U reakciji na tu pojavu, Evropski savez novinara smatra da budućnost medija mora biti dovedena u centar rasprave na nacionalnom i međunarodnom nivou, gdje bi središnja diskusija trebala biti o presudnoj ulozi novinarstva u izgradnji demokratije zasnovane na stabilnosti, socijalnoj pravdi i korektnosti.
As a response to this phenomenon, the European Federation of Journalists thinks that the future of media has to be brought to the core of the debates nationally and internationally, where the central discussion should be the crucial role of journalism in building democracy based on stability, social justice and correctness.