Cerruti 1881

Cerruti 1881 is a brand of the fashion house Cerruti founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti. It was named "1881" because Nino's grandfather founded the family wool mill, Fratelli Cerruti Wool Mill, in Italy in 1881.
In 1967 the Cerruti label was launched with the opening of the flagship store, at 3 Place de la Madeleine in Paris, France, in order to be closer to the international fashion capital. The place is also the headquarters of the firm.
In August 2006, the company became property of the American firm "MatlinPatterson Global Advisors".
In December 2010, the company was acquired by Chinese clothing retailer Trinity Limited.
History.
In 1881, the grandfather of Nino Cerruti founded the textile mill "Lanificio Fratelli Cerruti". Located in Biella (Piemonte, Italy) the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin. Nino Cerruti took over the family business after his father's death in 1950. Cerruti fabrics are still produced in the same workshops.
The Cerruti label was launched in 1967 with a menswear collection. In 1976, the line 'Cerruti Woman' was created. Before creating his own brand in 1974, Giorgio Armani had worked in Paris under Cerruti.
In 1978, the house launched its first fragrance with "Nino Cerruti pour Homme", followed by numerous other fragrances for both men and women such as "Fair Play" in 1985, "Cerruti 1881 pour Homme" in 1990, "Cerruti Image" in 1998 and "l'Essence de Cerruti" in 2008.
In the 1980s, Cerruti began producing clothes for films. See Cinema and Cerruti for details.
In 1994, Cerruti was the official designer of the famous Scuderia Ferrari.
In October 2000, Nino Cerruti sold his brand to Italian investors and get back to the family business of his grandfather, "Lanificio Fratelli Cerruti, dal 1881". His departure came after the full takeover of the company by Fin.part.
Products.
The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories. It offers three lines, each for men and women: "Cerruti" (top line), "Cerruti 1881" (diffusion line) and "18CRR81" (sportswear). Other highly specialized sub-labels including "Cerruti Jeans", "Cerruti Parfums".
Fragrances
Stores.
There are "Cerruti 1881", "18CRR81" and "Cerruti" stores throughout the world in Milan, Cosenza, Madrid, London, Kuala Lumpur, Chennai, Munich, Stockholm, Athens, Birmingham, Riyadh, Moscow, New York, Hong Kong, Taipei, Jakarta, and Tokyo among other locations. In addition, the label is sold through some 1,500 vendors.
From July 2009 to May 2010, the flagship store at Place de la Madeleine closed its door for renovation. The design was contracted to the French architect "Christian Biecher". The inauguration was launched with the presence of the founder Nino Cerruti.
As of March 2020, Cerruti 1881 has 78 stores in 34 cities.
Cinema and Cerruti.
Nino Cerruti created exclusive clothes for films and actors, since he first dressed French actor Jean-Paul Belmondo in 1965. Some of his contributions include:
Sports and Cerruti.
Cerruti also used the power of communication in sports and its champions, dressed players of different sports: