
Love Radio Network

Love Radio Network is a broadcast FM radio network in the Philippines owned by Manila Broadcasting Company. Its headquarters are located at Cultural Center of the Philippine Complex, Pasay, Manila. The network's original format is easy-listening until 2000 when Love Radio shifted to Contemporary MOR or more popularly known as the "masa" format.
Its flagship station is DZMB in Metro Manila (licensed to Cebu Broadcasting Company), which has been rated as #1 in the FM radio ratings for 15 years (from 2002 to 2017), according to the KBP's Radio Research Council Surveys and AC Nielsen Car Survey.
History.
Love Radio was previously known by its call letters DZMB (Previously broadcasting under call letters KZRH back in 1949) when it began broadcasts on the FM band in 1975 from its first broadcast days on the AM band. Back then, it played mainstream pop, later relegating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers. In the 1980s, Manuelito F. Luzon, then station manager of DZMB, conceptualized the station's branding identity.
In the 2000s, Love Radio was reformatted to a contemporary "masa", a format that was trending on the landscape of FM radio in the country which was started by rival stations since the dawn of the new millennium.
Some of the radio DJs who worked are Chris Tsuper, Nicole Hyala, Tanya Chinita, Diego Bandido, Totoy Bato, Raqi Terra, Lala Banderas, Laboching, and Robin Sienna.
Nationwide programming.
× - <br>