WTXY

WTXY (1540 AM) is a daytime-only radio station broadcasting a classic hits music format, with local news, sports and community information. Licensed to Whiteville, North Carolina, United States, the station, along with translator W280FO (103.9 FM), is owned by Audiotraxx Media Partners.
History.
WTXY's first license was granted to original owner Greg Singletary (Waccamaw Broadcasting Co.) on November 17, 1978 with the call letters WOOZ. The station changed its call letters on Dec. 31, 1979 to WTXY. The radio station was sold to Tom Stanley (Stanley Broadcasting, Inc.) in 1980, who served the community until he sold it to Jeff Millikin (Millikin Broadcasting) on March 14, 2007. The station was immediately put up for sale, and purchased by current owners, WTXY Radio, LLC on August 6, 2008. The station began simulcasting on the 250-watt 103.9FM W280FO on July 16, 2018.
The station carries Whiteville High School Football and Baseball coverage in Columbus County.
"Audiotraxx Media Partners" maintains fully equipped studios at its transmitter site to broadcast when wide spread power outages occur in the community. The latest solid state transmitting technology and signal processing equipment was installed in September 2008 to broadcast the loudest and clearest AM/FM signal possible. Backup facilities are also available to provide continuous service to the local community.
On August 1, 2019, WTXY changed their format from soft adult contemporary to classic hits, branded as "Kool 103.9".