The campaign was about putting an end to the old status quo and saying a loud and clear "ENOUGH!" to deteriorating health and education services, blood feuds, trafficking and organised crime, poverty and unemployment, discrimination against women and disadvantaged groups, irresponsible politics and political corruption, environmental degradation and slow progress in the area of EU integration.
Cilj je da se stavi tačka na stari status kvo i da se jasno i glasno kaže «DOSTA!» je bilo sve gorih usluga u oblasti zdravstva i školstva, dosta krvne osvete, trgovine ljudima i organizovanog kriminala, siromaštva i nezaposlenosti, diskriminacije žena i ugroženih grupa, neodgovorne politike i političke korupcije, zagađivanja životne sredine i sporog napretka u oblasti evropske integracije.