Amazon Fresh

Amazon Fresh is a subsidiary of the American e-commerce company Amazon.com in Seattle, Washington. It is a grocery delivery service currently available in most major U.S. cities, Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, Singapore and India. In 2020, Amazon Fresh opened several physical store locations in the United States. The first six stores opened in Los Angeles with three additional locations in Chicago.
History and business model.
AmazonFresh has rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. The Amazon Fresh website allows potential customers to check availability by ZIP code.
In March 2017, Amazon announced the beta launch, on March 29, 2017, of Amazon Fresh Pickup, a drive-in-type grocery store for Amazon Prime subscribers. It's a delivery service that lets users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store.
In Germany, the product range is 85,000 product lines. By comparison, the REWE supermarket chain's home delivery service has 9,000 product lines.
In the United Kingdom, Amazon signed a deal with the British SuperMarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh.
In July 2017, it was reported that Amazon Fresh was selling meal kits.
On November 2, 2017, Amazon announced it was discontinuing its Fresh service to some smaller towns and cities in California, Delaware, Maryland, New Jersey, New York, and Pennsylvania.
On December 13, 2019, Amazon announced its Fresh service will provide one and two hour delivery of meat, seafood, eggs, and produce in Tampa, Florida.
In 2020, Amazon announced that they are using the name "Amazon Fresh" for their new chain of physical grocery stores in Los Angeles and Chicago.
On March 4, 2021, the first Amazon Fresh store in Europe was opened, in the Ealing Broadway Centre shopping mall in Ealing, West London. The site previously had been occupied by the clothing retailer Monsoon Accessorize.
Product lines.
Amazon Fresh offers grocery items for sale, as well as a subset of items from the main Amazon.com storefront. Items ordered through Amazon Fresh are available for home delivery on the same day or the next day, depending on the time of the order and the availability of delivery slots.