a thin , multi - layer , flexible web of self - adhering wrapping material , typically paper , foil , polymer , or metalized polymer having a first layer having indicia on an outfacing major surface , pressure - sensitive or the like adhesive disposed on an opposing major surface , and a selectively removable protective layer over the adhesive . the protective layer is formed from a plurality of individual small , spaced - apart portions that facilitate their removal . alignment indicia may be provided on the protective layer . in alternate embodiments , a chemically activatable adhesive may be used to replace a pressure sensitive adhesive . the wrapping material may be provided in sheets of different sizes or in continuous rolls .