Elastoplast

Elastoplast is a brand of adhesive bandages (also called "sticking plasters") and medical dressings made by Beiersdorf. 
Background.
In 1928 Smith & Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages.
Beiersdorf bought brand rights for the Commonwealth from Smith & Nephew in 1992. It has become a genericized trademark for "sticking plaster" in some Commonwealth countries including the United Kingdom and Australia.
In some countries in Europe "Hansaplast", a brand name started by Beiersdorf in 1922, is used instead. A third trademark, named "Curitas", is used in parts of Latin America.
Nick Kochan wrote about Elastoplast in his book "The World's Greatest Brands" (1996); noting that "the early success of the brand was due to its high-stretch fabric material coupled with an effective adhesive"; and that it has as strong position in worldwide markets, particularly in the UK.