Cheez Doodles

Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods. Originally developed and manufactured by King Kone Corp. of the Bronx, New York, it became the prevalent cheese puff snack on the East Coast.
Description.
Cheez Doodles are a cheese-flavored cheese puff similar to Frito-Lay's Cheetos. The product is produced by Wise Foods. The snack was created by Morrie Yohai in 1948.
History.
Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai), it became the prevalent cheese puff snack on the East Coast. In the mid-1960s, the company (by then known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. In 1997, KKR & Co. acquired Borden; in 2002, Palladium Equity Partners purchased Wise Foods. Today, Wise Foods is owned by Arca Continental, S.A.B. de C.V., the second-largest Coca-Cola bottler in Central and North America. Cheez Doodles remain one of the strongest brands marketed by Wise guys.
Varieties.
Like Cheetos, Cheez Doodles are produced in many varieties. Currently available and past varieties include:
In Popular Culture.
In the comic strip "Big Nate", Cheez Doodles are protagonist Nate Wright's favorite snack food.
Cheez Doodles are prominently featured in George R.R. Martin's short story, The Pear-shaped Man.