Wemy industries

Wemy Industries is a Nigerian company involved in manufacturing and distribution of hygiene products, within the Fast-Moving Consumer Goods (FMCG) market in Nigeria. It was founded by Pastor Ademola Odunaiya and his wife, late Dr. (Mrs.) Aderonke Odunaiya in 1978. It is notable for being the first manufacturer of baby diapers in Nigeria and West Africa. It commenced operation in 1981.
Brand Names.
Dr. Brown’s® is a brand name of sanitary and hygiene products marketed by Wemy Industries. Dr. Brown’s® sanitary pads and baby diapers were first sold in 1981.
Nightingale® brand of hygiene products is an alternative brand from the stables of Wemy Industries, introduced to the public in 2009.
Category.
As of 2014; the company has 37 SKUs. The products ranges are categorized into 3 different care lines according to the company’s handbook.
Overview.
Traditionally in Nigeria and to some extent West Africa, the use of nappies/diapers/training pants are low due to the high rate of poverty and illiteracy; it is more so in the rural areas than the urban areas. Generally, clothes and cotton wools are still used by women who are not able to afford standard sanitary protection products especially in rural areas.
One of the common complaints is that the prices of hygiene and sanitary products for women and babies are too high ; such claims about prices are common in the urban areas. In the area of incontinence there is limited awareness about the availability of incontinence products, many incontinence patients can’t even afford specialized care or doctors’ advice, and some are oblivious of the availability of such products. This is no longer the norm- thanks to major awareness and education brought in by governmental parastatals and other popular manufacturer including Wemy Industries.Though usage is still relatively low, compared to developed countries.
Wemy Industries Ltd targets middle to low income earners helping to improve hygiene standards and reduce infant mortality rates. Wemy Industries Ltd has over the years become the only leading domestic player competing with international brands in the local market.