page_title: Regent Street
section_title: Retail
hierarchical_section_title: Regent Street / Properties / Retail
caption_attribution_description: English: Regent Street Apple Store, London 12297897574 o
context_page_description: Regent Street is a major shopping street in the West End of London. It is named after George, the Prince Regent and was laid out under the direction of the architect John Nash and James Burton. It runs from Waterloo Place in St James's at the southern end, through Piccadilly Circus and Oxford Circus, to All Souls Church. From there Langham Place and Portland Place continue the route to Regent's Park.
  The street's layout was completed in 1825 and was an early example of town planning in England, replacing earlier roads including Swallow Street. Nash and Burton's street layout has survived, although all the original buildings except All Souls Church have been replaced following reconstruction in the late 19th century. The street is known for its flagship retail stores, including Liberty, Hamleys, Jaeger and the Apple Store. The Royal Polytechnic Institution, now the University of Westminster, has been based on Regent Street since 1838.
context_section_description: The department store Dickins and Jones was established at No. 54 Oxford Street as Dickins and Smith before moving to Nos. 232–234 Regent Street in 1835. It was renamed to Dickins and Jones in the 1890s after John Pritchard Jones became a business partner, and by the turn of the 20th century employed over 200 people. It became part of the Harrods group in 1914, and expanded to cover Nos. 224–244 in 1922, in a new building designed by Sir Henry Tanner. In 1959, House of Fraser took over the store by buying the Harrods group. In 2005, House of Fraser announced that the store would close the following year, after it had been making a loss for several years and not kept up with more fashion-conscious department stores elsewhere. The building has been redeveloped with small shop units on the lower floors and flats and offices above.
  The Liberty department store is based at Nos. 210–220. It was founded by entrepreneur Arthur Lasenby Liberty, who had been inspired by the 1862 International Exhibition and wanted to open an oriental warehouse. He opened his first shop, East India House in 1875 at No. 218a, selling silk garments and various oriental goods. The shop expanded into other properties on Regent Street in the 1880s, separated by a jeweller's shop which was bridged by a double staircase called the "Camel's Back." Liberty later took over all of Nos. 140–150 Regent Street. In 1925, this complex was replaced by two new buildings, and a mock tudor building (built by architects Edwin T. Hall and his son Edwin S. Hall, constructed from the timbers of two ships, HMS Impregnable, and HMS Hindustan on neighbouring Great Marlborough Street connected by a footbridge over Kingly Street, which separates the properties.
  The toy store Hamleys is at No. 188 Regent Street, just south of Oxford Circus. It was founded as Noah's Ark at No. 231 High Holborn in 1760. An additional branch opened at Nos. 64–66 Regent Street in 1881, while the original High Holborn building burned down in 1901, moving to Nos. 86–87. The store was frequently the first to market the latest games and toys, and became a strong seller of table tennis equipment in the late 19th century, allowing the sport to become popular. The business moved to Nos. 200–202, and moved to the current address in 1981. It claims to be the largest toy shop in the world.
  The main London branch of the clothing store Jaeger is at Nos. 200–206 Regent Street. It was founded in 1884 by Lewis Tomalin, who was inspired by naturalist Gustav Jäger's pioneering use of anti-animal fibre-based clothing. The first shop, on Fore Street, had "Doctor Jaeger's Sanitary Woollen System" inscribed above the door. Oscar Wilde was a regular visitor to the shop. Henry Morton Stanley is known to have worn Jaeger clothing during his search for Dr. David Livingstone in Africa, as is Robert Falcon Scott on his fated trip to the South Pole. The company moved to Regent Street in 1935.
  The Apple Store opened on Regent Street on 20 November 2004. At the time, this was the first such store in Europe, with the others being in the United States and Japan. It was the largest Apple store worldwide until the opening of an even larger store in Covent Garden in August 2010.
  The building that houses the store is a grade II listed building built in 1898 for Venetian mosaicist Antonio Salviati.
  Austin Reed's flagship store was at Nos. 103–113 Regent Street for more than 85 years. It had an atrium at its centre, housing glass lifts allowing viewing across all floors. The lower ground floor sold womenswear and also housed Austin's, the refurbished Art Deco Barber Shop. In May 2011, the British fashion retailer Superdry announced it would move into the building, paying £12m for the lease. In return, Austin Reed moved to a former Aquascutum shop on the other side of the road. In 2016, Austin Reed filed for administration, ending over 100 years' presence on Regent Street. 
  In 2017, Microsoft announced plans to open a flagship retail store on Regent Street.
caption: The Apple Store on Regent Street
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