Prambors FM

Prambors FM (formerly known as Prambors Rasisonia and 102,3 FMANIA) is a commercial radio network based in Jakarta, Indonesia. Launched on March 18, 1971 in Jakarta, the purpose of station was to play pop music with their target audience being teenagers and young adults. Prambors is known as a teen icon in Indonesia throughout the 80's and 90's. It is owned and operated by Masima Radio Network (formerly Masima Contents + Channels).
History.
The station was founded by Imran Amir, Mursid Rustam, Malik Sjafei, Bambang Wahyudi, and Tri Tunggal. During the late 1960s, Prambors is the nickname one of the gangs from Menteng, in downtown Jakarta. Prambors is an abbreviation of "Prambanan, Mendut, Borobudur, dan sekitarnya" (Prambanan, Mendut, Borobudur and the surroundings), the name of several streets in Menteng, Central Jakarta. Starting from being amateur station, Prambors changed its name commercially due to government laws, with the name PT Radio Prambors. The radio network was launched in 1970 and incorporated in 1971 as Prambors Rasisonia — "Rasisonia" itself stands for "Radio Siaran Sosial Niaga" (Social Commercial Broadcast Radio).
Program.
Prambors has had many creative programs throughout the years. Prambors started the careers of singers such as Chrisye because of their LCLR (Lomba Cipta Lagu Remaja) in 1977. In the 1980s, the Catatan Si Boy drama series was the Jakarta's favorite radio program. Due its success on the radio, CSB made the series in to a box office movie. Beside on-air programs, Prambors has off-air programs such as Prambors Nite and Tenda Mangkal -which are a crowd favorite.
Announcers.
Prambors' radio DJs, or known as "Wadyabala" Prambors, has always been a young adult. It helps keep Prambors fresh, splashy and suited to young lifestyle. In the 1970s, Warkop Prambors was the radio's most successful announcer, and he became comedian and actor after his career at Prambors. In the 1980s, Prambors had Pepeng, Sys NS, Jimmy Gideon, Nana Krip, Krisna Purwana, Muthia Kasim and during 90s era the station had numerous well-known announcers such as Ferdy Hasan, Rebecca Tumewu, Fla Priscilla, Daddo Parus, Fajar Indroharyo, Vena Annisa who had very successful careers after Prambors as television presenters, MCs, and music label executive.
Radio Stations.
Prambors broadcasts over nine stations in Indonesia:
Jingles.
The Prambors radio jingles throughout the History. Prambors Rasisonia used the 102,7 KIIS FM jingles from JAM Creative Productions (taken from HOT KIIS and KIIS 90 package), 102.3 FMANIA Jakarta used the Z100 jingles from JAM Creative Productions (taken from Z Force and Z World package). Reelworld Asia used the Prambors Radio jingles from Z100 Package 2004