Three Counties Showground

The Three Counties Showground is a showground site covering 90 acres, owned by the Three Counties Agricultural Society. The first show at the site was held in 1958 and was attended by Her Majesty Queen Elizabeth, the Queen Mother.
The annual "Royal Three Counties Show" takes place at the Three Counties Showground in June and is a celebration of the British countryside that includes displays, food, livestock, produce and entertainment. In 2018, the show celebrated 60 years of being hosted at the Three Counties Showground. 
The showground is home to the annual RHS Malvern Spring Festival, which had an attendance of 102,000 over the four day festival in 2019.
The Princess Royal is a regular visitor to the Three Counties Showground and first went to the venue in 1976. She has since served as the Society’s President (1981), opened the new members’ complex overlooking the main arena (1986), attended National Pony Society’s 100th Summer Championship Show and the National Sheep Association Show (2006) and was guest of honour at the RHS Malvern Spring Festival, as part of its 25th birthday celebrations that were held in 2010. In 2014, she accepted an invitation to become patron of the Royal Three Counties Show. 