page_title: IPod
section_title: Sales
hierarchical_section_title: IPod / Sales
context_page_description: The iPod is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc. The first version was released on October 23, 2001, about ​8 ¹⁄₂ months after the Macintosh version of iTunes was released. As of May 28, 2019, only the iPod Touch remains in production.
  Like other digital music players, some versions of the iPod can serve as external data storage devices. Prior to macOS 10.15, Apple's iTunes software could be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars to the devices supporting these features from computers using certain versions of Apple macOS and Microsoft Windows operating systems.
  Before the release of iOS 5, the iPod branding was used for the media player included with the iPhone and iPad, a combination of the Music and Videos apps on the iPod Touch. As of iOS 5, separate apps named "Music" and "Videos" are standardized across all iOS-powered products. While the iPhone and iPad have essentially the same media player capabilities as the iPod line, they are generally treated as separate products.
context_section_description: Since October 2004, the iPod line has dominated digital music player sales in the United States, with over 90% of the market for hard drive-based players and over 70% of the market for all types of players. During the year from January 2004 to January 2005, the high rate of sales caused its U.S. market share to increase from 31% to 65% and in July 2005, this market share was measured at 74%. In January 2007 the iPod market share reached 72.7% according to Bloomberg Online.
  On January 8, 2004, Hewlett-Packard (HP) announced that they would sell HP-branded iPods under a license agreement from Apple. Several new retail channels were used—including Walmart—and these iPods eventually made up 5% of all iPod sales. In July 2005, HP stopped selling iPods due to unfavorable terms and conditions imposed by Apple.
  In January 2007, Apple reported record quarterly revenue of US$7.1 billion, of which 48% was made from iPod sales.
  On April 9, 2007, it was announced that Apple had sold its one-hundred millionth iPod, making it the biggest-selling digital music player of all time. In April 2007, Apple reported second-quarter revenue of US$5.2 billion, of which 32% was made from iPod sales. Apple and several industry analysts suggest that iPod users are likely to purchase other Apple products such as Mac computers.
  On October 22, 2007, Apple reported quarterly revenue of US$6.22 billion, of which 30.69% came from Apple notebook sales, 19.22% from desktop sales and 26% from iPod sales. Apple's 2007 year revenue increased to US$24.01 billion with US$3.5 billion in profits. Apple ended the fiscal year 2007 with US$15.4 billion in cash and no debt.
  On January 22, 2008, Apple reported the best quarter revenue and earnings in Apple's history so far. Apple posted record revenue of US$9.6 billion and record net quarterly profit of US$1.58 billion. 42% of Apple's revenue for the First fiscal quarter of 2008 came from iPod sales, followed by 21% from notebook sales and 16% from desktop sales.
  On October 21, 2008, Apple reported that only 14.21% of total revenue for fiscal quarter 4 of the year 2008 came from iPods. At the September 9, 2009 keynote presentation at the Apple Event, Phil Schiller announced total cumulative sales of iPods exceeded 220 million. The continual decline of iPod sales since 2009 has not been a surprising trend for the Apple corporation, as Apple CFO Peter Oppenheimer explained in June 2009: "We expect our traditional MP3 players to decline over time as we cannibalize ourselves with the iPod Touch and the iPhone." Since 2009, the company's iPod sales have continually decreased every financial quarter and in 2013 a new model was not introduced onto the market.
  As of September 2012, Apple reported that total number of iPods sold worldwide was 350 million.
caption: iPod quarterly sales. Click for table of data and sources. Note that Q1 is October through December of previous year, the holiday season.