WBVA (FM)

WBVA (102.3 FM) is a radio station broadcasting a country format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.
History.
The station first signed on the air WCLU-FM on August 1, 1964. The station's first callsign change took place on April 2, 1979, when the calls were changed to WLOC-FM to match that of then-sister station WLOC (AM). It began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996. It was acquired by Jacor in 1997. The station reverted to its original WCLU-FM calls in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU-AM. The adult contemporary format remained with the station.
On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM in Bowling Green.