KSOF

KSOF (98.9 FM "Soft Rock 98.9") is a commercial FM radio station Licensed to Dinuba, California, United States, the station serves the Fresno and Tulare counties. It is owned by iHeartMedia, Inc. It carries an adult contemporary radio format. From mid-November to December 25, it switches to all-Christmas music. KSOF's studios and offices are located on Shaw Avenue in North Fresno.
KSOF has an effective radiated power of 19,000 watts. The transmitter tower is off Pierce Valley Drive atop Eshom Point, in Badger, California. KSOF broadcasts in the HD Radio hybrid format. The HD2 subchannel plays 1980s music branded as Lost 80s Hits, which can also be heard on iHeartRadio.
History.
On June 5, 1975, the station signed on as KLTA. It was the FM counterpart of AM 1130 KRDU
On October 26, 1983, the station changed its call sign to KOJY. On February 12, 1990, the station changed its call letters to KJOI. Then on October 17, 1997, it switched to the current KSOF.
In the mid-1970s through the early 1990s, the station had an easy listening format. In late 1990, the station switched to a soft adult contemporary format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9".
In the early 2000s, KSOF moved into a mainstream AC direction. The tempo of the songs picked up and the DJs began adding more personality. The playlist was made up of songs from the 1980s, 90s and 2000s.
In October 2008, former Portland, Oregon radio personality Teri Ann Schlesser became the midday DJ, music director and public service director. Formerly with the Nelson & Terry Show on 105.1 KRSK, Schlesser replaced Kristen Kelley who moved on to program another radio station.
On the morning of October 27, 2011, morning hosts "Brady and Rose" (Mike Brady and Rose Ortega) were replaced by "Bronson and Christine" (Bob Bronson and Christine Nagy) from WLTW New York City. In 2018, Schlesser moved into the morning drive time shift, the station's only live DJ. In afternoons, KSOF airs the syndicated show from John Tesh known as "Intelligence for Your Life." In evenings, the syndicated call-in and dedication show hosted by Delilah is heard.