DYBU-FM

DYBU (97.9 FM), broadcasting as 97.9 Love Radio, is a radio station owned and operated by Manila Broadcasting Company. Its studio is located at the Room 303, 3/F Doña Luisa Bldg., Fuente Osmeña, Cebu City, while its transmitter is located at Legacy Village, Brgy. Kalunasan, Cebu City. This station operates 24/7.
Established in 1950s, DYBU is the pioneer music station in Cebu City entertaining in mix of Cebuano and Filipino.
History.
1950s-1975: Early Years.
DYBU was established as the first music radio station in Central Visayas in the 1950s at 970 AM. It also serves as the sister station of DYRC, which was acquired by the Elizalde family after World War II. On September 1972, when the President Ferdinand Marcos declared Martial Law, DYBU and DYRC halted their operations.
1975-1994: Move to FM.
On February 14, 1975, DYBU returned on air, this time on 97.9 FM. Back then, the station aired an easy listening format, along with news updates throughout the day, earning the on-air moniker known as "Beautiful Music". During Sundays, DYBU simulcasted its programming from DYRC. Some of the lead disc jockeys of DYBU were Lady Godiva, Rolly Chica and Jerry Wonder, among others.
1994-present: Love Radio.
On February 1, 1994, DYBU, along with other MBC FM stations across the Philippines, were relaunched as Love Radio, using English as medium. The station was located in Cinco Centro Inn along Fuente Osmeña. On February 28, 2000, Love Radio started carried the tagline "Kailangan pa bang i-memorize 'yan? Bisyo na 'to!", a common everyday expression of Filipinos, and switched to a mass based format.
In 2006, Love Radio, together with all MBC stations, moved its studios to Eggling Subdivision, Busay Hills. It also expanded its operations into 24/7. It also revolutionized radio promotions and events with Singing Idol, Pengeng Cake Birthday Ko Naman eh!, Month of May - Pahalipay Fiesta sa Love Radio, Pengeng Load unload ko eh! and KASAKANTA, among others. In December 2015, Love Radio Cebu moved to its current home in Doña Luisa Bldg. in Fuente Osmeña.