Vaginal steaming

Vaginal steaming, sometimes shortened to V-steaming, and also known as yoni steaming, is an alternative health treatment whereby a woman squats or sits over steaming water containing herbs such as mugwort, rosemary, wormwood, and basil. It has been practiced in Africa (Mozambique, South Africa), Asia (Indonesia, Thailand), and Central America (among the Q'eqchi' people).
Vaginal steaming is described in spas as an ancient Korean treatment for reproductive organ ailments and is claimed to have other benefits. No empirical evidence supports any of these claims. It has become a fad for women in the Western world. In a paper for "Culture, Health & Sexuality", Vandenburg and Braun argue that the rhetoric of vaginal steaming mirrors includes sexist Western discourse about the supposed inherent dirtiness of the female body, and that its claims of improved fertility and sexual pleasure continue the view that the female body exists for male sexual pleasure and childbearing.
There is no evidence that vaginal steaming has any benefits, while there is evidence to show it can be dangerous.
Prevalence.
According to a study on vaginal practices by the World Health Organization published in 2011, one of the ways in which women practice vaginal care is by "Vaginal steaming or smoking: the 'steaming' or 'smoking' of the vagina, by sitting above a source of heat (fire, coals, hot rocks) on which water, herbs, or oils are placed to create steam or smoke". For that study, over 4,000 women in Tete (Mozambique), KwaZulu-Natal (South Africa), Yogyakarta (Indonesia), and Chonburi (Thailand) were asked about their vaginal care. When it came to vaginal steaming/smoking, very different results were obtained, and very different reasons were given: in Chonburi, 67% of women reported having performed vaginal steaming or smoking, "which they associated with maintaining wellness and feminine identity", especially after having given birth (85.5%). In Tete, only 10% of women practiced steaming or smoking, "mostly intended to enhance male sexual pleasure by causing vaginal tightening (64.1% of users) and drying (22.9%)". In the two African locations, 37–38% of women said they practiced it to enhance "male sexual pleasure"; in the two Asian ones, 0% gave that answer. Conversely, of the Asian women 26% reported their "feminine identity" was a reason, compared to 0% of the African women.
Risks.
Side effects and potential dangers include allergic reactions, second-degree burns if the steam is too close, and vaginal infections.
Society and culture.
Marketing.
Vaginal steaming is marketed with pseudoscientific notions of "balancing" female hormones and "revitalizing" the uterus or vagina. It is also marketed as "cleaning" the vagina, which it does not do.
In an article for "Goop", actress Gwyneth Paltrow in reviewing a Santa Monica, California spa, described several of their treatments and said of one, "[y]ou sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al". A report in "The Guardian" responded by debunking the claim of the heat, steam, and mugwort having any benefit, and noted it could be harmful.
A 2017 survey by Vandenburg and Braun (taking as its title one observer's characterization"Basically, it's sorcery for your vagina")
analyzed "90 online items related to vaginal steaming", including from newspapers and magazines, blogs, and providers of the practice. They identified a general theme, that of the "self-improving woman", which they argue fits in perfectly with modern constructions of what scholarship has called the "neoliberal" woman, a woman who, free of outside influences, seeks to optimize herself and her health (see Healthism). Within that theme, they found four attitudes that promote healthist practices such as vaginal steaming:
The authors conclude that vaginal steaming is one of many practices that fit "neoliberal, postfeminist and healthist ideologies, colliding with pervasive sociocultural understandings of the female reproductive body both as core of womanhood and as 'embodied pathology.