Matchbook

A matchbook is a small paperboard folder (known as a matchcover) enclosing a quantity of matches and having a coarse striking surface on the exterior. The folder is opened to access the matches, which are attached in a comb-like arrangement and must be torn away before use in contrast to a matchbox where the matches are loosely packed in the interior tray.
The exterior of the matchcover is usually imprinted with a producer's logo, often with artistic decorations, or serves as an advertising/promotional medium for the undertaking by which it is sold or given away. The ease of making matchcovers of different shapes also made them quite a popular cheap promotional item or anniversary souvenir.
Manufacturing of matchbooks peaked during the 1940s and 1950s, then steadily declined because of the availability of disposable lighters and various anti-smoking health campaigns. Recently, matchbooks have begun to regain some of their popularity as a "retro" advertising item, particularly in high-end restaurants.
Although paper matches were patented in the 1880s, an early paper match "folder" was patented in September 1892 by Philadelphia patent attorney Joshua Pusey. However, the matchbook as we know it was patented a few weeks later by Charles Bowman of Lebanon, Pennsylvania. Pusey challenged Bowman's patent, but Bowman's patent was upheld. Pusey sold his patent to the Diamond Match Trust in 1896 and then served as the company's patent attorney. Bowman's company, the American Safety Head Match Company of Lebanon, PA did not last long, and Diamond Match Co. adapted his design into their product, becoming the first mass-producer of paper matchbooks.
Collecting of matchboxes, matchbooks, match labels and other match-related items is called phillumeny.
Matchcover.
A "matchcover", or "matchbook cover", is a thin cardboard covering that folds over match sticks in a "book" or "pack" of matches. Covers have been used as a form of advertising since 1894, two years after they were patented, and since then, have attracted people who enjoy the hobby of collecting. Many historians point to the Mendelson Opera as the first to use matchbooks for advertising purposes; they hand wrote their promotional information on blank matchbook covers made by the Binghamton Match Company between 1893/94. Inspired by the Opera's innovation, Diamond Match salesman Henry Traute began approaching manufacturers to advertise their products on his company's matches, promoting them as something that would be viewed by their users many times a day. Among the first companies to order advertising matchbooks were Pabst beer, American Tobacco Company and Wrigley's Chewing Gum. He also encouraged his customers to give away matchbooks as a promotional item.
Collectors are known as "phillumenists", or "lovers of light", and include people who have a shoe box or fish bowl filled with packs from local stores and restaurants, to serious collectors with covers organized in hundreds of different topics. In 2005, there were over 1800 active collectors in The Rathkamp Matchcover Society ("The Voice of the Hobby Since 1941"), spread over 20 countries worldwide.
On September 22nd 2019 the highest price realized for a single matchbook was achieved. On eBay, a rare Lion Match Co. Safety First matchbook dated June 15,1927 celebrating Charles Lindbergh's flight across the Atlantic sold for $6,100USD plus $12.95USD shipping. Two types exist, one with Captain Lindbergh, the other with Colonel Lindbergh. Lindbergh was promoted to Colonel the week prior to the dinner. It’s believed that the Captain Lindbergh matchbooks were discarded as obsolete and reissued with the Colonel Lindbergh designation. It is estimated 200 of these books were handed out at a dinner in his honor at the Astor Hotel in New York. At last count there were about twelve known to exist.
Patents.
US patent 483,166 "Flexible Match" patent, 27 September 1892 - set of two match combs shown enclosed folding paper match cover.