a plastic blow molded bottle or wide mouth jar useful in containing hot - filled beverages or food products . the container has a multi - sided sidewall which is capable of accommodating vacuum associated with hot filling , capping and cooling of the container , which is reinforced to resist unwanted deformation , and which enables a label to be aesthetically displayed on the container sidewall . to this end , the sidewall comprises a plurality of panels which include outwardly bowed arcuate sections , as - formed , which flatten to accommodate induced vacuum . thus , a label can be supported on the sidewall with very few voids , or like sunken areas , behind the label to ensure that the label is prominently displayed on the aesthetically appealing novel container configuration .