LifeStyles Condoms

 
LifeStyles Condoms is a brand of condoms made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2017, Ansell sold their condom business to a Chinese consortium for over US$600 million. Lifestyles HealthCare and all other Ansell affiliated condom brands (see below)
In 2017, sale of the sexual wellness business to Chinese companies Humanwell Healthcare and CITIC Capital. The acquisition was completed on the same year.
On November 9, 2020, Humanwell Healthcare, which held a 60% stake in the sexual division (the remaining 40% was held by CITIC Capital), announced the sale of a 40% stake for US$ 200 million to Chinese private equity firms Hillhouse Capital , Boyu Capital and CareCapital Partners, through the subsidiaries LFSY Holdings Limited, Autumn Appaloosa Limited and CareCapital Lifestyles Holdings, Ltd. After this announcement, the new ownership structure is 40% CITIC Capital, 20% Humanwell Healthcare, 18% Hillhouse Capital, 16% Boyu Capital and 6% CareCapital Partners.
Advertising and marketing.
In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it", to directly confront the AIDS epidemic.
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.