page_title: Korean idols in advertising
section_title: Songs and music videos as forms of advertisements
hierarchical_section_title: Korean idols in advertising / Songs and music videos as forms of advertisements
caption_attribution_description: English: SNSD Cooky Phone&#160;: LGEPR released This image under the CC-BY license, LGEPR also provide other available licence images in wikimedia commons(see also LG electronics blog:http://blog.lge.com/2).
context_page_description: In South Korea, Korean celebrities often work with South Korean commercial and advertisement industries. Companies are quoted as saying that they use Korean idols to change their brands' image to a young, fresh one and promote their goods to a younger, wider, and global audience. This page focuses specifically on Korean idols in domestic and foreign advertisements. The items or goods that Korean idols advertise are not limited and can include shopping malls, school uniforms, health insurance, cars, and water filtration devices. They can also appear in commercials that promote common goods such as driving safety, environmental health, and safe cell phone use.
context_section_description: Including the cost of travel, costumes, staffs, special effects, and many other factors, most K-pop music videos have high costs; T-ara's song "Lovey-Dovey" and B.A.P's "One Shot" are said to have cost about 1 million dollars each. To support these costly videos, product placements frequently appear in idol groups' music videos. Most common product placement in idols' music videos tends to food, clothing, cell phones, headphones, beauty care, and drinks. Idols emphasize their product placements by using them, playing with the, or holding the items close to their faces. Examples include "Level headphones" in Exo's "Call me Baby", "Baskin Robins ice cream" in Red Velvet's "Ice Cream Cake", "Mr Pizza's pizza" in SNSD's "Lion Heart", and countless more.
  Addictive melodies and tunes are common marketing techniques used in commercials. In some commercials, idols sing a short song dedicated to the product they are selling, such as SHINee's short commercial song that emphasized characteristics of a Korean snack called "bbushuh bbushuh". Sometimes, idols alter their songs or trending songs to advertise a good. More uncommon but not rare, there are some instances when idol groups develop whole, new songs or music videos solely to advertise goods. For example, a girl group, Apink, and a boy group, B.A.P., collaborated to create a song and a music video called "Skoolooks" that advertised Skoolooks' new uniform for girls and boys. Another example is SNSD's song and music video, "Cooky"."Cooky" was also the name of an LG smartphone, and in the music video, the members can be seen dancing and playing with the "Cooky" smartphones as they sing "Cooky, cooky". These commercial music videos have the same characteristics of standard K-pop music video with its addictive hook and 3–4 minutes time length.
  In other cases, idols use concepts or themes, which they had incorporated into their music videos, in commercials. For example, the idol group, Exo, used a superpower concept, where each member had a special superpower, in their music video "MAMA". And in a KFC commercial, each of the group members used a superpower concept, which they had in their music video, to promote the flavors and characteristics of KFC's new menu, hot chicken mala.
caption: SNSD Cooky Phone Advertisement
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