WPVQ-FM

WPVQ-FM (95.3 FM, "Bear Country 95.3") is a radio station licensed to serve Greenfield, Massachusetts. The station is owned by Saga Communications and licensed to Saga Communications of New England, LLC. It airs a country music format.
History.
In August 1996, Dynacom purchased WRSI (95.3 FM) and WGAM from Radio Skutnik, Inc. (Ed Skutnik, owner) for a reported sale price of $650,000. In August 1999, Vox Media Corp. purchased Dynacom and all of its radio assets, including WRSI, for a reported $5.5 million.
In July 2000, Vox purchased WPVQ (93.9 FM) from Cardwell Broadcasting for a reported sale price of $2.925 million.
In February 2001, WPVQ swapped frequencies with WRSI so that WRSI now broadcasts on 93.9 MHz from Turners Falls, Massachusetts, and WPVQ broadcasts on its current 95.3 MHz. The 95.3 FM station was assigned the WPVQ call letters by the Federal Communications Commission on February 1, 2001.
In December 2003, Saga Communications announced that it had reached an agreement to purchase WRSI (93.9 FM) and WPVQ (95.3 FM) plus WRSY (101.5 FM) from Vox. The $7 million deal closed in April 2004. The station's call sign was modified to WPVQ-FM on October 5, 2018.
WPVQ-HD2.
On February 1, 2021 WPVQ-FM launched a soft adult contemporary format on its HD2 subchannel, branded as "EZ 107.5" (simulcast on translator W298CA 107.5 FM Greenfield).