HorrorClix

HorrorClix is a collectible miniatures game. Released on August 30, 2006, it uses WizKids' Clix system. The game's tagline is "wicked fun." The product was discontinued in November 2008 when WizKids' new owner Topps shut down the company . In September 2009, collectible toy producer NECA announced it had purchased WizKids' intellectual property from Topps, including HorrorClix .
Gameplay.
Similar to HeroClix, HorrorClix offers players the ability to construct teams of monsters that cross horror genres, allowing them to create a "dream team" of favorite characters. Vampires, werewolves, zombies, and demons are available in the game's first release, as well as a number of vigilantes who fight for the side of good including a vampire hunter, ghost finders, priests and military men.
HorrorClix introduces several new game mechanics. Plot twist cards, scenario play, fiction, and individual character cards for each monster place the game's emphasis firmly on the fantasy of writing or directing a horror story rather than a game of fighting and combat. Innocent victims play an important part of the game, with monsters protecting them, eating them, or both.
HorrorClix demonstrations and special events were announced at the Origins game convention in Columbus, Ohio, and for the Gen Con game convention in Indianapolis, Indiana. Additionally, WizKids announced at the GAMA trade show in Las Vegas, Nevada, that Cthulhu was the premiere figure for the launch of the game.
HorrorClix releases.
Clix Bricks.
To help "brick-and-mortar" stores compete against internet retail stores HorrorClix, like HeroClix, used the popular "buy it by the brick" configuration. A ClixBrick consisted of 12 shrink-wrapped boosters that included a special coupon for consumers who purchased HorrorClix at their local retailer. Consumers who sent in 12 UPC codes, the coupon, and the receipt from that one-time retail purchase received a special free figure, only obtainable through the ClixBrick offer, as well as another coupon that allowed the customer to purchase the Collector's Set associated with each release at a 25% discount. The first set also included a second coupon allowing the customer to purchase The Great Cthulhu colossal figure for $85.
Collector's sets and action packs.
For 2006 and early 2007, licensed properties for HorrorClix were released in the form of Collector's Sets, which were direct-marketed online. After winning an online poll, "AVP: Alien vs. Predator" became the first movie for which WizKids acquired the rights. Licensed properties were later made available through regular commercial channels, and renamed Action Packs. Similar to the HorrorClix starter set, these packs featured a number of pre-selected figures, Plot Twist cards, and maps, from across the horror entertainment spectrum.