KVVL

KVVL (97.1 FM) is a radio station in Maryville, Missouri, which airs a classic rock format. It is owned by the Nodaway Broadcasting Corporation. The station is an affiliate of the "Floydian Slip" syndicated Pink Floyd program.
History.
The station began broadcasting in September 1972, holding the call sign KNIM-FM, simulcast the programming of AM 1580 KNIM. It originally broadcast at 95.3 MHz. On August 4, 2010, its call sign was changed to KVVL reflecting its branding as the Ville.