a continuous , two - ply thermoplastic film material , sealed in a manner that forms superimposed panels into individual , inflatable bags that are repeated and separable , individually or in groups of bags , forms a continuous packaging material . the material can be cut or torn from preformed rolls to a desired size to over - wrap a product with an air cushion . valves are sealed into the material at repeated locations to allow air insertion at any location or to allow a primary air chamber to feed any length of pre - sealed bag material that can be sectioned and filled with air at the same time . the invention also allows wrapping of a product first , without air , and insertion of the wrapped product into a carton or box with provision for inflating the wrapping to conform tightly to the product , inside the carton or box . the wrapping material can be recycled either as a reusable , inflated wrapper or made of biodegradable plastic materials to minimize environmental damage .