"Brend zemlje ne može nadoknaditi loše usluge, ali može usmjeriti turiste da otkriju ono što u stvari traže -- divne pejzaže, historijske i kulturne lokacije, dobru hranu i vina, tradiciju," kaže ona.
"The country brand cannot compensate for the poor services, but can guide tourists to discover what they are actually looking for -- great landscapes, historic and cultural sites, good food and wines, tradition," she said.