KNBB

KNBB (97.7 FM) is a broadcast radio station in the United States. Licensed to Dubach, Louisiana, the station serves the Ruston, Louisiana area with a sports format. The station's broadcast license is held by Red Peach LLC.
The station was founded by William W. Brown in 1984 as KPCH and broadcast with adult contemporary, easy listening, and oldies music formats in its early history. Brown sold KPCH in 2003 for $1.5 million to Communications Capital Managers. In 2007, the original KPCH switched its call sign and format with sports station KNBB. The new KNBB became the local home of the ESPN Radio network and Louisiana Tech University sports. In 2017, KNBB changed its national network affiliation to Fox Sports Radio.
History.
As KPCH (1984–2006).
Founded by William W. Brown, the station first signed on as KPCH on June 4, 1984 and was first licensed on September 24, 1984 and was licensed to Dubach, Louisiana. KPCH was originally a music station; the "1987 Broadcasting Yearbook" listed its format as adult contemporary. In 1988, KPCH became an easy listening station. By 1992, KPCH added oldies and five hours a week of gospel music. The following year, KPCH changed to a full time 1950s to 1970s oldies format branded "K-Peach 97FM".
In April 2003, Communications Capital Managers LLC purchased KPCH from Brown for $1.5 million. Communications Capital rebranded KPCH as "The Peach 97.7".
As KNBB (2007–present).
KPCH swapped formats and call signs with 99.3 KNBB on January 1, 2007. Branded "ESPN 97.7", the new KNBB changed from oldies to sports, carrying a local afternoon talk show, national programming from ESPN Radio, and Louisiana Tech University sports.
In September 2017, KNBB rebranded as "Sports Talk 97.7" and changed its national network affiliation from ESPN to Fox Sports Radio.
On April 29, 2020, the station went silent due to a thunderstorm knocking down its broadcast tower. The station's programming temporarily moved to sister station 99.3 KPCH. KNBB resumed broadcasting on 97.7 on May 12, 2021.