WGGG

WGGG is a commercial radio station in Gainesville, Florida, broadcasting to the Gainesville-Ocala, Florida area on 1230 AM. WGGG is the NBC Sports Radio affiliate for Gainesville; additionally, it broadcasts local content provided by Ocala station WMOP, owned by the same company and co-marketed together with WGGG as "Florida Sports Talk".
History.
WGGG began broadcasting in February 1948 on 1230 kHz with 250 watts of power. The station was owned by Alachua County Broadcasting Company. They were originally a popular music station with their offices, studios, transmitter, and antenna-tower located near the Gainesville airport at 1230 Waldo Rd., northeast of downtown Gainesville.
On November 13, 2017, the station re-branded as "The Goat".