MTV (Czech TV channel)

MTV Czech Republic () is a 24-hour music and entertainment television channel that served the Czech Republic and Slovakia.
The channel was launched on 29 November 2009 under a licensing agreement between MTV Networks Europe, a subsidiary of MTV Networks, owned by the current Viacom from its split of the old Viacom in 2005 and CME, the owner of TV Nova.
The channel featured local advertising and sponsorship opportunities, along with subtitled or dubbed programming in the Czech language. The channel used a similar on-air identity as other MTV channels in Europe and around the world, although it had also produced some idents and graphics of its own and had won several awards. It was also one of the few widescreen MTV channels in the world, at the time of its existence.
MTV Czech broadcast weekly on average over 100 hours of pure music content, including various blocks, making it the only MTV channel in the world to do so, alongside MTV Adria. The most music on MTV Czech is played on Saturday's, from noon (12:05 PM) till Sunday morning (09:35 AM). That is 21 hours straight of pure music content, which basically respects and reflects the original concept of MTV of a 24-hour music-only channel.
MTV Czech mostly played current music videos or videos from the past few years, although occasionally it aired older videos from the early 2000s and mid to late 1990s. The oldest music videos to air on the network were "Imagine" by John Lennon and "Like a Virgin" by Madonna. Unlike most of the other music channels from MTV Networks around the world, MTV Czech usually played music videos uncut and in full length.