Diffusion (business)

Diffusion is the process by which a new idea or new product is accepted by the market. The rate of diffusion is the speed with which the new idea spreads from one consumer to the next. Adoption (the reciprocal process as viewed from a consumer perspective rather than distributor) is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.
Theories.
There are several theories that purport to explain the mechanics of diffusion:
Rate.
According to Everett M. Rogers, the rate of diffusion is influenced by:
Models.
There are several types of diffusion rate models: