Nightforce Optics

Nightforce Optics, Inc. is an American manufacturer of high-end telescopic sights, spotting scopes and mounting accessories, based in Lavonia, Georgia with factory headquarters in Orofino, Idaho. Established in 1992, the company is the optic subsidiary of Lightforce Performance Lighting, an Australian manufacturer of specialty lighting products based in Hindmarsh, South Australia.
History.
The company's founder, Ray Dennis, is an Australian dentist whose parents were German immigrants settled in South Australia after the Second World War. At a very early age he participated in rabbit and fox hunting with his grandfather, and became a keen hunter as he grew older. Due to the nocturnal nature of many Australian wild animals, spotlighting is the most common hunting method. After finding the contemporary spotlight products inadequate for his need, Dennis developed his own spotlight design using injection molded plastic, 7-inch reflectors and a 100-watt halogen projector bulb, which is lightweight and capable of pushing beam illumination to over . At the same time, he also found the popular European scopes on the market were missing the right features needed for his night hunting applications such as parallax adjustment and high magnifications, and the American products often had small objective size and very fine reticles and hence lacking in light-gathering power and reticle clarity.
When going to the 1986 SHOT Show in New Orleans to try market his spotlights, Dennis found a manufacturer in Japan that can produce scopes designed to his suggested specifications, and ordered a batch of 500 units to be made and sold in the Australian market. The sale was a success, and Dennis decided to establish his own company named Lightforce to sell his products, with the intention to also venture into the US market. The American branch was initially established in Seattle with only two staff members, and primarily focused on marketing spotlighting products as Dennis considered the American optics market was already well-established with little room for a small new competitor like his company. To his surprise, the American consumers responded rather coldly to the spotlights (as night hunting was rare in North America at the time, and spotlighting was outlawed in many states), but very warmly to the scopes. The company then switched its focus to sell predominantly optics in America.
The company changed its name to Nightforce in the early 1990s after being confronted by a Californian lightbar manufacturer also named Lightforce, who demanded $25,000 for trademark sharing — an amount Dennis found unacceptable. After that manufacturer later went out of business, the company acquired the legal rights to use the "Lightforce" brand name to its lighting products, and retained the "Nightforce" brand for its sporting optics products as the trademark already established a sizable market following with its 3.5-15× power Varmint scopes.
In 1998, the company moved its operations from Washington to Idaho. Soon afterwards, the company rolled out the famous NXS series scopes, which was their first standard bearer product suitable for both military and hunting applications, aiming to appeal to top-tier groups (such as the Navy SEALs) within the American armed forces. Military contracts started to come in in the early 2000s, and the company bidded in the Precision Sniper Rifle program in 2009 but lost out to Schmidt & Bender. However, in 2010, the company was awarded a $25.8 million firm-fixed-price contract to manufacture scopes for special forces and snipers in the Army, Navy, Air Force and Marine Corps, with accompanying service for spares, repairs and upgrades. In 2011, it was reported that a Nightforce NXS scope received a direct hit from a 7.62×39mm-caliber bullet to the main tube which permanently disabled the magnification ring, but was still holding zero afterwards.