In addition to serving the public interest, they say, the legislation also seeks to introduce equality among companies and other participants in advertising, guaranteeing competition and preventing illegal or unfair practices.
Pored toga što će služiti javnom interesu, dodaju oni, zakonom se takođe teži uvođenju jednakosti među kompanijama i drugim učesnicima u oglašavanju, čime se garantuju konkurentnost i sprečavaju nezakonite i nekorektne prakse.