Wera Tools

Wera Tools is the popular name for tool manufacturer, Wera Werkzeuge GmbH, Formally Wera Werk Hermann Werner GmbH & Co KG of Wuppertal, Germany. It was founded in 1936. Wera Tools is known for its slogan “Be A Tool Rebel” which can be found on the packaging of many of their products.
Corporate structure.
Wera Tools is a global screwdriving tool manufacturer. Its global headquarters and European sales team is based in Wuppertal, Germany. Wera has two wholly owned regional subsidiaries: in the United Kingdom (based in Chesterfield, Derbyshire, England) and North America (based in Ontario, Canada), where it is known as Wera Tools Inc. Outside of these areas, the company operates through a network of sales agents and wholesalers. Wera is a privately held company and employs more than 750 people. The company was fully acquired in 2016 by Bitburger Holding.
Wera Tools designs and manufactures more than 3,000 tools for both manual and power tool applications at its German headquarters and its factory in the Czech Republic.
Product categories and brands.
Wera products include screwdrivers, screwdriver bits, ratchets and sockets, nut-spinners and L-keys. Wera tools are used principally by professionals, including builders, electricians, and mechanics.
Wera is known for its line of screwdrivers featuring the distinctive Kraftform shape handle. This design is based around the contours of the hand during screwdriver use, and uses a specifically designed combination of ergonomic soft zones and smooth, hard zones. The distinctive 'crowns' from this handle are used as part of the Wera logo.
Other key Wera developments and well-known brands include:
Awards.
Design Award Winner:
Product Design:
Communication Design:
Award for innovation: