My-Tv

My-Tv was Italy's first internet television service. Owned by RCS MediaGroup, Mediobanca and Gruppo Ciancio, it streamed on-demand video content from Milan and Rome that included music and information about events, clubs and shopping.
History.
My-Tv was founded in 2000 in Milan by Salvo Mizzi, and it's considered the first Italian web television. In Italy My-Tv programs "have been the only ones to be by television channels thanks to their huge internet circulation and success". Art director was popular Italian singer-songwriter Lucio Dalla.