Even prominent people, such as strategist Peter Economides, formerly part of the Apple team that helped create its 1997 "Think Different" campaign, said an inspired and organised rebranding campaign can turn Greece into the "Apple of the Mediterranean."
Čak i istaknute osobe, kao što je strateg Peter Economides, nekada dio Appleove ekipe koji je pomogao u stvaranju kampanje te tvrtke iz 1997. godine pod nazivom "Think Different" (Misli drugačije), kaže da bi inspirirana i organizirana kampanja ponovnog brendiranja mogla pretvoriti Grčku u "Apple Sredozemlja".