Evelyn Mora

Evelyn Mora (born Kimia Moradzadeh; April 9, 1992) is a Finnish entrepreneur and the founder of Helsinki Fashion Week. Mora was also the founder of Digital Village an internet company in Paris. 
Biography.
Mora is also of Iranian descent through her mother. Born in Vaasa and raised in Helsinki, Finland, Mora worked as a fashion photographer in Paris and London before returning to Finland. In 2019 the event banned the use of leather in garments shown during the week. Vogue Italy described the event as "the very first 100% fully sustainable fashion week," which Mora later corrected in various outlets noting "there is no such thing as 100% sustainable yet" and that sustainability is more of "a mindset." 
Mora is a board member of the Nordic Fashion Association.