Rachel Lowe

Rachel Tanya Lowe (born 1977) is an English board games developer and creator of fashion brand "She Who Dares". She attended the University of Portsmouth in order to earn a law degree. As a student she had a part-time job as a taxi driver which is when she came up with the idea of the board game "Destination Portsmouth". She continued the idea "Destination London", which became one of the top selling games at Hamleys, beating "Monopoly" and "Twister".
She appeared on the BBC Two television show "Dragons' Den" in the UK where her pitch for investment was rejected. Despite this, Lowe still launched the Destination game at Hamleys in October 2004.
The "Destination" game can be made specific to places and events. "Destination" has now been reworked for London, Paris, Suffolk, Scotland, Norwich - and so on. This appeals to tourists and to locals who like to own a game which puts their locality "on the map". Because riding in a taxi is an experience universal to every city, the game can be tailored to any part of the world.
Lowe continues to develop the game, taking it in different directions. Working independently, she negotiated a deal with The Walt Disney Corporation in order to bring their Pixar CGI characters to one version of the game. This version she calls "Destination Animation".
Since 2004, there are 24 versions of the game have been published, which are:
1. London
2. New York
3. Paris
4. Birmingham
5. Brighton & Hove
6. Bournemouth & Poole
7. Cardiff
8. Dublin
9. Norwich
10. Suffolk
11. Portsmouth
12. Sheffield
13. South Africa
14. Southampton
15. Isle of Wight
16. Scotland
17. Hogwarts
18. Disney and Pixar Animation
19. London 2012
20. Downton Abbey
21. Destination Junior London 2012 Sports
22. The World
23. Great Britain
24. Christmas
At the end of October 2008, she negotiated with Warner Bros. a deal that enabled her to produce "Destination Hogwarts". This fully licensed edition of the game is set in Hogwarts, the school in which J K Rowling set her famous Harry Potter stories. The players are students at the school, amassing House Points on their journeys around it.
Lowe was appointed Member of the Order of the British Empire (MBE) in the 2009 Birthday Honours. This was due to her services to business in promoting enterprise in schools, colleges and universities.
RTL Games Ltd went into administration in May 2009. The BBC's "Panorama" programme featured Rachel Lowe's business problems in "Banks Behaving Badly", which explored the causes of the company's failure after problems following the launch of the Harry Potter game, "Destination Hogwarts". The bank's refusal to extend funding to cover this delay was considered a crucial factor in the failure of the company.
Lowe now has a new company with Simon Dolan, "She Who Dares UK Ltd". "Destination Board Games" have since been re-acquired and a new brand "She Who Dares" is due to be released in September 2012. Lowe gained official licensing to launch her Olympics themed "Destination London 2012" and junior edition "Destination London 2012 Sports" in January 2012. Since the creation of "She Who Dares UK Ltd", "Destination Hogwarts" was finally launched on 2 July 2011 at the London Film Museum. The re-release is scheduled for September 2012.
Lowe and Dolan met when Dolan offered investment pots for successful business pitches on the social networking site "Twitter", earning himself the nickname "Twitter Dragon". "She Who Dares" was created when Dolan saw sketches of the brand in her flat after she pitched to him on "Twitter".
Since losing her company RTL Games Ltd in 2009, Lowe now has two original businesses under her company She Who Dares UK Ltd.
Rachel Lowe was Appointed at 30 June 2011 at She Who Dares UK for 2 years, then she Resigned on 12 April 2013. But then Rachel Lowe, came back 2 weeks later to She Who Dares Wins UK on 24 April for 4 years and then later Resigned on the 31st July 2017.
From July 2017, Rachel Lowe created her Own Online Shop Called www.RachelLowe.co.uk 