the invention relates to the use of a biaxially oriented polyolefin film as a label film . the inventive film consists of a base layer and at least one cover layer . said cover layer contains as the main component a copolymer or terpolymer consisting of one alkene and unsaturated carboxylic acids or the esters thereof and low amounts of an additive . the cover layer is characterized by excellent and divers adhesion to various polymer materials from which containers are formed . it is no longer necessary to apply adhesives , primers , coatings etc . in a separate step after production of the film .