Suzuki

 is a Japanese multinational corporation headquartered in Minami-ku, Hamamatsu. Suzuki manufactures automobiles, four-wheel drive vehicles, motorcycles, all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines. In 2016, Suzuki was the eleventh biggest automaker by production worldwide.
Suzuki has over 45,000 employees and has 35 production facilities in 23 countries, and 133 distributors in 192 countries. The worldwide sales volume of automobiles is the world's tenth largest, while domestic sales volume is the third largest in the country.
Suzuki's domestic motorcycle sales volume is the third largest in Japan.
History.
In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan . Business boomed as Suzuki built weaving looms for Japan's giant silk industry. In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. The company's first 30 years focused on the development and production of these machines.
Despite the success of his looms, Suzuki believed that his company would benefit from diversification and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-cylinder engine. It had a cast aluminum crankcase and gearbox and generated from a displacement of less than 800cc.
With the onset of World War II, production plans for Suzuki's new vehicles were halted when the government declared civilian passenger cars a "non-essential commodity." At the conclusion of the war, Suzuki went back to producing looms. Loom production was given a boost when the U.S. government approved the shipping of cotton to Japan. Suzuki's fortunes brightened as orders began to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951.
Faced with this colossal challenge, Suzuki returned to the production of motor vehicles. After the war, the Japanese had a great need for affordable, reliable personal transportation. A number of firms began offering "clip-on" gas-powered engines that could be attached to the typical bicycle. Suzuki's first two-wheeled vehicle was a bicycle fitted with a motor called, the "Power Free." Designed to be inexpensive and simple to build and maintain, the 1952 Power Free had a 36 cc, one horsepower, two-stroke engine. The new double-sprocket gear system enabled the rider to either pedal with the engine assisting, pedal without engine assist, or simply disconnect the pedals and run on engine power alone. The patent office of the new democratic government granted Suzuki a financial subsidy to continue research in motorcycle engineering.
By 1954, Suzuki was producing 6,000 motorcycles per month and his company had officially changed its name to Suzuki Motor Co., Ltd. Following the success of his first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight. The Suzulight sold with front-wheel drive, four-wheel independent suspension and rack-and-pinion steering, which were not common on cars until three decades later.
Volkswagen held a 19.9% non-controlling shareholding in Suzuki between 2009 and 2015. This situation did not last, as Suzuki accused Volkswagen of not sharing promised technology while Volkswagen objected to a deal where Suzuki purchased diesel engines from Fiat. An international arbitration court ordered Volkswagen to sell the stake back to Suzuki. Suzuki paid $3.8bn to complete the stock buy-back in September 2015.
Leadership.
The company was founded by Michio Suzuki; its current Chairman is Osamu Suzuki, the fourth adopted son-in-law in a row to run the company, Osamu Suzuki, the 91 year old Chairman of Suzuki Motor Corporation, will retire in June 2021, handing over to his Toshihiro.
Timeline.
The Suzuki Loom Company started in 1909 as a manufacturer of looms for weaving silk and cotton. Michio Suzuki was intent on making better, more user-friendly looms and, for 30 years his focus was on the development of these machines. Michio's desire to diversify into automotive products was interrupted by World War II. Before it began building four-stroke engines, Suzuki Motor Corp. was known for its two-stroke engines (for motorcycles and autos). After the war, Suzuki made a two-stroke motorized bicycle, but eventually the company would be known for Hayabusa and GSX-R motorcycles, for the QuadRunner, and for dominating racetracks around the world. Even after producing its first car in 1955 the company didn't have an automobile division until 1961. Today Suzuki is among the world's largest automakers, and a major brand name in important markets, including Japan and India, but no longer sells cars in North America.
Subsidiaries.
Maruti Suzuki India Limited (Formerly "Maruti Udyog Limited").
Based in Gurgaon, Haryana, Maruti Suzuki India Limited is an Indian automobile manufacturer that is a subsidiary of Japanese automaker Suzuki Motor Corporation. Maruti Suzuki produced 1,133,695 units between 1 April 2011 and 30 March 2012. The Suzuki Motor Corporation owns 54.2% of Maruti Suzuki and the rest is owned by various Indian public and financial institutions. The company was incorporated in 1981 and is listed on the Bombay Stock Exchange and National Stock Exchange of India.
Maruti Suzuki was born as a Government of India-led company named Maruti Udyog Limited, with Suzuki as a minor partner, to make lower priced cars for middle class Indians. Over the years, the product range has widened and ownership has changed hands as the customer has evolved.
Maruti Suzuki offers models ranging from the Maruti 800 to the premium sedan Maruti Suzuki Kizashi and luxury SUV Maruti Suzuki Grand Vitara. Maruti 800 was the first model launched by the company in 1983 followed by mini-van Maruti Omni in 1984. Maruti Gypsy, launched in 1985, came into widespread use with the Indian Army and Indian Police Service becoming its primary customers. The short-lived Maruti 1000 was replaced by Maruti Esteem in 1994.
Maruti Zen, launched in 1993, was the company's second compact car model. The company went on to launch another compact car Maruti Wagon-R followed by Maruti Baleno in 1999. It was later replaced by the Suzuki SX4. The SX4 further was replaced by Ciaz.
In 2000, Maruti Alto was launched. The Maruti models include Maruti Suzuki Grand Vitara, launched in 2003, Maruti Versa, launched in 2004, Maruti Suzuki Swift, launched in 2005, Maruti Zen Estilo and Maruti Suzuki SX4, launched in 2007.
On 14 February 2011, Maruti announced that it had achieved one million total accumulated production volume of the Alto. The Alto has reached the million units mark in just seven years and five months since its launch in September 2000. The last half of the million was achieved in 25 months. The Alto became the third car by Maruti Suzuki stable to cross the million units mark, following the Maruti 800 and the Omni.
In January 2012 at the New Delhi Auto Expo, Maruti presented a new car called the Maruti Suzuki XA Alpha, to commence production in mid-late 2013.
Maruti Suzuki unveiled the Vitara Brezza in the Indian Auto Expo 2016 as a contender in the compact SUV segment.
Maruti Exports Limited is Maruti's exporting subsidiary and, as such, does not operate in the domestic Indian market except in its capacity as an exporter for Maruti Suzuki and for the international Suzuki Motor Corporation as well as their other affiliates. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country, Maruti crossed the benchmark of 3,000,000 cars. Since its inception export was one of the aspects the government has been keen to encourage.
American Suzuki Motor Corp..
American Suzuki headquarters is in Brea, California. The company announced in November 2012 that it would stop selling cars in the United States.
Through an agreement with General Motors, Suzuki began selling a version of their Suzuki Cultus in the United States as the Chevrolet Sprint in 1985. This model was initially sold as a 3-door hatchback and would be Chevrolet's smallest model.
The Samurai was also introduced in 1985 for the 1986 model year and was the first car introduced to the United States by the newly created American Suzuki Corp. No other Japanese company sold more cars in the United States in its first year than Suzuki. The Samurai was available as a convertible or hardtop and the company slogan was "Never a Dull Moment". The Samurai was successful until Consumer Reports alleged the Samurai of being susceptible to roll over in a 1988 test. This led to a much publicized 1996 lawsuit, not settled until 2004.
In 1989, American Suzuki introduced the Swift which was the 2nd generation Suzuki Cultus. The Swift was available as a GTi and GLX hatchback with a 4-door sedan following in 1990. A new small SUV called the Sidekick was also introduced in 1989. 1991 saw the introduction of the 4-door Suzuki Sidekick, the first 4-door mini-SUV in North America. The Swift and Sidekick were cousins to GM's Geo Metro and Geo Tracker and were mostly produced in Ingersoll, Ontario, Canada by Suzuki and GM's joint venture, CAMI. The Swift GT/GTi and 4-door models were imported from Japan. Negative evaluations from Consumer Reports of the Suzuki Samurai led to some temporary setbacks at American Suzuki as annual sales in the following years dropped to below 20,000 units.
In 1995, American Suzuki introduced the Esteem and redesigned the Swift. The Swift GT was dropped and this version Swift was specific only to North America where it was built at CAMI. These models were the first Suzuki vehicles to be marketed in North America with dual front airbags. A station wagon version of the Esteem was introduced in 1996. Worldwide Suzuki production reached more than 975,000 cars this year.
Also in 1996, American Suzuki released the 2-door SUV X-90 and a revised Sidekick Sport model with dual airbags, a 1.6 liter engine, 15 inch wheels. The Sidekick was replaced by the Vitara and the Grand Vitara for 1999. The Grand Vitara would be Suzuki's first model with a V6-cylinder engine and available 4-wheel ABS brakes.
The XL-7 was introduced in 1998 as a stretched version of the Grand Vitara. The XL-7 had a larger 2.7 liter V6-cylinder engine and 3-row seating. This would be Suzuki's largest vehicle to date.
The Swift was dropped from the model lineup in 2001 and the Esteem was replaced in 2002 by the new Aerio, which was offered as a 4-door sedan and 5-door crossover with 4-wheel drive as an option.
In 2004, General Motors and Suzuki jointly purchased the bankrupt Daewoo Motors renaming the venture GMDAT. American Suzuki rebadged the compact Daewoo Nubira/Daewoo Lacetti as the Forenza and the mid-size Daewoo Magnus as the Verona. The Forenza gained station wagon and hatchback body style in 2005, with the hatchback sold under the Reno name.
2006 was the first year American Suzuki sold more than 100,000 vehicles in the United States. Suzuki redesigned the Grand Vitara in 2006 as well as introduced the all-new Suzuki SX4 and Suzuki XL7 in 2007. The Suzuki SX4 is produced as a joint venture with Fiat and the XL7 (notice the shortening of the name from Grand Vitara XL-7) was produced as a joint venture with GM at CAMI Automotive Inc. in Ingersoll. Suzuki put XL7 production on indefinite hiatus in mid-2009 due to low demand and subsequently sold off its share of CAMI back to GM later that year.
Despite a difficult domestic US automarket, Suzuki kept pace with its 2007 sales numbers in 2008. In 2009 however, Suzuki sales dropped 48.5%, following a 17% sales drop in 2008. Suzuki did not import any 2010 model year street motorcycles into the US, with dealers instead relying on unsold stock from the 2009 model year. New street motorcycle models to the US resumed for the 2011 model year.
In November 2012, Suzuki announced that its US division would file for bankruptcy and would stop selling automobiles in the United States. It plans to continue to sell motorcycles, ATVs, and marine products in the US. In ten months of 2012, Suzuki only sold 21,188 automobiles in the US. The combination of a strong yen and Suzuki's own limited offering of models has been blamed for the downturn.
Pakistani Suzuki Motor Company Limited.
Following the terms of the joint-venture agreement between Suzuki Motor Corporation of Japan (SMC) and Pakistan Automobile Corporation (PACO), Pak Suzuki Motor Company Limited (PSMCL) was incorporated as a public limited company in August 1983.
The new company assumed the assets including production facilities of Awami Autos Limited. PSMCL started commercial operations in January 1984 with the primary objective of passenger cars, pick ups, vans and 4x4 vehicles.
The groundbreaking ceremony of the company's green field automobile plant at Bin Qasim was performed by the then Prime Minister of Pakistan in early 1989.
On completion of first phase of this plant in early 1990, in-house assembly Suzuki engines started. The new plant was completed in 1992, and Suzuki production was transferred to new plant – and three-box 1,300 cc Margalla car was also added to its range of production.
In September 1992 the company was privatized and placed directly under the Japanese Management. At the time of privatization SMC increased its equity from 25% to 40% Subsequently, SMC progressively increased its equity to 73.09% by 31 December 2001.
The Bin Qasim Plant further expanded its production capacity to 50,000 vehicles per year in July 1994 and 300,000 vehicles had been manufactured at this plant by December 2003.
Suzuki Canada Inc..
In 2013, Suzuki Canada announced that it would follow the US division and stop selling automobiles in Canada after the 2014 model year. Suzuki Canada will continue to provide parts and services to vehicles through dealer network, as well as selling motorcycles, ATV and outboard motors.
Suzuki GB PLC.
"Suzuki GB PLC" are the manufacturer's agent and distributor of automobiles, motorcycles, ATV's and Marine engines in the United Kingdom with a head office based in Milton Keynes. A wholly owned subsidiary of the "Suzuki Motor Corporation" operates as "Suzuki Cars (Ireland) Limited" in Ireland.
Suzuki Indomobil Motor.
<br>
"PT Suzuki Indomobil Motor" (formerly "PT Indomobil Suzuki International" until December 2008) is a joint venture between Suzuki Motor Corporation and the Indomobil Group. The company is located in Jakarta, Indonesia and specialized in manufacturing Suzuki vehicles for the local market. A separate company, "PT Suzuki Indomobil Sales (SIS)", previously "PT Indomobil Niaga International", handled sales and marketing of Suzuki automobiles and motorcycles.
Suzuki has done its first activities on the Indonesian market in 1970 about its import firm PT. Indohero Steel & Engineering Company. Six years later they were built the manufacturing facility in Jakarta which is the oldest part of the Indomobil Group.
Their first product was the ST20 Carry (introduced in 1978), it saw extensive use as an Angkot. Nicknamed "Turungtung", it was built until at least 1983. This is an onomatopoetic word for the sound made by the Carry's two-stroke engine.
In 2011, the company invested $800 million for producing Low Cost Green Car (LCGC) in Indonesia. In 2013, Suzuki opened another plant in Cikarang with a total investment of $1 billion. The plant manufactured Ertiga MPV for both domestic and export markets and K10B engine for Karimun Wagon R.
Suzuki Motorcycle India, Private Limited.
"Suzuki Motorcycle India, Private Limited (SMIL)" is the wholly owned Indian subsidiary of Suzuki, Japan. The company has a manufacturing plant at Gurgaon, Haryana having the annual capacity of 5,40,000 units
Production facilities.
Japan:
India:
Indonesia:
Pakistan:
China:
Taiwan:
Hungary:
Laos:
Thailand:
Vietnam:
Philippines:
Cambodia:
Myanmar:
United States:
Brazil:
Egypt:
Japan:
New Zealand:
Spain:
China:
Canada
Argentina:
Colombia:
Malaysia:
Taiwan:
OEM deals.
Since 1985, Suzuki has shared or produced automobiles for other manufacturers around the world.
Donor.
"All Maruti models since the Esteem are referred as Maruti Suzuki"
Motorcycles.
Suzuki started manufacturing motorcycles in 1952, the first models being motorized bicycles. From 1955 to 1976 the company manufactured motorcycles with two-stroke engines only, the biggest two-stroke model being the water-cooled triple-cylinder G2F5.
A large factor in Suzuki's success in two-stroke competition was the East German Grand Prix racer Ernst Degner, who defected to the West in 1961, bringing with him expertise in two-stroke engines from the East German manufacturer MZ. The secrets Degner brought with him were the work of Walter Kaaden, who combined three crucial technologies for the first time: the boost port, the expansion chamber, and the rotary valve.
Suzuki hired Degner, and he won the 50 cc class FIM road racing World Championship for them in the 1962 season. Suzuki became the first Japanese manufacturer to win a motocross world championship when Joel Robert won the 1970 250 cc title. In the 1970s, Suzuki established themselves in the motorcycle racing world with Barry Sheene Marco Lucchinelli1981 Franco Uncini1982 winning world championships in the premier 500cc class.
In 1976 Suzuki introduced its first motorcycles since the Colleda COX of the 1950s with four-stroke engines, the GS400 and GS750.
In 1994, Suzuki partnered with Nanjing Jincheng Machinery to create a Chinese motorcycle manufacturer and exporter called Jincheng Suzuki.
Suzuki continued to compete in MotoGP and last won the title in the 2000 season. From 2006 to 2011, the team was sponsored by Rizla and was known as Rizla Suzuki MotoGP team. On 18 November 2011, Suzuki announced that the GP racing was suspended, partly due to natural disasters and recession, until 2014. Suzuki returned to MotoGP in 2015.
The next few years in MotoGP were rather experimental for Suzuki, with some spotty success; but in 2020, on Suzuki's 100th anniversary, Spanish rider Joan Mir surprised the world by cinching the 2020 MotoGP World Championship, Suzuki's first GP conquest since Kenny Roberts Jr's World Championship win in 2000.
In addition Suzuki have recorded a total of 93 victories at the Isle of Man TT Races. Suzuki have also taken the runner up spot in the various race categories 100 times and a total 92 third places.
Models.
Some notable Suzuki motorcycles include the following:
Event sponsorship.
Suzuki is a major sponsor of luge, biathlon, and cross country skiing sporting events.
They are also the current title sponsor of ASEAN Football Championship, English League Two club Milton Keynes Dons, Italian Serie A club Torino and Polish Ekstraklasa club Korona Kielce.