FirstCry

FirstCry is an Indian online store for baby product retailing launched in the year 2010.
In January 2020 the consolidated company had over 380 stores across India out of which around 350 are franchise stores, making is "Asia's largest online shopping store for kids & baby products." FirstCry opened its first outlet in Srinagar in May 2019. It is into its series E round of financing.
Mergers and acquisitions.
In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for . The merged entity now does business under the name - FirstCry.com, a FirstCry Mahindra Venture. The company acquired playschool company "Oi Playschool".