page_title: Pick n Pay Stores
section_title: Rebranding
hierarchical_section_title: Pick n Pay Stores / Rebranding
caption_attribution_description: English: Small format Pick n Pay store in Kenilworth, Cape Town.
context_page_description: Pick n Pay is the second largest supermarket chain store in South Africa, established in 1967. It can also be found in other regions of southern Africa, such as Botswana, Zambia, Zimbabwe, Lesotho, Namibia, Swaziland, and had plans to open in Malawi but has yet to do so. Raymond Ackerman purchased three Pick n Pay supermarkets from Jack Goldin in Cape Town, and served as executive chairman until his retirement in 2010. His eldest son, Gareth, is the current chairman.
  Due to a slump in profits in July 2011, the company told labour unions that it would lay off 3,137 of its 36,673 staff.
  As of 2018, the company was operating over 1,600 locations across seven countries in Southern Africa. In that year's annual report, the company announced a planned expansion into Nigeria, and that it was considering expanding into Ghana. Pick n Pay also operates stores under the Boxer brand in South Africa and Swaziland.
context_section_description: The Pick n Pay brand, which had previously remained largely unchanged since the 1970s, was redesigned in 2007. On 12 November 2007, the company announced a brand transformation in the form of a brand redesign, new uniforms, advertising campaigns, and the slogan "Inspired by You". This rebranding of the iconic Pick n Pay brand led to the disappearance of the apostrophe which appeared before the "n", which led to uproar among those working for the preservation of the apostrophe.
caption: Small format Pick n Pay store in Kenilworth, Cape Town, showing current branding.
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