Allure (magazine)

Allure is an American women's magazine focused on beauty, published monthly by Condé Nast in New York City. It was founded in 1991 by Linda Wells. Michelle Lee replaced Wells in 2015. A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by Allure's staff.
History.
In 1990, S.I. Newhouse Jr., chairman of Condé Nast, and then editorial director Alexander Liberman approached Linda Wells to develop a concept they had for a beauty magazine. At the time, Wells was the beauty editor and the food editor at "The New York Times Magazine".
The magazine's prototype was shredded shortly before the scheduled launch date and, after overhauling everything (including the logo), "Allure" made its debut in March 1991 designed by Lucy Sisman. The magazine's original format was oversize, but this prevented it from fitting into slots at grocery-store checkouts and required advertisers to resize their ads or create new ones. After four issues, "Allure" changed to a standard-size glossy format.
Impact.
"Allure" focuses on beauty, fashion, and women's health. "Allure" was the first women's magazine to write about the health risks associated with silicone breast implants, and has reported on other controversial health issues.
After Lee took the helm in late 2015, the brand was celebrated for promoting diversity and inclusivity. In 2017, "Adweek" named Allure Magazine of the Year and awarded Lee as Editor of the Year.
The magazine's circulation, initially 250,000 in 1991, is over 1 million as of 2011.
Many writers have contributed to "Allure". Among them are Arthur Miller, John Updike, Jhumpa Lahiri, Michael Chabon, Kathryn Harrison, Frank McCourt, Isabel Allende, and Francine du Plessix Gray. Elizabeth Gilbert’s essay “The Road to Rapture,” published in "Allure" in 2003, was the precursor to her memoir, "Eat, Pray, Love" (Viking Adult). Photographers who have shot for "Allure" include Michael Thompson, Mario Testino, Patrick Demarchelier, Tina Barney, Marilyn Minter, Carter Smith, Steven Klein, Steven Meisel, and Helmut Newton. Cover subjects have included Demi Lovato, Jennifer Aniston, Jennifer Lopez, Helen Mirren, Zendaya, Julia Roberts, Angelina Jolie, Reese Witherspoon, Mary-Kate and Ashley Olsen, Victoria Beckham, Beyoncé, Fergie, Britney Spears, Lupita Nyong'o, Jessica Simpson, Kate Hudson, Christina Aguilera, Rihanna, and Gwen Stefani.
(See List of Allure cover models).
Best of Beauty Awards.
"Allure" began its Best of Beauty awards program in the mid-1990s, at the initiative of Wells, to help readers choose among the vast array of makeup, skin-care, and hair-care products on the market.
"Allure" has two sets of awards, one judged by the magazine's editors and the other by readers. A “winners’ seal” logo, developed by "Allure", appears on many of the winning products. To ensure that its judgments are neutral, "Allure"'s ad department isn't involved in the selections.
In 2010, the magazine developed an iPhone app that highlights the winning products and tells users where they can buy them based on their location.
Controversy.
There was an outrage when the magazine showed Marissa Neitling with an Afro haircut.
In the media.
Wells, along with "Allure" editors Michael Carl and Kelly Atterton, have appeared as judges on the Bravo TV series "Shear Genius".
"Allure" editors have appeared as experts on programs such as the "Today" show and "60 Minutes", and "Allure" stories frequently receive national attention.
Hilary Duff played an "Allure" intern in "Cheaper by the Dozen 2".
In the 1946 suspense movie, Rope, directed by Alfred Hitchcock, when the character Janet Walker (Joan Chandler) is asked about her new job, she replies that she works at "...an untidy little magazine known as Allure".