Heir (singer)

Patricia Matcin better known as Patricia "Heir" Manfield (stylized as ), is an italian-Russian singer-songwriter and model based in London. She is one of few Italian musicians to write and record mainly in english.
She became very popular in 2015, under the pseudonym of Patricia Manfield in the field of fashion, becoming one of the most influential Italian street fashion bloggers most followed in the world. She still is very influential in the fashion world and her instagram profile currently has over 403,000 followers. Always in the fashion field she has been ambassador of the most important brands such as Versace, Dior and Fendi to name a few. In 2018 she has decided to devote hersefl to her greatest passion which is music, changes her name to Heir, she signed a distribution deal with Sony Music Entertainment and released in March 2020 her debut EP "Daddy Issues" which to date has achived over 2 million plays on Spotify .
Early life.
Patricia Matcin, better known as Patricia "Heir" Mainfield was born in Chișinău, her parents were both classical music musicians of russians origin she spent her first yours of her life near Moscow, Russia, after that she started to travel all around the world following her parents in their tournèe, this will take her not just to enroll and change different international schools, but also to visit the most important European theaters for this reason her main and first language always been english which she speaks with a perfect american accent. At the age of 8 pushed by his musician parents she began to approach music starting to take the first lessons of piano and violin. When she was only 10 years old her parents divourced, she moved with her mom in Naples Italy, where she finally finds stability and will attend american school for both middle school and high school obtaining the diploma in liceo classico. She moved to Milan, Italy for university studies, earning the degree in management and fashion business at the Istituto Marangoni. During the Milanese years she was noticed by a casting director of the fashion industry who introduced her to various stylists and fashion brands. since 2018 she has been living in London, where she works as a singer full-time as well as her previous career in the fashion field
Career.
The beginnings in the world of fashion as Patricia Manfield.
After graduating from high school, she moved to Milan, Italy, began studying fashion business at the Istituto Marangoni and began working as a model. During her university years she receives an invitation from a friend to participate in a Roberto Cavalli fashion show, here she is randomly stormed by photographers who publish her photos on various fashion sites, she is thus noticed by a well-known casting director who decides to work with her. Patricia Matcin thus turns into Patricia Manfield, making her surname sound more british, and she started to collaborate as Brand ambassador and as fashion muse with the most important such as Versace, Patrizia Pepe Fendi, Calvin Klein, Dior, Alberta Ferretti, Tom Ford, Adidas, Giorgio Armani and YSL. In these years, together with her boyfriend of the time, Giotto Calendoli, she founded the fashion website " The Atelier " so she begins to travel the world again to attend fashion week from Paris, New York City to Miami, collaborating with important fashion blogs like for example "The Blonde Salad" of Chiara Ferragni. Patricia Manfield thus becomes one of the most influential Street fashion blogger, at today her instagram profile it's followed by over 403,000 accounts. Despite the success in the fashion field, the main goal for Patricia Manfield is to be successful in music, during this years in fashions she secretly started to write and record her own songs, lately she started to posting covers on her social media page, her cover of "Bitch Better Have My Money " by Rihanna received a repost by Harper's Bazaar and also receives a like from Rihanna herself.
2018–2019: Start of the Heir music project and signing with Sony Music.
After completing her studies in fashion business at the Istituto Marangoni, Patricia decided to move to London, setting aside her career in the fashion world for a while to devote herself to music and finish her first album. In London she begins to work closely with her compatriot and current manager Renata Di Pace, also in London she meets the production team KXNGS, made up of twins Joe Abhol e Jeeves Abhol. her current executive producers. She decided to change her stage name from Patricia Manfield to Heir, name choosed as tribute to her musician parents. On 12 April 2018 she released her debut single "Threads" which mix pop, electronic sounds, the songis written by Heir herself. For the single she shot the video in London and she gave the excluive world premier to Rolling Stone Italia. On 26 April 2018 "Love Song", the same period she was approached by Sony Music Italy with whom she will sign a distribution deal a couple of months later. The first single with Sony entitled "Soundtrack " was released on 31 May 2019, the song was written by Heir herself, she defines the song as the soundtrack of her adolescent growth, the song is a hymn to women and talks about the rebellion of women against of men who treat them only as objects. On 5 June 2019 she released the official music video for "Soundtrack", a short movie directed by Zack Bish inspired by the world of cyberpunk. On September 2019 during the Versace's fashion in Milano, she announced to the speaker of MTV the upcoming release of his debut EP titled "Daddy Issues ". On 15 November 2019, the second single with Sony is released entitled "My Love", a poignant love song that combines sounds indie rock, R&B and pop, the song written by Heir herself and produced by KXNGS is about an obsessive love in which a girl is described is almost overwhelmed by the desire to be with a guy who tries to seduce him and distance him from his girlfriend who doesn't treat him well the representation of the song's lyrics is perceptible from the simple and sensual video that Heir created for the single.released on 5 December 2019.
2020–present: The debut EP Daddy Issues.
On 11 March 2020 Heir released her debut EP "Daddy Issues" distribuited by Sony Music, a project for which Heir worked for over 3 years. L'EP it's composed by 8 tracks, other than includes the singles "Soundtrack" e "My Love", there's other love songs like "Spike Lee", "Close Up", "Fences", "Sweet Degree", "Eternal" and"Get Down and Dance" inspired to Netflix series "The Get Down" . Unfortunately, due to the start of the COVID-19 pandemic, Heir herself has decided not to push for the promotion of the project, out of respect for the victims. The EP has achived over 2 million streams on Spotify to date. For 2021 Heir is ready to release her second music project.
Musical influences.
Heir's genre is a mix of music indie, pop, R&B and electronic, all resulting in alternative pop key. Among her main influences, in addition to Neapolitan song, there are also artists such as Lana Del Rey, St. Vincent, Nirvana, James Blake and Bon Iver. Heir is also very inspired by 90's music.