Nivea

Nivea (, stylized as NIVEA) is a German personal care brand that specializes in body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz. Troplowitz worked with Beiersdorf's associate, Dr Paul Gerson Unna, and the German chemist Isaac Lifschütz, developed a new skin care cream. In 1900, Lifschütz developed the first stable water-in-oil emulsion, Eucerit. This was the origin of Eucerin. "Nivea" comes from the Latin adjective "niveus, nivea, niveum", meaning "snow-white".
During the 1930s, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanser, and toners. In World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider global market.
History.
Timeline.
Before World War I.
1882: Paul Carl Beiersdorf established the company on March 28. NIVEA originated in Germany. The date of the patent document for the manufacture of medical plasters is taken as the date of the company’s formation.
Beiersdorf produced gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology.
Twenty-first century.
Professional wound care was spun off in line with the new strategy and contributed to a joint venture between Beiersdorf and Smith & Nephew. BSN medical, domiciled in Hamburg, was founded.
Controversies.
In 2011, NIVEA was fined $900,000 by the U.S. Federal Trade Commission for falsely claiming that consumers could slim down by regularly applying NIVEA My Silhouette! cream to their skin. The same year, NIVEA published a world map on its website that omitted Israel; Simon Wiesenthal Center protests.
In June, 2019, marketing and media industry journal Ad Age reported on June 26, 2019 that FCB, Nivea’s long-time ad agency, had ended its relationship with the company. Among the primary reasons cited was NIVEA's rejection of a proposed ad that featured two men's hands touching because, according to a NIVEA executive, “we don't do gay at NIVEA.” Crain's Chicago Business reported that FCB had ended the relationship of more than a century. Noting that the breakup occurred at the end of Gay pride month, Crain's noted that FCB would be forgoing the management of NIVEA's $21.8 million U.S. advertising budget. It represented 1% of FCB's revenue globally.