Eric Friedl

Eric Friedl, also known by his stage name, Eric Oblivian, is the founder and owner of Goner Records, an independent music label and record store located in Memphis, Tennessee.
He is also an American singer, songwriter, guitarist, and entrepreneur. He was a founding member of the Memphis garage-rock band the Oblivians, and was a member, along with Jay Reatard of The Reatards and King Louie Bankston of The Royal Pendletons, in the garage band, the Bad Times. Friedl is a current member of The Dutch Masters, the True Sons of Thunder, and the New Memphis Legs. 
Biography.
The Oblivians.
Friedl was a founding member of the garage-rock outfit The Oblivians. Like the other members, he sang, played drums, and provided guitar, switching instruments and vocal duties with the other members during performances. The Oblivians formed in 1993, releasing their first LP, Soul Food, in 1995. This was followed in 1996 by Sympathy Sessions, a compilation album featuring a collection of songs recorded with Doug Easley for the record label Sympathy for the Record Industry. [3] The Oblivians released their second album, Popular Favorites, in 1996, and their third and final album, ...Play 9 Songs with Mr Quintron, in 1997.
Goner records.
Friedl started Goner in 1994 with the release of Japanese band Guitar Wolf’s first LP, Guitar Rock!. Goner's second release was by Friedl's own Oblivians, with their first LP, Soul Food. When Oblivians bandmate Greg Cartwright left his hometown of Memphis for Asheville, North Carolina, Goner records moved into Cartwright's now-abandoned Legba records, setting up the Goner Records record store.
Personal life.
Eric grew up in Hawaii. He attended Pomona College, graduating in 1988.
Discography.
With the Oblivians.
'Singles'
'Splits'
'Albums'
With the Bad Times.
'Albums'
With the Dutch Masters.
'Singles'