page_title: Homepride
section_title: History
hierarchical_section_title: Homepride / History
caption_attribution_description: English: Old Homepride advertisement, Newmarket Road. THE HOME BAKER IS THE HOMEMAKER is the catch line at the bottom, and there are some illegible words in the middle, perhaps IS THE BEST (or FINEST?) FLOUR. It may date from the time when the 746949 next door was a grocer's shop, and almost certainly pre-dates Homepride's Flour-graders which appeared in 1965. It is certainly nothing to do with McDonald's!
context_page_description: Homepride is a British food brand owned by Premier Foods for pre prepared cooking sauces. Premier Foods also licenses the brand to Kerry Group for the production of flour.
context_section_description: A technological breakthrough in flour production in 1963, meant that bakers no longer needed to sift their flour. The new flour product was launched under Spillers Homepride brand. In 1974, Homepride launched a range of pre prepared cooking sauces. In October 1979, Spillers was acquired by Dalgety plc, after one hostile take over battle. 
  The company's bakery business was spun off and sold to Allied Bakeries, who in January 2000, sold the flour brand to Kerry Group.
  Dalgety retained the brand rights for the production of pre prepared cooking sauces. After the brand was acquired by the Campbell Soup Company, Homepride sauces became one of the sponsors of the police procedural television series The Bill, when their slogan was "the one with the bag". In July 2006, the sauce brand was acquired by Premier Foods.
caption: An old painted advert of Homepride, in Cambridge, April 2008
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