Čak i istaknuti ljudi, poput stratega Petera Economidesa, koji je nekad bio u timu kompanije Apple i doprinio stvaranju njene kampanje "Misli drugačije" iz 1997, kaže da se inspirativnom i organiziranom kampanjom na obnovi brenda Grčka može pretvoriti u "Jabuku Mediterana."
Even prominent people, such as strategist Peter Economides, formerly part of the Apple team that helped create its 1997 "Think Different" campaign, said an inspired and organised rebranding campaign can turn Greece into the "Apple of the Mediterranean."