The town got its name from the Serbian word for strawberry, "jagoda", but was renamed Svetozarevo after one of Serbia's most prominent socialists, Svetozar Markovic, in 1946.
Grad je dobio ime po srpskoj riječi za jagodu, no 1946. je preimenovan u Svetozarevo po jednom od najistaknutijih srpskih socijalista, Svetozaru Markoviću.