SRL for [Sotheby 's , the auction house founded in London 1744 and now under the umbrella of Sotheby 's Holdings Inc.]: [Sotheby 's , the auction house founded in London 1744 and now under the umbrella of Sotheby 's Holdings Inc.] , was hoping to stir up interest in old masters as it strove to build its U.S. business .
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