XHAP-FM

XHAP-FM is a radio station on 96.9 FM in Ciudad Obregón, Sonora. The station is operated by ISA Corporativo and carries a romantic format known as Romántica.
History.
XEAP-AM received its concession on March 8, 1936, broadcasting with 100 watts on 1290 kHz and owned by Emilio Manzanilla. After his death, his successors continued to own the station, now at 1,000 watts, until 1982. It was then operated by Radiorama, and later by Grupo García de León. Ultimately, Radiorama took control of the station again, and it was under Radiorama in 2012 that XHAP-FM 96.9 came to air.
Radiorama largely exited Sonora in the early 2010s, leaving most of its stations there to Larsa to operate.
On June 4, 2019, ISA Corporativo, an outdoor advertising company, entered broadcasting by assuming operations of XHAP and XHOBS-FM 92.1. While XHAP's format was retained, ISA instituted a new news service powered by the "Diario del Yaqui" and "Diario del Mayo" newspapers.