page_title: Tori Richard
section_title: Prints
hierarchical_section_title: Tori Richard / Prints
caption_attribution_description: English: A Tori Richard truck in a Tori Richard store
context_page_description: Tori Richard is a Honolulu, Hawaii-based company which produces men's and women's resort wear. In its nearly 60-year history, the Tori Richard line has gone from exclusively women's fashions to a line of upscale resort apparel, including sport shirts, Aloha shirts, tropical dresses, swimwear, separates, handbags, interior accents and a range of fashion and lifestyle accessories. Tori Richard resort wear targets those who enjoy art, travel and a casually upscale lifestyle. The collections are introduced biannually in showrooms on the east and west coasts.
  Founder Mort Feldman, an avid collector of Japanese antiques and screens, translated his passion into the East-West fabric prints that remain the Tori Richard signature. Textile print as an art form still defines the brand, as do fabrication, construction and attention to detail.
  CEO Josh Feldman, Mort Feldman's son, leads the locally owned family business as it approaches its 60th year. In two generations, the company has gone from designing primarily women's wear to becoming an international brand.
context_section_description: As many as 100 hours may be required to conceive, design and colorize the design and make each new design printable. Tori Richard gathers concept art year-round from company artists, studios, art collections, trade shows, retail outlets and private collections throughout Europe, Asia and the United States An in-house art and design team at the Honolulu headquarters expands on the concepts to create original Tori Richard resort prints. They adhere to specific criteria in design, color and placement, aiming for proportion, visual balance, and originality of the final design. When finalized, each TR print is copyrighted, named, and remains the exclusive property of the company. About 400 new prints are added annually to the TR archive, now numbering at least 25,000 designs.
  Vital to each print is the number of color screens required. Printing a design on silk may require up to 22 screens, and for viscose, 17. Patterns are repeated every 24 to 30 inches, while in the larger “engineered” prints, a single image can take up an entire 60-inch panel. Designs range from tightly patterned images to broad, painterly, artistic motifs in both printed and, in the men's Hawaiian shirts, embroidered images. Various visual elements—palette, proportion, mood, message, soft or hard edges—affect the image selection and final print design.
  The motifs range from bold geometric prints to botanical, nature-inspired and lifestyle-inspired images. Past designs of Tori Richard's apparel include images of maps, ocean sports, Kiplingesque animals and abstract designs, as well as crisp paisleys and tapa motifs in various fabrications. Variations of popular designs from past collections are sometimes brought back by popular demand. From the beginning, the Japanese aesthetic—stylized waves, water, cranes, fans, chrysanthemum petals, bamboo, textures and brushstrokes—has been prominent in the line.
  Tori Richard has recently released its vintage-inspired 56 series, with its own signature themes, fabrications and a more tapered cut. Emblematic of 56 is the cotton, treated for the vintage-washed effect aimed towards the younger demographic. The Tori Richard line also includes seasonal themes in high-end fabrics, with embroidered, engineered designs in heavyweight silks.
  Tori Richard pioneered the matched pockets and fronts, now an industry standard. This feature matches the print so there is no interruption in design at the pocket or front seams.
caption: Tori Richard Truck
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