page_title: Delta Air Lines
section_title: Corporate identity
hierarchical_section_title: Delta Air Lines / Corporate affairs / Corporate identity
caption_attribution_description: English: A Delta Air Lines Airbus A330-323E landing on runway 18C at Schiphol
context_page_description: Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. It is headquartered in Atlanta, Georgia. The airline, along with its subsidiaries and regional affiliates, including Delta Connection, operates over 5,400 flights daily and serves 325 destinations in 52 countries on six continents. Delta is a founding member of the SkyTeam airline alliance.
  Delta has nine hubs, with Atlanta being its largest in terms of total passengers and number of departures. It is ranked second among the world's largest airlines by number of scheduled passengers carried, revenue passenger-kilometers flown, and fleet size. It is ranked 69th on the Fortune 500. The company slogan is "Keep Climbing"
context_section_description: Delta's logo, often called the "widget", was originally unveiled in 1959. Its triangle shape is taken from the Greek letter delta, and recalls the airline's origins in the Mississippi Delta. It is also said to be reminiscent of the swept-wing design of the DC-8, Delta's first jet aircraft.
  Delta's current livery is called "Upward & Onward". It features a white fuselage with the company's name in blue lettering and a widget on the vertical stabilizer. Delta introduced its current livery in 2007 as part of a re-branding after it emerged from bankruptcy. The new livery consists of four colors, while the old one (called "colors in motion") used eight. This meant the switch saved the airline money by removing one day from each aircraft's painting cycle. The airline took four years to repaint all of its aircraft into the current scheme, including aircraft inherited from Northwest Airlines.
caption: An Airbus A330-300 painted in Delta's current livery, "Upward & Onward"
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