a method wherein an indicia is selected from one of diverse indicia sources that promotes an informational application , a holder may be selected from a holder source specialized for the given application , and a display is selected from a display source . the indicia is placed in a suggested manner in the display or the indicia and holder unit are placed in the display such that the desired information is displayed . the flap portions of the display are manipulated to expose or conceal releasable , reusable adhesive portions , to suit the carrying of the display appliance , as in a book or bag , or the display of the display appliance from either side in a vertical or horizontal position , as on a cabinet , or wall . an easel insert oir easel attachment allows for a standing position on a counter top or table . a display is made from a flexible and transparent material such as a clear plastic sheet material , having a pocket portion and one or more flap portions , said pocket portion for receiving a combined holder made of a substantially rigid material and having provision to accept an indicia of a substantially flimsy material . the indicia and / or indicia are in a format suggesting or compelling the display of certain display information when assembled , and concealing certain other concealed information until it is disassembled for storage . the flap portions contain regions of releasable , reusable adhesive which may be exposed or concealed when desired . double - sided adhesive cut - outs may also be used to adhere the indicia to the holder and display .