page_title: Corporate surveillance
section_title: Sale of customer data
hierarchical_section_title: Corporate surveillance / Sale of customer data
context_page_description: Corporate surveillance is the monitoring of a person or group's behavior by a corporation. The data collected is most often used for marketing purposes or sold to other corporations, but is also regularly shared with government agencies. It can be used as a form of business intelligence, which enables the corporation to better tailor their products and/or services to be desirable by their customers. Although there is a common belief that monitoring can increase productivity, it can also create consequences such as increasing chances of deviant behavior and creating punishments that are not equitable to their actions.
  The monitoring of customers or workers can cause resistance and a backlash because it insinuates a suspicion.
context_section_description: If it is business intelligence, data collected on individuals and groups can be sold to other corporations, so that they can use it for the aforementioned purpose. It can be used for direct marketing purposes, such as targeted advertisements on Google and Yahoo. These ads are tailored to the individual user of the search engine by analyzing their search history and emails (if they use free webmail services), which is kept in a database.
  For example, the world's most popular web search engine stores identifying information for each web search. Google stores an IP address and the search phrase used in a database for up to 18 months. Google also scans the content of emails of users of its Gmail webmail service, in order to create targeted advertising based on what people are talking about in their personal email correspondences. Google is, by far, the largest web advertising agency. Their revenue model is based on receiving payments from advertisers for each page-visit resulting from a visitor clicking on a Google AdWords ad, hosted either on a Google service or a third-party website. Millions of sites place Google's advertising banners and links on their websites, in order to share this profit from visitors who click on the ads. Each page containing Google advertisements adds, reads, and modifies cookies on each visitor's computer. These cookies track the user across all of these sites, and gather information about their web surfing habits, keeping track of which sites they visit, and what they do when they are on these sites. This information, along with the information from their email accounts, and search engine histories, is stored by Google to use for building a profile of the user to deliver better-targeted advertising.
caption: An interaction between a web browser and a web server holding a webpage in which the server sends a cookie to the browser.