Orkut

Orkut was a social networking service owned and operated by Google in its later years. The service was designed to help users meet new and old friends and maintain existing relationships. The website was named after its creator, Google employee Orkut Büyükkökten.
Orkut was one of the most visited websites in India and Brazil in 2008. In 2008, Google announced that Orkut would be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues.
On June 30, 2014, Google announced it would be closing Orkut on September 30, 2014. No new accounts could be created starting from July 2014. Users could download their profile archive by Google Takeout.
Features.
Orkut's features and interface changed significantly with time. Initially, each member could become a fan of any of the friends in their list and also evaluate whether their friend is "Trustworthy", "Cool", "Sexy" on a scale of 1 to 3 (marked by icons), which was aggregated as a percentage. Unlike Facebook, where one can only view profile details of people in their network, Orkut initially allowed anyone to visit everyone's profile, unless a potential visitor was on a person's "Ignore List" (this feature was eventually changed so that users could choose between showing their profile to all networks or specified ones). Each member was also able to customize their profile preferences and restrict information that appears on their profile from their friends and/or others. Another feature was that any member can add any other member on Orkut to his/her "Crush List".
When a user logged in, they saw the people in their friends list in the order of their login to the site, the first person being the latest one to do so. Orkut's competitors were other social networking sites including Myspace and Facebook. The site Ning was a more direct competitor, as it allowed for the creation of social networks similar to Orkut's "communities".
An Orkut user was also able to add videos to their profile from either YouTube or Google Video with the additional option of creating either restricted or unrestricted polls for polling a community of users. There was at one point an option to integrate GTalk with Orkut, enabling chat and file sharing. Similar to Facebook, users could also use a "like" button to share interests with friends. Users could also change their interface from a wide range of colorful themes in the library. Themes were only available in Brazil and India. Orkut was arguably 'the only thriving social networking site' in India during 2005–2008.
History.
Origins.
Orkut was quietly launched on January 22, 2004 by Google. Orkut Büyükkökten, a Turkish software engineer, developed it as an independent project while working at Google. While previously working for Affinity Engines, he had developed a similar system, InCircle, intended for use by university alumni groups. In late June 2004, Affinity Engines filed suit against Google, claiming that Büyükkökten and Google had based Orkut on InCircle code. The allegation is based on the presence of 9 identical bugs in Orkut that also existed in InCircles.
Redesigns.
First redesign.
On August 25, 2007, Orkut announced a redesign and the new UI contained round corners and soft colors, including small logotype at upper left corner. By August 30, 2007, most users on Orkut could see changes on their profile pages as per the new redesign. On August 31, 2007, Orkut announced its new features including improvements to the way you view your friends, 9 rather than 8 of your friends displayed on your homepage and profile page and basic links to your friends' content right under their profile picture as you browse through their different pages. It also announced the initial release of Orkut in 6 new languages: Hindi, Bengali, Marathi, Tamil, Kannada and Telugu. Profile editing could then take place by clicking the settings button under the user profile photo (or alternatively, clicking the blue settings link at the top of any page).
On September 4, 2007, Orkut announced that user would be able to see an "Updates from your friends" box on the homepage, where it would be possible to obtain real-time updates when friends made changes to their profiles, photos and videos. Moreover, in case someone wanted to keep some information on their profile private, Orkut added an opt-out button on the settings page. Scraps were also HTML-enabled letting users post videos or pictures. On November 8, 2007, Orkut greeted its Indian users Happy Diwali by allowing them to change their Orkut look to a Diwali-flavored reddish theme. On April Fools' Day 2008, Orkut temporarily changed its name on its webpage to yogurt, apparently as a prank. On June 2, 2008, Orkut launched its theming engine with a small set of default themes. Photo tagging also was available.
Second redesign: New Orkut.
On October 27, 2009, Orkut released their 2nd redesigned version. It was available to only a few users at first. These users were able to send invites to their Orkut friends to join this new version. The new version used Google Web Toolkit (GWT), thus making extensive use of AJAX in the user interface. However, users of the new version could still switch back to the old one.
Google stated the new Orkut was faster, simpler, and more customizable. More particular features included video chat, promotions and easy navigation.
The look was completely new. User interface and workflow were also drastically changed. Orkut added different colours choices for the users profiles. The themes were eventually removed and an Orkut badge was visible for those who didn't change to the new Orkut. The new logo also had the word "My" in it, as in My Orkut. Vertical scroll bars were added in the friend and community list in the home page to allow viewing all friends/communities from the home page itself. In the home page, the recent visitor's list now displayed six most recent visitor's profile image as small clickable icons. Orkut also allowed users to sign in with their Google Mail, or Gmail, credentials.
Messages Black Hole.
Before the introduction of the New Orkut, users had two options to message friends: via the scrapbook (equivalent to the Facebook wall) or by sending a private message. Since the New Orkut introduced a privacy control for scraps posted to the scrapbook, the messages system was disabled in this version, but not for those still using the old version.<ref>