Value presentation

The term value presentation denotes the purposive and recipient specific conveyance of information or data by means of modern, multimedia-based demonstration techniques (Argote & Ingram 2000: pp. 11). To achieve this goal multimedia-supported lecture ("PowerPointPresentation") as well as short animations, real videoclips ("training course clips") or a series of charts may be utilized. Knowledge transmission via value presentations is equally applied in business or economical and commercial or marketing domains (Tufte 2006: pp. 5).