Renova (company)

Renova (full name: "Renova - Fábrica de Papel do Almonda, SA") is a Portuguese company that produces paper consumption goods (such as tissues and toilet paper). It is based in the city of Torres Novas, located in Médio Tejo, a NUTS3 subregion belonging to Centro region.
It is one of the most well-known industry brands inside and outside of the country.
Their products are sold and advertised in countries like Japan, France, the UK, the United States, Belgium, and Spain.
Products.
Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue.
Brand.
It became known to a wider public (outside of Portugal) through an advertising campaign (first launched in 2002) that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau, received special attention of the French magazine Photo, which promoted a photographic contest inspired by it (and sponsored by the company).