a box is useful for both shipping and displaying products for selection , especially elongated products such as brooms and mops . for shipping , the box is a full rectangular enclosure . for display , top and front panels can be removed or folded back to enable viewing and access to the products . opposing panels define side walls and a back wall , and are joined by a bottom panel to define a partial enclosure , e . g ., of the same height as the product . a lower front panel bridges between the side panels , and is vertically much shorter , e . g ., attached to the side walls and the bottom at the front and extending only a short distance vertically . the remainder of the front of the box is open , except for a reinforced support piece bridging across the front of the box to the side walls . the support piece resists compression and can be made of one or more of wood , plastic , metal or thick , layered cardboard or corrugated craft . the support piece can be constructed as folded - up segments of a front box panel . the support piece prevents the display box from deforming or spilling product being spaced from the top to confine products that tilt forwardly . a product is removed by simply lifting the bottom edge over the lower front panel , thereby raising the top of the product above the open top , and pulling the product from the bottom end forwardly .