Tree Canada

Tree Canada (in French, "Arbres Canada") is a non-profit charitable organization that promotes the planting and nurturing of trees in Canada's urban and rural areas. It provides tree-related education, technical assistance and resources to communities, corporations, individuals and non-profit organizations.
History.
Tree Canada began in 1992 under the name “The National Community Tree Foundation” and was originally funded by the Canadian Forest Service (CFS), a branch of the government ministry Natural Resources Canada. In collaboration with CFS, the foundation was tasked with delivering the Canadian governmental program Tree Plan Canada, which provided assistance for tree-planting projects across Canada and also sought to educate the public about the importance of trees in fighting climate change. In 1993, the first Canadian Urban Forest Conference was held. Tree Canada has been a principal organizer since the inception of the conference. 
In 2007, the Government of Canada ceased funding the organization, prompting it to rebrand as “Tree Canada” as it transitioned to a privately funded charity.
Criticism.
Tree Canada has been accused of greenwashing large oil companies such as Shell Canada.