Voss (water)

Voss is a Norwegian-based brand of artesian bottled water from the village of Vatnestrøm in Iveland municipality, Aust-Agder county. Contrary to popular belief, the water is not bottled in the municipality of Voss, which is more than from the bottling site. It is available in both still and sparkling forms.
Company history.
Development.
Voss is bottled by Voss of Norway AS, an American Limited Company headquartered in New York City. The water is marketed in over 50 countries, with a particular focus on the United States. Voss claims its manufacturing process is completely carbon neutral.
Recognition.
In 2007, "Women's Health" magazine rated Voss #1 among several bottled waters. For entertainment on television, in tests sponsored by Finland's national broadcasting company, Yle, three blindfolded wine experts rated Voss water lowest of six waters tested, which included Helsinki public tap water.
Leadership.
In 2016, Reignwood Group, a Thai-Chinese company, acquired majority control of Voss. The chairwoman of Voss is Lisa Wang and the vice chairman is John D. Shulman.
Bottle design in popular culture.
Neil Kraft designed Voss's cylindrical glass bottle. Featured in the 2015 James Bond movie "Spectre", the Voss bottle was initially sold exclusively in high-end hotels and fine-dining restaurants, but has since expanded to selling on Amazon at cost multiples ($8+/bottle) to reviewers who buy it exclusively to reuse the design.
In some countries, including the US, the UK and Australia, Voss still water is also packaged in slightly shorter and wider plastic bottles that retain the cylindrical design.
Bottling source controversy.
In October 2010, Norway's TV 2 reported that Voss has the same source as tap water from the municipal water supply in Iveland and, contrary to Voss marketing, that this is not artesian. TV 2 continued to maintain these claims despite Voss objections.