"The country brand cannot compensate for the poor services, but can guide tourists to discover what they are actually looking for -- great landscapes, historic and cultural sites, good food and wines, tradition," she said.
"Brendiranje zemlje ne može da nadoknadi lošu uslugu, ali može da navede turiste da otkriju ono što u stvari traže -- divne predele, istorijske i kulturne lokacije, dobru hranu i vina, tradiciju", rekla je ona.