Bukurešt se često naziv Malim Parizom istoka, zbog širokih bulevara punih zelenila, arhitekture i kafea na pločnicima, ali kulturni identitet i estetsku ljepotu grada ugrožava dramatični porast broja velikih reklamnih panela.
Bucharest has often been called The Little Paris of the East because of its leafy boulevards, architecture, and sidewalk cafes, but a dramatic increase in large billboards is affecting the city's cultural identity and aesthetic beauty.