Advanced Content Analysis

CONTENT refers to the documents, applications, services, schema and metadata that people need to use or find on websites (Morville and Rosenfeld 2007, p. 27).
Examples:
Advanced Content Analysis.
Looks directly at communication via texts or transcripts, and hence gets at the central aspect of social interaction. 
Can allow for both quantitative and qualitative operations. 
Can provides valuable historical/cultural insights over time through analysis of texts.
Importance.
The web has grown exponentially.
The Indexed Web contains at least 8.44 billion pages (Saturday, 11 February 2012).
Information has different formats and structures
Users of the Web have different needs and different approaches in finding information.
Users have become content producers, which makes the management of content more challenging and complex. 
Search engines are insufficient tools for finding and locating information.