Creatable World

Creatable World is the first line of gender-neutral dolls produced by Mattel.
Doll design.
Creatable World dolls differ in design from other dolls produced by Mattel. The design of the doll is unique and is noticeably different from both Barbie and Ken; there are no curves or broad shoulders present on the dolls. The doll does not have breasts like Barbie does, and has other features that do not display an obvious gender.
The dolls are sold in kits, and 6 different kits are currently part of the doll line. The kits offer several customization options, including different hairstyles, clothes and accessories that are intended to offer a variety of both feminine and masculine presenting play options. According to Kim Culmone, the senior-vice president of Mattel Doll Design, Creatable World is "an opportunity for us to open up that dialogue around what dolls are for and who dolls are for". Michelle Condoni, a spokeswoman for Mattel, has stated that "we see this is as something that's all about play and not about politics".
Research and design for the doll line's development took 18 months.