The town got its name from the Serbian word for strawberry, "jagoda", but was renamed Svetozarevo after one of Serbia's most prominent socialists, Svetozar Markovic, in 1946.
Dobio je naziv od srpske reči jagoda, ali je 1946. preimenovan u Svetozarevo po jednom od najuglednijih srpskih socijalista, Svetozaru Markoviću.