Spider-Man and Friends

Spider-Man and Friends was a line of action figures and related merchandise featuring the comic book character Spider-Man and other characters appearing in Marvel Comics publications, released by Marvel Entertainment's toy division, Toy Biz, from 2003 to 2006. The line was aimed primarily at preschool-age children, and the character likenesses used were often altered to seem "cuter" and more childlike (and child-friendly); most characters were depicted as wide-eyed and smiling, even supervillains and characters better known for anger or savagery, such as the Incredible Hulk or Wolverine.
The end of "Friends".
The "Spider-Man and Friends" line ceased production at the end of 2006, when all toy licenses for Marvel Comics characters passed from Toy Biz to Hasbro; the final wave of figures was released in December 2006.
Hasbro currently continued the concept of Marvel characters for the preschool set with a new line of action figures called Marvel Super Hero Squad, which debuted in January 2007. Featured characters in Wave 1 include Archangel, Colossus, Captain America, Magneto, Sabretooth, Cyclops, Wolverine, and Hawkeye., Wave 2 included Hulk, Wasp, Iron Man, Thor, Daredevil, Elektra, Punisher, and Ghost Rider. "Super Hero Squad" figures were much smaller than their "Spider-Man and Friends" predecessors, and are comparable in size and design to a similarly preschool-specific line of Star Wars toys already produced by Hasbro. In 2009, an animated series based on the toy line debuted, titled "The Super Hero Squad Show".