page_title: Send My Love (To Your New Lover)
section_title: Background and release
hierarchical_section_title: Send My Love (To Your New Lover) / Background and release
caption_attribution_description: English: Max Martin in 2015.
context_page_description: "Send My Love (To Your New Lover)" is a song recorded by English singer-songwriter Adele for her third studio album, 25. It was written by Adele, Max Martin and Shellback, with latter two also handling its production. The song was first sent to mainstream radio on 13 May 2016 and then released to digital formats on 16 May 2016 by XL Recordings as the third single from the album. "Send My Love" is a pop song with an uptempo, rhythmic sound, which the singer describes as a "happy you're gone" song dedicated to an ex-boyfriend.
  "Send My Love" received critical acclaim and appeared on various international charts after the release of 25. It peaked at number five in the UK, number eight in the US and number 10 in Canada. An accompanying music video directed by Patrick Daughters premiered on 22 May 2016 at the 2016 Billboard Music Awards. It features Adele singing the song against a black backdrop with many shots of her overlapping one another. The video received a nomination for Best Visual Effects at the 2016 MTV Video Music Awards.
  Adele first performed the song live at Joe's Pub during an iHeartRadio special to promote 25.
context_section_description: After Adele's unproductive recording sessions with Ryan Tedder, they ended up feeling inspired, and during a session, wrote a track called "Remedy". Later, the pair went to lunch, where they heard American singer-songwriter Taylor Swift's 2012 single "I Knew You Were Trouble"; Adele liked it instantly. Tedder informed Adele that Max Martin produced the song, and sent her clips of his work. Shortly after this, Adele expressed interest in working with Martin, whom she had never heard of before, and the two later met for a session. Adele began work on the track, reworking a skeleton of a song she had written when she was thirteen years old after being inspired by the release of Frank (2003) by Amy Winehouse. Martin came to London, Adele showed him the guitar riff she had, and the duo finished the track on the guitar. Adele commented on the collaboration: "Max Martin, I just could hang out with him forever. He's so beautiful and lovely and funny and generous and warm and caring. He's a really amazing man." She also said the track was "a bit of fun," quipping: "You ain't got to be dark all the time."
  "Send My Love (To Your New Lover)" was written by Adele, with Martin and Shellback who also handled the production. Adele played the guitar and provided backing vocals, along with Martin, while Shellback played the percussion and was responsible for programming. It was engineered by Michael Ilbert and mixed by Serban Ghenea at MixStar Studios, Virginia Beach. The track was recorded at two studios; MXM Studios in Stockholm and Eastcote Studios in London. At the last minute, Adele changed the title of the song from "We Ain't Kids No More" to "Send My Love (To Your New Lover)," explaining: "Otherwise, you might as well just call the fucking album 'Old.'"
  Originally, the song was rumoured to be the album's lead-single, however "Hello" was chosen instead since "Send My Love (To Your New Lover)" did not "truly embody Adele’s intended ambition with '25'". After "Hello"'s success, Billboard wrote an article, on 26 November 2015, wondering what the next single from 25 would be, suggesting either "When We Were Young" or "Send My Love (To Your New Lover)", with the former eventually being released. Ultimately, "Send My Love (To Your New Lover)" was confirmed as the album's third single by iHeartRadio, and it was released on 16 May 2016 through digital services such as iTunes, Spotify, Amazon Prime, and others. On the same day, the song was serviced to hot adult contemporary radio and a day later to contemporary hit radio.
caption: Max Martin co-wrote and co-produced the track.
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