Ducal (cigarette)

Ducal is a Luxembourgish brand of cigarettes, currently owned and manufactured by "Landewyck Tobacco". Ducal is French for Duke.
History.
Ducal was founded in 1969 by Landewyck Tobacco as a response to the price war which emerged on the cigarette market in the 1960s, which opted smokers to go for filtered and king size 25-pack cigarettes instead of the traditional 20-packs. The brand became very popular from the 1970s onward and is one of the most popular regional brands, along with Lexington.
Advertising.
Various adverts were made for Ducal, such as ashtrays, billboards and advertising pins.
Controversy.
In 2014, two young E-cigarette businessmen named their product "Ducal", similar to the traditional cigarette brand. Currently, Ducal is protected under class 34 of the International Classification of Goods and Services, namely that of tobacco and smokers. However, the same law also falls under the field of which the electronic cigarette sits. In January 2018 a judge has yet to decide whether or not the name is a breach of the brand protection law.
Markets.
The brand is mainly sold in Luxembourg, but also was or still is sold in Belgium, Netherlands (as rolling tobacco), Germany and Peru.