a personal care composition is composed of : from about 0 . 1 % to about 99 % by weight of a vehicle system which comprises a hydrophobically modified nonionic water soluble polysaccharide polymer which comprises a water soluble polysaccharide polymer backbone and a hydrophobic moiety selected from the group consisting of 3 - alkoxy - 2 - hydroxypropyl group wherein the allyl moiety is a straight or branch chain having 2 - 6 carbon atoms , c 3 - c 7 alky aryl alkyl , alkyl aryl groups and mixtures thereof , wherein the ratio of the hydrophilic portion to the hydrophobic portion of the polymer is from about 2 : 1 to 1000 : 1 , and at least one other personal care ingredient . this compostion can be used in a wide range of personal care products such as shampoos , conditioners , hair coloring and styling agents , soaps , body washing agents , underarm products , lubricating agents , oral care products , denture adhesives , sunscreen agents , make - up products , and the like .