polymeric sheets or rolls suitable for in - line gravure printing and forming at high rates of production of in - mold labeled plastic containers comprise a polymeric transparent , translucent or contact clear substrate having a thickness in the range of 0 . 002 to 0 . 008 inches which is reverse gravure - printed and gravure overcoated on the container - facing side with a heat activatable adhesive and gravure coated on the opposite side with an antistatic coating . such a sheet or roll can be printed and then cut into individual labels for affixing to the container as part of a unified in - molding process , without the need to manually stack and jog the sheets and labels into graphic registration . recyclable containers are provided at high speed without missing labels or doubled labels due to feeding problems . the labels are firmly adherent , squeeze - release resistant labels and the indicia , because they are viewable through the labels themselves , are protected against spillage and abrasion .