Ala Vaikunthapurramuloo (soundtrack)

Ala Vaikunthapurramuloo is the soundtrack album composed by S. Thaman for the 2020 Tollywood film of the same name starring Allu Arjun and Pooja Hegde in lead roles, directed by Trivikram Srinivas, the film marks Thaman's second collaboration with Trivikram after "Aravinda Sametha Veera Raghava" (2018) and third collaboration with Allu Arjun after "Race Gurram" (2014) and "Sarrainodu" (2016). The album consists of six songs with Sirivennela Sitaramasastri, Kasarla Shyam, Krishna Chaitanya, Ramajogayya Sastry, Kalyan Chakravarthy and Vijay Kumar Bhalla penning the lyrics. The soundtrack album released digitally on 6 January 2020 on the Aditya Music label. It is the first Indian feature film soundtrack to have more than 1 billion-views on YouTube. On YouTube's Top 10 Indian Music Videos, "Butta Bomma" and "Ramuloo Ramulaa" became the only South Indian songs that have been listed in 2020.
Production.
"Samajavaragamana"
A glimpse of the first single "Samajavaragamana" featuring Sid Sriram's voiceover, was released in all social media platforms on 25 September 2019. A minute video featuring composer S. Thaman and lyricist Sirivennela Seetharama Sastry, who penned the lyrics for the song, who shared their opinions about the song was released later in media platforms. The full song was released on 27 September 2019 and went viral within an hour of its launch. Rather than the usual lyrical video, the YouTube video had a band, including singer Sid Sriram and composer Thaman, performing the song on a flashy stage with shots of Pooja Hegde and Allu Arjun, and others, from the film. On 1 December 2019, it became the fastest Telugu song to 100 million views on YouTube, less than two weeks after it became the first Telugu song to hit 1 million likes on YouTube. The female version of the song sung by Shreya Ghoshal was released on 3 January 2020. The song was shot at the exotic locations across Paris, and was also shot at the Lido de Paris dance show, becoming the first South Indian film to shoot at this location. It was reported that the makers have spent more than 5 crore for the song shoot.
"Ramuloo Ramulaa"
The song teaser of the second single "Ramuloo Ramulaa" was released on 21 October 2019. The lyrics for the song written by Kasarla Shyam and sung by Anurag Kulkarni and Mangli Satyavati. The single was released on 25 October 2019, with the occasion of Diwali. The YouTube video included lyrics, footage of the musicians, an Allu Arjun voice-over, clips of the actual dance number from the movie, behind the scenes footage, and members of the cast wishing fans a happy Diwali at the end. On December 2019, it became the second fastest Telugu song followed by "Samajavaraagamana" to cross 100 million views.
"OMG Daddy"
The song teaser of the third single "OMG Daddy" was released on 14 November 2019, as a Children's Day treats from the team. The teaser features Allu Arha and Allu Ayaan, children of Allu Arjun. The song performed by Rahul Sipligunj, Rahul Nambiar, Roll Rida, Blaaze and Lady Kash with lyrics by Krishna Chaitanya was released on 21 November 2019. 
"Butta Bomma"
The promo of the fourth single titled "Butta Bomma" written by Ramajogayya Sastry and sung by Armaan Malik was released on 22 December 2019, and the full song was released on 23 December 2019. The song "Butta Bomma" was a huge hit and went on to become the most viewed Telugu song on YouTube with 500 million views as of January 2021.
Marketing.
In order to celebrate the success of the songs, the makers planned for a special musical concert on 6 January 2020, at Yousufguda Police Grounds in Hyderabad. Composer Thaman, singers Anurag Kulkarani, Armaan Malik, Sid Sriram, amongst others performed the songs live at the event, which saw the attendance of the film's cast and crew among other celebrities. 
Reception.
The film's soundtrack album received mostly positive reviews from critics and listeners, becoming one of the biggest hits in Telugu music.
"123telugu" stated that "There is no denying the fact that the music album of Ala Vaikunthapuramlo is the best in recent times. Thaman is in the form of his life and churns out a blockbuster album that everyone looks forward from a big film. Every song is special and has its own charm. Very rarely does it happen that all the songs of an album click in a big way and Ala Vaikunthapuramlo is one example. The songs have taken the film’s buzz to another level and Thaman needs to be especially credited for doing a terrific job." 
"IndiaGlitz" wrote that "This one is one of the best from Thaman and carries features of carnivalesque and soulful music.  One of the most riveting coming together of singers and lyricists".
Soundtrack listing.
Telugu.
The original soundtrack album featured six tracks, with five songs released as singles. The complete soundtrack album released at the film's musical concert event on 6 January 2020, and was made available in all streaming platforms. Along with the film's soundtrack, a bonus song "Sitharala Sirapadu" was released on 17 January 2020.Original Non-film Track List
Malayalam.
The Malayalam version of "Samajavaragamana" sung by Vijay Yesudas was released as the first single on 10 November 2019. The second single "Aanddava Aanddava" was released on 21 December 2019. The Malayalam version of "OMG Daddy" sung by Rahul Nambiar, Nayana, Shruthi Gayatri, Blaaze was launched as the third single on 30 December 2019. The fourth single "Kutti Bomma" was released on 8 January 2020. The full soundtrack album was released on 10 January 2020.
Kannada.
The Kannada version of "Butta Bomma" was released under Aditya Music label with the title as "Putta Bombe", with the video song released on 16 November 2020. The Kannada versions of "Samajavaragamana", "Ramuloo Ramulaa" and "OMG Daddy", were released under the same title and were released as singles on 20 November, 4 December and 11 December, respectively, whereas the full album released on 25 December 2020.
Personnel.
Credits adapted from Aditya Music Label.