WPLB (AM)

WPLB (1070 AM) is a radio station broadcasting a classic hip hop format. Licensed to Plattsburgh, New York, United States, the station serves the Burlington-Plattsburgh area. The station is owned by Loud Media. WPLB's programming is also heard on translator station W279DE (103.7 FM) in Plattsburgh.
History.
The station went on the air on June 15, 1968 as WKDR. It became WNWX on June 1, 1993. On April 14, 1995, the station changed its call sign to WZBZ; on January 23, 1998 to WDOT; on July 15, 1999 to WGLY; on February 23, 2001 to WLFE; on April 23, 2002 to WTWK and on January 15, 2017 to WPLB.
A & J Radio (a subsidiary of Loud Media) acquired WTWK from Radio Broadcasting Services (a subsidiary of Northeast Broadcasting) for $140,000 on October 24, 2016. At the time of the sale, the station was running a business news format supplied by Bloomberg Radio. In January 2017, after briefly simulcasting WZXP (a country music station operated by Loud Media but owned by Radioactive, LLC), the station introduced an oldies and classic country format, which was transferred from former sister stations WCAT and WRSA.
On June 13, 2020, WPLB dropped its oldies format for a classic hip hop format using Loud Media's JUMP brand. The station is branded as JUMP 103.7.