Uz toliko natjecanje za pažnju Crnogoraca u informacionom dobu, Ljumović kaže da pozorište ne može priuštiti da njegovo tržište bude usmjereno ni na jednu posebnu demografsku grupaciju. "[Pozorište] postoji zbog svoje publike.
With so much competition for the attention of Montenegrins in the Age of Information, Ljumovic says the theatre cannot afford to target market to any specific demographic. "The [theatre] exists because of its audience.