Bleu de Chanel

Bleu de Chanel is a men's fragrance created by Jacques Polge for Chanel in 2010. It was the first men's fragrance released by the brand since Allure Homme Sport in 2004, and the first men's masterbrand introduced since Égoïste in 1990. The original fragrance is an eau de toilette; the 2014 eau de parfum version was formulated by Polge, and the 2018 parfum version was formulated by his son Olivier Polge.
Conception and scent.
Bleu de Chanel is described as a woody aromatic fragrance, which is identified by the combination of "aromatic herbs" and an "opulent center and base." The fragrance contains top notes of lemon, mint, pink pepper, and grapefruit; middle notes of ginger, Iso E Super, nutmeg, and jasmine; and base notes of labdanum, sandalwood, patchouli, vetiver, incense, cedar, and white musk.
Release and advertising.
The marketing campaign for Bleu de Chanel was discussed as an example of branded entertainment in the fashion industry. A television commercial filmed in New York City was directed by Martin Scorsese and featured Gaspard Ulliel, and premiered in September 2010. Chanel's American chief operating officer John Galantic noted that the selection of "the quintessential American film director" Scorsese was intended to create "a product and brand communication uniquely tailored to the American market," where the brand's men's fragrance business was not fully developed.