there is described a biaxially oriented polyolefin single or multi - layer film which comprises at least one core layer comprising a propylenic polymer component and either an ethylenic polymer component or a styrenic polymer component . the films have a dynamic loss modulus , at 3 hz and 25 ° c ., of 28 to 136 mpa and / or 73 to 135 mpa as well as a dynamic storage modulus , at 3 hz and 25 ° c ., of 630 to 2800 mpa and / or 1300 to 3000 mpa . these films are suitable for use as a label facestock with improved conformability for example to provide improved labels for squeezable containers .