a method of imparting enduring beneficial features to a hard flocked surface of an article is provided . the method includes encapsulating a desired beneficial agent as a core material in a polymeric microcapsule , and transferring polymeric microcapsule to the surface by a dipping , spraying , or padding application . the beneficial agent , after getting transferred to the surface of a hard flocked article , imparts long lasting performance , provides fragrance and may protect an article from odor , insect , pest , fungi , bacteria , viruses , and the like . the polymeric microcapsules deliver long lasting benefits to surfaces with flocking , such as clothes hangers . also described is a process for manufacture of flocked items with benefit delivering polymer microcapsules , without the need for binders or adhesives . benefit agents are released with shear force on the flocked surface , so they are released when used and provide long - lasting performance .