Shilav Group

Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.
History.
Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "home delivery for new parents". The company was established in 1974 as a "one-stop-shopping" store for baby needs. 
Shilav launched its Tiny Love line of developmental toys in 1993.
Tiny Love has competed successfully with giants of the toy industry such as Fisher Price.