WINC-FM

WINC-FM is a Hot Adult Contemporary formatted broadcast radio station licensed to Berryville, Virginia, serving the Northern Shenandoah Valley. WINC-FM is owned and operated by Centennial Broadcasting.
History.
In November 2020, the then-WXBN flipped to Hot Adult Contemporary, assuming the Hot Adult Contemporary format and "WINC-FM" (pronounced "Wink FM") branding previously heard on the Winchester-based 92.5 frequency (which was in the process of being sold to the Educational Media Foundation). The station would take over the WINC-FM legacy callsign on December 29, 2020.
On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM and sister-station WZFC to Fairfax, Virginia-based Metro Radio, Inc. for $225,000. Fellow sister station WINC is not included in the sale. Allen B. Shaw, Centennial's President and CEO, said in a May 2021 interview with "The Winchester Star" that Metro Radio, Inc. had had insured Shaw "they do not intend to" change the format of WINC-FM and WZFC. Shaw further said Metro thought WZFC's format was "probably the best format for the Winchester market" for ad revenue.