WTRC (AM)

WTRC (1340 AM) is a commercial radio station licensed to Elkhart, Indiana, and serving the South Bend metropolitan area. It is owned by Federated Media and airs a soft oldies and adult standards radio format. It is one of Indiana's oldest radio stations, on the air since 1922.
WTRC carries Westwood One's "America's Best Music" syndicated music service and is a Fox News Radio affiliate.
WTRC is powered at 1,000 watts, using a non-directional antenna. The transmitter is on Indiana Road near the Elkhart River in Elkhart. WTRC also can be heard on a 250 watt FM translator station, W270DK on 101.9 MHz.
History.
WJAK.
On July 28, 1922, the station first signed on the air. It was owned by the White Radio Laboratory (C. L. White) in Stockdale, Ohio, and given the sequentially assigned call letters WJAK. 
In 1923 the station was briefly deleted, then relicensed to Reverend Clifford L. White of the Church of Christ, in Greentown, Indiana. The station operated at 1180 kilocycles at this time. In 1926, the station moved to Kokomo, Indiana, and was owned by J. A. Keutz, who was also the owner and publisher of the "Kokomo Tribune". In 1928, its frequency was changed to 1310 kHz. The station ran 50 watts at this time. In 1929, the station moved again, to Marion, Indiana.
WTRC.
In 1931 the station's license was assigned to The Truth Publishing Company, Inc., co-owned with "The Elkhart Truth" newspaper. The station was subsequently moved to Elkhart, Indiana, where it has remained to this day. On September 2, 1932, the call letters were changed to WTRC. The call sign stands for Truth Radio Corporation. Its daytime power was increased to 100 watts in 1933. In 1936, its daytime power was increased to 250 watts and its nighttime power to 100 watts. In 1939, its nighttime power was increased to 250 watts as well. Its frequency was changed to 1340 kHz in March 1941, as a result of the North American Regional Broadcasting Agreement.
Through the 1940s, WTRC was Elkhart's only radio station, carrying the programming of the NBC Radio Network. In 1948, it added an FM station, WTRC-FM, originally at 100.7 MHz. That station today is co-owned WBYT. In 1961, its daytime power was increased to 1,000 watts.
Middle of the Road and Full Service.
WTRC aired a middle of the road (MOR) format in the 1970s and 1980s. In the early 1970s, the station aired a MOR format during the day and a rock format at night. By the early 1990s, the station was airing a full service-adult contemporary format. In 1994, it shifted to an all talk format. In 1996, the station adopted an adult standards format. It was branded "The Heartbeat of Elkhart" during this period.
In 2000, the station switched to a full service format, airing news-talk programming during the day and Soft Adult Contemporary music at night. By the end of 2002 talk programming had replaced all music on the station. WTRC was branded "News Radio 1340" during this period. Hosts included Glenn Beck, Sean Hannity, Michael Savage, and The Dolans.
Oldies and Talk.
In August 2009, WTRC switched to an oldies format as "Hippie Radio 1340".
In 2010, the station switched back to a talk radio format, as part of a simulcast with 95.3 WTRC-FM, and was branded "Michiana's News Channel". The station carried syndicated hosts such as Glenn Beck, Rush Limbaugh, Sean Hannity, Jason Lewis, and Lars Larson, as well as a local morning show. On May 5, 2014, WTRC reduced its fulltime simulcast of WTRC-FM, focusing on Elkhart through a partnership with sister newspaper "The Elkhart Truth", featuring a separate morning show. However, the two stations continued to jointly broadcast most other programming.
Standards and Soft AC.
On February 17, 2017, WTRC fully ended its simulcast of WTRC-FM, and changed its format to adult standards, branded as "Frank 1340," honoring popular 1940s, 50s and 60s singer Frank Sinatra. WTRC-FM continued its talk programming.
In 2020, WTRC rebranded as "The Hart of Elkhart." The word "heart" is intentionally misspelled, to match the city's name, elkHART. It dropped its reference to Frank Sinatra, because he only has a few songs on the playlist. The station refocused its era to the 1960s, 70s and 80s, playing mostly Soft Oldies.
Translator.
In December 2018, WTRC began simulcasting on FM translator station W270DK 101.9 MHz.