KATM

KATM (103.3 MHz Kat Country 103) is a commercial FM radio station in Modesto, California and also heard in the nearby cities of Stockton and Merced. The station is owned by Cumulus Media and airs a country music format. Its studios are in Stockton, and its transmitter is located off South Bird Road in Vernalis, California.
KAT Country often works with local charities and community organizations providing air time and fundraising opportunities. Most notably: the Make-A-Wish Foundation, St. Jude Children's Research Hospital, Toys for Tots, the Second Harvest Food Bank, the American Cancer Society and others.
The station hosts a yearly Listener Appreciation Concert. As the concert crowds have grown, the venues have been changed to accommodate the growing number of attendees. The June 2nd show at the Stanislaus County Fairgrounds hosted around 20,000 fans in Turlock, California. In 2011, the Listener Appreciation Concert was held at Weber Point Event Center on the waterfront in Stockton, California.
History.
On April 3, 1948, the station first signed on as KBEE-FM. It was one of the first FM stations in Central California. It was owned by The McClatchy Company, which publishes the "Modesto Bee" newspaper, giving the station its call sign, KBEE. A few years later, in 1951, McClatchy added an AM station, 970 KBEE. At first, both stations were simulcast. But through the late 1960s, 70s and 80s, while the AM station carried a full service middle of the road music format, KBEE-FM had a largely automated beautiful music sound.
In 1992, the station was purchased by Citadel Broadcasting and moved from easy listening to a hit country format, switching call letters to KATM (soon after the calls were made available after being used by a station in Colorado for about seven years) under the helm of then Brand Manager, Scott Mahalick. Citadel merged with Cumulus Media in 2011. Through the years, KATM has continued as a country music station, and is among the top rated stations in both Modesto and Stockton, with significant listenership in the Merced radio market.