Kids Preferred

Kids Preferred is a manufacturer of children's toys located in East Windsor, New Jersey. The company was founded by Louis Premselaar in 1983 and has offices in New Jersey, New York city, Hong Kong and Shanghai.
In addition to their own brand of products, they produce toys licensed from: Harley Davidson, The World of Eric Carle, The World of Beatrix Potter, The Gruffalo, Pat the Bunny, Guess How Much I Love You, Arthur, Greenzys, Spot the Dog, Winnie-the-Pooh, Lion King, Mickey Mouse, Minnie Mouse, Puff, The Magic Dragon, Biscuit, Elmer the Patchwork Elephant, Goodnight Moon, Between the Lions, Martha Speaks, Charlie & Lola and Asthma and Allergy Friendly Products.
In February 2013, Kids Preferred acquired luxury infant toy and clothing brand Bunnies by the Bay.