Fish-booking

Fish-booking is the process of pre-ordering delivery of freshly caught, unfrozen fish, crustaceans and mollusks of ocean, sea or river origin directly from the fishermen, fisheries using a specialized service aggregator or directly. Fish-booking is adherent to zero waste concept aimed at the reduction and minimization of waste in the areas, where it is possible.
Pre-ordering fish through fish-booking enables consumers to ‘book’ the exact amount of product they intend to consume directly from the fisherman, without wasting resources on the part of the catch that will turn into trash. These kinds of services are popular in the countries with their own access to sea / ocean and relatively short delivery distances. The services providing quick delivery of fresh fish over long distances requiring air travel are also being developed. In addition, the so-called “subscription” services for the delivery of fish with a certain regularity, also allowing to plan the harvest and ensure prudent use of natural resource are gaining a widespread use.
Reduction of harvested fish losses.
According to The State of World Fisheries and Aquaculture 2020 published by the Food and Agriculture Organization of the United Nations, 35% of the global harvest, caught or grown for the needs of the consumers, are lost or wasted during transportation and processing, or as leftover stock at the wholesale warehouse and retail stores. This amounted to around 62 million tons of the total fisheries and aquaculture production (179 million tons) in 2018. Also, fish and fishery products are the first to be thrown out from the fridge by end consumers, if they get spoiled. It is an additional loss ranging from 5% (China) to 30% (USA) in different regions of the world at consumer level.
Fish-booking helps eliminate these unnecessary losses through direct contracts with the fishermen or fisheries and pre-planned orders. The examples of companies operating based on fish-booking principle (delivery of pre-ordered fish directly off the boat to the consumer) within one country: Cameron's Seafood Market, USA, The Cornish Fishmonger and Just Caught, UK, Poiscaille, France, Seadora in Ukraine etc.