a high - contrast reflective display for use under high ambient light conditions for individuals wearing sunglasses and particularly polarized sunglasses includes a reflective target for a light emitting source of information to be displayed . the target is a relatively thin transparent polymeric film having a metalized rear reflective surface . the film , in a preferred embodiment , is a mylar film having a thickness of from about 0 . 001 - 0 . 005 inches with a neutral density tint . the metal coating was aluminum vacuumed deposited on the film layer . the composite target can be adhered to a support using a suitable bonding adhesive applied to the metalized film .