Andreas Andreadis, president of SETE, agrees that rebranding and development should go hand-in-hand. "Greece must rebrand, but it must first define a product and create branded destinations," he told SETimes.
Andreas Andreadis, predsednik SETE, slaže se da rebrendiranje i razvoj treba da se odvijaju zajedno. „Grčka mora da se rebrendira, ali prvo mora da definiše proizvod i naprave brendirane destinacije“, rekao je on za SETimes.