DZMB

DZMB (90.7 FM), broadcasting as 90.7 Love Radio, is a radio station owned and operated by Manila Broadcasting Company though its licensee Cebu Broadcasting Company. It serves as the flagship station of Love Radio Network. The station's studio is located at Design Center of the Philippines, Vicente Sotto St., CCP Complex, Pasay (beside Star City); while its transmitter is located at the BSA Twin Towers, Bank Drive, Ortigas Center, Mandaluyong, sharing the same site with 96.3 Easy Rock, and 101.1 Yes The Best.
History.
Early years.
MBC founded the first music radio station in Manila under the callsign DZMB, which started its operations on the AM band on July 1, 1946 and was then originally broadcast at 760 kHz. The station was assigned to Cebu Broadcasting Company, an associate to the Elizalde family which also owns MBC. It also served as the sister station of DZRH and another established station DZPI. In September 1972, when President Ferdinand Marcos declared Martial Law, DZRH, DZMB and DZPI were closed down in a few months, but later resumed its operations.
Conversion into FM broadcasting.
On February 14, 1975, MBC converted DZMB to the FM band, assigned at 90.7 MHz. The station maintained its music programming but it began airing as an easy listening-formatted station, earning the on-air moniker known as "Beautiful Music". Most notable personalities who worked on the station during that time were Mel Tiangco, Jay Sonza, and Reysie Amado.
In the 1980s, Manuelito "Manny" F. Luzon took over the management of the station, and reforming DZMB 90.7 under the new identity: 90.7 Love Radio. With this new strategy, 90.7 Love Radio became one of the most-listened to stations in Manila.
The station's easy listening format lasted for over the next two decades until the beginning of the new millennium.
The "Kabisyo" era and the ratings game.
On February 14, 2000, coinciding with the 25th anniversary, 90.7 Love Radio was relaunched with a new logo and the tagline "Kailangan pa bang i-memorize yan? Bisyo na 'to!" to have become common everyday expressions of many Filipinos. Since the relaunch, 90.7 Love Radio has been reformatted as a "masa" (contemporary MOR) station after the success of its sister FM station Yes FM 101.1 (now 101.1 Yes The Best). Over the next years, 90.7 Love Radio became a top-rated station after dethroning Yes FM 101.1 in the radio survey, the success would maintain its #1 position in the FM radio ratings for the next few years.
The early 2000s also began the careers of popular radio personalities. Chris Tsuper and Nicole Hyala launched their own program "Tambalang Balasubas at Balahura", originally aired on a late-afternoon/early-evening slot before moving to its current morning slot. Since then, the program began to broadcast via satellite on all Love Radio stations nationwide.
In the mid-2000s, John Gemperle joined the station under his on-air moniker "Papa Jack". He would later launch his love advice program "TLC: True Love Conversations", which became one of the most popular night-time radio shows until his departure from the station on December 16, 2016.
Following MBC's acquisition of 96.3 DWRK from the Hodreal family in 2008, MBC reassigned DZMB back to its original station licensee Cebu Broadcasting Company, as the latter took ownership of the said new station.
On October 2, 2019, the main studios of 90.7 Love Radio at the MBC Building, CCP Complex in Pasay, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park. In interim, Love Radio currently broadcasts from its backup studio in BSA Twin Towers, where its transmitter is located.