Pelaco Sign

The Pelaco Sign is a heritage-listed neon sign located in the inner Melbourne suburb of Richmond. It was erected in 1939 as an advertisement for local shirt manufacturer Pelaco.
Melbourne-based rockabilly group, The Pelaco Brothers (1974–75), were named after the sign. The Pelaco sign is visible in many scenes of the 1986 film "Dogs In Space". High on a building on Richmond Hill, it can be seen from many suburbs away. Although originally being designed as a neon sign, it is no longer lit at night.
The building is located at 21-31 Goodwood Street, Richmond and now houses numerous businesses including radio stations Gold 104.3 and KIIS 101.1, Madman Entertainment and media production company Fremantle Media and Authentic Entertainment.