Lead validation

Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.
Definitions.
Three other terms are particularly important to any discussion of lead validation:
In the examples cited above, the importance of lead validation becomes clear: Without lead validation, the PPC advertiser will assume it has received 200 leads (500 inquiries versus 300 validated leads) that do not, in fact, exist. This serious flaw in analytics causes several marketing- and business-related problems.
Methods of Generating Leads Online.
Companies have several options for online lead generation, each having its own campaign structures, metrics and set of best practices. The most important and typically most effective options are:
Other types of non-sales lead inquiries include the following: