Invariance principle (linguistics)

In cognitive linguistics, the invariance principle is a simple attempt to explain similarities and differences between how an idea is understood in "ordinary" usage, and how it is understood when used as a conceptual metaphor.
Kövecses (2002: 102) provides the following examples based on the semantics of the English verb "to give":
Based on the metaphor we get:
However, the metaphor does not work in exactly the same way in each case, as seen in:
The invariance principle offers the hypothesis that metaphor only maps components of meaning from the source language that remain coherent in the target context. The components of meaning that remain coherent in the target context retain their "basic structure" in some sense, so this is a form of invariance.
George Lakoff and Mark Turner originated the idea under the name "invariance hypothesis", later revising and renaming it. Lakoff (1993: 215) defines the invariance principle as: "Metaphorical mappings preserve the cognitive topology (that is, the image-schema structure) of the source domain, in a way consistent with the inherent structure of the target domain".