KWRD-FM

KWRD-FM (100.7 MHz) is a commercial radio station licensed to Highland Village, Texas, and serving the Dallas-Fort Worth Metroplex. It is owned by the Salem Media Group and broadcasts a Christian talk and teaching radio format. The call sign represents the station's moniker, "The Word," as in The Word of God. KWRD-FM is not co-owned with 1470 KWRD (AM) in Henderson, Texas.
KWRD-FM has an effective radiated power of 98,000 watts, close to the maximum for non-grandfathered FM stations of 100,000 watts. The transmitter is off Minnis Road in Collinsville, Texas. The studios and offices are in Irving.
Programming.
KWRD-FM features both national and local religious leaders. It is a brokered programming station, in which hosts pay for blocks of time on the station and may seek donations to their ministries during their shows. Hosts include Jim Daly, Charles Stanley, John MacArthur and Alistair Begg. Some conservative political shows are also heard, including Jay Sekulow and Eric Metaxas from the Salem Radio Network. News comes from SRN, the Salem Radio News service.
History.
KRJT-FM.
The station first signed on the air on November 15, 1988 as KRJT-FM in Bowie, Texas. It largely simulcast its AM [[sister station]], KRJT 1410 (now [[KNTX]]). KRJT-FM was powered at 3,000 watts, a fraction of its current output. 
Bowie is about 90 miles northwest of the Dallas-Fort Worth metroplex. The owners realized that if their FM station could move closer to Dallas, its value would greatly increase. The [[Federal Communications Commission]] granted its request to become a "move in" station. It changed its city of license to Highland Village, just north of both Dallas and Fort Worth. The transmitter was relocated to Collinsville with a big increase in power, 98,000 watts.
KLTY and KWRD-FM.
In 1997, [[Salem Media Group|Salem Communications]] bought KEWS 94.9 of [[Arlington, Texas]]. That station had a long history of broadcasting Christian programming, once owned by evangelist [[Jimmy Swaggart]]. Salem began running its own Christian talk and teaching format on the station, as KWRD-FM "The Word 94.9". Then in early 2000, Salem acquired an FM station on 100.7 in the Dallas suburbs, airing [[Christian Contemporary music]] as [[KLTY-FM]]. 
On December 22, 2000, flipped the two stations to give KLTY the stronger signal. KLTY now broadcasts on 94.9 while KWRD-FM is heard on 100.7.
On September 18, 2015, KWRD-FM began simulcasting on the former [[Radio Disney]] affiliate KMKI 620 AM (now [[KTNO (AM)|KTNO]]) for a week. Salem had acquired many of the former Disney outlets. The following week, KMKI switched formats to Business News/Talk with content formerly airing on [[KBDT|KVCE]] 1160 AM. On October 20, 2015, KWRD-FM's programming was simulcast on KVCE 1160 AM. That station is now [[KBDT]], with new owners and a talk radio format.
KPXI.
KPXI (100.7 MHz) of [[Overton, Texas|Overton]] [[simulcast]] KWRD-FM until early 2009. It was also owned by Salem Media. The FCC approved the transfer of KPXI to Jerry T. Hanszen of Carthage, Texas. KPXI was sold to [[Louisiana State University]] in [[Shreveport]] and now operates as [[public radio]] station [[KTYK]] Overton, broadcasting the Red River Radio network.
Signal.
Unlike most of the area's FM stations including [[sister station]] 94.9 KLTY, which transmit their signals from [[Cedar Hill, Texas|Cedar Hill]], KWRD's [[radio masts and towers|tower]] is in an unincorporated area east of [[Collinsville, Texas|Collinsville]]. Therefore, KWRD's signal is much stronger in the Northern parts of the Dallas/Fort Worth metroplex as well as the cities of [[Decatur, Texas|Decatur]], [[Denton, Texas|Denton]], [[Gainesville, Texas|Gainesville]], and [[Sherman, Texas|Sherman]], even reaching [[Oklahoma]]. But it is considerably weaker in [[Fort Worth]] and areas south of the metroplex.
External links.
[[Category:Radio stations in the Dallas–Fort Worth metroplex|WRD-FM]]
[[Category:Christian radio stations in Texas|WRD-FM]]
[[Category:Radio stations established in 1987]]
[[Category:Salem Media Group properties]]