a print removable and thus reusable or reprintable paper product is described . complete erasability by means of rubbing with an abrasive containing rubber eraser is achieved by providing a dried , ink printable coating of a selected water soluble thermoplastic resin , particularly a selected cellulose ether , on the surface of the paper to be printed such that the ink does not bleed through to the paper fibers . a computer card is described wherein machine readable indicia are initially printed on the coating which can then be erased after use by rubbing with an abrasive containing rubber eraser , recoated , reprinted and then reused .