E-marketing collateral

Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.
These activities enforced themselves as givens nowadays, common e-marketing collateral include:
Original e-commerce marketing:
Web sites
Display ads
Measures “eyeballs” and impressions of display ads
Social, mobile, local e-commerce marketing:
Social media: Facebook, Twitter, Pinterest
Mobile, localized ads and apps, geo-location
Measures “conversations” and “engagement”.
In 2014, 135 billion dollars were spent by marketers on new online marketing collateral.