page_title: Roy Rogers
section_title: Film career
hierarchical_section_title: Roy Rogers / Life and career / Film career
caption_attribution_description: English: Publicity photo of Roy Rogers and Mary Hart aka Lynne Roberts in the film Shine on Harvest Moon (1938).
context_page_description: Roy Rogers was an American singer, actor, and television host. He was one of the most popular Western stars of his era. Known as the "King of the Cowboys", he appeared in over 100 films and numerous radio and television episodes of The Roy Rogers Show. In many of his films and television episodes, he appeared with his wife, Dale Evans, his Golden Palomino Trigger; and his German Shepherd, Bullet. His show was broadcast on radio for nine years and then on television from 1951 through 1957. His early roles were uncredited parts in films by fellow cowboy singing star Gene Autry and his productions usually featured a sidekick, often Pat Brady, Andy Devine, George "Gabby" Hayes, or Smiley Burnette. In his later years, he lent his name to the franchise chain of Roy Rogers Restaurants.
context_section_description: From his first film appearance in 1935, Len worked steadily in Western films, including a large supporting role as a singing cowboy while still billed as Leonard Slye in a Gene Autry movie. In 1938, Autry demanded more money for his work, and there was a competition for a new singing cowboy. Many singers sought the job, including Willie Phelps of the Phelps brothers, who appeared in early Western movies. Len ended up winning the contest and was given the stage name Roy Rogers by Republic Pictures, suggesting the western-sounding name Roy and combining it with the surname of the popular western comic entertainer Will Rogers. He was assigned the leading role in Under Western Stars. He became a matinee idol, a competitor with Autry as the nation's favorite singing cowboy. In addition to his own movies, he played a supporting role in the John Wayne classic Dark Command (1940), which also featured one of his future sidekicks, George "Gabby" Hayes. He became a major box-office attraction. Unlike other stars, the vast majority of his leading roles allowed him to play a character with his own name, in the manner of Autry.
  In the Motion Picture Herald Top Ten Money-Making Western Stars poll, Rogers was listed for 16 consecutive years, from 1939 to 1954, holding first place from 1943 to 1954 until the poll ceased. He appeared in the similar BoxOffice poll from 1938 to 1955, holding first place from 1943 to 1952. In the final three years of that poll, he was second only to Randolph Scott. These two polls are only an indication of the popularity of series stars, but Rogers also appeared in the Top Ten Money Making Stars Poll of all films in 1945 and 1946.
  Rogers was an idol for many children through his films and television shows. Most of his postwar films were in Trucolor during an era when almost all other B westerns were black and white. Some of his movies would segue into animal adventures, in which his horse, Trigger, would go off on his own for a while with the camera following him.
  With money from Rogers' films and from his public appearances going to Republic Pictures, he brought a clause into a 1940 contract with the studio where he would have the right to his likeness, voice, and name for merchandising. There were Roy Rogers action figures, cowboy adventure novels, and playsets, as well as a comic strip, a long-lived Dell Comics comic book series (Roy Rogers Comics) written by Gaylord Du Bois, and a variety of marketing successes. Rogers was second only to Walt Disney in the number of items featuring his name.
  The Sons of the Pioneers continued their popularity and have not stopped performing from the time Rogers started the group, replacing members as they retired or died (all original members are dead). Although he was no longer an active member, they often appeared as his backup group in films, radio, and television, and he would occasionally appear with them in performances up until his death.
  he met Dale Evans in 1944 when they were cast in a film together. They were well known as advocates for adoption and as founders and operators of children's charities. They adopted several children. Both were outspoken Christians after their marriage. Beginning in 1949, they were part of the Hollywood Christian Group, founded by their friend, Louis Evans, Jr., the organizing pastor of Bel Air Church. The group met in Henrietta Mears's home and later in the home of Evans and Colleen Townsend, after their marriage. Billy Graham and Jane Russell were also part of this group. In 1956, the Hollywood Christian Group became Bel Air Church. In Apple Valley, California, where they made their home, streets, highways, and civic buildings have been named after them in recognition of their efforts on behalf of homeless and handicapped children. Rogers was also an active Freemason and a Shriner and was noted for his support of their charities.
  Rogers and Evans' famous theme song, "Happy Trails", was written by Evans; they sang it as a duet to sign off their television show. In fall 1962, they cohosted a comedy-Western-variety program, The Roy 
caption: Publicity photo of Rogers and Mary Hart for Shine On, Harvest Moon, 1938
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