Montenegro's increasing international reputation as a popular destination does not come as a surprise to those at the ministry of tourism, who view this as a direct result of an encompassing promotion; their presence at the international tourism fair TOP RESA in Deauville, France, in September 2005, coupled with Japanese and French journalists' visits to Montenegro and the intensive promotional campaign via CNN and EuroNews.
Sve veća međunarodna reputacija Crne Gore kao popularne destinacije ne predstavlja iznenađenje onima u ministarstvu turizma koji to posmatraju kao direktan rezultat sveobuhvatne promocije; svog prisustva na međunarodnom sajmu turizma TOP RESA u Duvilu u Francuskoj u septembru 2005, kao i poseta japanskih i francuskih novinara Crnoj Gori i intenzivne promotivne kampanje preko CNN-a i Juronjuza.