page_title: Professional wrestling
section_title: Character/gimmick
hierarchical_section_title: Professional wrestling / Dramatic elements / Character/gimmick
caption_attribution_description: English: El Hijo De Santo (in front, in the silver costume) vs Blue Demon Jr (behind, in the blue costume), lucha libre
context_page_description: Professional wrestling is a form of theatrical performance wherein athletic performers portray prizefighters competing in matches with predetermined, scripted outcomes. It is based on classical and "catch" wrestling, with modern additions of striking attacks, acrobatics, feats of strength, fast-moving athleticism and occasionally, improvised weaponry. The performances are all planned to maximize the entertainment value to the audience, and reduce the chances of the performers suffering real-life injuries. Professional wrestling also liberally incorporates melodrama. Much like some of the real prizefighters they imitate, the characters in professional wrestling have large egos, flamboyant personalities, and turbulent interpersonal relationships. These personas are generally scripted, the same as the matches. Performances mainly take place in a ring similar to the kind used in boxing. In the modern age of televised entertainment, many additional "backstage" scenes are also recorded to supplement the drama in the ring.
context_section_description: In Latin America and English-speaking countries, most wrestlers (and other on-stage performers) portray character roles, sometimes with personalities wildly different from their own. These personalities are a gimmick intended to heighten interest in a wrestler without regard to athletic ability. Some can be unrealistic and cartoon-like (such as Doink the Clown), while others carry more verisimilitude (such as Chris Jericho, The Rock, John Cena, Steve Austin, and CM Punk). In lucha libre, many characters wear masks, adopting a secret identity akin to a superhero, a near-sacred tradition.
  An individual wrestler may use his real name, or a minor variation of it, for much of his career, such as Bret Hart, John Cena and Randy Orton. Others can keep one ring name for their entire career (Shawn Michaels, CM Punk and Ricky Steamboat), or may change from time to time to better suit the demands of the audience or company. Sometimes a character is owned and trademarked by the company, forcing the wrestler to find a new one when he leaves (although a simple typeset change, such as changing Rhyno to Rhino, can get around this), and sometimes a character is owned by the wrestler. Sometimes, a wrestler may change his legal name to obtain ownership of his ring name (Andrew Martin and Warrior). Many wrestlers (such as The Rock and The Undertaker) are strongly identified with their character, even responding to the name in public or between friends. It's actually considered proper decorum for fellow wrestlers to refer to each other by their stage names/characters rather than their birth/legal names, unless otherwise introduced. A character can become so popular that it appears in other media (Hulk Hogan and El Santo) or even gives the performer enough visibility to enter politics (Antonio Inoki and Jesse Ventura).
  Typically, matches are staged between a protagonist (historically an audience favorite, known as a babyface, or "the good guy") and an antagonist (historically a villain with arrogance, a tendency to break rules, or other unlikable qualities, called a heel). In recent years, however, antiheroes have also become prominent in professional wrestling. There is also a less common role of a "tweener", who is neither fully face nor fully heel yet able to play either role effectively (case in point, Samoa Joe during his first run in TNA Wrestling from June 2005 to November 2006).
  At times, a character may "turn", altering their face/heel alignment. This may be an abrupt, surprising event, or it may slowly build over time. It is almost always accomplished with a markable change in behavior. Some turns become defining points in a career, as when Hulk Hogan turned heel after being a top face for over a decade. Others may have no noticeable effect on the character's status. If a character repeatedly switches between face and heel, this lessens the effect of such turns, and may result in apathy from the audience. Vince McMahon is a good example of having more heel and face turns than anyone in WWE history.
  As with personae in general, a character's face or heel alignment may change with time, or remain constant over its lifetime (the most famous example of the latter is Ricky Steamboat, a WWE Hall of Famer who remained a babyface throughout his entire career). Sometimes a character's heel turn will become so popular that eventually the audience response will alter the character's heel-face cycle to the point where the heel persona will, in practice, become a face persona, and what was previously the face persona, will turn into the heel persona, such as when Dwayne Johnson first began using "The Rock" persona as a heel character, as opposed to his original "Rocky Maivia" babyface persona. Another legendary example is Stone Cold Steve Austin, who was originally booked as a heel, with such mannerisms as drinking on the job, using profanity, breaking company property, and even breaking into people's private homes. However, much to WWF's surprise, the fans got such a charge out of Austin's antics that he effectively became one of the greatest an
caption: Blue Demon Jr. wrestles El Hijo del Santo
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