Direct digital marketing

Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns. The personalization and targeting capabilities of direct digital marketing have proven effective. The direct digital marketing has been done directly with the help of other digital medium options like e-mail, web service, and social media platforms. In direct digital marketing the goal can be easily achieved as compared to traditional marketing. Cost reduction: By using digital marketing resources, companies lower their mail costs. E-mail marketing is much more affordable for companies in terms of marketing and directly reaching consumers. Businesses interact with customers through email, web browsers, mobile applications, social media sites, and other digital media channels.
History.
Traditional direct marketing used to be achieved using a customer’s postal address. Digital marketing is very similar to direct digital marketing. As the internet and social media began to grow, so did marketing through those platforms. Specifically, email marketing and text message marketing greatly expanded as technology grew.
Marketing Areas and Interactivity.
Most areas of marketing interact and have a large amount of overlap.
Additional types of marketing.
Traditional marketing communications are divided into two primary types: direct marketing and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective. The direct digital marketing has been done directly with the help of digital medium option like e- mail, web service. In direct digital marketing the goal can easily achieve as compare to traditional marketing.
A benefit of direct digital marketing is that it helps combine captured online behavioral data with enterprise customer data, and thus, provides the marketer with unique opportunities for message targeting and segmentation that are not available with traditional marketing.
Online Ecosystems.
Ecosystems group around main software providers. These form around social and digital marketing when new standards and designs are created. Companies such as Apple and Google have created their own online ecosystems. Companies like Apple and Google are also able to be interfered with by regulators of ecosystems. In marketing, ecosystems have less coherence than in Information Technology (IT).