Naduvula Konjam Pakkatha Kaanom

Naduvula Konjam Pakkatha Kaanom (), also known as NKPK, is a 2012 Indian Tamil language black comedy film, written and directed by Balaji Tharaneetharan in his directorial debut. Produced by V. S. Rajkumar under the studio Leo Vision, it was distributed by J. Satish Kumar, under his banner JSK Film Corporation. It stars Vijay Sethupathi, Gayathrie Shankar, Vigneshwaran Palanisamy, Bagavathi Perumal and Rajkumar, thus marking the acting debut for Rajkumar, Vigneshwaran and Bagavathi. The plot is based on a true story that involves a young man who experiences retrograde amnesia after a cricket incident two days before his wedding.
The music and background score of the film are composed by Ved Shankar and Siddharth Vipin respectively. The cinematography of the film was handled by C. Premkumar and editing was done by R. Govindaraj. The film released on 30 November 2012 to widely positive reviews from critics, and became a cult hit. Owing to the film's success, it was remade in six languages as "Pusthakamlo Konni Pageelu Missing" (Telugu), "Kwatle Satisha" (Kannada), "Medulla Oblangata" (Malayalam), "Suna Pila Tike Screw Dhila" (Odia), "Dokyala Shot" (Marathi) and "Shu Thayu?" (Gujarati).
Plot.
C. Prem Kumar (Vijay Sethupathi) is set to marry his lover Dhanalakshmi (Gayathrie). Two days before his wedding, Prem decides to try his hand at playing cricket with his friends Bagavathi alias Bugs (Bagavathi Perumal), Balaji Tharaneetharan alias Bhaji (Rajkumar) and Saras (Vigneshwaran Palanisamy). The game gets a little serious as Prem, in a bid to catch a ball, falls down, only to get injured in his head. He quickly gets back on his toes as the injury is not serious.
Soon after the match, the friends are in for a shock. Due to the injury, Prem develops retrograde amnesia and short-term memory loss, wherein he remembers the chain of events which leads to the injury but forgets the last one year of his life and fails to remember everything after the injury. He remembers his life until college and recognises his friends but is clueless about his upcoming wedding and about Dhana herself, as it is during the last one year that he met her, fell in love with her, and decided to marry her.
Fearing trouble, his friends take him to a doctor, who says that he could recover anytime. Hence, his friends plan to keep him in their company, enact a drama until he ties the wedding knot, with the hope that he would get back his memory soon, while covering his disorder from everyone else. In the end, everything works out well, and Prem gets his memory back.
Production.
The film was said to be based on a real-life incident that happened in the life of cinematographer C. Prem Kumar and described as a humorous tale about a young man who forgets a few days of his life even as he is about to get married. Prem Kumar lost his memory, when he was working as an assistant cameraman in the film "Vaaranam Aayiram"; two days before his marriage he went to play cricket with three friends, Saras, Bagavathi Perumal (one of the actors), Balaji Tharaneetharan (The director), while Prem attempting a catch, he fell, losing his memory temporarily. Balaji Tharaneetharan, who was present with him, began writing a script based on the incident, besides directing it as well. One of the other witnesses, Bagavathi Perumal agreed to play himself in the film, while the victim Prem Kumar handled the cinematography himself. It took two months for lead actor Vijay Sethupathi to master a lengthy dialogue that begins with the lines "Enna aachu? Cricket valadnom? Nee thane ball potte? Slip aaitena? Keezha vizhundhutena? Okay okay" (What happened? We played cricket? You threw the ball? Did I slip and fall? Okay okay).
Soundtrack.
The film's soundtrack was composed by Ved Shankar, a former student of KM Music Conservatory, a music school led by A. R. Rahman. Ved Shankar had composed earlier two soundtracks "Paalai" (2011) and "Madhubana Kadai" (2012), before this film. The background score was composed by Siddharth Vipin. The album features five tracks, including an instrumental, with lyrics penned by Karthik Netha and the composer himself. The film created a record of sorts by featuring a song, the lines of which were selected from phrases sent in by more than 1,800 people through Facebook.
The soundtrack was released on 26 October 2012 at Sathyam Cinemas in Chennai, in the presence of the film's cast and crew, with Kamal Haasan being the event's chief guest. Singer-actress Andrea Jeremiah lent her voice for the promo song "O Crazy Minnal", the music video of which was also shot on her and was released to the media in early November. The songs, except the title track were used only for promotional purposes and were not featured in the film, as they were removed from the film's final cut in order to make the film more interesting."
The soundtrack received generally positive reviews. Behindwoods stated "A playful and innovative soundtrack from Ved Shankar, which definitely stands out from the general commercial albums", providing a rating of 3.5 out of 5.
Release.
"Naduvula Konjam Pakkatha Kaanom" was due for release on 19 September 2012, with preview screenings being held for critics and personalities from the film industry. The film received positive reviews from the media and various directors and technicians. Following its positive reception, the team decided to postpone the film's release in order to achieve a wider release. Furthermore, about 25 minutes of the film were removed after the premiere shows to make it more interesting. All songs barring the title track were also cut from final version and aired on television for promotional purposes only. The film received a U certificate from the Central Board of Film Certification. To promote the film, the crew created an online game that could be played on the film's website. The distribution rights were acquired by Sathyam Cinemas. The satellite rights were sold to Sun TV. The film eventually released on 30 November 2012 alongside Red Giant Movies' "Neerparavai".
Reception.
Critical reception.
"Naduvula Konjam Pakkatha Kaanom" opened to positive reviews from the critics. M. Suganth from "Times of India" gave it 4 out of 5 and called it an "instant cult comedy that delivers the laughs big time" and added that "the film's real success lies in the genuine rush of feel-good emotion it leaves you with as it ends; it is at once a relief and a celebration".
K. R. Manigandan from "The Hindu" wrote that the film was "a winner whichever way you choose to look at it. With just a simple story and a small team of talented newcomers, director Balaji Tharaneetharan has, on a shoestring budget, managed to deliver what even major banners with their big budgets and huge star casts often struggle to make — a wholesome entertainer". "Sify" labelled the film as a "rollicking all new comedy entertainer" and lauded the director for having "come out with no big names, no sleaze, no irrelevant comedy track just pure comedy for the intelligent audiences". Vivek Ramz from in.com rated it 3.5 out of 5 and wrote that "NKPK is jolly, good, fun ride for those who love offbeat entertainers. Go and have a blast!" "IBNLive" described the film as "simple, straightforward and hilarious" and gave "three cheers to the whole team for making a clean and a good entertainer". Malini Mannath from "The New Indian Express" named it a "thorough entertainer" and a "must- watch". A review from "Samay Live" said the movie as "Best comedy film of the year" and added as "movie highlights the importance of situational comedy and uses it to build one of the best entertaining screenplay of recent times." Behindwoods.com rated the film 3/5 and said "The missing pages are more exciting. Worth the watch". Pavithra Srinivasan from "Rediff" give 3/5 and cited director Balaji Tharaneetharan as the hero of the film, who "brings us a novel idea in a light-hearted setting, engages our attention with smart dialogues, and pulls off the caper with neat plot twists". Haricharan Pudipeddi from "Nowrunning.com" gave 3.1 out of 5 and said it was "undoubtedly one of the best situational comedies of the year".
Remakes.
"Naduvula Konjam Pakkatha Kaanom" was remade in several Indian languages: