Aesop (brand)

Aesop (stylised as Aēsop) is a global skin care brand owned by Brazilian company Natura & Co. In addition to skin care, Aesop also produces hair care, soaps and fragrance. Each Aesop store has a unique interior design developed in collaboration with various architects, interior designers and artists. As of 2019, the brand had over 320 points of sale across 25 countries. Aesop produces 83 product formulations and three shaving accessories.
Marketing.
The brand has been noted for following a modern approach to prestige branding. This includes not using traditional advertisements or discount sales to promote its products but rather getting noticed and talked about for the design of its products, stores, events and communications.
History.
Aesop was founded by hairdresser Dennis Paphitis in 1987 in Armadale, Melbourne. Suzanne Santos, whose current job title is Chief Customer Officer, was instrumental in the founding and growth of the company. She was Paphitis's first employee. In 2020, Aesop introduced their first Candle product line with 3 new scents titled Ptolemy, Aganice, and Callippus. 
In 2010 Harbert Australia Private Equity bought a minority stake in the company; Aesop used the capital injection to fund growth. In December 2012, Aesop sold a 65% stake in its business to Brazilian direct-sales cosmetics company Natura Cosméticos for US$71.6 million (approximately A$100 million). Natura took total ownership in December 2016. In September 2018, Aesop launched a luxe homewares product.
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Green-Trend Leader" to Aesop in 2020.
Points of sale.
It has over 235 company owned signature stores across Australia, New Zealand, Canada, Japan, Singapore, Malaysia, South Korea, USA, Italy, France, The Netherlands, Germany, Switzerland, Russia, Taiwan, Hong Kong, Sweden, Norway, Brazil, United Arab Emirates and the UK. In the US, it is also available at Barneys New York, Nordstrom and Saks Fifth Avenue. In Canada, Aesop's products can be found at Holt Renfrew, Ogilvy, Nordstrom, and Saks Fifth Avenue.
Its largest store is its space in the Broadway Theater District in Downtown Los Angeles where the walls are lined with reclaimed cardboard tubing from fabric rolls discarded by the nearby fashion district. Other elements of the store's interior are made entirely from recycled paper.
Management.
Michael O'Keeffe has been CEO of Aesop since 2003.