a scent / fragrance delivery system in the form of a peel back label in which a fragrance / oil of a scented nature is encapsulated in a carrier , such as a plastic cell wall , the plastic encapsulation protecting microscopic beads or oil containing the scent / fragrance and in cooperation with opposing outer substrate layers , deters the scent / fragrance from escaping or migrating until its intended use , the scent / fragrance activated by separating the two opposing substrates by the peel back method which ruptures or breaks open the encapsulation of the beads of oil containing the scent / fragrance , the delivery system capable of use as a single use system or a reusable system .