Supported by two of his best friends -- who were also comrades in the struggle against the Milosevic regime and against the turbo-folk music that was representative of the era -- Kovacevic established Exit and succeeded in persuading CNN and the BBC to present a different view of Serbia.
Uz potporu dvoje najboljih prijatelja -- koji su mu također bilo suborci u borbi protiv Miloševićeva režima i protiv turbo-folk glazbe koja je bila simbol tog doba -- Kovačević je pokrenuo Exit i uspio uvjeriti CNN i BBC da predstave drugačiji pogled na Srbiju.