this invention relates to a replaceable adhesive display comprising a paper , metallized paper , or foil substrate printed on one or both sides with the same or different images , and at least one side is provided with a transparent overlay . the exposed surface of the plastic film overlay is coated with a pressure - sensitive , replaceable adhesive , but in order to achieve proper bonding between the overlay and the adhesive , the overlay surface is treated to enhance the bond between the overlay and adhesive . following the surface treatment , the overlay is coated with a pressure - sensitive , replaceable adhesive . when the display is removed or peeled from the mounting surface , there is a relatively clean separation at the interface between the adhesive and the surface of the adherend , and substantially no residue remains on the surface . the adhesive is reusable or resealable and permits remounting the display many times . preferably , a quick - release member is provided over the coating to protect the coating .