EBella

eBella was a South African Digital satellite television channel created and owned by e.tv's eMedia Investment for Openview and DStv.
History.
After eMedia Investments and Platco Digital successfully launched its OpenView platform, they decided to expand their family of channels. With eExtra in particular being popular in airing telenovelas such as Santa Diabla, e.tv decided to bulk in on international dramas and series.
The launch was also because of a new local content channel on DStv called Moja Love, launched on the 14th of February 2015. The channel was centered to love and relationship seekers, to which e.tv created eBella to be a female-skewed channel.
eBella was terminated at the end of March 2019 due to low viewership. All content was be moved to eExtra.
Programming.
eBella shows a number of local and international series, movies, dramas and telenovelas.