International Council of Design

The International Council of Design (ICoD; formerly known as ico-D, International Council of Communication Design or Icograda, which was formerly an initialism for International Council of Graphic Design Associations) is an international organisation representing the professions of design. The Council was founded in London in 1963 and celebrated its 50th anniversary on 27 April 2013. It is a non-profit, non-partisan, "member-based network of independent organisations and stakeholders working within the multidisciplinary scope of design."
The membership of the Council is composed of national entities including professional design associations, design promotion bodies and design education institutions. Design media are affiliated through the International Design Media Network (IDMN).
Members.
The International Council of Design is an organisation of organisations. The council has over 120 Member bodies from over 50 countries. As a representative body, the Assembly of its Members is its highest power and has the ultimate decision on all matters that govern the council. The organisations that make up this membership are national-level Professional Associations, Educational Institutions and Promotional Bodies. As the core membership category, Professional Associations representing individual professional designers and design studios, have particular powers within the Assembly. 
International affiliations.
ico-D coordinates best international practices for professional design. It maintains affiliations with other international organisations such as Cumulus Association, IFRRO, ISO, UNESCO, UNIDO, WIPO, and ECOSOC.
International meetings.
As a way to establish inter-organisational cooperation, the International Council of Design provides a series of in-person touch-points between design organisations. "ico-D Meetings" offer a variety of ways for representatives of Members organisations and the design community to connect. "ico-D Meetings" are attended by, on average, 30-70 organisation representatives speaking on behalf of their design communities. There are several categories of Meetings that respond to specific needs.
"ico-D Platform Meetings" (PMs) gather ico-D Members at one place and time, every year, to explore common challenges and action for change. "ico-D Regional Meetings" (RMs) provide an opportunity for ico-D Members located in the same region to engage with the design community at the regional level on common topics and challenges. "ico-D Special Meetings" (SMs) foster collaboration and exchange between various promotion and valorisation entities (Design Weeks, Festivals, Museums, Cities, and more) to address overlapping challenges and objectives and to determine how the international design community can better collaborate to achieve mutual goals and tackle shared challenges.
"ico-D General Meetings" (GM) assemble Members on issues of governance and policy. The General Assembly (GA) and Annual General Meeting (AGM) happen on alternating years.
Professional design practice.
The International Council of Design maintains that design is a profession. Like architects, doctors or lawyers, they advocate that designers have obligations and responsibilities that they must adhere to, to maintain their professional standing. The Council advocates that the title of "designer" implies adherence to a code of professional behaviour that ties their professional practice to obligations towards society at large. 
The Council publishes a series of white papers, best-practice documents governing the professional conduct of the individual designer as well the organisation of design awards, design conferences and design exhibits. One of these is a code of conduct for professional designers.
Publications.
Reflecting its origins as the International Council of Graphic Design Associations (Icograda), the Council has a long history of having publications. The earliest iteration of this is "Icographic" which was founded in 1971 and subsequent iterations include "Iridescent" and "Communication Design".
"Icographic".
Founded by John Halas, and edited and designed by Patrick Wallis Burke, "Icographic" was a review of international visual communication published by Pergamon Press. The publication was quarterly at its inception and then became bi-annual. In its inaugural issue it was stated that the new magazine "intends to study this field [newsprint and publishing industries as well as television, cinema and computers] as well as examine the designer's role in it. It will attempt to serve as an organ expressing the designer's point of view in the new scene. It will attempt to reveal new ideas in the technical aspect of design and to become an essential information source in the area of visual communications to many of our members throughout the world."
There were 14 issues of "Icographic" printed between 1971 and 1978. The entire back-catalogue is available on the website of the Council. 
"Iridescent".
"Iridescent: Icograda Journal of Design Research", was the second iteration of the Council's design research journal. Coined the "prism on design research" the publication aimed to break boundaries and was. Considered a new a global take on the future of design with the aim of "breaking boundaries", Iridescent was born out of the Council's strategic aim to develop communication design education by merging the interdisciplinary facets of theory, practice and research. Initiated by Russell Kennedy (Icograda President 2009–2011), Edited by Omar Vulpinari (Icograda Vice President 2009-2011) and printed by Fabrica, this beautiful limited edition work includes papers by Elizabeth Tunstall, Lawrence Zeegan, Zhao Jian, and many more.
The journal existed in paper and digital form, running from 2009 to 2011. The entire back-catalogue is available on the website of the Council.
"Communication Design".
In 2016, the third iteration of the journal, "Communication Design, Interdisciplinary and Graphic Design Research" was launched, a significant evolution that builds upon a dynamic publishing history in the Council. The initiative was led by Editor-in-chief Teal Triggs of the Royal College of Art and supported by an accomplished editorial team, including leading authors on design. Triggs aimed to revisit what we mean by the term 'communication design', and to take into consideration the nature of design as an ever-expanding and -becoming practice, noting that the future of design is broadening from the design of the visual to also include the design of sound, haptics, experiences and services. And as a result, she says "it might be argued that the term 'communication design' better describes and supports a range of new kinds of practices, processes, and methods." The journal was published by Routledge/Taylor & Francis until 2019.
International Design Day.
The concept was developed in 1995 by Kim Paulsen (Vice President 1993–1995) to commemorate the foundation of the Council on 27 April 1963. The day initially known as "World Graphics Day" became "World Communication Design Day" in 2012, "World Design Day" in 2015, and "International Design Day" in 2020.
The goal of International Design Day is to challenge designers to reflect deeply on the well-being of people within their local environments, and to find innovative solutions to local needs by using design as a vehicle to honour diversity, transcend borders, and improve quality of life. Held annually on 27 April, participants worldwide are invited to gather, innovate, and live out a moment of design by organizing public events and initiatives.
Montréal Design Declaration.
The Montréal Design Declaration proclaims the potential of design to achieve global economic, social, environmental and cultural objectives and includes a dramatic call to action to professionals, educators and governments as well as a list of proposed projects.The signing ceremony of the Montréal Design Declaration was conducted on 24 October 2017 in Montréal (Canada). Ratified in the presence of three UN agencies (UNESCO, UN-Habitat, UN Environment) the document was signed by the fourteen international organisations and partners who collaborated to draft the document and four additional design organisations. The Montréal Design Declaration lists in an Annex more than 600 national professional associations, universities and design promotion entities, from 89 countries, that are represented by these international organisations.
The Declaration is a Call to Action. On one hand, it is a call to governments, educators, civil and private sectors to engage with design, utilise and recognise it through Design Advocacy, Development of Design Metrics, Development of Design Policies, Development of Design Standards, Enhancement of Design Education. It is also a call to designers themselves to step into a leadership role, reconceiving themselves as "ambassadors" of end-users, calling for more Responsive, Responsible and Vigilant Design, and Recognition of Design in the face of global challenges.
The Montreal Design Declaration defines the "Value of Design" through eight bold propositions:
According to then President of the International Council of Design, Mr David Grossman: "The Declaration reflects two grand achievements. For the first time, the design community, across many disciplines, is speaking with one voice. This consolidation permits the second achievement – the international agencies are eager to collaborate with a united design world. These achievements impact every designer." The Montreal Design Declaration is a milestone marking the launch of a global collaborative effort to utilise the potential of design for the benefit of all, and concludes: "All people deserve to live in a well-designed world." 
The first Design Declaration Summit in Montréal, where the Montréal Design Declaration was signed was organised with a Steering Committee made up of the International Council of Design, the International Federation for Housing an Planning and the International Federation of Landscape Architects.
Secretariat.
Initially based in London (United Kingdom), the Secretariat of the International Council of Design was in Brussels (Belgium) from 1999 to 2005, at which time it moved to Montréal (Canada), where it still resides. The Montréal Secretariat is situated on a pedestrian street in the old town part of the city at 50 rue le Royer West. 
The Secretariat office is where all the staff of the Council is based. The current team includes:
Management.
Mary Mullins was Secretary General from 1987 to 1999. In 1999 the position was officially changed to "Director" Thierry van Kerm held this during the period the Secretariat was based in Brussels from 1999 to 2005. In Montréal, Brenda Sanderson took over this role until 2012, followed by Marilena Farruggia until 2013 and Jovana Milović until 2015. From 2015 onwards, management of the Secretariat has been in the hands of Ana Masut. 
Executive board.
ico-D's executive board consists of individuals who are duly nominated and elected by ico-D's Member organisations at the biennial ico-D General Assembly. Members of the executive board serve in a volunteer position and donate their time and expertise to further Icograda's mandate. Board meetings are typically held four times a year in different locations around the world, usually in conjunction with regional meetings, seminars or other scheduled design events.
Executive board history.
Since 1963 and 2016, 26 ico-D boards have donated their leadership skills and time to furthering ico-D's goals and objectives.
History.
Founding.
Peter Kneebone proposed the idea to establish an international organisation for graphic design and was involved in Icograda's founding. The Society of Industrial Artists (which changed its name in 1963 to the Society of Industrial Artists & Designers, and is now the Chartered Society of Designers, or CSD) set up a working group under the chairmanship of Willy de Majo, to promote the creation of an organisation to represent internationally the many professional graphic design associations throughout the world. No such organisation existed. The profession was rapidly growing in importance, and also attempting to clarify its identity and objectives. It was involved in increasingly complex social and technological situations. National associations were developing, but international dialogue and action were intermittent and uncoordinated. It was important to create links between the professional associations in all countries, and between the profession and the rest of the world.
The inaugural conference of Icograda (the International Council of Graphic Design Associations) took place at Watney House, London, from 26 to 28 April 1963, attended by delegates from 28 associations in 17 European countries. The meeting was chaired by H.K. Henrion and supported by Kneebone as secretary. On 27 April, the meeting agreed to formally establish Icograda. Proposals that were ratified include the development and drafts of a "Code of Ethics and Professional Practice", a "Code of Contract and Conditions of Engagement for Graphic Designers", "Rules and Regulations for International Graphic Design Competitions", an "International Directory of Organizations Concerned with Graphic Design" and the publication of a News Bulletin.
The first Executive Board was elected at the meeting in London, composed of Willy de Majo (Great Britain, President), Wim H. Crouwel (The Netherlands, Secretary General), Martin Gavier (Sweden, Treasurer), Peter Hatch (Great Britain, Vice President), Hans Neuburg (Switzerland, Vice President), Jukka Pellinen (Finland, Vice President), D. Stojannovic-Sip (Yugoslavia, Vice President), John Tandy (Great Britain, Member), Pieter Brattinga (The Netherlands, Member) and Paul Schwarz (The Netherlands, Honorary Treasurer). This Executive Board served from 1963 to 1966.
At the same meeting, the first Icograda Congress and General Assembly in 1964 in Zurich was called in order to establish the aims and structures upon which the future of the organisation rested.
1960s.
The first Icograda Congress and General Assembly took place in 1964 in Zurich. It was attended by about 200 designers from 17 countries and 23 associations. The theme of the Congress was Commercial Artist or Graphic Designer". The Congress opened with the reading of a message by Prince Philip, Duke of Edinburgh who wrote: "Every day designers of all kinds are becoming responsible for a greater proportion of man's environment. Almost everything that we see and use that was not made by the Almighty has come from some designer's drawing board. This is a very heavy responsibility and every effort by designers to improve standards, to encourage proper training and to develop a sense of social awareness is to be welcomed." At the General Assembly, delegates discussed Icograda's aims and objectives, and it was further agreed to establish an audio-visual archive and library, to publish a news bulletin and to award student scholarships. Ernest Hoch's proposals for a unified system of typographic measurement was accepted for further development.
In 1965 Icograda establishes the Signs and Symbols Commission. It first collaborates closely with the International Chamber of Commerce and then with the International Organization for Standardization (ISO). In the same year Icograda publishes "Graphic journalism: Catalogue of Magazines and Annuals of Graphic Design and Allied Subjects" featuring around 300 journals from 30 countries.
In April 1966 the first Icograda International Student Project was judged in Belgrade. The theme was 'Public information signs' and the jury included Abram Games, Josef Müller-Brockmann, Paul Rand, Masaru Katzumie and Ivan Picelj. The second Icogarada Congress, 'Graphic Design and Visual Communication Technology', and General Assembly were then held from 11 to 16 July 1966 in Bled, then in Yugoslavia. R Buckminster Fuller was one of the main speakers at the Congress. At the General Assembly, four key policy documents were ratified: "Rules and Regulations for International Graphic Design Competitions", the "Honorarium for Judges of International Competitions" document and the revised "Code of Ethics and Professional Practice", and the "Code of Contract and Conditions of Engagement for Graphic Designers". , head of design at Phillips in Eindhoven, was elected president and Pieter Brattinga from the Netherlands, Secretary-General. The first student seminar was also held in Bled from 11 to 13 July 1966 and the theme was 'Breaking the Language Barrier with Signs and Symbols'. In addition, the production of "Equality of Man", a film project for students and young people in support of the United Nations Human Rights Year, was the first of several Icograda collaborations with the International Animated Film Association (ASIFA).
The third Icograda Congress 'Design Destinations in a Changing World' was held in 1968 in Eindhoven. An exhibition of Belgian graphics was organised by Michel Olyff at the same time and the entire congress decamped to Brussels for a day. "Sachez que tout en ce monde n'est que signes et signes de signes" (Know that all in the world is only signs and signs of signs), were the words of Marcel Schwab quoted by Alderman van der Harten in opening the congress. Der Harten went on to make observations about communication, information systems, symbols, codes and signals, "but away from the congress there were different signs that could not be ignored." 
The 1968 Congress coincided with the end of the Prague Spring. As the tanks rolled into Czechoslovakia the congress paused in a moment of silent respect. As the crisis deepened over the next few days Netherlanders offered hospitality to those wishing to stay on in the country for a few days, and many of the delegates marched, protested and petitioned their embassies as military repression threatened the freedoms of friends and colleagues. Whilst the SIAD had facilitated the inaugural meeting in London five years before, it must be remembered that most of the founders of Icograda were central Europeans, an assortment of Yugoslav, Austrian, German, Polish and Hungarian political émigrés who had made their home in the UK to escape persecution. The response of the Congress was therefore only to be expected. Presentations from Teunissen van Manen, Richard Gregory, Benno Wissing, Jerome Gould, and Massimo Vignelli, were thus overshadowed by political events.
At the 3rd Icograda General Assembly FHK Henrion was elected president and Pieter Brattinga re-elected Secretary-General. In addition, the book "ICOGRADA The First Five Years" by Wynkyn de Worde, was published and Icograda was commissioned by UNESCO to produce their first series of slides on graphic design.
1970s.
In 1971 the fourth General Assembly was held in Vienna, John Halas was elected president, and Marijke Singer Secretary-General. The newly established President's Trophy was awarded to Peter Kneebone. In 1970, the congress and exhibition "The Visual Communicator and the Learning Industry" took place in Vienna. Despite a raft of excellent speakers, there was considerable dissatisfaction with the way in which the event had been organised, in particular the commercial nature of the exhibition, and the congress effectively turned on itself for half a day with an open discussion about how matters should be arranged in the future. Memorably Herb Rohn from Carbondale, Illinois, standing on a table, demanded metaphorically that "the windows of the Hofburg be thrown open to let some fresh air into this place where there has been none this week."
The first issue of "icographic", Icograda's biannual magazine, was published in 1971. Founded by John Halas, it was edited by Patrick Burke. The complete ten-year cycle was tapped out on an IBM Selectric typewriter, with many idiosyncratic but significant design issues being presented to a widening design audience.
In 1972 Icograda achieved consultative status with UNESCO in Paris. The fifth General Assembly and the Symposium 'Towards a Working Congress on Education' were held in London. Kurt Weidemann was elected president, Marijke Singer Secretary-General, and the President's Trophy was awarded to Patrick Wallis Burke.
In 1973 the first Icograda Student Seminar was held in London, chaired by FHK Henrion. The London seminars were a regular feature of the design calendar until 1999. After Henrion died in 1990, the event was chaired by Alan Fletcher, and for its final three years by Mervyn Kurlansky.
In 1974 the sixth Icograda General Assembly took place in Krefeld, Germany. Walter Jungkind was elected Icograda President, the first non-European resident to hold the office. He was also the first whose main career was in design education. Marijke Singer was again elected Secretary-General and Ernest Hoch won the President's Trophy. The assembly was followed by the 'Edugra' Congress held in Neuss, across the Rhine from Düsseldorf. The theme was 'Graphic Design Education'.
In 1975 the Icograda Edugraphic '75 International Conference was held in Edmonton with the theme 'Education for Graphic Design/Graphic Design for Education'. In 1976 a symposium 'Design for Need', jointly sponsored by Icograda and ICSID was held at the Royal College of Art in London. Following a study undertaken for UNESCO, an Icograda travelling exhibition 'The Image of Women in Advertising' opened in Eindhoven.
The 1977 Zurich Congress − 'Graphic Design for Social Communication' − was complemented by an entire issue of "Graphis" magazine devoted to the Congress exhibition held at the Kunstgewerbe Museum Zurich. Reflecting the closeness of the international design associations, one of the keynote speakers was Kenji Ekuan, President of the International Council of Societies of Industrial Design (Icsid, now the World Design Organization). The congress was followed by a seminar in Lausanne − 'A Town and its Image' − and the General Assembly at which Flemming Ljorring was elected president and Peter Kneebone Secretary-General. The President's Trophy was awarded to Kenneth and Shelagh Adshead for their work on the audio-visual archive.
In 1978 Icograda met at Evanston outside Chicago for the 'Design that Works' congress devoted to design evaluation; how designers could prove the commercial and social value of what they did. Speakers included Josef Müller-Brockmann, Milton Glaser and Massimo Vignelli. The eighth general assembly took place the following year in Paris at the Centre Pompidou. Peter Kneebone was elected president, Keith Murgatroyd Secretary-General and Bob Vogele was awarded the President's Trophy for his work organising the event in Chicago. The assembly was preceded by a seminar − 'Is Graphic Design a Reflection of Society or a Factor in its Evolution?'
1980s.
In 1980, Mauro Kunst organised the first Icograda Latin American conference in Guadalajara, Mexico. In the same year, "World design sources directory 1980 = Répertoire des sources d'information en design 1980", edited by Centre de Creation Industrielle, was published on behalf of Icograda and Icsid.
The first Joint Congress of the "three sisters" Icograda, Icsid and the International Federation of Interior Architects/ Designers (IFI) took place in Helsinki from 1–8 August 1981, an event that had been under discussion since 1977. The theme was 'Design Integration'. Three separate general assemblies followed the congress. At the 9th Icograda General Assembly, Stig Hogdal was elected president, Marijke Singer was once again elected Secretary-General and the President's Trophy was awarded to Geoffrey Bensusan for his work on the "Icograda News Bulletin". The first Icograda-Philips design award was awarded to Benoit de Pierrepont and S S Satie focusing on the theme "The design of instructions and warnings, and the related problems of society in any area of human activity". Also in 1981, Icograda organised a poster competition on behalf of UNESCO to celebrate the International Year of Disabled Persons.
In 1982 the first of six issues of "icographic/volume 2" was published on behalf of Icograda by Mobilia Press, with Jorge Frascara as associate editor. Each issue was devoted to a single theme and abstracts were included in four languages. Also in 1982, Haig David-West organised the first African regional meeting in Port Harcourt, Nigeria and in 1983, Haig David-West (the first ever elected Icograda Executive board member from Africa) edited the publication "Dialogue on graphic design problems in Africa", based on this meeting.
In 1983 the 10th General Assembly and Icograda Congress "Design Interaction" were held in Dublin. The keynote address was given by Erskine Childers of the United Nations. In one of the most remarkable addresses ever made to an Icograda congress, Childers mixed thousands of years of history with personal experience as he set out examples where "I can tell you that again and again down the years I have confronted communication needs for which graphic visuals were indispensable – the only answer". Setting out a powerful argument for the potential of creating "rapid economic and social development through a major effort in endogenously researched and programmed use of the visual media leading to – but in that order – literacy" he called on the delegates to "offer and apply your centuries-evolved skills and sensitivities to help humanity see – literally see – both its marvelous capacity for progress and its primeval capacity for error, inhumanity, social neglect, even apocalyptic destruction". Admitting that he was presenting the delegates with challenges that were 'especially heavy' Childers said "I never knew a good graphic designer who did not explode with creativity and blossom when faced with an ostensibly impossible task... History will once again make its awesome judgement of you – but from now on with greater respect because you cannot any longer be underestimated. You help all of us perceive and place ourselves in life. Now you must help all of us understand so that we can more wisely and assuredly manage all our futures". Raymond Kyne was elected President and Robert Blaich won the President's Award for his promotion of Icograda-Philips design award. The number of member organisations had grown to 50. A multidisciplinary design competition on the theme of "Shu/Collectivity", held under the auspices of Icograda, Icsid and IFI, and sponsored by the Japan Design Foundation, was won by Charles Owen from the Illinois Institute of Technology.
In 1985, the 11th Icograda Congress "The place and influence of graphic design in everyday life" was organised by Philippe Gentil in Nice, the first time that there were major presentations from India ('design without designers' by people whose needs were too urgent to await intervention by professionals) and Australia (from boomerang to bicentenary); from the design of books in China to street signs in Buenos Aires, and provocatively 'the backside of design' – what happens after the consultant has moved on to new, more rewarding problems. At the 11th Icograda General Assembly (also in Nice) Jorge Frascara was elected president. The President's Trophy went to Jan Railich, the chairman of the Brno Biennale. Also in 1985, the "World Directory of Design Schools and Programmes" was published jointly by Icograda, Icsid and IFI, and edited by Maarten Regouin, secretary of the Icograda Education Working Group, which also coincided with Icograda's establishment of the Design History and Design Management working groups chaired by Michael Twyman and Abe Rosenfeld respectively.
In 1986 Icograda Excellence Awards were made for the first time at the Brno and Warsaw Biennales. The recipients were Christof Gassner and Henryk Tomaszewski.
In 1987, Amrik Kalsi, Jorge Frascara and Peter Kneebone organised the "Graphic Design for Development Seminar" on behalf of Icograda and UNESCO. It was hosted in Nairobi, Kenya, from 6–10 July and attracted 91 participants from 14 countries.
The 2nd Joint Congress of Icograda, Icsid, IFI "Design 87" − with as its theme 'Design Response' − was held in Amsterdam from 16 to 20 August 1987. At the 12th Icograda General Assembly which took place from 21 to 22 August (also in Amsterdam), Niko Spelbrink was elected president and Mary V. Mullin became Secretary-General (and Director of the Icograda Secretariat – a position she held until 1999). Susumu Sakane was awarded the President's Trophy. Uwe Loesch won the first Icograda Excellence Award to be presented at the Lahti Biennale. Icograda published the "History of Design Bibliography" edited by Victor Margolin, and "Projects in Graphic Design Education" edited by Jorge Frascara.
In 1988, Nils Tvengsberg organised a special event in Oslo, from 13 to 15 May, to mark the 25th anniversary of Icograda. All 11 presidents from 1963-onwards attended together with many former board members, partners, friends and supporters. Nils Tvengsberg was the first person to serve on the boards of both Icograda and Icsid simultaneously. His goal was to look at the possibility of joining their common interests. It would be over 20 years before this partnership, the International Design Alliance (IDA), would be headquartered in Montreal, contemplating the first IDA joint congress in 2011.
In 1989 the 13th Congress took place at Tel Aviv University, chaired by Abe Rosenfeld. The theme was 'Graphic Design Through High Technology?' At the General Assembly Simon de Hartog won the President's Award, and Helmut Langer became president.
1990s.
In 1990, "Graphic Design, World Views. A celebration of ICOGRADA's 25th Anniversary", edited by Jorge Frascara, designed by Niko Spelbrink, and with a cover designed by Grapus, was published jointly by Icograda and Kodansha, a major book on graphic design that celebrated Icograda's 25th anniversary.
The Icograda Foundation was established in 1991 for the advancement of worldwide understanding and education through the effective use of graphic design. A limited company, the Foundation was a registered charity funded by corporate sponsorships, individual donations, legacies, and various fundraising activities. Mary Mullin received the President's Award for her work in establishing the Foundation.
In 1991 the 14th Icograda Congress and General Assembly took place in Montréal, from 25 to 29 August, attended by around 2,000 delegates. At the Icograda General Assembly (30–31 August 1991), Giancarlo Iliprandi was elected president. Highlights of the Assembly included: the hosting of the 3rd Marijke Singer Memorial Lecture presented by Margaret Catley Carlson, entitled "Images for the Next Century"; the Icograda President's Award was bestowed on Mary V. Mullin for the inauguration of the Icograda Foundation and the Friends of Icograda; establishment of the Icograda World Graphic Design Day; establishment of Icograda Steering Committee for the International Design Archive and Research Centre Project; and the establishment of Icograda Friends with seed donations contributed by 68 Japanese founders, chaired by Hiroshi Kojitani. In the same year, the first "Icograda/IFI/Icsid Joint Newsletter" was published.
In 1993 the 3rd Joint Congress of Icograda, Icsid and IFI was held in Glasgow, Ireland from 5–9 September. Stephen Hitchins chaired the organising committee and there were 101 speakers and over 1,000 delegates. Rick Poynor writing in "Creative Review" in 2007, said it had been "the most sophisticated and future-orientated discussion of design in the UK for 15 years". Jeremy Myerson called it "a watershed event, one of those rare occasions when the design community comes together and presses the pause button, and stops to reflect on what designers do, how things have changed, and where design practice could go in the future... It explored the limits of design. Victor Papanek was quoted in discussion Charles Rennie Mackintosh, who said, 'there is hope in honest error, none in icy perfection'.
As with all Icograda events, it was an invigorating experience, and it swam out into some uncharted waters. At the 15th General Assembly held in Glasgow immediately after the Congress, Philippe Gentil was elected president. Hiroshi Kojitani received the President's Award for his work in establishing Friends of Icograda.
From 23 to 27 July 1995, the 16th Icograda Congress took place in Lisbon, Portugal, followed by the General Assembly in Porto. The theme of the Congress was "Shifting Frontiers". At the 16th Icograda General Assembly, Jose Korn Bruzzone from Chile became president and the Icograda President's Award was presented to Marion Wesel-Henrion and J. Brian Davies, jointly awarded for outstanding work for the Icograda Foundation and the organisation of the Poster Auction. Icograda hosted the International Poster Auction managed by Sotheby's London in May 1996.
In 1996, Icograda released a policy document "Digital Immortality: Encapsulating the Work of the World's Top 20th Century Designers for an Icograda Archive in digital form" aimed to establish a comprehensive archive for Icograda and the work of leading graphic design masters. In the same year, Icograda participated in a meeting of the Icograda/Icsid/IFI working group founded to develop closer working relations between the three organisations which took place from 7–8 December in Copenhagen, Denmark.
The 17th Icograda Congress and General Assembly took place from 21 to 23 October in Punte del Este, Uruguay. This was the first Icograda Congress to be hosted in the Southern Hemisphere and attracted ±1 000 delegates. The Congress theme was 'INTERCAMBIOS/EXCHANGES'. At this General Assembly in Punte del Este, the Icograda Assembly joined the Icsid and IFI General Assemblies to unanimously pass a resolution which called for closer contact between the "three sisters," paving the path towards the formation of the International Design Alliance (IDA), which was eventually established in 2005 and then disbanded in 2013. Guy-A Schockaert from Belgium became president and Mary V. Mullin was again elected Secretary General.
In early 1999, Mary V. Mullin resigned as the Icograda Secretary General and Director of the Icograda Secretariat after serving 12 years in the position. The Secretariat relocated from London to Brussels under the new leadership of Thierry van Kerm who was appointed as Icograda Director in June of the same year.
"Sydney Design 99: Viewpoints in Time", the 4th joint Icograda/Icsid/IFI Congress took place from 26 to 29 September in Sydney, Australia. Around 1 400 delegates from 45 countries attended the event. The 18th Icograda General Assembly followed immediately after the Congress, 30 September-1 October in Sydney. At the Assembly, David Grossman from Israel become president and Martha Bateman from South Africa was elected as Secretary General (Bateman was only the second person from Africa to serve on the Executive Board and the first to serve in a senior position). At this General Assembly the Council officially separated the positions of Secretary General and Director of the Secretariat (paid position) functions. In addition, the GA ratified a Joint motion of Icograda, Icsid and IFI to establish "Design for the World". The Icograda President's Award was presented to Federico Mayor, Director-General of UNESCO for the organisation's long track-record in supporting Icograda's activities.
2000s.
At the 17th Icograda General Assembly a motion was ratified to hold a special millennium congress in October 2000 in Seoul, South Korea. The theme was "Oullim", meaning 'great harmony'. The event was attended by around 1,600 delegates and was also the first Icograda event to be webcast live on the Internet. The Congress also included the launch of the "Icograda Education Manifesto 2000", which was published in 17 languages.
In 2001, Icograda held regional meetings in Zagreb, Croatia in April, and in La Habana, Cuba in June. The meeting in Cuba coincided with the establishment of a new series of seminars entitled "Design Perspectives" which attracted 335 delegates from 23 countries. In September 2001, the "Continental Shift 2001: World Design Convergence" Congress took place in Johannesburg, South Africa. This was the first time that Icograda hosted a congress in Africa and also the first joint Icograda/IFI Congress. The Congress opened on 11 September, only hours after the 9/11 terror attacks in the USA. At the 19th Icograda General Assembly (15–16 September, Johannesburg), Robert L. Peters (Canada) became president and Tiffany Turkington (South Africa) was elected Secretary General. One of the most important agenda items was the adoption of an Icograda/Icsid Joint Resolution to establish a joint committee to study institutionalised collaboration. In November of the same year, the first Icograda Design Week was held in Melbourne, Australia. The Design Week included a "Design Perspectives" seminar and Regional Meeting. The year also saw the publication of "Masters of the 20th century design: Icograda Hall of Fame (1974-1999)" (book and CD-ROM), edited and designed by Mervyn Kurlansky, published by Graphis Inc. The book provided an in-depth view of the Icograda Student Seminars which had been held annually in London from 1973 to 1999.
In March 2002, the Icograda Design Week took place in Vancouver, British Columbia, Canada and consisted of the "Environs'002: Design Without Borders" "Design Perspectives" seminar and a North American Regional Meeting. Smaller versions of the "Design Perspectives" seminar were also hosted in Victoria, Canada, as well as in Seattle, USA. The Icograda Design Week in Brno took place from 17 to 21 June in the Czech Republic. The event included "Over the fence: Design in Central and Eastern Europe" "Design Perspectives" seminar, a Regional Meeting attended by delegates from eight countries, the "Identity/Integrity Icograda Conference", "East Meets West, Icograda Student Workshop", a symposium and inauguration of the Icograda Education Network (IEN) and a workshop to conceptualise the formation of the International Design Media Network (IDMN). The Design Week was further preceded by a joint meeting of the boards of Icograda, Icsid and IFI, resulting in the conceptualisation of the International Design Alliance (IDA) and the Host City Project to establish a joint Icograda/Icsid Secretariat.
In September of the same year, the Icograda board embarked on a three-week visit to China and Taiwan where they presented a "Design Perspectives" seminar in Beijing, "logo2002: Identity and Communication Conference," and met with various Chinese design stakeholders aiming to seed the formation of new professional associations. In addition Icograda presented the "Branding and Innovalue" seminar and an Asian Regional Meeting in Taipei, followed by a Design Education Symposium and Student Workshop in Kaohsiung, Taiwan. Furthermore, the Icograda, Icsid and IFI presidents met on several occasions in Hornbaek, Denmark, to develop a Joint Resolution aimed at establishing the International Design Alliance and launching the Host City Project to establish a joint Secretariat in one location.
The year's activities ended with the hosting of a Regional Meeting, and "Graphic Design for Social Causes" workshop co-hosted by Design for the World as well as a "Design Perspectives" Seminar in Barcelona, Spain which attracted delegates from 15 countries.
In January 2003 Icograda initiated two surveys focusing on "Design for Social Causes" and "Members' interest and activity in sustainability issues". In March, the Board visited India where they met with various Indian design stakeholders in Mumbai to seed the formation of new associations, followed by further meetings and co-hosting the "Brands-Identities-Graphics 2003", Icograda "Design Perspective" Seminar in Ahmedabad. The Icograda Education Network Conference and Assembly of Icograda Education Network was held June in Brighton, UK. These events coincided with the signing of an agreement to establish the Icograda Archive at the Design History Research Centre Archives at the University of Brighton, which resulted in 145.11 linear metres of official documentation and publications, including c. 1,500 posters and c. 800 books and journals being transferred to University of Brighton.
The "VISUALOGUE: Icograda World Design Congress" took place from 8–11 October 2003 in Nagoya, Japan, preceded by the "Icograda Education Network Symposium". More than 80 speakers and around 3 700 delegates from 48 countries participated in these events. At the 20th Icograda General Assembly which followed the Congress (the first GA to be held in Asia), representatives from 57 members attended in addition to observers from 16 related organisations, with official membership increasing to 80 associations from 57 countries. The GA agenda included the ratification of the Icograda/Icsid "Hornbaek Joint Resolution" to establish the International Design Alliance (IDA), and the election of the 2003−2005 Icograda Board, the first in history to represent six continents. Mervyn Kurlansky became president but no candidate was nominated for the Secretary General position.
In January 2004 the "Icograda Design Week in Istanbul" was held in Turkey. The Week's programme included "6 Alfabe, Icograda Student Workshop", an IEN Symposium, Regional Meeting, "Building Bridges: Icograda Design Conference", "Design Perspectives Icograda Regional Design Seminar", as well as the launch of the Icograda Design Media Network (IDMN). This was followed by the Icograda Design Week in São Paulo, Brazil, in April of the same year. The Week's programme included "The Language of the City Student Workshop", a Latin American Regional Meeting, "Design in Latin America Regional Design Seminar", and the "Fronteiras! Icograda Design Conference". In August, Icograda and Icsid hosted a Joint Board Meeting and evaluation of the final six bids for the Joint Secretariat in Essen, Germany. Montreal's bid was selected as most ambitious and beneficial, followed by a site visit by representatives of Icograda and Icsid in September to initiate the final negotiations regarding relocation of the two organisations' Secretariates to Montreal.
In January 2005, Icograda and Icsid signed a 10-year contract to relocate to a shared office in Montreal. After six years in Brussels, the Secretariat relocated to Montreal. In February, Thierry Van Kerm resigned and Brenda Sanderson was appointed as Icograda Director, officially moving into the new shared Secretariat in May. During the same time, ICSID and Icograda collaborate on the first international "Women in Design" exploratory study as well as on the "Interdesign on Sustainable Rural Transport – Technology for Developing Countries", which was hosted in April in Rustenburg, South Africa. The book, "Worldwide Identity: Inspired Design from Forty Countries", written and produced by Robert L. Peters, published by Rockport, was also published and INDIGO (International Indigenous Design Network) was conceptualised.
"Era '05" was another major collaborative effort by Icograda, Icsid and IFI to stage a fifth Joint Congress. The theme for the main Congress was 'The Changing Role and Challenges of Design' which attracted participation by designers, business leaders, politicians, legal practitioners and social scientists. A milestone in the cooperative efforts between leading design organisations in Denmark, Norway, Sweden and Finland, "Era 05" was built on the ideal that as a creative force, design and designers were integral in helping to address the challenges all faced and identifying solutions to cope with a rapidly changing and increasingly complex world. In September, "Era '05" began with small-scale pre-congress events hosted in Oslo, Helsinki and Gothenburg. The main Congress took place in Copenhagen and featured 126 speakers from 27 countries and was attended by around 900 delegates. At the 21st Icograda General Assembly that followed, Jacques Lange (South Africa) became president and Lise Vejse Klint (Denmark) was elected Secretary General. The newly elected board was now the most geographically diverse in Icograda's history with members from South Africa, South Korea, Canada, Denmark, Lebanon, USA, Australia and Brazil. Craig Halgreen received the Icograda President's Award for supporting and sustaining Sappi's "Ideas that Matter" program.
In 2006, Icograda co-organised three Design Weeks. In January, "So Tiny, So Many: Icograda Design Week in Hong Kong" took place in China and consisted of a student workshop, an evening lecture series and a Regional Meeting. In July, "Defining design on a changing planet: Icograda Design Week in Seattle", took place in the USA. The Week included a student workshop that focussed on the UN Millennium Development Goals (in collaboration with United Nations Department of Economic and Social Affairs' Programme on Youth, a North American Regional Meeting, an "Icograda Design Perspectives" seminar, "Defining Design on Changing Planet: Icograda Conference", as well as the launch of the "+design" programme. The "Icograda Design Week in South Africa" took place in September in Pretoria and Johannesburg. It included the "Design for Development Lekgotla" (in collaboration with Icsid member SABS), the "Icograda/think Conference 2006", and the "IEN Colloquium on Virtual Design Archives". In May of the same year, the presidents of Icograda, Icsid and IFI met in Montreal for the signing of an IDA joint venture agreement between Icograda and ICSID, together with an agreement with IFI to host the 2011 Joint Congress under the banner of the IDA.
In 2007, Icograda launched the "IDA World Design Survey Pilot Project" which aimed to map design development in several global regions based on a standardised set of indicators. The project was developed with advisory support from UNESCO Centre for Statistics and UNCTAD. Icograda also hosted two major Design Weeks. "Design Local: Stop at all stations, Icograda Design Week in Mumbai", India took place from 5–9 February and included a student workshop and international conference. "Design/Culture: Icograda World Design Congress in La Habana" was held in Cuba from 20 to 26 October. It included an education conference at which 119 papers were presented originating from 25 countries, as well as the "Posters for Cultural Diversity" international poster exhibition, organised in collaboration with Prografica and UNESCO. At the 22nd Icograda General Assembly that followed, Don Ryun Chang (South Korea) became president and Lise Vejse Klint (Denmark) was again elected Secretary General. Highlights from the GA included the ratification of update definition of the profession from 'Graphic Design' to 'Communication Design', approval of revisions to "Regulations and best practice for organizing design awards competitions", the introduction of "Icograda best practice statement on soliciting work from professional communication designers", substantial revisions to the "Articles of Incorporation and Bylaws" to include a 'one member one vote' system, and granting of voting rights to Education Members (excluding on professional practice issues), establishment of an IDA Taskforce to explore options for future development, launch of INDIGO (Indigenous Design Network) as part of an IDA portfolio led by Icograda. In addition, the Icograda Foundation Lecture was re-introduced on 25 October at Museo Nacional Bellas Artes, La Habana which included the presentation of the Icograda President's Award which went to Guy-A Schockaert for his tireless advocacy of professional design organisations and his commitment to Icograda, and the presentation of the first Icograda Education Award which was bestowed on Hazel Gamec from the Wanganui School of Design, New Zealand. 
In 2008, Icograda again held two Design Weeks. "Color Value, Icograda Design Week in Daegu", South Korea took place in July, and in October "Multiverso: Icograda Design Week in Torino" Italy. In the same year, Icograda conducted the first survey of European member organisations which was followed up by a more in-depth study in 2010.
The "Mousharaka: Icograda Design Week in Doha", Qatar, was held from 28 February – 5 March 2009, and included an international conference, student exhibitions and a Regional Meeting. In October, the "XIN: Icograda World Design Congress in Beijing" took place China. This was the last dedicated Icograda Congress and was attended by 1 750 delegates from 48 countries. The Congress was followed by the "Icograda Education Conference", 29–30 October, Beijing. At the 23rd Icograda General Assembly 125 delegates from 45 countries attended, making it the largest and most representative in Icograda's GA history. Highlights of the Assembly included the ratification of a resolution on Sustainable Practice of Communication Design, as well as the adoption of new Best Practice documents, "Regulations and Best Practices for Design Exhibitions" and "Jury Guidelines and Guidelines for Organising Design Conferences". Russell Kennedy (Australia) became president and Grégoire Serikoff, (France) was elected Secretary General (he resigned in 2011). The Icograda President's Award went to Pan Gongkai for helping to redefine the direction of art and design education in China, as well as to Robert L. Peters for his many achievements as a Board member and as a member of the founding executive of the International Design Alliance (IDA). The Icograda Education Award was awarded to Ahn Sang-Soo from Hongik University, South Korea.
2010s.
In 2011, the inaugural IDA Congress replaced the biannual Icograda World Design Congress as well as the Joint Congresses of Icograda, ICSID and IFI which have taken place every six years since 1981. The first IDA Congress took place in Taipei with the theme "Design at the Edges". The 24th Icograda General Assembly took place in Taipei from 27 to 28 October.