KRVV

KRVV (100.1 FM, "100.1 The Beat") is an American radio station licensed 
to Bastrop, Louisiana, and serving the Monroe, Louisiana region. The station is owned by The Radio People and the broadcast license is held by Holladay Broadcasting Of Louisiana, LLC. Studios are located in Monroe, and its transmitter is located south of Bastrop.
Programming.
KRVV broadcasts an urban/hip-hop music format to the Monroe, Louisiana, area. KRVV air personalities include Rickey Smiley, DJ Star, Chris Collins, DJ Make-A-Move, and The Breakfast Club.
History.
At one time KRVV used to be a Public Broadcasting Radio Station back in 1967 until 1991 when new owners Holladay Broadcasting changed the stations branding and format to "100.1 The Beat" broadcasting an urban contemporary format. The station has been airing its current format since 1991.