KRNO

KRNO (106.9 FM, "106.9 More FM") is a commercial FM radio station, licensed to Incline Village, Nevada, and broadcasting to Reno, Carson City, and surrounding areas, including Lake Tahoe. It is owned by the Reno Media Group and airs an adult contemporary radio format. For much of November and December, it switches to all-Christmas music. 
The station's studios are located on Matley Lane in East Reno, and its transmitter is located in New Washoe City near Slide Mountain. KRNO has an effective radiated power (ERP) of 35,000 watts. It broadcasts using HD Radio technology. The HD2 digital subchannel simulcasts the oldies format of sister station KBZZ AM 1270.
KRNO also rebroadcasts on FM translators K258BN in Verdi at 99.5 FM to cover northwest Reno and K292EP in Incline Village at 106.3 FM to cover the northern Lake Tahoe area.
History.
In August 1975, KRNO signed on the air. It was originally licensed in Reno, as the FM counterpart to [[KZTQ (AM)|KCBN]] [[1230 AM]]. The two stations were owned by B.B.C., Inc. While the AM station played [[contemporary hit radio|Top 40]] hits, KRNO had an [[easy listening]] format. In the 1980s, it gradually moved to [[soft adult contemporary]] music.
KRNO dropped its "Sunny" moniker on March 24, 2014, to become "106.9 More FM." The rebranding, despite the station's high ratings (the station ranked at #2 12+ among subscribing stations in the Fall 2013 Nielsen Audio ratings report), was meant to reflect the updating of the station's [[playlist]] to focus on mostly songs released after 2000, with some 1980s and 90s hits.
Previous logo.
[[Image:KRNO-FM.png|175px]]
External links.
[[Category:Radio stations in Reno, Nevada|RNO]]
[[Category:Adult contemporary radio stations in the United States]]
[[Category:Radio stations established in 1974]]
[[Category:1974 establishments in Nevada]]