WIL-FM

WIL-FM (92.3 FM) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission. Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).
Format.
WIL-FM plays a variety of country music in St. Louis. WIL-FM personalities include Mason & Remy, Kasey, Marty Brooks and B-Dub. WIL-FM is programmed by Tommy Mattern and the Music Director is Marty Brooks.
History.
WIL radio began January 31, 1925—but originally broadcasting at the 1430 AM frequency, and with the call letters WEB. By the early-1970s, WIL switched to an FM signal, and was programming a country music format by mid-decade.
WIL-FM was first licensed in 1962. It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.
Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011. The sale was completed on April 29, 2011.
On January 30, 2017, WIL-FM re-branded as "New Country 92.3".
On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.
HD Radio.
On February 18, 2020, WIL-FM HD3 began airing on simulcast translator W232CR at 94.3 FM broadcasting an Oldies format branded as "My Mix 94.3".
Starting in 2012, WIL-FM HD2 branded as "Second Fiddle" began playing Americana/Roots music. Previously WIL-FM HD2 was branded as "Kerosene Country" and largely played the same playlist as WIL-FM.
A translator simulcasts WIL-FM HD3, branded as My Mix 94.3 broadcasting an oldies format.