Mediaocean

Mediaocean is an advertising services and software company, headquartered in New York City. 
History.
Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank, which the companies announced the year before. Vista Equity Partners acquired a majority stake in Mediaocean in 2015.
In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing.
In 2020 the company employed 1200 people. Also in 2018, Vista Equity Partner explored a sale of Mediaocean.
In 2019 Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.
In January 2020, Mediaocean acquired Paris-based media management software provider MBS.
In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.
Corporate affairs.
Leadership.
Mediaocean is managed by CEO Bill Wise. Other key executives are:
Products and services.
The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Mediaocean handles over $150 billion of advertising spending a year. As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.