Even prominent people, such as strategist Peter Economides, formerly part of the Apple team that helped create its 1997 "Think Different" campaign, said an inspired and organised rebranding campaign can turn Greece into the "Apple of the Mediterranean."
Čak i istaknute ličnosti, kao što je strateg Peter Ekonomides, nekada deo Apple tima koji je pomogao u stvaranju kampanje te kompanije 1997. godine, pod nazivom „Misli drugačije“, kaže da bi inspirisana i organizovana kampanja ponovnog brendiranja mogla da pretvori Grčku u „Apple Mediterana“.