Healthline

Healthline Media, Inc. is an American website and provider of health information headquartered in San Francisco, CA. It was founded in 2006, and established as a standalone entity in January 2016.
, it had a global ranking of 188 by Alexa.
Overview.
Healthline Media was founded in 1999 as YourDoctor.com, by endocrine specialist James Norman. In 2006, the company was re-launched as Healthline Networks.
In 2011, "Healthline" was losing money, and rather than produce its own content, was licensing its content from others, resulting in quality problems. In response, the company invested US$1 million in developing its own content.
By 2013, it had over $21 million in revenue and 105 employees, with offices in New York City and San Francisco. Deloitte ranked Healthline Media as one of the top 500 fastest growing technology companies in North America in 2010, 2011, 2012, and 2013.
In January 2016, Healthline raised $95 million in growth equity financing through Summit Partners. Under the terms of the agreement, Healthline's media business was established as a standalone entity with David Kopp as CEO. The firm acquired health news website Medical News Today and reference website MediLexicon in May 2016.
In July 2019, Healthline was acquired by Red Ventures. in August 2020, Healthline acquired Psych Central.
Healthline.com.
Healthline Media's website publishes health and wellness information, and is a competitor to WebMD, Verywellmind, and CalmSage. In 2009, Kim Komando, a technology columnist with "USA Today", listed Healthline.com as a top health information website.
The company also provides health-related content and tools to more than 40 other sites. In 2010, Healthline Media signed an agreement to provide medical and health-related content to Yahoo! Health. Other partners include AARP.com and DoctorOz.com. Healthline Networks software also powers Aetna's patient portal.
Controversy.
Questions have been raised about the quality and neutrality of the articles in "Healthline." One critic noted that a "Healthline" article about a new drug used promotional language, copied from the drug-maker's press release, neglected to cite adverse side effects, and framed the drugs claimed benefits in misleading language not correctly representing the evidence reported in a classical peer-reviewed medical journal.
Other critics have noted:
In a 2019 interview with AdExchanger.com, Healthline Media CEO David Kopp claimed that his site had received, out of 40,000 comments, "a few hundred" critiques from consumerstriggering changes to "several hundred articles" on "Healthline".
He further noted that "Healthline" provided advertisers with ads matched to "content... relevant to the product."