an ink jet printing method , including the steps of : a ) providing an ink jet printer that is responsive to digital data signals ; b ) loading the printer with ink - receptive elements including a support having thereon a porous ink - receptive layer ; c ) loading the printer with an ink jet ink composition including a water - dispersible polymeric latex having contained therein a water - insoluble , salt - type dye ; and d ) printing on the ink - receptive layer using the ink jet ink in response to the digital data signals .