WMSU

WMSU (92.1 FM) is a radio station licensed to Starkville, Mississippi, United States, with a rhythmic contemporary format. The station is owned by URBan Radio Broadcasting through licensee Urban Radio Licenses, LLC and serves the Starkville, West Point and Columbus area. Although they are listed in Arbitron as Rhythmic, its music is mostly hit-driven Hip-Hop but does target a broad multicultural audience.