SRL for [popularized]: Wells Rich first [popularized] the Benson & Hedges brand more than 20 years ago with ads portraying , among other things , an elevator door closing on a passenger 's cigarette .
ARG-0: Wells Rich | ARG-M-TMP: first | ARG-1: the Benson & Hedges brand | ARG-M-TMP: more than 20 years ago | ARG-2: with ads portraying , among other things , an elevator door closing on a passenger 's cigarette