Geoffrey Moore

Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers".
Biography.
Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974).
Moore began his professional life as an English professor at Olivet College in Michigan, before moving his family to California, where he took a job as a corporate trainer and executive assistant at a technology company.
Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem. He heads his own consulting firm, Geoffrey Moore Consulting, and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.