SRL for [simplify]: `` When there 's a clutter of brands , consumers [simplify] the complexity by telling themselves , ` All brands are the same so what difference does it make which I buy , ' '' says Karen Olshan , a senior vice president at BBDO .
ARG-M-TMP: When there 's a clutter of brands | ARG-0: consumers | ARG-1: the complexity | ARG-M-MNR: by telling themselves , ` All brands are the same so what difference does it make which I buy