KBBM

KBBM (100.1 FM) is a radio station with a country music format. Licensed to Jefferson City, Missouri, the station serves the Mid Missouri area. This station is owned by Cumulus Media.
History.
100.1 FM KJMO originally signed on the air as an easy-listening/beautiful music formatted station. Live announcers played a mix of taped music and easy listening album tracks from studios on South Ten Mile Drive that had formerly been a residence.
After a change in management,
100.1 FM in Jefferson City KJMO became J-100, a semi-automated and semi-live Top 40, Rock and Popular Music station and Jefferson City's original 24-hour a day radio station, as KLIK, KJFF (KTXY) and KWOS all signed off around midnight until the early 1980s. KJMO continued as a pop/rock music station late into the 1980s and early 1990s. It later changed call letters and formats several times in the next 20 years, to oldies, new rock and eventually all sports. KBBM changed their format from modern rock to sports and was now branded as "Sports Radio 100.1 The Fan".
On October 5 that same year, the station began simulcasting on the previously country-formatted KZJF 104.1 FM, in a process of moving the sports format to KZJF's weaker signal. On the 7th, The Fan moved to 104.1 as 100.1 began stunting with Christmas music as "Santa 100.1". At 10:01 am on the 8th, the station flipped to country, branded as "100.1 Nash FM" much like other Cumulus-owned country music stations. This is now the second station owned by Cumulus to launch "Nash FM" as a new format rather than just renaming the station, the first being WNSH in New York. This can also be considered a format switch with 104.1.