Veturi

Veturi Sundararama Murthy (29 January 1936 – 22 May 2010) was an Indian poet and lyricist who is popular for writing Telugu songs. His career in the Telugu cinema spanned more than four decades. He was highly admired and cherished for his deep and meaningful lyrics in Telugu songs. He was considered an inspiration by many lyricists.
Early life.
Veturi was born to Chandrasekhar Sastry and Kamalamba in Pedakallepalli, near Challapalli, Krishna into a Telugu brahmin family. Veturi was a nephew of the Telugu Research Scholar Veturi Prabhakara Sastri. His grandfather Veturi Sundara Sastry was also a poet.
Education.
Veturi completed his schooling in Diviseema, Jaggayyapeta, near Vijayawada in Krishna district, and SSLC in his grandmother's village. Later, Veturi went to Chennai for his intermediate studies and came back to Vijayawada where he completed his degree in S.R.R. Government College. He was a student of legendary Viswanatha Satyanarayana at this college.
Career as a journalist.
Veturi joined "Andhra Prabha" as a journalist in 1952, after his education. He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues. He was the in-charge of the Cinema section at "Andhra Patrika". He also worked for the Andhra Pradesh Congress Committee's official daily newspaper, called "Andhra Janata", as an editor.
In 1962, he became the first and only Telugu journalist to interview the then Prime Minister, Jawaharlal Nehru, who came to inaugurate Srisailam Hydroelectricity project. He covered the speeches of national leaders like Sarvepalli Radhakrishnan. In 1964, he worked as an assembly reporter.
His articles are said to be very catchy and witty. For instance, he referred to the meeting of MLA's in Hotel Dwaraka, near the Andhra Pradesh State Assembly as "Adigo Dwaraka- Evigo Alamandalu" ("This is Dwaraka and here are the cattle") (). His writing style caught the attention of the film industry due to his prowess in using traditional poetic rules related to alliteration and rhyme for describing current affairs.
Career as a lyricist.
Entry into films.
Veturi had contacts with the Telugu film industry during his days as a journalist. He used to meet veteran lyric writer Dasarathi often. Legendary director Chittor V. Nagaiah offered him a role in his film, "Naa Illu". However, two days before the shooting began, Veturi decided not to act as he felt that he was not fit for acting, and wrote a letter of apology to Nagaiah for rejecting his offer. Sri.N.T. Rama Rao, has invited him to join the film industry] as a lyricist. In 1974, he wrote his first song, "Bharatanaari Charitamu" (), in the form of Harikatha, for "O Seeta Katha" under the direction of the legendary director, K Viswanath.
1970s.
In 1977, actor Sr. N.T.R's "Adavi Ramudu" showcased Veturi's talent for penning inspirational and romantic lyrics. The album was an instant hit among various audiences. In 1978, K Viswanath's "Siri Siri Muvva" proved his prowess in expressing diverse emotions with poetry. Aathreya, the leading lyricist in those days, was known to take days for writing a song. Veturi became the first choice for directors and producers too because of his ability to write a song to director's taste in a few minutes. He went on to pen more than 5,000 songs in his career. He wrote more mass numbers for movies like "Vetagadu" and "Driver Ramudu", and classics for movies like "Sankarabharanam" and Sagara Sangamam. In particular, "Sankarabharanam" stood as a landmark in the Telugu film industry.
1980s.
After the surge of his popularity during the 1970s, he went on to work with a variety of directors and actors in the 1980s. He wrote classics for directors like Singeetam Srinivasa Rao, Dasari Narayana Rao, Bapu, Jandhyala, Vamsy and mass numbers for directors like Raghavendra Rao, A. Kodandarami Reddy, Vijaya Bapineedu. He delivered a number of hits for senior actors like Sr. N.T.R, Akkineni Nageswara Rao, Shobhan Babu, Krishnam Raju, Ghattamaneni Krishna and upcoming stars like Chiranjeevi, Nandamuri Balakrishna, Nagarjuna, Daggubati Venkatesh. This golden period in his career saw memorable albums like "Saptapadi", "Subhodayam", "Subhalekha", "Sagara Sangamam", "Meghasandesam", "Mudda Mandaram", "Malle Pandiri", "Nalugu Stambhalata", "Rendu Jalla Seeta", "Amarajeevi", "Sreevariki Prema Lekha", "Ananda Bhairavi", "Srivari Sobhanam", "Mogudu Pellalu", "Chantabbai", "Sitaara", "Anveshana", "Alapana", "Mayuri", "Amavasya Chandrudu", "Janaki Ramudu" and "Geetaanjali".
1990s.
During the late 1980s, Veturi's mass numbers garnered a lot of response from the public resulting in directors demanding more and more of them. However, Veturi still maintained his balance between classics and mass-numbers with movies like "Jagadeka Veerudu Atiloka Sundari", "Sarigamalu", "Sitaramayya Gaari Manavaralu", "Matru Devo Bhava", and "Mechanic Alludu". Veturi was given the opportunity to dub many Tamil, Malayalam and Hindi movies. Some of his dubbed albums, for instance "Iruvar" and "Devaraagam", received wide acclaim.
2000s.
During this period, Veturi created classics like "Gangotri" and "Swarabhishekam". His association with young directors like Sekhar Kammula and Gunasekhar produced some memorable albums, like "Anand", "Godavari", "Varudu", "Arjun", "Premishte" (Dubbed version of Kaadhal) and "Leader".
Relations with other artists.
Veturi had cordial relationships with the prominent figures of the industry. He worked with all classes of directors, producers, music directors and actors, ranging from stars to debutants. In his book "Kommakommako Sannayi", he describes his relationship with some of the music directors, singers, lyricists, actors and directors he worked with. He was a teacher-like figure for many artists in the industry.
Many people consider him the most complete lyricist in the history of Telugu cinema. Even his competitors called him guru. Fellow lyricist Sirivennela praised him as a source of inspiration. He identified Veturi as the one who broadened the horizons of Telugu music. Sirivennela wrote an article in a Telugu monthly magazine, "Haasam", explaining the breadth and depth of Veturi's poetry. Being a competitor, he ended the article saying: ""aakaaSaannaakramiMchina aayana bhaavanaapaadaaniki, bhoogOLaanni aakramiMchina aayana bhaashaapaadaaniki bhaktithO aMjali ghaTistoo "naa mooDO paadaanni nee nettina peDataa" aMTunna aayana taaMDava paadaaniki bhayaMtO namaskaristoo, mummaaru mokkutoo""() which roughly translates to "I pray unto your two feet with devotion: one who has occupied the sky of imagination, one which has occupied the earth called language; and with terror, I pray salute the third foot which he says he would keep on my head". This is in reference to Vamana, an Avatar of Vishnu.
Veteran director K. Viswanath referred to him as brother. Director Sekhar Kammula referred to him as his guru. Actor, writer and director Tanikella Bharani referred to him as a manifestation of Saraswati in male form. Acclaimed director Mani Ratnam, who worked with him for "Geetaanjali", praised him as one of the best he has come across.
Veturi was very flexible with remunerations while working with young and upcoming artists, which made him very approachable and close to almost every director and producer.
Awards and honors.
Veturi received several national and regional awards for his contributions to literature and films. He has been conferred an honorary Doctorate in the 23rd convocation of Acharya Nagarjuna University. In 2007, he received the Jandhyala Memorial Award.
National Awards.
He got the National Film Award for Best Lyrics for the song "Ralipoye Puvva" () in the film Matrudevobhava, making him the second Telugu film lyricist to achieve the distinction after the revolutionary poet, Sri Sri. In 2006, he declared that he would return the National Award if Telugu is not given the status of Classical Language by the Government of India. In 2008, the Government of India declared Telugu as a classical language.
Filmfare Awards.
He received filmfare award for the song, "Uppongele Godavari" () in the 2006 movie, Godavari. In 2008, he received the Filmfare Lifetime Achievement Award.
Nandi Awards.
He received the Nandi award for best lyrics, from the Government of Andhra Pradesh, six times. They are listed here.
Song: Maanasa Veenaa Madhu Geetam (Telugu: మానసవీణ మధుగీతం), Movie: Pantulamma, Year: 1977
Song: Sankara Nadasarerapara (Telugu: శంకరా నాదశరీరాపర), Movie: Sankarabharanam, Year: 1979
Song: Brundavani Vundi (Telugu: బృందావని ఉంది), Movie: Kanchana Ganga, Year:1984
Song: Ee Duryodhana Dushaasana (Telugu: ఈ దుర్యోధనదుశ్శాశన), Movie: Pratighatana, Year: 1985
Song: Pavuraniki Panjaraniki (Telugu: పావురానికి పంజరానికి), Movie: Chanti, Year: 1991
Song: Aakaashaana SuuryuDunDaDu (Telugu: ఆకాశాన సూర్యుడుండడు), Movie: Sundara Kanda, Year: 1992
Manaswini Awards.
He received two Manaswini awards.
Filmography.
He wrote thousands of songs as lyricist for many successful Telugu films. He has also acted in very few films in cameo roles. He acted as a fake swamiji in a film, which succeeded in producing good comedy. He also penned Dialogues along with writer Jandhyala for the movie "sirisirimuvva".
Books.
"Sirikaakolanu Chinnadi".
This book was originally a "musical play" telecasted on the All India Radio. The story describes the culture and people during the time of the king Krishna Deva Raya through the story of a Devadasi. The original play has music by the great music director Pendyala Nageswara Rao. One can see the beauty of Telugu language in this book.
Veturi was introduced to director K. Viswanath through this book and later their combination was a big hit. N.T.Rama Rao was so impressed by the story of this book that he wanted to make it as a movie. It is believed that there were some discussions on the script but the movie was never produced.
"Kommako Kommako Sannaayi".
A book titled "komma kommakO sannAyi" was published by "Veturi Sahitii Samiti". This book contains 27 articles written by Veturi celebrating his association with some famous personalities in the Telugu film industry. It also contains description of some of his songs. The personalities covered include the following:
Many of these articles were originally published in a Telugu magazine called "Haasam". Veturi's prowess in Telugu language & literature and his vast knowledge of Carnatic music can be seen in this book. Veturi often quotes many of his own lyrics in this book and those examples offer a glimpse of his genius. In particular, his explanation to the song "Swararaaga gangaa pravaahamE" (Movie: "Sarigamalu") is a master piece.
Personal life.
Veturi was married to Seeta Maha Lakshmi and has three sons: Ravi Prakash, Chandrasekhar and Nanda Kishore.
Controversies.
In March 2010, Veturi openly criticized the Film Nagar Cooperative Society officials for not handing over the 1000 sq.yard land that was allotted to him about 28 years ago. He alleged that several juniors and ineligible people were given plots ahead of him. He was allegedly offered a double bedroom flat for 1.5 million.
After his death, noted singer Mano and senior actor Vijay Chandar demanded the government to give the land to his family. President of the [[Telugu
Death.
Veturi died of a [[pulmonary hemorrhage]] at a private hospital in [[Hyderabad, India|Hyderabad]] on 22 May 2010, aged 74, at about 9:30 p.m. local time. He was admitted to the hospital two days earlier and was kept in the Intensive Care Unit (ICU) there as his health was deteriorating.
K. Viswanath, who introduced Veturi to the film industry, stated that "his works would please even the gods". Director [[Sekhar Kammula]], who worked with him to deliver some critically acclaimed songs, wrote a four-page article in the daily "[[Sakshi (magazine)|Sakshi]]" describing Veturi's death as his "personal loss".
External links.
[[Category:1936 births]]
[[Category:2010 deaths]]
[[Category:Telugu-language lyricists]]
[[Category:Telugu people]]
[[Category:Telugu poets]]
[[Category:Deaths from pulmonary hemorrhage]]
[[Category:Filmfare Awards South winners]]
[[Category:People from Krishna district]]
[[Category:Film musicians from Andhra Pradesh]]
[[Category:Poets from Andhra Pradesh]]
[[Category:20th-century Indian composers]]
[[Category:21st-century Indian composers]]
[[Category:Indian lyricists]]
[[Category:20th-century Indian poets]]
[[Category:21st-century Indian poets]]
[[Category:Best Lyrics National Film Award winners]]