Bury a Friend

"Bury a Friend" (stylized in all lowercase) is a song by American singer Billie Eilish from her debut studio album, "When We All Fall Asleep, Where Do We Go?" (2019). It was released as the third single from the record on January 30, and later serviced to US alternative radio stations on February 19, 2019, with both releases occurring through Darkroom and Interscope Records. Eilish and her brother Finneas O'Connell co-wrote the song, with the latter solely producing it. The song was described as synth-pop, electronica and electropop in press reviews, for which hip hop beats, percussion, and a synthesizer provide minimalist instrumentation. Within the dark and violent lyrics, Eilish sings from the perspective of a monster under someone's bed. Her vocals are subtle and treated with layers of vocal effects.
"Bury a Friend" received generally positive reviews from music critics, several of whom praised its dark nature and lyrics. The song was also likened to the music of Marilyn Manson, Lorde and Kanye West. It attained commercial success, including reaching number one in Sweden and Latvia. The song further peaked within the top ten in New Zealand, Canada, Australia, and the United Kingdom. The Recording Industry Association of America (RIAA) awarded it a triple platinum certification.
Michael Chaves directed the music video for "Bury a Friend", which was uploaded to Eilish's YouTube channel at the same time as the song's first release. The video depicts Eilish singing under the bed of British rapper Mehki Raine (known as Crooks at the time), who provides uncredited vocals on the song, being pulled by black gloves, and walking through a rundown apartment. Critics noted the video's horror elements. Eilish promoted the song by performing it live at venues in 2019, including Coachella Valley Music and Arts Festival, Glastonbury Festival and during her When We All Fall Asleep Tour. It was also included on the setlist of her 2020 Where Do We Go? World Tour.
Background and development.
On January 29, 2019, Billie Eilish formally announced the release of "When We All Fall Asleep, Where Do We Go?" and also revealed that she would release a single the next day at 9 AM (PT). She further posted a 16-second teaser of the song, featuring her singing while being grabbed and pushed by gloved hands. "Bury a Friend" was eventually released on the scheduled date, having premiered on Zane Lowe's Beats 1 show as the day's World Record. Eilish further made an appearance on Annie Mac's Future Sounds show on BBC Radio 1 to discuss the track. It was serviced to US alternative radio stations on February 19, 2019 by Darkroom and Interscope Records. "Bury a Friend" was written by Eilish along with her brother Finneas O'Connell, while production was solely handled by the latter. The song was mastered by John Greenham and mixed by Rob Kinelski, with both also serving as studio personnel.
The creation of the song took place in Chicago, which Eilish and her brother were visiting for a Lollapalooza performance. They attended a studio with a "shuffle beat" in mind, with Eilish drawing a black monster to show her brother what she wanted the song to sound like. Eilish desired to hear her name at the beginning of the track, for which she texted rapper Calvin (known as Mehki Raine); he ultimately sent Eilish a phone recording for her to use. The singer discovered the rapper on social media due to him repeatedly tagging pictures of himself with the caption "Where's Billie at?" on her Instagram comments. She decided to make him her acquaintance and the two soon became friends.
Composition and lyrical interpretation.
Eilish credited the song for setting the tone for "When We All Fall Asleep, Where Do We Go?", stating: "I immediately knew what it was going to be about, what the visuals were going to be, and everything in terms of how I wanted it to be perceived". "Bury a Friend" has been described as a synth-pop, electronica and electropop track in press reviews. Suzy Exposito of "Rolling Stone" called it "goth-R&B" reminiscent of Marilyn Manson's "Antichrist Superstar" (1996). The song is moderately fast at 120 beats per minute (BPM), and is written in the key of G minor. Its minimalist instrumentation features a hip hop and "galloping" beat similar to Kanye West's "Black Skinhead" (2013). "Rumbling" percussion, "scattered" synth melodies, screams, and a screeching recording of an orthodontist shaving off Eilish's dental brace attachments are also included. Charlie Harding of "Vox" pointed out "a broken song form with strange alternate verses and a bridge placed untraditionally after a verse, rather than immediately following a penultimate chorus. The effect is destabilizing, and yet still accessible to the average listener". The melody presented during the chorus has been likened to the Doors' "People Are Strange" (1967), and sonically described as "innocuous as a childhood rhyme", contrasting the rest of the song.
According to Eilish, the track's "dark" and "violent" lyrics are written from the perspective of "the monster under your bed. Anything could be the monster — it could be someone you love so much that it’s taking over your life. I think love and terror and hatred are all the same thing". Laura Dzubay of "Consequence of Sound" interpreted: "[Eilish] assumes the position of a monster there to haunt somebody (a lover or herself [...])." "The Michigan Daily" Samantha Cathie thought the fact that the singer was "hat[ing] herself" mirrored in the lines: "Like I wanna drown, like I wanna end me” and "Honestly I thought that I would be dead by now". Eilish asks several questions during the song's refrain: "What do you want from me? Why don’t you run from me? Why aren’t you scared of me? Why do you care for me? When we all fall asleep, where do we go?". Further lyrics include: "Step on the glass, staple your tongue/ Bury a friend, try to wake up/ Cannibal class, killing the son/ Bury a friend, I wanna end me". The singer's "soft" vocals in "Bury a Friend" range between the notes of F#3 and B♭4. They are treated with layers of vocal effects, and a "playful trickery [is used] in each hook". Eilish described the track as a "near-whispered sing-song duet between [her] and a distorted version of herself". It ends with an instrumental part of "Ilomilo", which follows on "When We All Fall Asleep, Where Do We Go?"; the latter in turn begins with a lyrical reference to "Bury a Friend". Elaborating on the matter in an interview with MTV, O'Connell stated that the two songs were only referencing each other for the purpose of making the album "cohesive", and that they were not linked in any other way.
Reception.
Upon release, "Bury a Friend" received generally positive reviews from music critics. Several publications saw the song as her best single, as well as a highlight of "When We All Fall Asleep, Where Do We Go?". It was likened to Lorde's "Royals" (2013), as well as its production to that on West's "Yeezus" (2013). Thomas Smith of "NME" saw "Bury a Friend" as "a sizeable middle finger to anyone who expected a twinkly ballad befitting to her lone EP, 2017's "Don't Smile at Me"", as well as a "statement" for "vocalising the uncertainties and inquisitions of a generation ready to make their mark". "DIY" Lisa Wright labelled the song "intoxicating and intriguing – aka exactly what you want from a new star". Chloe Gilke of Uproxx praised the "full of bizarre, screechy flourishes and dips into the nightmarish" and claimed that "somehow the song’s lyrics are just as specific and creepy". Similarly, an editor for "The Music Network" commented on the song's "sinister [nature] in name and "lyric" and claimed that it is "unsettling", despite there being "something tranquil and thoughtful about it". "The Independent" Roisin O'Connor praised "Bury a Friend" as "excellent", and also noted its "imperious" and "anthemic quality". She further commented on the successful use of Eilish's "formula": "murmuring in cool low tones over a pulsing beat". In a lukewarm review, Samantha Cantie of "The Michigan Daily" saw the song as "slightly disappointing". She wrote: "[A] letdown is her seeming embrace of making an abnormal creation because it’s cool, as opposed to creating something with the beauty of sound as a priority", and elaborated, stating: "The track is choppy, cutting from different melodies quite quickly – these melodies bump, but they’re fleeting". Joe Coscarelli noted an "odd structure" and "nightmare lyrics".
"Bury a Friend" attained commercial success. It debuted at number 74 on the US "Billboard" Hot 100 before moving 60 places to number 14 with 29.1 million streams and 18,000 downloads sold in its first full week of tracking, becoming Eilish's highest peak on the chart at the time, before being surpassed by "Bad Guy" (2019). The song also became the singer's first number one on a "Billboard" radio airplay chart, topping the US Alternative Songs chart in May 2019. This made Eilish only the tenth solo woman in a lead role to reach number one in the chart's three-decade history. In the United Kingdom, "Bury a Friend" reached number six, making it Eilish's first top ten in the country. The song has further peaked at number one in Sweden and Latvia, and within the top ten in countries such as New Zealand, Australia and Canada. It has been awarded several certifications, most notably triple platinum by the Recording Industry Association of America (RIAA).
Music video.
An accompanying music video for "Bury a Friend" was uploaded to Eilish's official YouTube channel on January 30, 2019. It was directed by Michael Chaves in the span of a day. The clip contains horror elements, which have led to it being regarded by reviewers as "creepy" and "haunting". Eilish explained: "I had this idea where I’m naked. Like an abduction-type thing, completely not in control, just a helpless body, and people putting syringes up my arms and in my neck. That’s one of people’s biggest fears—needles—and that’s what I’ve been doing recently: honing in on people’s fears". 
Synopsis.
The video begins in a hotel at night. Mehki Raine awakens from a nightmare and goes back to sleep, while Eilish, hiding under his bed, slowly rises to watch him sleep. The singer then walks outside the room slowly before she is pulled and prodded by hands covered with black latex gloves. Eilish is then injected with syringes, and she attempts to run. Eilish’s attempts don’t work, and she is stabbed with more and more needles until she finally falls to her knees as black twitches under her skin and Eilish slinks back under the bed, her eyes turning all black. Critics have likened the visual to works released by Alice Glass, Chris Cunningham and Floria Sigismondi. Others compared it to the films "Suspiria" (2018) and "Get Out" (2017), the television series "The Haunting of Hill House", and Stephen King's 1977 novel "The Shining".
Live performances and other usage.
Eilish performed the song on BBC Radio 1 in February 2019, and on "Jimmy Kimmel Live!" in March. For the latter performance, the singer sang on a dark, smoke-filled stage and "summon[ed] a large cloth that swung behind her, casting a monster-like shadow while she bent over backwards". She wore a baggy black sweater and shorts, alongside a neon green frowny face print". In April, May and June, Eilish performed the track at the Coachella Valley Music and Arts Festival, BBC Radio 1's Big Weekend, and the Glastonbury Festival, respectively. She later sang it during Pukkelpop in August, and included "Bury a Friend" on the setlist of her When We All Fall Asleep Tour (2019) and Where Do We Go? World Tour (2020) tours.
The song was featured in the television series "The Society". Kaitlin Reilly noted similarity between the lyrics and the series' plot. Zeds Dead remixed "Bury a Friend" to acclaim from "Billboard" Kat Bein, who included it in her 12 Best Billie Eilish Remixes list.
She stated that the remix takes the original song and "runs it through a few sonic filters [while] [m]oody ambience gives way to fat bass synths [...] [,] old-school dubstep wub-dubs [and] [...] drums [which] kick up in a slow-down UK garage style in the later half".
Credits and personnel.
Credits adapted from Tidal.