an apparatus for decorating the cylindrical surface of an article , such as a bottle , with a label , which includes a turret for transporting the article and a label from a loading to an unloading location while simultaneously rotating the article around its own axis which facilitates the label to be transferred to the cylindrical surface of the bottle . the turret also includes nozzles which engage each article at the decorating station . furthermore , air may be blown into the article through the nozzle to support the article in instances when said article is made of a plastic or other deformable material .