Megaphone (podcasting)

Megaphone (formerly Panoply Media) is a podcast technology company focusing on ad-insertion and hosting started by The Slate Group.
Formerly an audio content producer as well, it now focuses solely on helping companies with production, advertising, and audience metrics.
, Panoply had published more than 100 podcasts through partnerships with "Sports Illustrated", "The Huffington Post", "New York" magazine, "Time", "Inc.", Vox, "Real Simple", "The Wall Street Journal", and "Politico". It has produced branded content for Purina, Umpqua Bank, Prudential and Starbucks.
In September 2018, it was announced that Panoply would cease production of all podcasts and shut down its editorial division in order to focus on podcast hosting, analytics, and monetization technology.
In November 2020, Spotify announced its intent to acquire Megaphone from The Slate Group for .
History.
Slate itself began podcasting in 2005 with the "Slate Political Gabfest". Panoply launched in Feb 2015. Slate acquired dynamic ad-insertion company Audiometric in August 2015, and made the functionality available to other companies in January 2016 under the moniker "Megaphone".
In January 2018, the Slate Group separated its Slate-branded podcasts, such as "The Gist", from the rest of the Panoply lineup, for purposes of revenue control as it sought to increase membership in Slate Plus, its premium content service. Accordingly, Slate podcasts no longer carry the Panoply logo and branding.
In November 2020, Spotify announced its intent to acquire Megaphone from The Slate Group for .