Safiya Nygaard

Safiya Nygaard (born July 16, 1992) is an American YouTuber. She is known for her video "Why I Left Buzzfeed" and her series of "Bad Beauty Science" videos.
Early life.
Nygaard was born in Santa Clara, California to a Danish father and Indian mother. She was raised in Chicago, where she lived until attending Stanford University.
Career.
Nygaard was hired by Buzzfeed in April 2015 and worked as a video producer for Buzzfeed's show Ladylike. She left Buzzfeed in January 2017. Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left Buzzfeed". "Why I Left Buzzfeed" has over 14.9 million views.
Nygaard appeared on the 2018 season of "Escape the Night". She is known for her YouTube series "Bad Beauty Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products. Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together. She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants, 9-foot long jeans, and thigh-high Ugg boots.
In October 2019, Nygaard released a lipstick collection in collaboration with ColourPop.
Personal life.
Nygaard is married to YouTube collaborator Tyler Williams. Several YouTubers, including Jenna Mourey (Jenna Marbles), Shane Dawson, and Cristine Rotenberg (Simply Nailogical), attended Nygaard and Williams' 2019 wedding.
She and her husband temporarily moved to Philadelphia from Los Angeles in early-2021. In February 2021, they relocated to Raleigh, North Carolina.