Hora (company)

HORA, officially S.C. Hora S.A. is a Romanian manufacturer of stringed musical instruments, based in Reghin. The company was founded in 1951 around the workshop of master luthier Roman Boianciuc as a state-owned enterprise.
Over 80% of its products are exported to North America, Western and Northern Europe, Russia and Japan. HORA uses as raw materials spruce and maple wood from the Romanian Carpathians seasoned naturally for 5–10 years, as well as imported exotic wood like mahogany, Indian rosewood and ebony.
The company employs about 300 people (2017) and is the largest stringed instrument manufacturer in Europe.
Divisions.
HORA owns and operates the Rapsodia musical instruments shop in Bucharest, founded in 1999.