page_title: Andrew Baron
section_title: Online video
hierarchical_section_title: Andrew Baron / Online video
caption_attribution_description: TechSet Internet Week @Gansevoort - Andrew Baron and Sarah Austin. (CC) Brian Solis, www.briansolis.com and bub.blicio.us. Feel free to use this picture. Please credit as shown.
context_page_description: Andrew Michael Baron is the creator of Rocketboom, Know Your Meme, the video aggregator site, Magma and Humanwire. Baron has taught undergraduate and graduate classes at Parsons and was teaching IDTech at M.I.T. when he came up with the idea for Rocketboom. In 2017 Baron was arrested on charges that he stole money from his non-profit, Humanwire, to which he pled no contest.
context_section_description: After releasing Rocketboom in late 2004, Baron established himself as one of the first vloggers and arguably one of the most influential. With Rocketboom, Baron built one of the first large audiences around a video show, and went on to generate the first large-scale advertising deals.
  On August 19, 2005, Baron was interviewed on CBS Evening News. In an "Eye on America", segment  CBS veteran Jim Axelrod commented on the effort at daily news coverage on a limited budget and Baron's early grasp of the next Internet wave.  "You know what they call that? Vision."
  Baron directed a portion of "Killer," an episode of CSI: Crime Scene Investigation which aired February 2, 2006.
  Steve Jobs featured Baron's Rocketboom on stage when releasing the video iPod and again when releasing the AppleTV
  In March 2006, Baron commented on the sale of a week of advertising for $40,000 on eBay in Brandweek:
  "Advertising with us has extra value because we aren't going to accept advertising from someone whose morals are against us, someone like Hummer," said Rocketboom producer Andrew Baron. The creators of the show are acting as ad agency as well as media for the ads for TRM and EarthLink. "We've got to approve the ads and if we like them, chances are our viewers will like 'em."
  In 2008, Baron created the first version of the Know Your Meme database, to accompany a spin-off show he created and produced for Rocketboom.
  Also in 2008, with one of the most followed Twitter accounts, Baron made international news when he put his Twitter account up for sale on eBay.
  Baron released his third major site, Magma, in 2009.
  In 2011, Baron sold Know Your Meme to Cheezburger in a reported "low seven-figure deal".
caption: Baron with Sarah Austin in 2008
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