"Tim ličnim napadima želi se dovesti do emocionalnih efekata na izborno tijelo -- demobilizirati protivnikove glasače ili privući nove koji su možda ogorčeni takvim 'otkrićima,'" dodaje on.
"These personal attacks are meant to induce emotional effects on the electorate -- demobilising the opponent's voters or attracting new ones who could to be outraged by such 'disclosures,'" he added.