Darcy DiNucci

Darcy DiNucci is an author, web designer and expert in user experience. DiNucci coined the term "Web 2.0" in 1999 and predicted the influence it would have on public relations.
Career.
DiNucci has worked in web design and user experience in a number of companies including Ammunition, Method, Adaptive Path, Sequence, and Smart Design.
In 1999, DiNucci introduced the concept of "Web 2.0" and anticipated the influence it would likely have on public relations in an article in "Print Magazine".