Viaweb

Viaweb was a web-based application that allowed users to build and host their own online stores with little technical expertise using a web browser. The company was started in July 1995 by Paul Graham, Robert Morris (using the pseudonym "John McArtyem"), and Trevor Blackwell. Graham claims Viaweb was the first application service provider. Viaweb was also unusual for being partially written in the Lisp programming language.
The software was originally called Webgen, but another company was using the same name, so the company renamed it to Viaweb, "because it worked "via" the "Web"".
In 1998, Yahoo! Inc. bought Viaweb for 455,000 shares of Yahoo! stock, valued at about $49 million, and renamed it Yahoo! Store.
Viaweb's example has been influential in Silicon Valley's entrepreneurial culture, largely due to Graham's widely read essays and his subsequent career as a successful venture capitalist.