a hot melt colored ink comprising : a coloring component being at least one selected from the group consisting of carbon black , an inorganic pigment , an organic pigment , a dye and an inorganic extender pigment ; phytosterol and / or a derivative thereof in an amount of 0 . 1 to 90 % by weight of the hot melt colored ink ; and optionally a thermoplastic resin in an amount of 1 to 80 % by weight of the hot melt colored ink . according to the hot melt colored ink of the present invention , various disadvantages found in conventional hot melt colored ink , such as grime , patchy , unsharpness and stain of transferred print does not occur and a print evenness and a performance of transferred print on a transferable recording material are sufficient .