Exide Life Insurance

Exide Life Insurance Company Limited, is an Indian based life insurance company, owned by the Exide Industries. Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance, Corporate Agency & Broking as well as Direct Channels. The Agency channel consists of 50,000 advisors who are attached to over 200 company offices across the country. The company has over 15 lakh customers and manages over INR 15,795 crores in assets. It has been operating since 2001 and is headquartered at Bangalore. It deals with the life insurance products, providing long-term protection and savings option. It was featured to be among the top ten most trusted insurance brands in India as per the Economic Times, Brand Equity survey 2014.
History.
The company, known to be an established and profitable life insurance company, commenced operations in 2001-02 and is head quartered in Bengaluru and being 100% owned by Exide Industries Limited and serving over 15 lakh customers, managing assets of over INR 10000 Crores and total Premium Income of over INR 2000 crores till year 2016.
Initial years.
In 2000, ING Insurance, a sub-holding company of Dutch financial major ING Group, tied up with Bangalore-based Vysya Bank to enter the Indian life insurance market thus forming the ING Vysya Life Insurance company. In the same year, ING Vysya Bank, ING Insurance, and the Damani Group formed a life insurance joint venture, this innovative collaboration marks the first bancassurance venture in India.
Exide industries,one of the leading life insurance companies in South India, acquired 50% stakes of ING Vysya Life Insurance in 2005,and currently distributes its products through multi-channels viz. Agency, Banc assurance, Corporate Agency & Broking, Direct Channel and Online.
In 2008 owing to the financial crisis ING had to enter into a bailout agreement, thus starting a global restructuring strategy, and decided to exit the insurance business in India. Prior to India, ING exited its insurance ventures in Malaysia, Thailand and Hong Kong as well.
Exide Life Insurance.
After ING exited from India in January 2013, Exide Industries acquired the remaining 50% of the equity capital of ING Vysya Life Insurance, thus becoming 100% stake holder. In May 2014, following the approvals from Insurance Regulatory and Development Authority (IRDA) and the Ministry of Corporate Affairs, the name of ING Vysya Life Insurance Company Limited was changed to Exide Life Insurance Company Limited (Exide Life Insurance) with immediate effect. It has a presence in over 200 cities across the country and planned to expand operations in nine centres with major cities being Kolkata, Asansol, Jorhat and states of Bihar and Odisha among others. The company had introduced a new logo, combining the bold 'Exide' word mark with softer, more contemporary forms of the word 'Life' and the 'Exide Life Sun' symbol and red colour and the letterforms of the 'Exide' word mark creating an instant visual connect with the parent brand 'Exide'. The red colour in symbol denotes solidity & dynamism and the word 'Life' is used in the blue colour to denote stability and security and reflect caring and human values and the sun is the most universally recognised visual expression of 'life' and 'optimism' and reinforces the brand's philosophy of preparing people for a long and happy life.
The company had recently launched its first fixed benefit health insurance solution by a life insurance company offering comprehensive coverage against all prevalent Heart and cancer related conditions as these conditions became very common and advancement of health care had increased the chances of survival from these critical illness but extremely high cost of treatment results in huge expenditure for patient.
In 2017,the company launched its Twitter based self help service @ExideLifeCares to enable customers to manage their Exide Life Insurance policies on the popular social media platform, which is also one of its kind in the life insurance category.
Management team and key people.
, Exide Life Insurance management team consists of:
Major Landmarks.
Some of the historical landmarks achieved by the company are:
2013 - Wins Telerik Sitefinity Website of the Year Award for Best Website in Financial Category.
2012 - Wins at DMAI Synergy Awards in Innovation Category.
2011 - Launches ING ACE (Pension and Life) traditional plan.
2010 - Launches new child product - ING Ashirvad.
2009 - Launches new savings solution - ING Prime Life