WSUN (FM)

WSUN (97.1 MHz) is a commercial FM radio station, licensed to Holiday, Florida, and serving the Tampa Bay Area. Owned by CXR Radio, a divestiture trust for Cox Media Group, it airs an alternative rock radio format, calling itself "97X." Its studios and offices are located in St. Petersburg, Florida. The transmitter site is off Dartmouth Drive in Holiday.
History.
The station signed on September 1, 1978 on the 106.3 FM frequency as WHBS, a station that served primarily Pasco and northern Pinellas Counties. The station later became WVTY, then WLVU, carrying an easy listening format. In 1998, the station would relocate to 97.1 FM (swapping frequencies with Citrus County's WXOF), to better reach the Tampa Bay market. Soon afterward, Cox Radio would acquire WLVU in a swap (see below), and transfer its WSUN calls to FM, adopting an oldies format as "Oldies 97.1".
Mired with a subpar signal and being one of two Oldies stations in the market (WYUU was the other) did not allow WSUN-FM to take off in the Tampa Bay area. While rumors of Cox flipping the station to All-‘80s ran rampant, the station began stunting with music from . At 5:00 p.m. on November 3, 2000, the Tampa Bay area got its first taste of an alternative rock formatted station in many years with the debut of 97X. The first song, "Hemorrhage" by Fuel was dedicated to Modern Adult Contemporary WSSR and Active Rocker WXTB, both of whom are owned by competitor Clear Channel Communications (now iHeartMedia).
On January 18, 2013, the station relaunched itself with a listener-controlled format. The final song under the first "97X" era was the song they launched with, "Hemorrhage" by Fuel. At 10 AM, the station began stunting with a recorded loop of announcements promoting the new listener-controlled format . At 5 PM, the station relaunched in its current incarnation with "Best Of You" by Foo Fighters . With this new direction, the audience controlled every song that played using special technology designed by LDR/Listener Driven Radio . LDR created a special app and website for 97X that allowed listeners to take over the music live. In addition to the music voting features, the mobile app offered several other interactive elements. It allowed listeners to record audio using the app's Open Mic option, sending it directly to the station for broadcasting, sign-up for instant SMS, email, and Twitter alerts when their favorite songs were about to play, and share votes on social platforms such as Facebook and Twitter. 97X listeners could also earn social media ‘badges’ by interacting with the station. By 9 PM of that day, the station received 31.000 song votes; and over 1.7 million by January 28. In mid-2014, the listener voting feature was scaled back, now only allowing users to vote on select new/current songs (instead of the entire playlist, as before), the results of which are featured on daily "countdown" shows. The live voting feature is still occasionally employed during 'After-Concert Takeovers", where listeners can vote on the order of songs from one or several artists who appeared in concert locally earlier, and during a Sunday night show featuring local artists. In about 2016, the voting way was changed (before, listeners need to press Play More/Less button to hear the songs more/less frequently, now they're allowed to vote songs up or down.)
The 24-hour interactive format has had a mix of compliments and complaints. Most of the complaints are about the axe of the "Morning X" show.
In September 2014, iHeartMedia launched a local competitor to 97X, branded "ALT 99.9" on WFUS-HD2, and relayed by 99.9 MHz FM translator W207BU, located in Bayonet Point, Florida (the translator has since moved to 100.3 FM, now W262CP, and the station rebranded as "ALT 100.3"). On March 7, 2016, Alt 100.3 was replaced with a simulcast of IHeartRadio's WRUB Rumba 106.5 Bradenton.
On February 22, 2016, at midnight, X107.3 on WCFB-HD2 did a wheel of formats with Christian and rock, and then changed to Spanish with 107.3 Solo Èxitos.
On July 22, 2016, the station changed its call sign from WSUN-FM to the current WSUN.
On August 11, 2016 WSUN began simulcasting on WHPT 102.5 HD2, Sarasota, FL.
As of August 6, 2019 WSUN is no longer on WHPT 102.5 HD2 in Sarasota. However, it is now on WPOI 101.5 HD2 which has a strong signal can be easily received in Sarasota.
In 2019, Cox Media Group transferred WSUN, along with Orlando-market WPYO, to CXR Radio, LLC, a divestiture trust run by Elliot B. Evers. The transfer followed the sale of the remainder of Cox Media Group from Cox Enterprises to Apollo Global Management; Cox had owned six FM stations in Tampa Bay, one over the FCC limit of five, and the sale eliminated this grandfathered status.
The call letters.
The "WSUN" calls have been used in the St. Petersburg area since 1927, when WSUN signed on, then a time-share with WFLA. The station moved to its longtime 620 kHz frequency in 1929, and got the frequency all to itself in 1941, when WFLA moved to 940 kHz (then to 970 shortly afterward). From the 1960s into the 1980s, WSUN was known as a leading country formatted station, benefiting from its signal that covered all of Florida's Gulf Coast by day and reached into Texas by night.
Owned by the city of St. Petersburg throughout most of its early life, the city sold WSUN radio and its television counterpart, WSUN-TV, to Hy Levinson, a Detroit broadcaster and owner of that city's WCAR radio. In 1970, WSUN-TV would go dark, while WSUN radio and its then-sister, WQXM-FM, would be sold to the broadcasting arm of pharmaceutical company Plough, Inc.. In the mid-1980s, Plough would later sell WSUN and WQXM separately, with WSUN being sold to Taft Broadcasting, then-owner of WTSP television and WYNF-FM.
In the late-1980s, WSUN flipped to all-news, following its purchase by CBS Radio from Taft. It then later flipped to a news-talk format, which remained after its purchase from Cox Broadcasting in the 1990s. In 1998 Cox swapped its 620 AM signal for the 97.1 signal owned by the Concord Broadcasting Group, whose easy-listening station, WLVU-FM, moved from 106.3 to 97.1 shortly before the swap. After the move to FM, WSUN-FM adopted an oldies format as "Oldies 97.1", while Concord changed 620's calls to "WSAA", becoming a simulcast of Bay News 9. (It would later be sold to Clear Channel Communications, becoming the new frequency for WDAE.) 
97X Green Room.
The "97X Green Room" is an annual series of compilation albums of live music recorded for WSUN-FM's Green Room series. All albums contain acoustic versions of popular songs from artists heard on the station. It was released for sale primarily at Tampa Bay area Best Buy locations, although later volumes were made available at other locations. Proceeds from the first album's sales benefited Audubon of Florida's Coastal Islands Sanctuaries Program. For subsequent albums, proceeds from the sales benefit The Nature Conservancy. The albums' goal is to provide exclusive acoustic performances and to help raise money and awareness to the needs of environment in Florida.
The latest installment in the series, Volume 7, released on September 8, 2011, includes performances by Foster the People, A Day to Remember, Silversun Pickups, Manchester Orchestra, Matt Schultz from Cage the Elephant, Sick Puppies, Young the Giant, The Joy Formidable and Grouplove.