Bucharest has often been called The Little Paris of the East because of its leafy boulevards, architecture, and sidewalk cafes, but a dramatic increase in large billboards is affecting the city's cultural identity and aesthetic beauty.
Bukurešt je često bio nazivan malim Parizom Istoka, zbog svojih bulevara punih zelenila, arhitekture i kafea na šetalištima, međutim dramatično povećanje velikih bilborda narušava kulturni identitet i estetiku grada.