a display channel apparatus for displaying containers comprises a starter channel , a plurality of extender channels , fronts and rears . these components include a plurality of horizontally - engaging mating connectors that are preferably integrally formed , and formed without slides or pulls in the plastic molding dies , and further that have sufficient length and stiffness to provide a stable assembly after interconnection . they also facilitate quick assembly by sliding engagement on a table top . in one form , the components are laterally compressible / extendable to a selected width for receiving a particular sized product , and clips or connectors are adapted to fix the selected width . the individual components and the assembled components mate together for densely - stacked compact arrangements for storage and / or shipping . also , the components can be selectively assembled to meet individual needs and preferences , as well as broken down for reuse , refurbishing , and / or recycling .