Piping Hot (surfwear)

Piping Hot is an Australian surf and street clothing brand. It was established in 1975 by Fred Pyke and Rod Brooks in Torquay, Victoria.
The brand has sponsored Australian surfers since 1975 including Simon Anderson, Pam Burridge, Barton Lynch, Tracey Browne, Sally Fitzgibbons and Wade Carmichael.
In 2018 the brand launched its first sustainable product offer extending the range in 2019 to the entire swimwear range. Piping Hot is moving to sustainable materials in all product categories.
Company.
Piping Hot is an Australian surfwear brand, founded in 1975 in Torquay, Victoria, Australia by Fred Pyke. Today the brand operates under a licence model, and is predominantly sold through major discount department store, Target Australia. The company's headquarters are in Sydney, Australia.
History.
The company initially produced bespoke surfboards and wetsuits sold out of their small Torquay-based factory, under the name Dive and Surf, established in 1967. In 1975 the company introduced the brand Piping Hot, and began trading under that name.
In the late 1970s many surfers such as Larry Bertlemann, Nick Carroll, Nat Young, Joe Engel and Simon Anderson appeared in magazine ads and competed internationally, further promoting the brand.
In 1981 Piping Hot sponsored surfer Simon Anderson, who won the Bells Beach Surf Classic in the 30 ft category. Anderson's ride and support for Piping Hot solidified the company's position in the market.
In 1984 Piping Hot released the ‘Smoothie’, the biggest-selling wetsuit in Australia. Later that year Piping Hot opened Australia's largest surf shop at the surf coast plaza in Torquay.
In the 1990s Piping Hot announced the sponsorship of surfing world titleholders Barton Lynch and Pauline Menczer.
In 2003, Piping Hot sponsored Tracey Browne on the women’s World Qualifying Series who achieved world ranking of 43.
On 24 March 2015 it was announced that Saban Brands Lifestyle Group had acquired Piping Hot.
Piping Hot released a range of sustainable swimwear in Summer 2018, made from recycled materials including recycled plastic bottles.
In May of 2019, Piping Hot was acquired by Futurity Brands Limited.
In September 2019 Piping Hot launched a limited T-shirt collaboration with Australian record producer and DJ Flume sold exclusively at his pop-up stores in Melbourne and Sydney.
In August 2020 Piping Hot launched Piping Hot Future in Japan and China retailing on Tmall and Zozotown.