Blendtec

Blendtec is a company that sells commercial and residential blenders. It is a division of K-TEC, Inc. The founder of Blendtec is Tom Dickson. The company was founded in 1975 and still operates primarily from Orem, Utah, United States.
Marketing.
Blendtec is popularly known for its "Will It Blend?" viral marketing campaign, where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in “How I Made My Millions”, a CNBC series covering individuals who founded and grew successful businesses.
History.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.
In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.
In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System.
Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.