Uz podršku svoja dva najbolja prijatelja -- koji su bili i drugovi u borbi protiv Miloševićevog režima i protiv turbo-folk muzike koja je predstavljala to doba -- Kovačević je ustanovio Exit i uspio ubijediti CNN i BBC da predstave jedan novi pogled na Srbiju.
Supported by two of his best friends -- who were also comrades in the struggle against the Milosevic regime and against the turbo-folk music that was representative of the era -- Kovacevic established Exit and succeeded in persuading CNN and the BBC to present a different view of Serbia.