Rapstrap

Rapstrap is a system of securing and bundling together cables, ropes, plants, etc. It is a reusable plastic strap that is wrapped around the cables, plants, or supports and then cut to size, similarly to cable ties. However, unlike cable ties, the excess that is cut off can be used again.
Dragons' Den.
The inventor of rapstrap, Andrew Harsley, appeared on the "Dragons' Den" TV show in 2008, and sold 50% of his company for £150,000. He made a deal with two dragons, James Caan and Duncan Bannatyne.