On je primarno govorio o iskorištavanju grčke historije, savremene umjetnosti, kulture i tradicija -- uključujući i mediteranski način ishrane, u čijoj žiži su obrasci ishrane zemalja koje se graniče s Mediteranskim morem -- kao i prirodne ljepote zemlje, u cilju promoviranja altenativnih oblika turizma.
He spoke primarily of utilising Greek history, contemporary art, culture and traditions -- including the Mediterranean diet, which focuses on the eating patterns of countries bordering the Mediterranean Sea -- as well as the country's natural beauty to promote alternative forms of tourism.