The Fall (Gorillaz album)

The Fall is the fourth studio album by British virtual band Gorillaz. It was announced on 20 December 2010 and released as a download for members of the Gorillaz fan club on 25 December 2010. This was followed by a wider physical release of the album on 19 April 2011.
Co-founder Damon Albarn recorded "The Fall" during the North American leg of the Escape to Plastic Beach Tour using an iPad and a few additional instruments. The album features fewer guest artists than previous Gorillaz albums; collaborators include Bobby Womack, and Mick Jones and Paul Simonon of The Clash. Critics praised the album's experimental qualities but felt that it lacked the feel of previous Gorillaz albums. It charted in various countries and peaked at number 24 on the "Billboard" 200.
Recording.
"The Fall" was recorded on group co-founder Damon Albarn's iPad over 32 days during the North American leg of the Escape to Plastic Beach World Tour in October 2010 and mixed in England by Stephen Sedgwick. Other instruments used included a Korg vocoder, a ukulele, a microKORG, an Omnichord, a Minimoog Voyager, a Melodica, a guitar, a piano and a Korg Monotron. Albarn said of the recording: "I literally made it on the road. I didn't write it before, I didn't prepare it. I just did it day by day as a kind of diary of my experience in America. If I left it until the New Year to release it then the cynics out there would say, 'Oh well, it's been tampered with', but if I put it out now they'd know that I haven't done anything because I've been on tour ever since."
The album includes four guest artists, three of which have worked with Albarn before. Mick Jones and Bobby Womack appeared on the previous Gorillaz album "Plastic Beach", as did Paul Simonon, who also worked on Albarn's project The Good, the Bad & the Queen. American singer-songwriter Pharrell Williams of N*E*R*D recorded a track with Albarn while touring together which did not appear on the album.
Release and promotion.
The album was first announced on 20 December 2010 as a holiday gift to fans. On 22 December, the music video for "Phoner to Arizona", which consists of a compilation of footage and images taken from the tour and the phase, was posted on YouTube as a way to promote the album. The album was first released to stream for free on the Gorillaz website on 25 December; it was available as a download for paying members of the band's "Sub-Division" club, a premium access campaign the band ran throughout 2010. The album was given an official release on 19 April 2011.
Reception.
At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, "The Fall" has an average score of 67, based on 25 reviews, which indicates "generally favorable reviews". Praise focused on the album's unique qualities and experimental nature, with "Rolling Stone" stating that the album was "a wistfully spaced-out, subtly cheeky spin on the road-trip epic" and "NME" calling it "quiet but ambitious". However, some critics felt that it lacked the offerings of previous Gorillaz albums, with "The Guardian" stating that it was "oddly out of character" compared to "Plastic Beach".
Track listing.
Sample credits
Personnel.
Credits adapted from the liner notes for "The Fall" and Tidal.