
KSRV-FM

KSRV-FM (96.1 MHz "Bob FM 96.1") is a commercialFM radio station licensed to Ontario, Oregon, and broadcasting to the Boise metropolitan area. KSRV-FM is owned by the Impact Radio Group and airs an adult hits radio format. The studios and offices are on East Franklin Road in Nampa, Idaho.
KSRV-FM has an effective radiated power (ERP) of 47,000 watts. The transmitter is off Shafer Butte Road in Horseshoe Bend, Idaho, amid the towers for other Boise-area FM and TV stations. The signal covers a large section of Western Idaho and a small section of Eastern Oregon. 
History.
On July 4, 1977, the station signed on as KXBQ. It was owned by Ontario Broadcasting Company and aired a contemporary Top 40 format. In 1982, it was acquired by Capps Broadcasting, which also owned AM 1380 KSRV. 
In 1987, it switched its call sign to KSRV-FM, airing an adult contemporary music, while the AM station played country music. At the time, KSRV-FM only broadcast at 27,000 watts from a 280 foot tower, so its signal did not reach the larger Boise market. It was later that the power was nearly doubled and the transmitter moved to a much taller tower near Boise, making its signal competitive with other FM stations in the Boise radio market, as a "move-in" station.
KSRV-FM previously aired a country music format branded as "The Bull". The format was dropped on March 30, 2007 in favor of an adult hits music format, branded as "Bob FM".