rides-android/src/main/java/com/uber/sdk/android/rides/RideRequestDeeplink.java
public void execute() {
        final CustomTabsIntent intent = new CustomTabsIntent.Builder().build();
        customTabsHelper.openCustomTab(context, intent, uri, new CustomTabsHelper.BrowserFallback());
    }
public void execute() {
        final CustomTabsIntent intent = new CustomTabsIntent.Builder().build();
        customTabsHelper.openCustomTab(context, intent, uri, new CustomTabsHelper.BrowserFallback());
    }
Executes the deeplink to launch the Uber app.  If the app is not installed redirects to the play store.