English Disco Lovers

The English Disco Lovers (EDL) was a Web movement, formed as a Google bombing campaign with the intention of replacing the anti-Islamist street protest group the English Defence League as the top search engine result for "EDL". The website has since been taken down.
History.
The English Disco Lovers was formed on 18 September 2012 by four anonymous London-based friends, who were discussing the appropriation of the initials EDL from the English Defence League and "putting it to better use". Some time after that they wrote a manifesto expressing their aim to oust the existing EDL from the top of Google's and Facebook's search results, aiming to achieve this via search engine optimisation using a website, Twitter feed, and Facebook page.
In an emailed comment to "The Guardian", they said: