KK Mega Basket

Košarkaški klub Mega Basket (), currently known as Mega Soccerbet due to sponsorship reasons, is a men's professional basketball club based in Belgrade, Serbia. The club is a founding member and shareholder of the Adriatic Basketball Association.
In addition to Belgrade, the club also played its home games in Kruševac (2012–13 season), Smederevo (2013–14 season), and Sremska Mitrovica (2014–2019). The club participates in the KLS and the ABA League. Since 2004, it has been controlled by the Serbian sports agent Miško Ražnatović and his BeoBasket sports agency.
History.
The Avala Ada era (1998–2004).
KK Avala Ada was established on 23 December 1998 by a group of basketball enthusiasts, all employed at the Avala Ada packaging factory. The club started out in the lower ranks, functioning as part of the Avala Ada sports society that was formed at the same time. In the summer of 1999, the club won the Belgrade Local League (summer league), thus qualifying for the Serbian Second League (4th-tier competition in the FR Yugoslavia basketball system). Playing the 1999–2000 season in the Second League, the club set an ambitious goal of gaining promotion on its first try and succeeded.
The 2000–01 season was played in the Serbian First League, finishing third and barely missing the promotion. The following the 2001–02 season, Avala Ada finished third again. In the 2002-03 season, the club again missed promotion based on the league standing but managed to qualify to federal First B League through playoffs in Novi Bečej, beating Vrbas and KK Zeta. Playing its first season, 2003–04, in the federal rank in the First B League (Serbian group), Avala Ada finished third thus missing promotion to the top league. Before the start of the 2004–05 season, the most significant development in the club's short history occurred - it was taken over by the BeoBasket Sports Agency led by Miško Ražnatović.
The Mega Basket era (2005–present).
At the end of the 2004–05 season, the club has qualified for the highest competition level in the country. In December 2005, the club changed its name to KK Mega Basket. At the same time, the club signed a sponsorship agreement with the Ishrana bakery company based in Smederevo, and in the period from 2005 to 2007, the club officially was named Mega Ishrana. Later, also due to sponsorship reasons, the club was called Mega Aqua Monta in the 2007–08 season, and Mega Hypo Leasing in the 2008–09 season.
In August 2009, before the start of the 2009–10 season, another Belgrade-based club KK Vizura merged into KK Mega Hypo Leasing, and the club was renamed KK Mega Vizura. In 2016, Mega Leks won its first trophy ever when it beat KK Partizan 86–80 in the Serbian Cup Final. In 2017, the club changed its name to Mega Bemax due to sponsorship reasons.
On June 14, 2018, the club signed a contract on sports and technical cooperation with OKK Beograd. On August 11, 2018, the club played against the University of Kentucky men's basketball team.
On September 15, 2020, the club changed its name to Mega Soccerbet for the 2020–21 season due to sponsorship reasons.
Sponsorship naming.
The club has had several denominations through the years due to its sponsorship:
Players.
Current roster.
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Management and staff.
Current officeholders are:
Current head coaches are: