ppc ppa ppc ppa ppc ppa
ppc ppa
comm 310, week 13: 11/12, 11/14 ppc analytics (price per click) ppc marketing on google ● sponsored links pop up that are not organically searched ○ when you click those links, you have opportunity to see the product and learn more information about it types of search results ● organic search results ○ the natural results given by google based on the webpage’s relevance and quality ○ google uses a complex algorithm to determine the quality and relevance of web pages ○ can be improved by seo ● paid search results ○ you identify words relevant to your product ○ you can bid for keywords on agencies such as bing ads an