"Rather than just telling people what to do, they're basically [trying] to make the person think about what we're trying to say, both visually and with words, and to let them make a decision as to what to do."
«Umesto da samo govore ljudima šta da rade, oni u osnovi [pokušavaju] da navedu osobu da razmišlja o onome što pokušavaju da kažu, kako vizuelno tako i rečima, i da im prepuste da donesu odluku o tome šta treba učiniti».