Supported by two of his best friends -- who were also comrades in the struggle against the Milosevic regime and against the turbo-folk music that was representative of the era -- Kovacevic established Exit and succeeded in persuading CNN and the BBC to present a different view of Serbia.
Uz podršku dvoje svojih najboljih prijatelja -- koji su mu takođe bili saborci u borbi protiv Miloševićevog režima i protiv turbo-folk muzike, koja je bila predstavnik tog doba -- Kovačević je osnovao Exit i uspeo da ubedi CNN i BBC da predstave drugačije viđenje Srbije.