an rfid label is bonded to the surface of a plastic container . the label includes a web of label stock having an antenna and an rfid chip on the reverse side of the label . the antenna and the chip are between the label and the container . the obverse side of the label is visible on the exterior of the container and includes printed material such as a barcode . a protective patch may overlie the rfid chip to protect the rfid chip from the molten polymer during the molding process .