a combined container and dispenser for liquids such as milk and the like comprises a reusable , rigid case having an open top , and containing a flexible plastic bag filled with liquid , the bag having a dispensing tube extending therefrom near one end of the case to enable dispensing of the liquid by gravity after the case is disposed on its one end in an appropriate dispenser . the case includes a pair of pivotally mounted brackets adapted to be pivoted or folded over the open top of the case into a closed position to retain the filled bag in the case during dispensing of the liquid . when the brackets are in their closed position , overlying the open top of the case , the dimensions of the case correspond to those of the standard disposable bulk milk box that fits within a standard bulk milk dispensing cabinet . when closed the brackets increase the width dimension of the case .