WTLY

WTLY (1270 AM) is a radio station in Tallahassee, Florida, licensed to and serving the Tallahassee area. The station is currently owned by iHeartMedia, Inc. Its studios are in the north side of Tallahassee, while the transmitter is located west of downtown.
History.
For over a decade, the station's cornerstone program was "The Jeff Cameron Show". On January 25, 2012, Cameron resigned his post and was later announced to have taken a job at WTSM-FM 97.9 ESPN Radio, also in Tallahassee.
On November 26, 2014, WNLS dropped its sports format and began stunting with Christmas music, branded as "Christmas 94.3". At midnight on December 26, WNLS flipped to AC as "94.3 My FM".
On September 24, 2015, WNLS rebranded as "94.5 My FM" (translator W232BO moved from 94.3 FM to 94.5 FM). On September 30, WNLS changed their call letters to WTLY.
On November 6, 2015 at 5 pm, WTLY rebranded as "105.3 My FM" (translator changed frequency from 94.5 FM to 105.3 FM) and began stunting with Christmas music.
On May 27, 2017, WTLY flipped to urban contemporary as "105.3 The Beat".
In June 2019, WTLY changed their format from urban contemporary (which moves to WGMY-HD2) to beach music, branded as "Beach 96.5" (simulcast on translator W243EG 96.5 FM Tallahassee), with a new format to launch on July 8, 2019.
On July 8, 2019, WTLY changed their format from beach music to classic hip hop, branded as "Throwback 96.5".
Translators.
WTLY programming is also carried on a broadcast translator to improve the coverage area of the main station in northeast portions of Tallahassee.