Petplan

Petplan Pet Insurance - North America is a New York City-based pet insurance company, providing insurance for pet owners to cover veterinary bills. 
History.
Petplan was founded in September 2003 by husband and wife entrepreneurs Chris and Natasha Ashton after experiencing a high veterinary bill. They submitted a business plan for a pet insurance company called PAWS, to the 2003 annual Wharton Business Plan Competition, and were part of the team that won the $20,000 grand prize. That fall, the Ashtons incorporated Fetch Inc., which in November 2003 was awarded the exclusive license for the Petplan brand in the United States.
In July 2006, the company began selling its first policies, and started selling policies online later that year. The company formed partnerships with animal shelters, veterinarians, and health insurance providers to help sell 120,000 policies by 2014. In November 2008, the company launched "fetch!", a glossy quarterly pet health magazine, in November 2008.
In 2019, Petplan was acquired by private equity firm, Warburg Pincus. In 2020, The Dodo took a minority stake in Petplan. Petplan will change its name to Fetch by the Dodo in May 2021.
Products.
Petplan offers insurance for pets in the United States. It insures cats and dogs beginning at six weeks old with annual benefits ranging $2,500 to unlimited. Petplan extended its coverage during the COVID-19 pandemic. The new service covered treatment of a covid-infected pet, boarding of a pet if an owner was infected, adding a pet guardian to a plan, and all virtual vet visits.