Sri Sri (writer)

Srirangam Srinivasa Rao (30 April 1910 – 15 June 1983), popularly known as Sri Sri, was an Indian poet and lyricist who is known for his works in Telugu literature and films. Noted for his anthology "Maha Prasthanam", Sri Sri is a recipient of a National Film Award, a Nandi Award and a Sahitya Akademi Award.
He was a member of Pen India, Sahitya Academy, Vice-President of the South Indian Film Writers Association, Madras and President of the revolutionary writers association of Andhra.
Life.
Srirangam Srinivasa Rao, popularly known as Sri Sri, was born on 30 April 1910 in Visakhapatnam of present-day Andhra Pradesh. His parents were Pudipeddi Venkatramaniah and Atappakonda but was later adopted by Srirangam Suryanarayana. Sri Sri was schooled at Vishakhapatnam, and graduated in BA at University of Madras in 1931. He started as a demonstrator at SVS College, Vizag in 1935 and joined as sub-editor at the daily, "Andhra Prabha" in 1938. He later worked at Delhi Akashavani, The State of Hyderabad, and the daily "Andhra Vani", in various positions.
He later married Sarojini, with whom he had a son and three daughters. 
Literary career.
Srirangam Srinivasa Rao was the first true modern Telugu poet to write about contemporary issues that affected the day-to-day life of a common man in a style and metre which were not used in classical Telugu poetry. He wrote visionary poems in a style and meter not used before in Telugu classical poetry. He moved poetry forward from traditional mythological themes to reflect more contemporary issues. The essence of his personality was captured by Gudipati Venkatachalam when he compared him with the great romantic Telugu poet Devulapalli Krishnasastri: “While Krishna Sastry made his anguish known to the whole world, Sri Sri spoke in his voice about the anguish of the whole world. Krishna Sastry’s pain was the pain of the world, while the world’s pain became Sri Sri’s pain.”
His book "Maha Prasthanam" (The Great Journey), an anthology of poems, is one of his major works. In one of the poems, "Jagannathuni Ratha Chakralu", Sri Sri addressed those who were suffering due to social injustices and said, "Don't cry, don't cry. The wheels of the chariot of Jagannath are coming; they are coming! The apocalyptic chant of the chariot wheels! Come, realize your dreams Rule your new world!" "Other major works include "Siprali" and "Khadga Srushti" ("Creation of the Sword").
Telugu cinema.
He entered into Telugu cinema with Ahuti (1950), a Telugu-dubbed version of Junnarkar's "Neera aur nanda" (1946). Some of the songs, such as "Hamsavale O Padava", "Oogisaladenayya", "Premaye jannana marana leela", scored by Saluri Rajeswara Rao, were major hits. Sri Sri was a screenwriter for several Telugu films. He was one of the best film songwriters in India, he has penned lyrics for over 1000 soundtracks in Telugu. He was a great asset to the Telugu film industry.
Literary style.
He is a major radical poet (e.g. Prabhava) and novelist (e.g. Veerasimha Vijayasimhulu). He introduced free verse into his socially concerned poetry through Maha Prasthanam. He wrote visionary poems in a style and metre not used before in Telugu classical poetry.
According to Viplava Rachayitala Sangham leader G. Kalyan Rao, Sri Sri was a scientist, a thinker and a philosopher. Naxalist writer Varavara Rao opined that Sri Sri not only wrote poetry but also practiced what he said.
Work for human rights.
Sri Sri was the first President of Andhra Pradesh Civil Liberties Committee that was formed in 1974.