Denotation

Denotation is a translation of a sign to its meaning, precisely to its literal meaning, more or less like dictionaries try to define it. Denotation is sometimes contrasted to connotation, which includes associated meanings. The denotational meaning of a word is perceived through visible concepts, whereas connotational meaning evokes sensible attitudes towards the phenomena.
In semiotics.
In logic, linguistics and semiotics, the denotation of a word or phrase is a part of its meaning; however, the part referred to varies by context: