a cart for transporting objects onto beaches or other soft surfaces . the cart comprises a frame , a pivotable support platform , and at least two wheels . the frame includes a pair of elongated side rail members each having an upper end portion including a handle extending therebetween and a lower end portion through which an axle passes . the pair of wheels is mounted on the axle . the pivotable support platform comprises a generally planar plastic member having a pair of sides . a pair of pivot rods are provided to establish a horizontal pivot axis . the rods are coupled to the sides of the platform to enable it to be pivoted about that axis from a storage position wherein the platform is substantially flush with the frame to an operative position wherein the platform extends substantially perpendicularly to the frame . the platform includes a pair of cantilever brackets disposed therebelow and integrally molded therewith . each of the brackets includes an elongated section having a channel with beads therein and being adapted to snap fit a respective one of the side rails therein to hold the platform in its operative position , whereupon objects can be placed thereon . the platform also comprises at least one support leg pivotably connected , which may be fitted into a beaded channel , thereto to enable the platform to assume a substantially horizontal position for loading it with the objects . the cart also includes an umbrella holder and a hanger for articles or alternatively a large carrying bag may be fitted over and attached to the frame of the cart .