Trendyol

Trendyol is the largest e-commerce platform in Turkey, headquartered in Istanbul.
Trendyol operates in the Trendyol group structure with Dolap, the largest second-hand platform in the country, Trendyol Express that is a delivery network and Trendyol Tech that is an R&D center focused on digital transformation.
Founded under the umbrella of Trendyol Group, the platform employs a total of 4,000 people, including Trendyol Express couriers and service providers.
As a shopping site aiming to make fashion accessible for everyone, Trendyol was founded in 2010 by Demet Mutlu. It initiated the marketplace model by extending the range of products and services offered in line with its growth. More than 300 million products per year are delivered to customers in numerous categories such as fashion, electronics, home and furniture, mother-child, and cosmetics. With more than 15 million customers per year and 180 million mobile visitors per month on average, the platform’s mobile application has been downloaded 45 million times. Describing itself as a technology company, Trendyol digitalizes the shopping experience with technology developed through its own efforts. Priority is given to projects and campaigns of SMEs that are focused on digital transformation.
Trendyol contributes to the solution of social problems. Recently, the platform supplied materials and equipment with a value of 5 million Turkish Lira to the Ministry of Health during the COVID-19 pandemic and contributed to the National Solidarity Campaign of the Presidency with 1 million Turkish Lira. Alibaba Group, a leading multinational technology company specializing in e-commerce, retail, Internet, and technology, made a strategic investment in Trendyol.
Trendyol is considered one of the first technology unicorns from Turkey.
Digital Transformations.
With 45,000 business partners, Trendyol continues its efforts aimed at the digital transformation of SMEs. Trendyol initiated various SME support programs during the COVID-19 pandemic. The package that will introduce e-commerce to 1,000 SMEs in the city has been announced in the lead of Fatma Sahin, Mayor of Gaziantep Metropolitan Municipality. Thanks to SME Support Package with a total value of 80 million TL, the platform provided financial support of 20 million TL for SMEs that are business partners in the marketplace and reserved additional funds of 60 million TL for training, promotion, and marketing activities. E-commerce training programs have been held for tradesmen in the Grand Bazaar that closed their doors to visitors during the pandemic. Trendyol opened the “Turkish Fashion” (Turk Modasi Benim) boutique to encourage e-commerce among fashion designers in collaboration with Fashion Designers Association. The platform offers collections of more than 40 fashion designers including Tuvana Buyukcinar, Mehtap Elaidi, Ozgur Masur, Ozlem Kaya, Zeynep Tosun, Ozlem Suer, and Tanju Babacan. (14) The platform announced the SME Support Program “Reinforce Your Business with Trendyol” (Trendyol ile İşini Büyüt) in collaboration with TOBB during normalization process after the pandemic. Companies that are members of the chambers or listed in the stock exchange have been provided with the opportunity to sell in Trendyol with zero commission up to a total amount of 30 thousand Turkish Lira for a period of one month. 15,000 new suppliers joined the platform in Q2 2020. 
Group Companies.
Trendyol Tech.
With its R&D investments of approximately 45 million TL per year, the platform was approved as an R&D center in 2019 by the Ministry of Industry and Technology. Trendyol Tech focuses on native language processing, real-time data analysis, machine learning and deep learning, image processing, data visualization, text simulation, and Big Data. trendyol müşteri hizmetleri 
Dolap.
Operating as a second-hand product trading platform, Dolap was founded in 2016 and transferred to Trendyol in 2018. Allowing users to sell unused or underused clothes, the platform offers 25 million products in 200 different categories. With 500,000 subscribers, Dolap targets a sales volume of 5 billion Turkish Lira by 2022. 120,000 products are uploaded to the site daily.
Brands.
Trendyol owns fashion brands Trendyolmilla for women and Trendyol Man for men. Trendyol offers products produced in Turkey to consumers abroad. German consumers can buy Turkish products directly at trendyol.de that was founded in 2018. Trendyol exports Turkish products to 190 countries over platforms in various countries. 
Upon entering the online supermarket business in June 2020, Trendyol put Hizli Market (Express Supermarket) brand into service in a limited number of districts in Istanbul. It aims to deliver supermarket products to users within 1 hour. 