Alternative Records

Alternative Records was an independent record label based in Eugene, Oregon. The label started in 1989 and has not released an album since 1998.
Formed from its previous incarnation as a mail order record company starting in 1979, Randy Layton started the label as an outlet for former Exit Records artists Steve Scott and The 77s to release back catalogue and unreleased works. The label took on other artists over time, and after distribution deals with BMG and Word Canada ended, the company shut down except for occasional fan club releases.
The company was known for its many collector's versions of its albums. "More Miserable Than You'll Ever Be" by The 77s was issued as a box set with a 7" single, a 3-track CD single, and a 4-track cassette as a numbered, signed edition of 1,000 before being reconfigured for CD with a different track listing.