White box (computer hardware)

In computer hardware, a white box is a personal computer or server without a well-known brand name. For instance, the term applies to systems assembled by small system integrators and to home-built computer systems assembled by end users from parts purchased separately at retail. In this latter sense, building a white box system is part of the DIY movement. The term is also applied to high volume production of unbranded PCs that began in the mid-1980s with 8 MHz Turbo XT systems selling for just under $1000.
In 2002, around 30% of personal computers sold annually were white box systems. Although saving money is a common motivation for building one's own PC, today it is generally more expensive to build a low-end PC than to buy a pre-built equivalent.
Operating system.
While PCs built by system manufacturers generally come with a pre-installed operating system, white boxes from both large and small system vendors and other VAR channels can be ordered with or without a pre-installed OS. Usually when ordered with an operating system, the system builder uses an OEM copy of the OS. 
Whitebook or Intel "Common Building Blocks".
Intel Corporation defined form factor and interconnection standards for notebook computer components, including "Barebones" (chassis and motherboard), hard disk drive, optical disk drive, LCD, battery pack, keyboard, and AC/DC adapter. These building blocks are primarily marketed to computer building companies, rather than DIY users.