Loose Change

Loose Change is a series of films released between 2005 and 2009 that argue in favor of certain conspiracy theories relating to the September 11 attacks. The films were written and directed by Dylan Avery and produced by Korey Rowe, Jason Bermas, and Matthew Brown.
The original 2005 film was edited and re-released as "Loose Change: 2nd Edition" (2006), a third time for the "2nd Edition Recut" (2006), and then subsequently edited for a fourth time for the "HD Remastered Edition" (2017). "Loose Change: Final Cut", deemed "the third and final release of this documentary series" was released on DVD and Web-streaming format on November 11, 2007.
Another version of the film, "Loose Change 9/11: An American Coup", released on September 22, 2009, is narrated by Daniel Sunjata and distributed by Microcinema International.
Coverage of the film increased in 2006 with the recut release having airings on U.S. and European television stations and over four million views online in four months, leading "Vanity Fair" to say it could be the first Internet blockbuster. "Loose Change" asserts that the usual account of the Pentagon attack, World Trade Center collapse and United 93 phone calls and crash is implausible and instead suggests the 9/11 attacks were a false flag operation. The film's main claims have been debunked by journalists, independent researchers, and prominent members of the scientific and engineering community.
History.
In May 2003, when researching for a fictional screenplay based on the 9/11 attacks, writer Dylan Avery felt there was enough evidence to support the 9/11 conspiracy theories that the attacks were orchestrated by members of the United States government, and started working on a non-fiction version.
In April 2005, the first edition of "Loose Change" was made available for free on the Internet and was given a limited DVD release with 50,000 sold and 100,000 given away. It cost around $2,000 to make and was made primarily on Avery's laptop computer, featuring a distinctive soundtrack produced by DJ Skooly. Avery's childhood friend, Korey Rowe, left the service of the United States Army in June 2005 to assist with the marketing of the movie. Soon after Avery decided that, "There was new information that needed to be added and improvements made," and so began creating "Loose Change: 2nd Edition". Rowe assumed the role of producer, and Jason Bermas, a graphic designer, worked as production assistant. This edition cost around $6,000. It was originally released in December 2005, but was re-released in June 2006 as "Loose Change: 2nd Edition Recut". Before the release of this edition, Avery, Rowe and Bermas set up an independent movie production company called Louder than Words, an organization that identifies with the 9/11 Truth Movement. In April 2009 the rights to Loose Change were bought by Microcinema International DVD.
In August 2006, Rowe was featured in an article admitting to the inaccuracy found in "Loose Change", such as inaccurately stating a B-52 flew into the Empire State Building (it was actually a B-25 in the 1940s). "We don't ever come out and say that everything we say is 100 percent. We know there are errors in the documentary, and we've actually left them in there so that people discredit us and do the research for themselves." In 2007, media entrepreneur Mark Cuban was going to distribute "Loose Change", entrepreneur Matthew Brown would finance, and Charlie Sheen was going to narrate the film. However, this did not happen; Fox News political talk show host Bill O'Reilly interviewed Cuban on his radio show and said Sheen's career would be over if he narrated it.
The third edition of the movie, "Loose Change Final Cut", was released in November 2007. According to the Loose Change website, this edition "is substantially different from "Loose Change" and "Loose Change 2nd Edition Recut" in the way it presents the information surrounding 9/11/2001. However, it remains true to the spirit that has made "Loose Change" what it is today." Professor David Ray Griffin was brought on as script consultant, and radio host Alex Jones and Tim Sparke of Mercury Media served as executive producers. Due to an estimated cost of $200,000, this version is the first that is not available for free online, although it is in fact available for free on Google Video and YouTube in a lower quality version. This edition is over two hours in length, substantially longer than previous versions.
Director Avery, producer Rowe and entrepreneur Matthew Brown released a new film through their production company, Collective Minds Media Company, entitled "Loose Change 9/11: An American Coup" on September 22, 2009. The film is distributed by Microcinema International. It is narrated by Daniel Sunjata, and explores historical events leading to 9/11 and its aftermath. It was financed by Joel Bachar and Patrick Kwiatkowski of Microcinema International, and its world premiere was on September 9, 2009 at the 9/11 Film Festival at the Grand Lake Theater in Oakland, California.
Recut contents.
"Loose Change 2nd Edition Recut" (2006) opens with a brief description of past suspicious and questionable motives in the history of American government. This discussion mentions Operation Northwoods, a plan put forward during the Cuban Missile Crisis in 1962 to launch false flag terrorist attacks against the United States and blame them on Cuba as a pretext to invade that country. Focus is particularly directed at the previously proposed plans to substitute real commercial airliners with pilotless drone aircraft in order to investigate the plausibility of covertly using them as weapons while maintaining the cover of an accident.
Attention is also given to the Project for the New American Century, a neo-conservative think-tank that released a report in 2000 titled "Rebuilding America's Defenses". In particular the film points out a line from that report that states:
It also highlights the fact that during the same year the report was released, the Pentagon conducted the first of two training exercises that simulated a Boeing 757 crashing into the building. It also says that from September 6 to September 10, an unusual amount of put options were placed on the stock of American Airlines, Boeing and United Airlines. The opening montage intertwines clips of the collapse of the twin towers and building 7 with a Hunter S. Thompson interview, who talks about the motive, the public version of 9/11, and answered a question saying "Absolutely," that this worked in the favor of the Bush administration.
This is followed by an examination of the attacks on the Pentagon. The film opposes the official story of Flight 77 hitting the Pentagon, alleging that the path of destruction does not match what a 757 would leave. In particular it claims that the size of the hole in the Pentagon, a lack of debris and, little landscape damage seem inconsistent with prior airliner crashes. It also alleges that too few parts were recovered from the crash site to reliably ascertain that they were of a Boeing 757, and that a flywheel observed at the site seemed too small to have been part of the aircraft's engine turbine. Experts officially declared that the wheel was part of the APU, but others say it didn't come from the APU of a 757 but likely from an E-3 Sentry aircraft. 
The film also claims that the alleged hijacker-pilot Hani Hanjour had difficulty operating basic controls on a small Cessna that he rented at a flight school, and that perhaps not even an experienced pilot could have manoeuvred the reflex angle of turn at the airspeed and altitude at which the aircraft approached the Pentagon, without going into a high speed stall. The film mentions three cameras on nearby buildings that allegedly caught the entire incident at the Pentagon on film, which it says the government confiscated and has refused to release in full.
The next section focuses on the destruction of the World Trade Center. The film favors the controlled demolition theory of the destruction of World Trade Centers 1, 2 and 7. It cites as evidence eyewitness reports from a janitor, firemen, and other people near the buildings who heard bangs, many of them describing them as explosions as well as videotapes that show windows far below the burning floors blow out during the collapse, and seismograph results recorded during the collapse compared to the collapse of other similar buildings. The film claims that WTC 1, 2 and 7 were the first steel frame buildings in history to collapse due to fire. Another allegation centers on an audio recording that the film claims contains two distinct explosions at the time of the impact. The film also posits that the official story of the collapse ignores the laws of physics.
In particular, the video alleges that the fires inside the twin towers were not hot enough to bring the buildings down. An audio tape is presented in which the Captain of Ladder 7 claims that the fires can be brought under control by two lines and it is mentioned that building 7 had taken only minor damage before its own collapse. These allegations follow a listing of buildings that burned longer than the Twin Towers and did not fall.
For Flight 93, the video ignores the mainstream theory of passengers crashing the plane to instead allege that it landed safely at Cleveland Hopkins Airport where it was evacuated by government personnel into an unused NASA research center. As evidence, the film contains photographs and eyewitness reports of the crash site, media reports of a corresponding and bizarre evacuation at Cleveland Hopkins Airport, oddities in the transcripts of cell-phone calls supposedly placed from the plane during the hijacking, and the sighting of the tail number of Flight 93 on an aircraft in use at a later date.
The film follows this with a miscellaneous listing of allegations. It claims that cell phone calls could not be made from American Airlines flights at the time of the crash—asking why American Airlines had to install a system in their own airplanes to allow the reception of cellular signals within the planes if they could do this regardless on September 11. It suggests that calls from passengers and crew were faked using sophisticated voice-morphing technology developed by the Los Alamos National Laboratory in New Mexico—and that the December 13, 2001 video of Osama Bin Laden claiming responsibility for the attacks was also faked, featuring what appeared to be an overweight lookalike version of Bin Laden. Finally it alleges that of the list of hijackers the government initially released, many were not in the planes and therefore survived September 11, 2001 and may even still be alive.
In the end, the film gives financial motives for people it says would have benefited from launching the attacks. It first mentions Larry Silverstein, who stood to receive a substantial insurance payout after the attacks due to a specific anti-terrorism clause. It makes other allegations of insider trading and Halliburton's benefiting from the subsequent launch of America's "War on Terror".
Presentation and revisions.
Although each version of the film asserts that the events of 9/11 were essentially an "inside job", there were significant revisions between the particular theories that different editions posited. For example:
"Loose Change: 1st Edition" (2005).
The first edition, "Loose Change", suggested that there was an unusual device (which the filmmakers refer to as a "pod") under the fuselage of the plane that struck the South Tower of the World Trade Center. The "pod" was presented as evidence that the planes involved in the attack were replaced with remote-controlled drones. Another film "" delves into the topic of the commercial airlines being military airlines with "pods". Official flight records were also presented as evidence that the aircraft involved are still in active service, though it is stated that the producers do not know what happened to the passengers of the flights. This information is omitted from all subsequent versions.
"Loose Change: 2nd Edition Recut" (2006).
"Loose Change: 2nd Edition Recut" is one hour and 29 minutes in length. The film consists of Dylan Avery narrating over photographs and news footage relating to 9/11, with an underscore of hip hop and other urban style music. Avery does not appear in the video itself, though he is shown in the bonus features. Video and still footage used includes considerable video content from CNN, MSNBC NBC, and Fox News, as well as a number of other sources.
On May 26, 2006, a letter was sent to Avery alleging copyright and trademark infringement in "Loose Change 2nd Edition" resulting from the use of footage from French filmmakers the Naudet brothers. The letter states that Avery used copyrighted images from the film "9/11" and that those images violate the Lanham Act "by suggesting that the Naudet brothers or Mr. Hanlon have endorsed or sponsored the controversial views in your film." The letter concludes: "Accordingly, we hereby demand that you confirm to us within three (3) business days of the receipt of this letter that you have removed all footage taken from our clients' 9/11 film from your "Loose Change" film, including from the version of your film that can be downloaded on the Internet, the DVD version of your film and anywhere else you have used or are using our clients' footage." Avery announced that the recut version of the 2nd edition would omit some of the infringing material.
The end of the film shows a clip from The American Scholar's Symposium that was aired on C-SPAN on June 25, 2006 at the Sheraton Hotel in Los Angeles. Jason Bermas, wearing the signature "Investigate 9/11" T-shirt that he designed, is describing their plans to peacefully demonstrate at Ground Zero on September 11, 2006. The credits music was reMo Conscious' "We Know".
"Loose Change: Final Cut" (2007).
With new distributors, "Loose Change: Final Cut" was an attempt to remove all the speculative points from previous versions and weave the reported facts into this version. For instance, references that Flight 93 diverted to Cleveland Hopkins Airport, calls from the plane using voice-morphing technology, and the stance that a missile hit the Pentagon were removed from this version.
Avery asserted that this was the film he wanted to make due to the new information he found out later and due to the funding and distribution he was offered; in addition, with many firefighters, survivors and witnesses going to him about events of that day, he felt it was necessary to update the film. David Ray Griffin was a script consultant and radio host Alex Jones was associated with the production of this film as well. This was over two hours long, had a new musical score, and included additional interviews and new information that was not available in the prior versions.
The film was split up into the following acts and chapters:
"Loose Change 9/11: An American Coup" (2009).
"Loose Change 9/11: An American Coup" was the 2009 edition that was written, directed, and edited by Dylan Avery. Unlike the previous editions, this was narrated by actor Daniel Sunjata. Original music was composed by Mic Cartier and the music/score used in previous versions were not used. This version started with a history of false flag operations. The graphics, interviews, and footage were changed and updated. There were interviews with Stephen Jones about the alleged nano-thermite residue found at the bottom of World Trade Centers 1, 2, and 7.
In addition, near the end of the film, there was an exclusive interview with Barry Jennings, an eyewitness who had been trapped in building 7, who claimed to have heard explosions and "stepped over bodies", and questioned why and how World Trade Center 7 was brought down. The film also notes the coincidence of Jennings' death occurring two days prior to the National Institute of Standards and Technology building 7 report release date, as well as the fact that Jennings' testimony contradicts the "official explanation" that there were no deaths or witnesses of explosions in building 7. It goes on to state that a private investigator was hired to investigate his death, which was prompted with a reply stating that the case was referred to the police, that a full refund is given, and to not email about that individual again.
The final segment of the film talked about former major general of the United States Marine Corps Smedley Butler and the Business Plot, which claims that wealthy businessmen backed by mainstream media and corporations approached him to overthrow then United States president Franklin D. Roosevelt and install a fascist regime.
The credits music was reMo Conscious's "Welcome to the Aftermath", which prominently features the verse "9/11 was an inside job".
"Loose Change 9/11" (2015).
On December 15, 2015, Journeyman Pictures re-released "Loose Change" as a condensed, high-definition version of "Loose Change 9/11: An American Coup". According to the producers Dylan Avery and Korey Rowe, this edition included the new released video by NIST, a new ending and a much shorter duration made for a digital platform.
"Loose Change 2nd Edition: HD" (2017).
On September 7, 2017, "Loose Change 2nd Edition" was released on YouTube via Loose Change's official YouTube channel. The movie was remastered into high-definition, graphics were updated, and new text was added to most of the movie. The audio from the original 2005 movie remained, however.
The credits music to this updated version of "Loose Change" was reMo Conscious's "Lies".
Release and reception.
In North America it aired on Fox TV affiliates, but received further screenings internationally. On September 10, 2006 BNN (Bart's Neverending Network) Nederland 3 and Portuguese public TV Station RTP aired Loose Change in prime time hours. RTP aired it again on for September 17, 2006. FreeLooseChange is an initiative in Berlin, Germany. One-hundred shops, galleries, theatres and a daily newspaper office so far distributed 50,000 free DVDs featuring the documentaries "Loose Change" and "Terrorstorm" by Alex Jones in German language versions.
An August 2006 "Vanity Fair" article suggested that "Loose Change" "just might be the first Internet blockbuster." Millions more have viewed the film via unaffiliated websites. More than one million copies of the DVD have been sold, and many more have been given away.
The film has been broadcast on state media outlets in Belgium, Ireland and Portugal. According to "Broadcast magazine", the video was to have a special screening at the UK Houses of Parliament on June 14, 2006. Michael Meacher, the British MP who had considered sponsoring the screening, decided against it. On September 11, 2006, Dylan Avery and Jason Bermas appeared on "Democracy Now! the War and Peace Report", to debate with James Meigs and David Dunbar, two of the editors of "Popular Mechanics" and the book "Debunking 9/11 Myths".
Criticism.
Journalists, researchers, social critics, as well as scientists and engineers, and members of the 9/11 Truth movement have spoken out against the film's claims about the September 11 attacks.
"Loose Change" has been subject to criticism from a variety of sources. In March 2007, the United States Department of State published an article called "Loose Change Debunked" that says the movie makes "sloppy mistakes". The article is highly critical of the evidence cited to support the claim that Flight 77 did not hit the Pentagon, and it criticizes the controlled demolition hypothesis of the World Trade Center claiming that, "Demolition professionals say controlled demolition of the Towers that day would have been impossible." The article goes on to say:
It also notes that "Loose Change" has also been criticized by other members of the 9/11 Truth Movement, referring specifically to the critique "Sifting Through Loose Change". Michael Green, a member of the 9/11 Truth Movement, has analyzed the film and is critical of many of its claims and methods. Several independent researchers have also written critiques of the film. Prominent social commentator Noam Chomsky has argued that any scientists with plausible evidence would have gone through the traditional channels of scientific journals to convince other professionals, and that such a course of action is extremely low-risk for the scientist.
In May 2006, the blog "Screw Loose Change" was created to criticize the claims in the film. Another analysis of the film has been created by the "Internet Detectives". Many of the critiques argue that "Loose Change" quote mines, uses unreliable or out-of-date sources, and cherry-picks evidence to claim that there are serious problems with official accounts of the events of September 11.
One of the many aspects these critiques focus on is "Loose Change's" analysis of the collapse of the World Trade Center. The comparison to other notable high-rise fires that did not lead to collapse ignores differences in building design, significant WTC structural damage, and compromised fireproofing, as most steel loses over half its strength at . The comparison with Madrid's Windsor Tower fails to note its steel-supported perimeter floors that collapsed during the fire. Kevin Ryan, described by "Loose Change" as working for Underwriters Laboratories (UL), was actually employed in a water-testing subsidiary. Furthermore, UL does not certify structural steel, and ASTM E119 certification is not meant to predict performance in real uncontrolled fires. The NIST found no evidence of any firm having conducted tests on WTC materials in the past. Another expert quoted, Van Romero, has clarified that he was misquoted by the "Albuquerque Journal"; he had actually said that it "looked like" explosives took down the WTC. When the misquote was printed, he felt his "scientific reputation was on the line."
On September 11, 2006, the public-TV network program "Democracy Now!" broadcast a discussion between two "Loose Change" creators and two editors from "Popular Mechanics", where they debated at considerable length various aspects of the documentary. Jason Bermas claimed United Flight 93 did not crash into the field, and classified "Popular Mechanics" as a publication in the spirit of Hearst's "yellow journalism".
George Monbiot, political activist and columnist for the Guardian, wrote an article on the improbability of the conspiracies cited in "Loose Change", and then wrote a follow-up article in response to negative comments from some of his readers. On "SModcast", Kevin Smith discussed "Loose Change" and other conspiracy videos about aliens and various things. However, he maintains that he enjoys the film purely as entertainment, and does not believe or agree with the theories presented in the film. "The Best Page in the Universe" parodied the movie with a short video, "Unfastened Coins", that "exposes" a "Titanic"-sinking conspiracy, and an article mocking the logic of conspiracy theories in the film. The History Channel aired a two-hour episode entitled "The 9/11 Conspiracies: Fact or Fiction?" featuring interviews with the creators of "Loose Change". Mark Cuban, who was going to distribute the film, told the Dallas News "I don’t believe the movie. Not at all." Financier Matthew Brown shared similar remarks though "supports free speech, even when I vehemently disagree." 
In Britain, BBC's documentary television show "The Conspiracy Files" aired two documentaries focused on 9/11 and the conspiracy theories surrounding the collapse of WTC7. Several claims made by "Loose Change" were investigated and specifically rejected. Dylan Avery was interviewed for the program, which cast him in a negative light.
Music.
"The Beats of Loose Change".
A gapless album soundtrack for "Loose Change: 2nd Edition" was released in December 2006 by now-defunct company Third i Records and features hip-hop music by various artists. "The Beats of Loose Change" featured music by DJ Skooly, who was Dylan Avery's roommate Dustin Marshall along with Marshall's friends' work: Josue Guadalupe ("Swae Da Ricanstrukta") and Nick Hernandez ("Nick Tha 1da"). "The Beats of Loose Change" also included vocals from the film.
The "Loose Change: 2nd Edition" DVD release had optional "music-only" and "vocals-only" features for the film.
"More Beats of Loose Change".
"More Beats of Loose Change" featured music from "Loose Change: The Final Cut" and was a rare album release that featured new music with a primary focus on a hip-hop score. There were also full submitted rock and rap tracks. This was another "gapless album" and was also noted as "More Beats of Loose Change: The Loose Change 3rd Edition Soundtrack". This album also included key quotes and narration that was used in the film. The track "Opinions" was also on the original "Beats of Loose Change" as "What They Saw". Also, the track "Hani Hanjour" may share the same title as a track from "The Beats of Loose Change", but it was a complete different melody.
The "Loose Change: Final Cut" DVD release also had optional "music-only" and "vocals-only" features for the film.
"Loose Change 9/11: An American Coup—Official Soundtrack".
Original music for the 2009 revision "Loose Change 9/11: An American Coup" was composed by Mic Cartier. On June 24, 2018, the official soundtrack to this movie was released on CD Baby and subsequently to other streaming websites.
In other media.
In 2008, film director David Lynch was interviewed on Dutch television about "Loose Change", to which he said that the film made him look at what he thought he saw, that he now had questions and "... no answers."
In his book "American Conspiracies", specifically in Chapter 12 ("What Really Happened on September 11?"), former Governor of Minnesota Jesse Ventura wrote that he urged "everyone to see" the documentary "Loose Change". The version Ventura saw was the 2007 (Final Cut) and he wrote that from the film, he was "amazed at the many firefighters and other eyewitnesses who talked about a whole series of explosions before and during the collapse of the buildings."
In 2011, film writer and director Kevin Smith stated that he "loved" "Loose Change" and said it was a compelling watch. In 2012, Smith said "Loose Change" was a "gripping, well-made film", "excellent filmmaking", but said he did not know if any of it was true.