Wulfenia carinthiaca

Wulfenia carinthiaca, commonly named wulfenia, is a plant of the plantain family. It is endemic to the Gartnerkofel mountain of the Carnic Alps at the Austro-Italian border.
It was discovered in 1779 by Franz Xaver von Wulfen, for whom it is named.
"Wulfenia carinthiaca" is cultivated as an ornamental plant for gardens.
External links.
See it at Botanic Garden Carinthia in Klagenfurt - "Wulfenia carinthiaca"