Native Design

Native Design is a British design and innovation company whose work has been used by companies and institutions such as ABinBev, Audi, Bang & Olufsen, Baxter, BBC, Bentley, Bowers & Wilkins, Canal Plus, Coloplast, Diageo, Ford, Here, HP, Illumina, Microsoft, Nespresso, Novo Nordisk, Pernod Ricard, SFR, Skype, Santander, and Veon.
Native works across the spectrum from automotive to consumer electronics, telecommunications and healthcare. The company is based in London and San Francisco and employs 200 staff.
History and work.
Native Design was founded in 1997 by former Manager of Design at Bowers & Wilkins, Morten Villiers Warren. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's "Below the Waste" album.
After the success of their early work, the company developed a long-standing relationship and collaboration with Bowers & Wilkins, designing earphones the Zeppelin iPod dock and loudspeaker and the PM1 loudspeaker. Morten is credited with being responsible for today's sleek, contemporary shape.
Working with the HP Design Team in 2014, Native created the Sprout, a touch screen computer with both vertical and horizontal screens, which "aims to help designers move between physical and digital platforms seamlessly". 
In 2015, HP's CEO Meg Whitman called for a unification across HP's GBUs and thus kick-started concept visioning with Native.
Native was commissioned to create the new user experience and homepage for the BBC in 2015.
Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity. The creation "has been so successful for Coloplast that it is now embedded in the culture of the company worldwide" and set a new standard for products that make independent living easier for people with intimate healthcare needs. Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".
Native was recently honoured with the International Design Excellence Gold Award for its work with the Ford Motor Company on the creation of their future car experience known as the Autonomous Vehicle Simulator (AVS). It was created in response to global research and identifies the digital & physical experiences that people want when they no longer need to drive. AVS is a demonstration platform that reimagines transportation choice and business models beyond the SUV. The work generated hundreds of new patents for Ford
Awards and recognition.
The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).