Aha (streaming service)

aha is an Indian over-the-top streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group which offers Telugu-language content. The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Telugu New Year (Ugadi).
History.
Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Rameswar Rao Jupally, who joined as a partner in the venture. Ajit Thakur heads the platform.
Original content.
The service is loaded with films from before the over-the-top era from various production houses. "Arjun Suravaram, Kaithi" (Telugu dubbed version) and "Choosi Choodangaane" were the first set of the feature films acquired by the service as the official streaming partner.
Original shows and series.
The original scripted content which debuted on the service during the soft launch was "Kotha Poradu", "Shithappens " and "Geetha Subhramanyam 2020". " Masti's" created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows. Talk show "Sam Jam" with Samantha Akkineni as its host premiered on aha on 13 November 2020. Aha has planning to offer over 50 original shows for the year 2021.
Original Films.
The following original films debuted on the service during the COVID-19 pandemic; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films. 
Marketing.
After opting for a soft launch on 8 February 2020 an event named "aha Preview" was conducted where all the film makers who worked on "aha Originals" attended and presented their work.