About You Awards

The About You Awards (stylized as "ABOUT YOU Awards"), are presented annually by the German online fashion retailer About You GmbH. The award ceremony honors influential social media personalities in Germany. Prices are awarded in several categories.
History.
The awards were first held in 2017 in Hamburg and have since taken place in Munich. The process of determining the laureates of the About You Awards has changed somewhat during the three years of the award's existence, as have the categories. In 2017 and 2018, candidates in five resp. seven categories (Fashion, Beauty, Lifestyle, Fitness, Upcoming and, in 2018, Youtube and Music) were nominated by About You, and the winners were then chosen by public voting. In 2019, the categories were Style, Comedy, Music, Newcomer and Health, with additional honorary awards (Empowerment and Idol of the Year) and a Special Award for Business Achievement. Internationally known awardees include model Heidi Klum (Special Award) and the Swedish climate activist Greta Thunberg (Empowerment).
The award show is broadcast by ProSieben, Germany's second largest privately owned television network, and streamed on About You's social media channels. According to the organizer's estimates, the 2018 About You Awards were watched by more than eight million spectators on all channels.
In 2019, category winners and recipients of the honorary and special awards were chosen by a jury, following a public nomination process on social media. Besides appointing the jury, About You has convened a committee of former award nominees, winners and laudatory speakers, referred to as the "About You Academy", which has assisted the jury with the selection of the winners.
The About You Awards are an element of the About You marketing strategy which is focused on social media, native advertising and cooperation with influencers.