BitClout

BitClout is a cryptocurrency project that allows people to buy or sell non-fungible tokens to an automated market maker; the tokens are called "creator coins" and are bound to cryptographically secured accounts with unique names. 
Background.
The development team has made concerted efforts to remain anonymous. The CEO is anonymous and answers by the name "Diamondhands" on the platform. BitClout cannot be independently mined and the source code has not been published, leading to claims of decentralization being disputed. BitClout coins can only be bought with Bitcoin, but there is not a way to sell them on the platform. Users however, can sell on sites like Discord servers or Twitter threads. 
BitClout scraped 15000 profiles of celebrities from Twitter to create "reserved" accounts in their name, allowing the platform to raise money off of their likeness without their knowledge or consent. The prices of each account will go up and down with the popularity of the celerity behind it. For example, if someone says something negative on Twitter, the value of corresponding account may go down.