Treasure Truck

Treasure Truck is a service offered to users of the Amazon.com app, which offers users a discounted daily deal. 
History.
The first Treasure Truck was released in Amazon's hometown of Seattle in June 2015. Initially, Treasure Truck offered one item at a time, which customers ordered using the Amazon app and picked up at a designated location the same day. As part of a holiday promotion, Seattle Seahawks player Marshawn Lynch drove the Treasure Truck around Seattle in December 2016 selling a limited-edition beast-mode Echo. In December 2017, two cities in the United Kingdom became the first international locations for the Treasure Truck program. Each Treasure Truck was active up to 5 days per week.
Offers.
Treasure Truck's one-day offers include popular, trending, or interesting products from a wide variety of product categories. Previous offers have included housewares, tech gadgets, smart home devices, outdoor gear, beauty items, games, and toys. 
Truck design.
Each city's Truck has unique artwork to represent the location. The art on each of the trucks is unique and hand-drawn by Kyler Martz.
Shift to delivery.
After pausing offers during the COVID-19 pandemic, Treasure Truck resumed offers in both the US and UK in August and September of 2020, respectively, with a new fulfillment model. Customers still order through the Amazon app or website, but items are now shipped to their homes directly, instead of requiring a pickup. 