a point - of - sale storage device for an electronic heating pad includes a storage tube and a lid that removably attaches to the storage tube . the storage tube may be clear plastic , and coloring may be added to distinguish different models of electronic heating pads . a method for storing the electronic heating pad includes coiling a cord and controller assembly attached to the pad , placing the coiled cord and controller assembly along an edge of the pad parallel to straight sections of heating wire within the pad , rolling the pad in a direction so as to roll the pad around the coiled cord and controller assembly , inserting the rolled pad into the storage tube , and closing the storage tube with the lid . optionally , the rolled pad may be inserted into a cloth sleeve prior to inserting the rolled pad covered with the cloth sleeve into the storage tube .