AllTrails

AllTrails is a fitness and travel mobile app used in outdoor recreational activities. AllTrails is commonly used for outdoor activities such as hiking, mountain biking, climbing and snow sports. The service allows users to access a database of trail maps, which includes crowdsourced reviews and images. Depending on a user's subscription status these resources can be used online and offline.
AllTrails first launched in 2010 within the AngelPad accelerator program and gained seed funding shortly thereafter from the firms 500 Startups and 2020 Ventures. In 2018, AllTrails was acquired by Spectrum Equity.
AllTrails operates on a freemium business model. It is accessible through a mobile app or a web browser for computers.
History.
Founding.
AllTrails was founded in 2010 by Russell Cook. It was accepted into AngelPad's inaugural class. This incubation period preceded its official launch in December 2010.
2011-2012.
Within one year of its launch it announced a round of seed funding totaling $400k. In 2018, though the company was said to be cash flow positive, it announced a new round of funding which ultimately resulted in its acquisition.
In 2011, AllTrails gained $400k in seed funding from two venture capital funds.
A major partnership between National Geographic and AllTrails was announced in early 2012. This partnership gave the app a boost to its user base and augmented its mapping data. This partnership resulted in National Geographic's Topo.com being merged and redirected to AllTrails.
In Q4 of 2012, AllTrails crossed the 1 million install milestone.
2013-2014.
From early to mid 2013, AllTrails raised additional seed funding. This funding period was supported by both private investors and venture capital firms.
2015-2017.
Jade Van Doren joined the company as CEO in September 2015.
In August 2016, AllTrails announced that it had acquired EveryTrail from TripAdvisor, who had formerly acquired the company in 2011.
AllTrails was listed in the 100 Best Android Apps of 2017 by PhanDroid.
2018-2019.
AllTrails received a sizable $75M in funding from Spectrum Equity in 2018, which enabled the company to focus on business expansion and attract additional talent. At that time, Ben Spero and Matt Neidlinger of Spectrum joined AllTrails’ board of directors.
In April 2019, AllTrails acquired: iFootpath, a top ranked travel app from the United Kingdom.
In May 2019, AllTrails announced that the app was available in French, German and Spanish. Formerly, the app had only been available in English.
In July 2019, AllTrails acquired 2 companies: GPSies and Trails.com. As of July 2020, the GPSies is still available for download through the Google Play Store but trails.com is inactive.
Ron Schneidermann took over as CEO in October 2019. Ron had formerly served as the COO/CMO of the company.
AllTrails partnered with Rolling Strong in December 2019 to help truck drivers stay fit and healthy on the road.
2020.
In the summer of 2020, Apple partnered with AllTrails to add hiking information to their Apple Maps feature. This was largely in response to the growing popularity of outdoor activities during the global COVID-19 pandemic.
Operation.
Registration is required on AllTrails. Users can register via Apple, Facebook, Google or by manually entering their name, email and password.
Once a user has registered they will be able to search and explore trails which is the core value proposition of the app. Upon arriving at a trail, a user will be able to see information about the trail, track their activity, or even add new trails to the service. There are additional features but a user must purchase a subscription in order to access them.
Features.
AllTrails operates on a freemium service. Users can access the app's advanced features via a subscription service called AllTrails Pro.
Users.
As of January 2012, AllTrails had reached 200,000 users. In that year, AllTrails partnered with NatGeo. By the end of the year it had crossed the 1 million install mark.
As of August 2020 AllTrails claims a global user base of over 20 million in more than 100 countries.
Funding.
AllTrails is a privately held company which has been funded by private equity.
In 2011, one year after launch, AllTrails announced a successful fundraising round of $400k. This seed funding round was led by two venture capital funds: 500 Startups and 2020 Ventures.
In 2013, AllTrails raised additional funding from firms Great Oaks Venture Capital, CampVentures as well as private investors Olivier Chaine and Matthew Kimball.
In 2018, AllTrails announced that it had raised $75M in additional capital, which was led by Spectrum Equity. In so doing, Spectrum Equity took a majority stake in the company.
Acquisitions.
Since its founding in 2010, AllTrails has acquired 4 organizations: EveryTrail, GPSies, iFootpath, Trails.com. With the exception of GPSies, all other apps were either integrated into the company or discontinued as of July 2020.
All acquisitions were made for undisclosed sums.