Libresse

Libresse is an international brand of feminine hygiene products owned by Essity, a Swedish consumer goods company.
History.
The company first appeared in 1940s with the first crepe paper towel called Mimosept. The iconic “bodyform” jingle was sung by Led Zepplin vocalist Robert Plant.
International branding.
The brand is known as:
Media.
Rachel Tucker, a semi-finalist in the BBC talent show-themed television series "I'd Do Anything", recorded a version of the famous civil rights anthem "Ain't Gonna Let Nobody Turn Me Around" which was used in the Libresse "March" commercial.