360voice

360voice was a website where gamers could read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006. For example, one may view all the games played by Xbox Live director Larry Hryb (better known as "Major Nelson") on his 360voice blog. It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities.
Experience Challenge.
360voice has been the home to advertising programs such as the Old Spice Experience Challenge, and has been recognized as part of a trend within advertising to depart from standard media buys and focus on associating brands with online activities that an audience are participating in.
History.
In April 2008, the company was acquired by GamerDNA under undisclosed terms. In December 2008, the domain name of 360voice.com was moved to 360voice.gamerdna.com. The site is part of the gamerDNA Media network.
In June 2014 it was announced that the site would no longer receive updates and was closed in 2015.