Afterimage

An afterimage is an image that continues to appear in the eyes after a period of exposure to the original image. An afterimage may be a normal phenomenon (physiological afterimage) or may be pathological (palinopsia). Illusory palinopsia may be a pathological exaggeration of physiological afterimages. Afterimages occur because photochemical activity in the retina continues even when the eyes are no longer experiencing the original stimulus. 
The remainder of this article refers to physiological afterimages. A common physiological afterimage is the dim area that seems to float before one's eyes after briefly looking into a light source, such as a camera flash. Palinopsia is a common symptom of visual snow.
Negative afterimages.
Negative afterimages are caused when the eye's photoreceptors, primarily known as rods and cones, adapt to overstimulation and lose sensitivity. Newer evidence suggests there is cortical contribution as well. Normally, the overstimulating image is moved to a fresh area of the retina with small eye movements known as microsaccades. However, if the image is large or the eye remains too steady, these small movements are not enough to keep the image constantly moving to fresh parts of the retina. The photoreceptors that are constantly exposed to the same stimulus will eventually exhaust their supply of photopigment, resulting in a decrease in signal to the brain. This phenomenon can be seen when moving from a bright environment to a dim one, like walking indoors on a bright snowy day. These effects are accompanied by neural adaptations in the occipital lobe of the brain that function similar to color balance adjustments in photography. These adaptations attempt to keep vision consistent in dynamic lighting. Viewing a uniform background while these adaptations are still occurring will allow an individual to see the afterimage because localized areas of vision are still being processed by the brain using adaptations that are no longer needed.
The Young-Helmholtz trichromatic theory of color vision postulated that there were three types of photoreceptors in the eye, each sensitive to a particular range of visible light: short-wavelength cones, medium-wavelength cones, and long-wavelength cones. Trichromatic theory, however, can not explain all afterimage phenomena. Specifically, afterimages are the complementary hue of the adapting stimulus, and trichromatic theory fails to account for this fact.
The failure of trichromatic theory to account for afterimages indicates the need for an opponent-process theory such as that articulated by Ewald Hering (1878) and further developed by Hurvich and Jameson (1957). The opponent process theory states that the human visual system interprets color information by processing signals from cones and rods in an antagonistic manner. The opponent color theory suggests that there are three opponent channels: red versus green, blue versus yellow, and black versus white. Responses to one color of an opponent channel are antagonistic to those of the other color. Therefore, a green image will produce a magenta afterimage. The green color fatigues the green photoreceptors, so they produce a weaker signal. Anything resulting in less green, is interpreted as its paired primary color, which is magenta, i.e. an equal mixture of red and blue.
Example movie which produces distortion illusion after one watches it and looks away. See Motion aftereffect.
Positive afterimages.
Positive afterimages, by contrast, appear the same color as the original image. They are often very brief, lasting less than half a second. The cause of positive afterimages is not well known, but possibly reflects persisting activity in the brain when the retinal photoreceptor cells continue to send neural impulses to the occipital lobe.
A stimulus which elicits a positive image will usually trigger a negative afterimage quickly via the adaptation process. To experience this phenomenon, one can look at a bright source of light and then look away to a dark area, such as by closing the eyes. At first one should see a fading positive afterimage, likely followed by a negative afterimage that may last for much longer. It is also possible to see afterimages of random objects that are not bright, only these last for a split second and go unnoticed by most people. 
On empty shape.
An afterimage in general is an optical illusion that refers to an image continuing to appear after exposure to the original image has ceased. Prolonged viewing of the colored patch induces an afterimage of the complementary color (for example, yellow color induces a bluish afterimage). The "afterimage on empty shape" effect is related to a class of effects referred to as contrast effects.
In this effect, an empty (white) shape is presented on a colored background for several seconds. When the background color disappears (becomes white), an illusionary color similar to the original background is perceived within the shape. The mechanism of the effect is still unclear, and may be produced by one or two of the following mechanisms: