BetterHelp

BetterHelp is an online portal that provides direct-to-consumer access to mental health services. The online counseling and therapy services are provided through web-based interaction as well as phone and text communication. BetterHelp was founded in 2013 by Alon Matas and Danny Bragonier, and acquired by Teladoc, Inc. in 2015. BetterHelp maintained its brand name post acquisition and continues to provide online counseling services to consumers.
History.
BetterHelp was founded by Alon Matas in 2013, after he faced personal challenges finding professional counseling services that accommodated his schedule. With the mission of helping all those facing similar challenges in gaining access to professional counseling, Matas partnered with co-founder Danny Bragonier to develop BetterHelp's web-based counseling portal and therapist directory. Revenue had reached a projected $60 million by 2018.
Services.
BetterHelp is a web-based platform that allows patients to interact with counselors and therapists via a private online message board, live chat, phone and video conferencing and is the world's largest counseling service. The “room” is open 24/7 and can be accessed from any Internet-connected device from any physical location.
Acquisition.
In 2015, BetterHelp was acquired by Teladoc, Inc., a telehealth company that uses telephone and videoconferencing technology to provide on-demand remote therapy. Teladoc acquired BetterHelp for $3.5 million in cash and a $1.0 million promissory note, with an agreement to make annual payments to the sellers equal to 15% of the total net revenue generated by the BetterHelp business for each of the next three years.
Controversy.
In October 2018, BetterHelp gained attention from media personalities after concerns were raised about alleged use of unfair pricing, bad experiences with the app, paid reviews from actors and questionable terms of service. CEO Alon Matas issued a statement responding to the allegations. YouTube content creators such as Pewdiepie and Boogie2988 have spoken out on this issue.