Liquid Death

Liquid Death is a canned-water company founded by Mike Cessario. Its tagline is "murder your thirst". Liquid Death raised US$1.6 million in seed funding from a round led by Science Inc. in 2019 (for a total amount raised to $2.25 million at that point), $9 million in a series A round in February 2020, and $23 million in a series B round in September 2020. The drink is sold in a "tallboy" drink can. Its water is sourced from the Austrian Alps, where it is also canned. The drink began selling to consumers on its website in January 2019. Its manufacturer is Supplying Demand, Inc. In February 2020, the brand expanded into Whole Foods Market in the United States, and in August 2020, the brand expanded into two hundred 7-Eleven stores in the Los Angeles and San Diego markets as part of a trial run.
History.
Mike Cessario, who previously worked as a Netflix creative director, filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July 6, 2017. Before the water was available to consumers for purchase, Cessario produced a video advertisement to gauge market interest in the product. In 2019, Cessario stated the company's plan was to expand to bars, tattoo parlors, and certain barber shops in Los Angeles and Philadelphia as a "lifestyle play". Cessario stated the brand was initially marketed towards straight edge adherents and fans of heavy metal music and punk rock. In May 2020, the company released "Greatest Hates", an album of death metal music created with lyrics from hate comments the company received online; a second album of hate comments, described as "punk rock", was released in November.
In 2020, the brand introduced a sparkling water variety.