Spent (video game)

Spent (stylized SPENT) is an online game about surviving poverty and homelessness. It was created by ad agency McKinney for their pro bono client Urban Ministries of Durham (UMD), whose mission "is to provide food, clothing, shelter and supportive services to neighbors in need". Players must make the difficult decisions necessary to live for one month on $1000, often having to choose between equally disagreeable options. The dilemmas they face represent those that bring people to places like UMD: Do you make a healthy meal or keep the lights on? Cover the minimum on your credit cards or pay the rent? Hope your sick kid gets better on their own or risk your job by leaving early to take them to the doctor? Let your kid play in the after-school sports league or save the money needed for their uniform?
The game ends when players either run out of money before the end of the month or make it through with money left over. 
Since its launch in February 2011, the interactive game "Spent" has been played more than 4 million times in over 218 countries.
Gameplay.
"Spent" players are given $1,000 to live on for one month. The goal is to end the month with some money left over. Throughout the game's one-month period, players learn how quickly changes in employment, housing, medical costs, and other expenses can have disastrous consequences.
Because it's hard to make it on their own, players can ask their Facebook friends for help by posting messages like, "I can't pay all my bills this month. Can I borrow some money?" and "My kid and I got evicted. Can we crash at your place?" This connection to social media also serves as organic advertising for the website and makes the experience seem more personal, less like a game.
Whether "Spent" players make it to the end of the month with change in their pockets or whether they run out of money before the month is up, all players are invited to "help someone living SPENT today" by learning more about UMD's mission and by donating to the not-for-profit organization.
Development.
McKinney’s 11-member team noted that tens of millions of people each month play games like "FarmVille" and "Mafia Wars", harvesting virtual crops and assembling a virtual crime family. They suspected that the characteristics of these fun social network games could engage people in a powerful learning experience about the reality of poverty and homelessness lived daily by those helped by UMD.
The team created a brand-integrated online game that makes it personal and visceral just how thin the line is that separates even the most successful of us from the devastation of homelessness. The team conducted focus groups with UMD caseworkers and the families and residents assisted by them in order to glean the details necessary to construct real-life situations for "Spent" players to negotiate.
Using statistics from Durham’s fair market rent values, the McKinney team determined realistic housing costs to offer players. After deciding whether to live closer to work (where the rent is high but the transportation costs low) or to live farther from work (where the rent is less expensive but the transportation costs much higher), players are shown this message: "A lack of affordable housing is the number one cause of homelessness. The definition of ‘affordable’ housing is 30 percent of income, but you and over 12 million other American households spend way more on housing."
Release and acclaim.
In just over 10 months, the game raised $45,000 from 25,000 new UMD donors, and it was praised on CNN, ABC and Fast Company for its ability to increase awareness of poverty in an immersive social media setting.
In September 2011, McKinney and UMD launched a petition to the U.S. Congress to take 10 minutes to experience the challenges that more than 14 million Americans are facing on a daily basis by playing SPENT.
As of December 2013, the game continued to get about 5,000 new plays each day. To allow for play on mobile devices, an HTML version was released in July 2014, when almost 2 million people had spent an average 11:46 on the site.