Innisfree (brand)

Innisfree (Hangul: 이니스프리) is a South Korean cosmetics brand owned by Amore Pacific.
Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000. The brand name derives from Irish poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'. It has stores in South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, India, United States, Canada, Australia, and United Arab Emirates.
Innisfree's brand concept emphasises nature with particular reference to Jeju Island, South Korea.
History.
"Innisfree" was launched by the largest skincare and cosmetics company in South Korea, Amore Pacific in 2002, marketed as its first eco-friendly brand. The name originates from W. B. Yeats' poem, 'The Lake Isle of Innisfree'. In 2005, the company opened its first brand road-shop and opened its 100th in 2007.
In 2011, the brand reported over 140.5 billion won ($123.1 million) in sales from over 434 locations in South Korea. Amore Pacific opened the brand's first flagship store in Shanghai on April 25, 2012. The company expanded and in 2013, opened stores in Hong Kong, Singapore and India. The first Indian store was opened in New Delhi on October 10, and its first in Singapore on November 22, 2013, By 2014, the company has been operating over 80 stores in South Korea, Japan, Hong Kong, Singapore and India.
In the first half of 2014, Amore Pacific planned on boosting the brand's sales in Taipei and opened a second store months after launching it in Taiwan, aiming to make Innisfree its biggest South Korean skincare and cosmetics brand. On December 5, 2014, Innisfree opened its first store in Malaysia. In its 15th year, the brand was launched in Thailand and Innisfree opened its largest flagship store at Hongyi Square in Shanghai, China, with over 108 stores in the country by the end of the year. The first store in Vietnam was opened in November 2016, and in 2017, the brand began expanding in the west and launched its first store in the United States on September 15, 2017, in Manhattan. Innisfree expanded their stores in the United States with opening another location in Manhattan on October 5, 2018.
Concept.
Innisfree uses the slogan "Clean Island, where clean nature and healthy beauty coexist happily". The brand concept emphasises nature and eco-friendly practices.
Products.
Innisfree is South Korea's first all-natural brand, and many of the product ingredients are sourced from Jeju Island. The company's products range from makeup to skin care products for women and for men. Innisfree's products include the Super Volcanic Pore Clay Mask, Olive Real Cleansing Foam, and the Wine Peeling Jelly Softener.
Spokespersons and models.
Innisfree has been endorsed by numerous celebrities since its launch in 2010. The brand's first model was Han Chae-young. Actresses Kim Tae-hee and Nam Sang-mi have also endorsed the brand.
Since 2006, its notable spokespersons include actress Song Hye-kyo, actress Moon Geun-young, Girls' Generation member Yoona, actor Lee Min-ho, Twice, Loona, Wanna One and Ahn Hyo-seop .
In 2021, singer-songwriter Stella Jang became an Innisfree cosmetics model. Recently, Innisfree unveiled its brand model "Shin Ye-eun" through a promotional video of its own brand's large-scale sale event", "Inni-Super-Big-Sale,"" which takes place once a year.