a disposable package comprising a plastic container secured to plastic protective and support members so that the container may be supported in a vertical position during shipment and commercial storage and in a horizontal position , such as refrigerator shelf , for consumer use . in the preferred embodiment , the container contains a desired quantity of beer equal to a conventional case thereof . the container is provided with plastic dispensing apparatus having flow permitting apparatus movable between at least two positions so that in the first position there is no passageway between the fluid inside the container and the outside of the container and in a second position wherein the fluid in the container may be readily dispensed in separate portions over a period of time without degradation of the quality of the remaining portions of the fluid in the container . a self - generating pressure applying pouch is located within the container so as to maintain the pressure therein within a desired range of pressures so as to maintain the quality of the fluid and ensure that substantially all of the fluid is dispensed from the container . flow control apparatus is also provided to control the rate at which fluid is dispensed from the container .