Sareen Sports Industries

Sareen Sports Industries (also called SS) is an Indian [sports equipment] manufacturing company specialised in cricket, with its main factory located in Meerut, Uttar Pradesh. The firm was founded in 1969 by N.K. Sareen and today is one of the world's leading cricket equipment manufacturers. 
Sareen currently produces cricket clothing and equipment such as bats, balls, helmet, batting gloves, protective gear, athletic shoes, bags, t-shirts, polo shirts, trousers, hoodies, jackets.
The company is best known for its SS Sunridges line of bats, initiated in 1976. Sunridges bats have been used by batsmen based in the Indian subcontinent, and more recently in the United Kingdom and Australia. The Sunridges brand became associated with two widely known Test cricket innings: the VVS Laxman's 281 against Australia at Eden Gardens in 2001, and Virender Sehwag's 309 at Multan against Pakistan. These were, at the time, successive record high Test scores by an Indian batsman until Sehwag again broke the record against South Africa. Sareen produce two types of bats one is "SS" range and another one is "TON" range.
Endorsements.
The following players have had endorsement deals with SS. This is not a comprehensive list.