Gross: Yes, by giving voice to the rich panoply of happenings, ideas, viewpoints, and organisations in society, the media have the salutary effect of signalling to the audiences that there are people with similar interests and ideas, that there are organisations that may serve them in one manner or another, that there are reasons to organise new organisations and interest groups for purposes that range from the mundane to the important.
Gros: Da, time što će dati doprinos prikazivanju bogatog asortimana događanja, ideja, stavova i organizacija u društvu, mediji imaju lekovito dejstvo na društvo time što ukazuju svojim konzumentima da postoje ljudi sa sličnim interesima i idejama, da postoje organizacije koje im na neki način mogu biti od koristi, da postoje razlozi za formiranje novih organizacija i interesnih grupa u razne, manje ili više značajne svrhe.