for coating or printing plastic films with hydrous coating agents , solvent - containing coating agents or mixtures thereof , uv - curable lacquers or inks as well as pvc pastes and , in particular , for printing with water soluble inks , the foil is deposited on a substrate in order to avoid excessively long drying paths and in order to enable the adherence to an exact print repeat , and said film is heated until an adhesion has been produced , is subsequently cooled while remaining on the substrate , is coated or , respectively , printed while remaining to adhere to the substrate , is subsequently dried and , finally , is cooled and removed from the substrate . the adhesion of the film on the substrate established after the formation of the adhesion is thereby also preserved after the cooling before the coating or printing .