WSWT

WSWT, branded as "Mix 106-9", is a radio station broadcasting an Adult Contemporary format. It is licensed to Peoria, Illinois in the Peoria radio market. The station is currently owned by Midwest Communications.
History.
The station went on the air in 1964 as WIRL-FM. It has since changed callsigns to WIVC, WUHN and then to the current WSWT. For many years, it aired a beautiful music format using the "W-Sweet" slogan. Walter Thurman was a longtime announcer at the station. Beginning in the 1980s the station gradually evolved into a soft adult contemporary station and then to adult contemporary that is the format today.
On December 22, 2014, WSWT announced it would rebrand from "Today's Lite Rock 107" to "Mix 106.9" after Christmas as part of its "New Year, New Name" campaign, returning the heritage brand to the market for the first time since September 2007, when WXMP flipped to oldies as WHPI and rebranded as "Hippie Radio". This is the fourth incarnation for the "Mix" branding in Peoria: it originated as WMXP in 1994 on 93.3, after a seven-year absence, it resurfaced on 105.7 in 2003, and then moved to 101.1 in 2006 before the callsign and format were dropped the following year. The rebrand officially took place on the 26th. Shortly after the rebrand, the station dropped all-80s music from its weekend schedule, and shifted its non-Christmas playlist to Hot AC.
On February 4, 2019, Alpha Media announced that it will sell its Peoria cluster to Midwest Communications for $21.6 million. The sale closed on May 1, 2019.
On December 26, 2019, WSWT changed its slogan to "Your Life. Your Music.", and also adopted a new logo.