
My Oh My (Aqua song)

"My Oh My" is a song recorded by Danish-Norwegian dance-pop group Aqua. It was released as the third single from the "Aquarium" album overall. "My Oh My" was initially released in February 1997 before being reissued following the success of "Barbie Girl", "Doctor Jones" and "Turn Back Time" in August 1998. Like many early Aqua tracks, the song featured vocals from both Lene Nystrøm Rasted and Rene Dif. It was the fourth release from the album in the UK, where it peaked at number 6, the group's lowest performing single there until "Good Morning Sunshine".
Critical reception.
"Birmingham Evening Mail" noted that Aqua "got into swashbuckling mood" in the music video of the song. Alex Young of "Consequence of Sound" gave mixed reception, writing, "The sound of a horse galloping in the beginning really draws one’s inner equestrian out", but Dif’s lyrics were lacking." Sarah Davis from "Dotmusic" called it "another cartoon twist on Europop with an addictive chorus". She added that the music video of the song is "memorable". "People Magazine" complimented "unexpected flourishes", like the classical harpsichord. Also Pop Rescue noted that the sound of "hooves [that] come galloping alongside the sound of a harpsichord" goes on to form the beat of this "dancey fairtale song". They added that "the end result is quite a catchy little dance baroque number."
Music video.
The music video for the single featured the four members of the group on a pirate ship, with Lene being captured by the other members (playing pirates) before turning the tables around and taking over. They then go on to discover treasure. The video was one of five Aqua videos directed by Peder Pedersen. It took over two weeks to build the setting for the video which consisted of a tropical island and a real size pirate ship surrounded by water.