AussieBum

aussieBum is an Australian men's swimwear and underwear manufacturer.
Some aussieBum underwear and swimwear is manufactured in Sydney's inner west. A growing number of aussieBum products are manufactured overseas in China, Bangladesh, Thailand, and Vietnam. All products are designed and despatched from Sydney, with the business run completely out of the company's headquarters in the suburb of Leichhardt.
Marketing.
The company has no sales representatives overseas but relies on the strength of the company website. Australian sales make up only 10% of its business. The company has a broad reach for a business run entirely via the Web, with no shop front and minimal packing staff.
The brand retails in some of the biggest department stores in the world such as Selfridges, Harrods and House of Fraser in the UK, Printemps in Paris, KaDeWe in Berlin, and Harvey Nichols in Dubai, as well as in small boutiques in various cities around the world. aussieBum's online store ships to more than 150 countries with free delivery.
AussieBum promotes their products on various social media platforms such as Facebook and Twitter. The brand has a popular online following with the "aussieBum" being the 7th most popular search term in Australia.
The brand uses a distinctly cheeky advertising style, such as remaking the Australian painting "Shearing the Rams" with muscle-bound men shearing sheep in just their underwear.
Celebrities including Ewan McGregor, Billy Connolly, and Daniel Radcliffe are fans of aussieBum. Soccer superstar and men's fashion trendsetter David Beckham has also appeared in the brand.
AussieBum swimwear has been featured in music video clips "Slow" by Kylie Minogue and "SuperMartXé VIP"
In 2011, during the first episode of The Celebrity Apprentice Australia, director Sean Ashby gave $50,000 to charity when politician Pauline Hanson washed his car wearing aussieBum underwear, plus an additional $10,000 for Deni Hines to sing the national anthem.
Products.
Wonderjock.
In November 2006, the Wonderjock was launched in the aussieBum underwear lines. Wonderjocks have been designed to "lift" and "enhance" a man's "package", through the use of a fabric cup used to protrude everything out instead of just down. 50,000 pairs of the new underwear were sold in the first seven days of being released.