WWJK

WWJK (107.3 FM) is an active rock formatted radio station located in Jacksonville, Florida. The station is owned by iHeartMedia. The station's studios are located on Central Parkway in Jacksonville's Southside section, and the transmitter is in the Arlington section.
History.
The station had originally signed on in May 1977 as beautiful music WJEE, but became country as WCRJ in 1981. In 1991, the call letters changed to WROO ("Rooster Country"), then on December 19, 2005, it became the new home for modern rock station WPLA "Planet Radio". While WPLA saw its ratings rise after the frequency change, the station began losing ground when WXXJ (now WEZI) signed on in 2009.
On August 4, 2010, the station flipped to classic hits-formatted "Magic 107.3", competing primarily against WJGL. On October 13, 2010, WPLA changed call letters to WJGH. Neal Sharpe was named program director and assumed the position on November 18, 2010.
On April 18, 2012, the station flipped to adult hits as "107.3 Jack FM" (later adopting the calls WWJK to go with the new branding). In May 2013, program director Skip Kelly (formerly of WFKS, KIIS-FM, KYSR and WXKS-FM) was brought in.
On April 17, 2017, WWJK dropped the "Jack FM" brand and re-branded as "107.3 Jacksonville", with no change in format. The branding would be short-lived, as the station would re-brand again on May 26 as "107.3 The River".
On March 8, 2019, WWJK flipped to mainstream rock as "107.3 Planet Radio", returning the brand and format to both WWJK and a full-power signal. The syndicated "Lex and Terry" morning show also returned to the station.