an automotive floor mat and process of forming the same is provided . the floor mat comprises an uppermost face layer , a base layer of thermoplastic material and a lowermost polyurethane foam layer . the base layer includes a main body and a plurality of elongate nib elements connected to and projecting downwardly therefrom , and in contact with and projecting through the polyurethane foam layer . formation of the nib elements , projection of them throughout polyurethane layer , and joining together of the base and polyurethane layers are accomplished substantially simultaneously .