also produced a number of audio recordings including Slim while you Sleep and therapist training DVDs.