Brand blunder

A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market.
There are numerous examples of brand blunders in marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder.
True cases.
In international marketing, companies must research their product brand name carefully; not only must a brand be distinctive and easy to pronounce, but it must not have unintended negative or obscene connotations in other territories around the world. Examples of brand names which have proved unsuitable for use in English-speaking countries have included:
Brand names and advertising campaigns which have proved controversial in recent years have included the following instances:
Urban legends.
Urban legends about brand blunders are popular, because they use familiar urban legend motifs such as the incompetent corporation or the ignorant foreigner. Often the reality is far less dramatic, and the stories, which are even retold in marketing textbooks, are rarely backed up by researched data about sales.