Zheng Yuanjie

Zheng Yuanjie (; born 15 June 1955) is a Chinese children's books author, and founder and sole writer of a children's literature magazine known as the "King of Fairy Tales" (). The first issue was published in 1984. His characters (including PiPilu, LuXixi, Shuke, Beita and Luoke) are registered trademarks.
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Zheng Yuanjie is critical of conventional Chinese methods of education, claiming that "college education tends to make simple things complicated and hard to understand".