VYPE High School Sports Magazine

VYPE High School Sports Magazine (formerly "High School Sports The Magazine") is a sports magazine in the United States providing in-depth coverage of high school sports. The magazine is printed monthly across 14 markets including:
The first magazine was launched in August 2005 in Tulsa, Oklahoma. It distributes 265,000 copies monthly and is read by over 1 million adults each month, according to the Circulation Verification Council Audit.
In 2008, the Oklahoma and Arkansas markets would be produced the "First Annual Statewide Football Preview" issues.
Along with football, "High School Sports The Magazine" also covers girls and boys basketball, girls and boys hockey, track, cross-country, field hockey, soccer, golf, baseball, softball, rowing, cheer, pom, dance, and the music programs.
History.
"High School Sports The Magazine" was founded by local businessman, Lynn Mitchell in early 2005 with a desire to cover all sports in the high schools around Tulsa, Oklahoma. The first magazine went to print in August 2005 and continued its success. In August 2006, innovative entrepreneur Kevin Hern of KTAK Management Corporation purchased High School Sports The Magazine, L.L.C. and quickly launched magazines in markets such as Oklahoma City and Fayetteville, Arkansas.
With the boom in high school students participating in sports, more interest was gaining each month.
The magazine underwent a re-branding to VYPE High School Sports Magazine in June 2008. VYPE is a mash up of Varsity and Hype and is an online community of athletes, parents, and fans at VYPE.com.
Editorial Policies.
From its beginning, "VYPE High School Sports Magazine" has adhered to a number of editorial principles including: