Non-no

 is a Japanese women's fashion and lifestyle magazine published by Shueisha. The magazine is headquartered in Tokyo.
"Men's Non-no", targeted for a male demographic, was first published in 1987.
History.
The magazine was established as a fortnightly in 1971. The first issue appeared in February 1971. The magazine's name is from the Ainu word for flower. Like "CanCam", "non-no" has a comparatively longer history than other Japanese fashion magazines e.g. "Cawaii!", "Olive" and so forth. The magazine targets at teens and young women in their early 20s.
Instead of focusing on gossip, "Non-no" and another women's magazine "an an" provide their readers with materials with the aim of developing their self-identity.
On 25 May 1987 Shueisha launched the magazine's male counterpart, "Men's Non-no".
In 1978 the circulation of "Non-no" was 850,000 copies. The magazine sold 440,870 copies.