Bradford White

Bradford White is an employee owned American manufacturer of residential and commercial water heaters headquartered in Ambler, Pennsylvania, with its manufacturing facility located in Middleville, Michigan. The water heaters were patented by Gerald E White from the years 1933-1938. The company is among the largest American manufacturers of water heaters, competing with companies such as Rheem and A. O. Smith. Bradford White Corporation is made up of Bradford White Water Heaters, Bradford White – Canada, Laars Heating Systems, and Niles Steel Tank.
Products.
The company produces various types of water heaters, including natural gas-, electric- (including high efficiency heat pump models), and propane models. The lineup includes some high-efficiency and Energy Star models. The company also offered a line of natural gas- and propane-powered tankless water heaters known as EverHot, as well as storage tanks for solar water heaters.
In 2015, the EverHot series was replaced by the Infiniti series. Unlike the EverHot series which were rebranded Rinnai units, the Infiniti series was designed in-house by Bradford White and features an exclusive SteadiSet Technology as well as a Scale Reduction Technology (SRT).
Business model.
Bradford White has a longstanding business model where its water heaters are not sold directly to consumers; Bradford White water heaters are only sold to licensed plumbers at various wholesale supply houses, and are installed in residences only via licensed plumbing services. Bradford White claims this approach ensures proper and safe installation of its water heaters, and also prevents code violations.
Awards.
In 2006, in a report by J.D. Power and Associates, Bradford White was ranked highest in subcontractor satisfaction of water heater brands.