Automobile Dacia

Automobile Dacia S.A.
(), commonly known as Dacia, is a Romanian car manufacturer that takes its name from the historic region that constitutes the present-day Romania. The company was established in 1966. In 1999, after 33 years, the Romanian government sold Dacia to the French car manufacturer Groupe Renault, and became a brand of the Renault–Nissan–Mitsubishi Alliance. It is Romania's largest company by revenue and the largest exporter, constituting 8% of the country's total exports in 2018. In 2019, the company sold 736,654 passenger and commercial vehicles.
From January 2021 onwards the Dacia company became part of Renault's Dacia-Lada business unit.
History.
The first facility in the area was built between 1942 and 1945, as an extension of the IAR aircraft manufacturer. The new factory, built in the Colibași-Pitești area under the order of Marshal Ion Antonescu ("Conducător" of Romania during World War II), was scheduled to produce up to 600 aircraft engines per month. The building work was completed in 1945. After the war, the facility was taken over by the Romanian Railways, later generating the Dacia plants.
Founding.
The Dacia automobile company was founded in 1966 under the name . The main Dacia factory was inaugurated in 1968, in Colibași (now called Mioveni), near Pitești. Dacia acquired the tooling and basic designs of the Renault 12. However, until the tooling was ready it was decided to produce the Renault 8 under licence; it was known as the Dacia 1100. From 1968 to 1972, 37,546 cars of model 1100 were produced, with a very minor cosmetic change to the front in early 1970. Also produced in very limited numbers was the "1100S", with twin headlamps and a more powerful engine, used by the police and in motor racing.
The first Dacia 1300 left the assembly line ready for 23 August parade in 1969, and was exhibited at the Paris and Bucharest shows of that year. Romanians were delighted with the modernity and reliability of the car, and waiting lists were always lengthy. By 1970, there were two variants: the standard "1300" and the "1300L" (for Lux); in 1974 the "1301 Lux Super" was introduced, which had novelties such as a heated rear screen, a radio, windscreen mirrors on both sides and a more luxurious trim. This was reserved for the Communist Party nomenklatura.
Changes soon followed as export markets opened up. In 1973, the estate variant, "1300 Break", was produced. There were "1300F" (estate with no rear seats, for carrying goods) and "1300S" (ambulance) variants, and in 1975 the Dacia 1302 pick-up was developed. 2,000 units were made until 1982.
Dacia also produced the "Estafette", a complete knock down version of the Renault Estafette van, in limited numbers, but given the competition of the Bucharest-made T.V. van, numbers were very limited. In the very early 1980s, the Renault 20 was also assembled as the "Dacia 2000"; because of the exclusivity of this model numbers were always very limited. The "2000" was only available in dark blue or black, and was reserved for the Party elite. In 1978 plans were revealed for the Renault 18 to be assembled by Dacia, but the Renault contract lapsed and Dacia went its own way.
At the Bucharest show in 1979, the restyled 1310 models were presented. These had quad lamps at the front, larger lamps at the rear, re-profiled bumpers, and a new interior. The changes were heavily inspired by Renault's own restyling of its 12 in 1975. After a brief series of "crossover" cars in 1981 (for example, there were no more rectangular headlights available for the "1300", so the last models used the quad lamps of the "1310"), the "1310" hit the Romanian market in late 1981. In the UK, where it was known as the "Dacia Denem", the top of the range model included such luxuries as a five-speed gearbox, alloy wheels and electric windows. The advertising slogan used for the car was "The Very Acceptable Dacia Denem". Sales were very limited, and the number surviving are not thought to exceed single digit figures, although the Romanian Embassy in South Kensington kept a fleet running until the mid-1990s. Sales of the pick-up version, known as the "Shifter", continued until the 1990s, and the Aro 10 was also sold as the "Dacia Duster". The plug was pulled on the Denem, however, in late 1982.
At the same time the "Sport" model was produced. At the 1980 Bucharest international trade fair, crowds admired the "", a prototype of a sports coupé based on the "1310" and developed at a service station in Brașov. The go-ahead was given for a prestige model, and so from 1983 the two-door Dacia "1310 Sport" (and later the "1410 Sport"), was available for general consumption. These were very popular for rallies, and racing drivers such as Nicu Grigoraș tuned them to extract extraordinary power from the old Renault engine.
1980s.
The designers were still coming up with fresh ideas, many of them shrouded in secrecy. Prototypes such as the 500cc Mini-Dacia, as well as Dacia "1310" variants, were designed; some, such as the Dacia "1310 Maxi Break", are still on the road. These cars are eagerly prized by Dacia enthusiasts, and Dacia web forums are full of evidence about the rarities and oddities produced by Dacia during the 1980s. The Maxi Break was an eight-seater version of the station wagon (also available as an ambulance), stretched by about a half a metre between the doors. 10–12 such cars were actually built, by Dacia Service Pitesti.
In 1982, after the "1302" was dropped, the Dacia "1304" Pick-up and Drop-side models were introduced. Actually, they had been launched from 1981. These were a commercial success and remained in production, gradually being modified along with the rest of the range, until December 2006. In 1985 were added the "1410" was available as a larger-engined variant, while the relatively short-lived "1210" was the economy variant until about 1992.
For the 1984 model year, the de luxe MS and MLS models presented slight modifications on the 1310 platform, with a new spoiler and chunkier, rubber mouldings around the front grille and headlamps. In 1985, the rear vent was changed from a narrow horizontal aperture to a rhomboid aperture, much like that of the Renault 12 phase 2. From late 1985 all models had the large rubber mouldings around the front grille and headlamps, plus a spoiler: the line-up was changed to TX and TLX, though other designations were occasionally seen. A five-speed gearbox also became an option. Models destined for Canada (initially called GTL) sported twin fuel tanks. In parallel, work was developing on the "1320 CN1" model, which was a hatchback based on the "1310". The new front end seen on the "1320" also appeared on the top-of-the-range and special-order models from about 1986; these cars were distinguishable by two large headlights, a much plusher interior clad in blue plastic and a new dashboard known as the CN1, and – occasionally – faired-in door handles. Many were owned by senior officials in the Communist Central Committee. While the "1320" was the most expensive model in the Dacia range when it appeared in 1988, many were used as taxis. The "1320" did not last long, however; as early as 1989 there were prototypes using the front of the "1320" and a new rear, with wrap-around tail lights and other (relatively) modern features.
1990s.
The "1320" model emerged in 1991 as the Dacia "1325 Liberta" (after the 1989 revolution, themes of liberty were very much in fashion) and stayed in production until 1996.
The last of the quad-lamped models were produced in 1992, and all the Dacia range received the new front end of the "1320", called CN1. An effort was made to rejuvenate the model range: the Sport was dropped, due to lack of sales, and new commercial vehicles were introduced. The "1307" was a double-cabbed pick-up; the "1309" was an estate with a tarpaulin instead of a boot; the car was a cross-over between estate and pick-up and sold very well on the Chinese market. There were also several prototypes, including:
The cars of 1992 to 1994 are curiosities: although efforts were obviously being made to renew the model range, there were numerous stylistic hangovers from the quad-lamped models. Thus, the last of the 1983-designed dashboards were seen in 1994 although a new dashboard had been seen on some model ranges since 1987. Similarly, although the CN1 restyling eliminated anachronisms such as a kink upwards at the C-pillar and a rubber rear spoiler, it was not applied consistently.
The 1994 facelift was known within the industry as CN2. A reprojected front end was distinguished by a horizontal metal line in the grille. There were new headlamps, a new radiator grille, and front and rear bumpers. Inside, there was a new dashboard for the base models, while the top-of-the-range cars had luxuries such as body-coloured bumpers, rear head restraints, a radio-cassette, hubcaps, and the ever-present CN1 dashboard, this time in black plastic. This model was not to stay in production for very long; in 1995 the CN3 type was introduced. Practically the only differences were those of trim level and the radiator grille.
From late 1994 little attention was paid to the improvement of the 1310 range, as Dacia launched a new model, the "Dacia Nova". This was a compact saloon/sedan or hatchback with a three-box design. The design was rather outdated, because development work had started in 1983. The "Nova" is a 100% Romanian design, started after the end of any French involvement in Dacia. The model was unpopular, due to reliability and rustproofing issues. However, after improvements in 1996, the "Nova" became more often seen on Romanian roads. In 1998 a seven-seater prototype was produced using the panels and windows from the standard "Nova" saloon.
In 1998, the anniversary year of three decades of production since the first Dacia rolled off the assembly line, vehicle number 2,000,000 emerged from the plant; this year saw the last restyling of the 1310. It was known as CN4 and involved a comprehensive restyling of the front end, new door handles, and a lightly restyled rear view mirror. The estate version was fitted with larger tail lights. Even though the model was over thirty years old, it sold exceptionally well due to a starting price of about 4,200 euros and high availability of parts. "Goodies" such as a fuel-injection also helped keep the model relatively modern.
In 1999, a special edition was produced for the first time, known as Dacia "Dedicație". This luxury version of the saloon and estate had alloy wheels, body-coloured bumpers, power steering, electric windows, and a far better level of finish. The models were all painted two-tone silver, and sold at a significantly higher price. From 2002, the cars became known as Berlina and Break, with the 1310 lettering being relegated to an insignificant position underneath the side light.
On 21 July 2004, the last models of the 1300 series rolled out the gates of the Mioveni production facility, one month before their 35th anniversary. The last Dacia 1310 (saloon version), number 1,979,730, will be kept in the Dacia Museum.
On 8 December 2006, the utility Dacia Pick-Up suffered the same fate. Although many improvements had been made in recent years, such as four-wheel drive, the introduction of a 1.9 diesel engine, the dashboard from the Dacia Solenza (also seen on the last 1310s) and wheels fastened by five studs as opposed to three, Romania's entry to the European Union effectively prevented the continued production of the old models. The assembly lines will be remodelled and expanded to increase production of the Dacia Logan.
In over 34 years of production, and more than 2.5 million units produced, the Dacia "1300/1310" easily became the most common car on Romanian roads. A large number of people had become adept at carrying out repairs or home-made modifications. For example, many older cars had newer front ends grafted onto them to make them seem more modern, or purely because newer parts were easier to get. Consequently, original early 1300s are quite rare, with prices steadily increasing for the best-preserved models. Tuning of Dacias is also a popular pastime, although the home-made nature of much of the work casts doubt on the level of quality, safety and reliability of the finished product.
According to popular belief, during the Communist era, in the plant where Dacias were made, there were two assembly lines: one line producing Dacias intended for sale in Romania and the other line producing the same car (albeit from superior parts, and assembled with greater care) for export. Romanians living near the border would commonly purchase their Dacia in neighbouring countries expecting a higher level of quality.
Acquisition by Renault.
Meanwhile, work was continuing on the other Dacia models. In September 1999, Dacia became the third brand of the Renault group, with a view to making Romania its hub of automobile development in Central and Eastern Europe, and investment was consequently increased. The first sign of this came in 2000, with the introduction of the SupeRNova, an improved version of the "Nova" with engine and transmission from Renault. The top-of-the range version had air conditioning, electric windows and a CD player. Sales were very good, although the outdatedness of the concept was striking. Dacia sold 53,000 vehicles in 2002 and it holds an almost 50 per cent market share in Romania.
In 2003, a restyled version replaced the SupeRNova with Dacia Solenza, featuring a new interior, the options for an airbag. This was, however, only meant to be a stopgap model filling the need for a saloon model before the introduction of the all-important Dacia Logan, as well as to familiarise workers with the demands of manufacturing a model acceptable to Western European markets. Production was stopped in 2005.
2004–2011.
The Dacia Logan is the most successful model since the original "1300". It was introduced after considerable media interest in August 2004, and despite design-related criticism, it became one of the top-selling cars in Central and Eastern Europe, as well as Russia. The Logan is sold in many countries, occasionally under the Renault brand. It was awarded 3 (out of 5) stars in NCAP crash testing. It remains by far the best-selling car in Romania, comprising a 43% share of Dacia's total Romanian sales in 2015. A diesel version was also introduced in 2005. Before its launch, it was known as the 5000-Euro car due to its projected launch price. This was never quite the case, although it is one of the cheapest cars for its size on the market.
In 2006, the prototype Logan Steppe was exhibited. This showed a speculative 4×4 estate version of the Logan. The estate version was launched in late 2006. The van, basically an estate with the rear windows filled in and a separate cabin for the driver, was launched in February 2007 after the stopping production of the classic utility vehicle, the Dacia Pick-Up.
The Renault Technologie Roumanie engineering centre was set up in 2006, in Bucharest, Romania. Employing approximately 2,500 engineers, its main fields of activity are the development, testing and design of the new vehicles in the Dacia range, as well as the marketing and technical support. The following year, the company also set up a styling office, Renault Design Central Europe.
A pick-up model and the Logan-based hatchback Sandero were launched in 2008, the latter at the Geneva Motor Show. This also marked a point of rebranding for the company, which adopted a new logo and later the same year launched the facelifted Logan model.
In 2009, a new concept called the Dacia Duster was unveiled at the Geneva Motor Show, signaling manufacturer's intentions of releasing an SUV model. This was reportedly the inauguration of the platform that would be used for the second generation of the Logan and Sandero models, released in 2012.
In 2010, the Dacia Duster was exhibited at the Geneva Motor Show. It is the first crossover SUV built by Dacia since the Renault acquisition, in 4×2 and 4×4 versions. It was revealed on 8 December 2009, and became available in Europe on 18 March 2010.
In September 2010, a testing center was opened in Titu, Romania, as part of Renault Technologie Roumanie. It is intended for developing and optimizing the new vehicles in the Dacia range and has nine types of track with a total length of 32 kilometres and around 100 test benches, used to test the resistance of vehicles and replacement parts to cold, heat and rain.
2012–2020.
In 2012, Dacia Lodgy, a new compact MPV, was revealed at the Geneva Motor Show. It is based on a new platform and is manufactured at an all-new Renault factory in Tangier, Morocco.
The Dokker, released in June 2012, is a slightly smaller leisure activity vehicle, also manufactured in Tangier, sharing the same platform with the Lodgy, available in passenger and panel van variants.
In September 2012, the second generations of the Logan and Sandero were revealed at the Paris Motor Show. They feature a common front end design and come with improved standard safety features, a new engine and other new comfort equipment.
The following year, the facelifted Duster was presented at the Frankfurt Motor Show. It received mild modifications to the front and rear ends, the new interior introduced on the new Logan and Sandero models, as well as a new turbocharged petrol engine.
At the 2017 Frankfurt Motor Show, the second generation Duster model was introduced, bringing new comfort and technical improvements, but retaining similar dimensions and engines.
According to reports, in September 2018, Automobile Dacia gained 14th place in Top 500 CEE companies.
In 2020, Dacia announced that they would be releasing an electric car which they showcased in March 2020 with the Dacia Spring Electric concept. The Dacia Spring is said to be based on the Renault City K-ZE and is set to become the cheapest electric car in Europe with the price being estimated by Romanian media at around €15,000 to €20,000.
2021–present.
In January 2021, as part of a company revamp, Renault said it would integrate the Dacia and the Lada marques into a new business unit. It also unveiled a new Dacia logo and a product offensive for the Dacia marque, widening its market segments coverage.
In March 2021, the production version of the Dacia Spring EV was shown at the Renault eWays event by Groupe Renault Executive Denis Le Vot. The Spring will be sold in LHD areas of Europe, alongside updated Sandero And Logan models (announced at the end of 2020) and will have a car-sharing version called the Spring Business.
Facilities.
The company's single plant is located in Mioveni, Romania, together with its headquarters, and has a production capacity of 350,000 vehicles per year. It is divided into several sections, such as bodywork, painting, assembly, mechanical and chassis, foundry etc. It works in conjunction with the Renault Technologie Roumanie engineering centre, located in Bucharest and set up in 2006, which also comprises a styling office, Renault Design Central Europe, and with the testing center located in Titu, opened in 2010.
A large logistical centre was also set near the plant in March 2005, the International Logistic Network, from where complete knock down (CKD) kits are exported to other Renault production sites in Russia, Morocco, Colombia, Argentina, Brazil, South Africa, Iran and India. It is reportedly the biggest logistic centre of its kind not only in the Renault Group, but in the entire world automotive industry. In 2012, the total equivalent of the kits sent worldwide from the centre was 920,646 vehicles.
Dacia's CEO from April 2016 until May 2018 was Yves Caracatzanis. He was replaced by Antoine Doucerain, who left after only four months due to "personal reasons." After a brief stint by interim manager Jerome Olive, the position was filled by Christophe Dridi in December 2018. In January 2021, Denis Le Vot became the CEO of the Dacia-Lada business unit.
Overseas.
Furthermore, two of the Dacia models, the Lodgy and the Dokker vans, are manufactured at the Renault factory in Tangier, Morocco. The Logan and the Sandero are also manufactured in Casablanca, Morocco, the latter in Tangier too.
Sales.
The Dacia brand is marketed in most of the Western and Eastern European countries, as well as in some Northern African countries, such as Algeria, Tunisia and Morocco. Western European exports began in the late 1970s, entering markets like Belgium and the Netherlands in 1978. Its models have also been produced by Renault in its production sites on other continents (in Russia, Iran, India, South Africa, Colombia and Brazil) and sold under its own brand or other specific local brands (such as Mahindra, Lada or Nissan for example ).
In 2012, Dacia sold a total of 359,822 vehicles, of which approximately 230,000 were exported to Western Europe, the most of them in France and in Germany. Besides the domestic market, its other key markets have been Algeria, Turkey, Italy and Spain.
For 2014 the company sold 511,465 vehicles in 43 different countries, thus breaking another record and exceeding the 500,000 threshold. On 6 May 2014, the main Dacia plant Mioveni produced its five millionth car, approximately the three millionth car since Renault drove the brand.
The 3.5 millionth Dacia car, since the Dacia brand revival ten years before, was sold in the UK in November 2015.
In 2015, the company set a new sales record, with a total of 550,920 units marketed.
Dacia cars sales exceeded 700,000 units in 2018 (seven percent more than in the previous year).
Figures.
The historical sales figures of all the models are the following (under the Dacia brand only):
Marketing.
Sponsorships.
From the 2008–09 season, Dacia was the sponsor of Italian Serie A football club Udinese Calcio and Stadio Friuli.
Dacia became the official car partner of the Rugby League Super League and the Challenge Cup in February 2016 and then deepened their support of the sport by becoming the main sponsors of the men's, women's and wheelchair England teams in June 2017. They also became the principal partner of the Great Britain Rugby League Lions in 2019 for the team's four match tour of New Zealand and Papua New Guinea.