Friendly Floatees

Friendly Floatees are plastic rubber ducks marketed by The First Years, and made famous by the work of Curtis Ebbesmeyer, an oceanographer who models ocean currents on the basis of flotsam movements. Ebbesmeyer studied the movements of a consignment of 29,000 Friendly Floatees—yellow ducks, red beavers, blue turtles and green frogs—which were washed into the Pacific Ocean in 1992. Some of the toys landed along Pacific Ocean shores, such as Hawaii. Others traveled over , floating over the site where the "Titanic" sank, and spent years frozen in Arctic ice to reach the U.S. Eastern Seaboard, British and Irish shores 15 years later in 2007.
Oceanography.
A consignment of Friendly Floatee toys, manufactured in China for The First Years Inc., departed from Hong Kong on a container ship, the Evergreen "Ever Laurel", destined for Tacoma, Washington. On 10 January 1992, during a storm in the North Pacific Ocean close to the International Date Line, twelve 40-foot (12-m) intermodal containers were washed overboard. One of these containers held 28,800 Floatees, a child's bath toy which came in a number of forms: red beavers, green frogs, blue turtles and yellow ducks. At some point, the container opened (possibly because it collided with other containers or the ship itself) and the Floatees were released. Although each toy was mounted in a cardboard housing attached to a backing card, subsequent tests showed that the cardboard quickly degraded in sea water allowing the Floatees to escape. Unlike many bath toys, Friendly Floatees have no holes in them so they do not take on water.
Seattle oceanographers Curtis Ebbesmeyer and James Ingraham, who were working on an ocean surface current model, began to track their progress. The mass release of 28,800 objects into the ocean at one time offered significant advantages over the standard method of releasing 500–1000 drift bottles. The recovery rate of objects from the Pacific Ocean is typically around 2%, so rather than the 10 to 20 recoveries typically seen with a drift bottle release, the two scientists expected numbers closer to 600. They were already tracking various other spills of flotsam, including 61,000 Nike running shoes that had been lost overboard in 1990.
Ten months after the incident, the first Floatees began to wash up along the Alaskan coast. The first discovery consisted of ten toys found by a beachcomber near Sitka, Alaska on 16 November 1992, about from their starting point. Ebbesmeyer and Ingraham contacted beachcombers, coastal workers, and local residents to locate hundreds of the beached Floatees over a shoreline. Another beachcomber discovered twenty of the toys on 28 November 1992, and in total 400 were found along the eastern coast of the Gulf of Alaska in the period up to August 1993. This represented a 1.4% recovery rate. The landfalls were logged in Ingraham's computer model OSCUR (Ocean Surface Currents Simulation), which uses measurements of air pressure from 1967 onwards to calculate the direction of and speed of wind across the oceans, and the consequent surface currents. Ingraham's model was built to help fisheries but it is also used to predict flotsam movements or the likely locations of those lost at sea.
Using the models they had developed, the oceanographers correctly predicted further landfalls of the toys in Washington state in 1996 and theorized that many of the remaining Floatees would have traveled to Alaska, westward to Japan, back to Alaska, and then drifted northwards through the Bering Strait and become trapped in the Arctic pack ice. Moving slowly with the ice across the Pole, they predicted it would take five or six years for the toys to reach the North Atlantic where the ice would thaw and release them. Between July and December 2003, The First Years Inc. offered a $100 US savings bond reward to anybody who recovered a Floatee in New England, Canada or Iceland. More of the toys were recovered in 2004 than in any of the preceding three years. However, still, more of these toys were predicted to have headed eastward past Greenland and make landfall on the southwestern shores of the United Kingdom in 2007. In July 2007, a retired teacher found a plastic duck on the Devon coast, and British newspapers mistakenly announced that the Floatees had begun to arrive. But the day after breaking the story, the "Western Morning News", the local Devon newspaper, reported that Dr. Simon Boxall of the National Oceanography Centre in Southampton had examined the toy and determined that the duck was not in fact a Floatee.
Bleached by sun and seawater, the ducks and beavers had faded to white, but the turtles and frogs had kept their original colors.
Legacy.
At least two children's books have been inspired by the Floatees. In 1997, Clarion Books published "Ducky" (), written by Eve Bunting and illustrated by Caldecott Medal winner David Wisniewski. Hans Christian Andersen Award winner Eric Carle wrote "10 Little Rubber Ducks" (Harper Collins 2005, ).
In 2003, Rich Eilbert wrote a song "Yellow Rubber Ducks" commemorating the ducks' journey. In 2011, he published the song as a YouTube video, "Yellow Rubber Ducks".
In 2011, Donovan Hohn published "Moby-Duck: The True Story of 28,800 Bath Toys Lost at Sea and of the Beachcombers, Oceanographers, Environmentalists, and Fools, Including the Author, Who Went in Search of Them" (Viking, )
On 20 June 2014, The Disney Channel and Disney Junior aired "Lucky Duck", a Canadian-American animated tv movie that is loosely based on and inspired by the Friendly Floatees.
In his 2014 poem collection "The Cartographer Tries to Map a Way to Zion", poet Kei Miller dedicates a poem to the Friendly Floatees : "When Considering the Long, Long Journey of 28,000 Rubber Ducks".
The toys themselves have become collector's items, fetching prices as high as $1,000.