
Zaatar w Zeit

Zaatar w Zeit (), a commercial brand of the Lebanese company Breakfast & Co. S.A.L., is an urban eatery franchise founded in Lebanon in 1999 and operating with 23 outlets in Lebanon and more than 70 outlets throughout the [[Middle East]], including 20 in the [[United Arab Emirates]]. The company also has outlets in [[Jordan]], [[Kuwait]], [[Qatar]] and [[Saudi Arabia]] and most recently, [[Canada]]
The name Zaatar W Zeit (stylized as zaatar zeit) refers to [[thyme]] or "[[za'atar]]" in Arabic, a common Middle Eastern herb in Levantine Arabic cuisine used notably in preparation of [[manakish|za'atar manakish]] and other recipes, and "zeit" (Arabic for [[olive oil]] in this context). The franchise has since introduced a far more varied menu than just za'atar-based products.
Company.
[[File:Zaatar W Zeit Sodeco.jpg|thumb|Zaatar W Zeit's first operating branch in Sodeco, [[Beirut]] in 1999]]
History and expansion.
Zaatar w Zeit restaurant started as a self-operating business in Lebanon and has expanded through more branches in Lebanon and with franchisees abroad. Headquartered in [[Jeita]], [[Zouk Mosbeh]], [[Lebanon]], it is one of Lebanon's largest restaurant chains. The central kitchen and warehouses are also in [[Jeita]], [[Zouk Mosbeh]]. The company began back in 1999 selling Lebanese dough food such as [[manakish]]. They also have international operations in a number of countries in the Middle East.
United Arab Emirates and Saudi Arabia.
Food conglomerate Cravia has operated franchises in the United Arab Emirates since June 2005 and, in partnership with Health Food Company, in the [[KSA]] since 2013. A number of outlets in the [[UAE]] are open 24/7. A discount is offered to government employees with the Esaad card. In some areas of [[Dubai]], electric motorbikes have been trialed since late 2018 in an attempt to increase operational sustainability.
"Zaatar w Zeit" was the first Lebanese restaurant chain to be certified with the ISO 22000:2005 in April 2008.
The company has made donations to various charities.
In 2011, Pearl Fisher created a new visual identity for Lebanese food retail chain, aiming for a "bolder contemporary look and feel". Jonathan Ford, the Creative Partner in Pearl Fisher, said, "The new logo is a distinctive, modern marque that provides a more literal and graphic expression by creating a simple link between the thyme and the oil, the leaf and the droplet, and forms a distinctive "Z" within the negative space."
External links.
[[Category:1999 establishments in Lebanon]]
[[Category:Restaurants established in 1999]]
[[Category:Restaurant chains in Lebanon]]
[[Category:Restaurant franchises]]
[[Category:Lebanese brands]]