KODA

KODA (99.1 FM) is an American commercial adult contemporary formatted radio station in Houston, Texas. Its facilities is owned by iHeartMedia. From mid-November to December 25, KODA switches to Christmas music. Its studios and offices are located along the West Loop Freeway in Uptown Houston.
KODA has an effective radiated power (ERP) of 100,000 watts. The Senior Road Tower transmitter is off Farm to Market Road 2234 near Fort Bend Parkway in Southwest Houston, surveying in the Greater Houston area. KODA broadcasts in the HD Radio hybrid format, with its sister station KTRH 740 AM simulcast on the HD2 subchannel.
History.
On Christmas Eve 1946, the station signed on as KPRC-FM. It was owned by the "Houston Post" daily newspaper, which also owned KPRC 950 AM and would put KPRC-TV Channel 2 on the air in 1949. (The call sign referred to Post Radio Company.) In its early years, KPRC-FM mostly simulcast its AM sister station.
KPRC-FM began broadcasting on 99.7 MHz until 1947 when it moved to 102.9 MHz. In 1958, the FM station was sold and changed its call sign to KHGM-FM. It moved to its current frequency in 1959.
In 1961, it changed call letters again, this time to KODA-FM, airing a beautiful music format. (KODA refers to the musical term coda, indicating an extended passage which brings a piece to an end.) Several months later, 1010 AM KODA went on the air (now KLAT). It operated as a daytimer. The two stations simulcast while KODA 1010 was on the air. KODA-FM continued the station's programming independently from sunset to sunrise, when KODA 1010 was on the air again. KODA-AM-FM and their easy listening sound proved to be quite popular, and enjoyed high ratings through the 1960s and 70s.
KODA-AM-FM were sold to Group W Westinghouse Broadcasting in 1978 and was shortly broken up when the AM station was quickly re-sold. The easy listening format continued on KODA-FM, which was renamed KODA when the AM station took new call letters. The station was the flagship radio station for the Houston Oilers (now the Tennessee Titans) of the National Football League during the 1986 season.
The station was sold to SFX Broadcasting in 1989. SFX was amalgamated into AM/FM Inc. and acquired by Clear Channel Communications (now iHeartMedia) in 1999. By the mid-1990s, KODA had begun adding more vocals to its playlist, and reducing the instrumentals, until it made the transition to soft adult contemporary.
The station, which had long been identified as K-O-D-A or "Coda", relabeled itself as "The All-New SUNNY 99.1" in February 1991. The new moniker reflected the evolution from a Soft AC to "Mainstream Adult Contemporary" under the direction of General Manager Dusty Black and Program Director Dave Dillon. Since 2001, between mid-November and December 25, the station switches formats to all-Christmas music.