page_title: Automotive industry in the United Kingdom
section_title: 1968 to 1987
hierarchical_section_title: Automotive industry in the United Kingdom / History / 1968 to 1987
caption_attribution_description: Fotografiert 10/2005 von B Kaineder
context_page_description: The automotive industry in the United Kingdom is now best known for premium and sports car marques including Aston Martin, Bentley, Caterham Cars, Daimler, Jaguar, Lagonda, Land Rover, Lister Cars, Lotus, McLaren, MG, Mini, Morgan and Rolls-Royce. Volume car manufacturers with a major presence in the UK include Honda, Nissan, Toyota and Vauxhall Motors. Commercial vehicle manufacturers active in the UK include Alexander Dennis, Ford, IBC Vehicles, Leyland Trucks and London Electric Vehicle Company.
  In 2018 the UK automotive manufacturing sector had a turnover of £82 billion, generated £18.6 billion in value to the UK economy and produced around 1.5 million passenger vehicles and 85,000 commercial vehicles. In that year around 168,000 people were directly employed in automotive manufacturing in the UK, with a further 823,000 people employed in automotive supply, retail and servicing.
  The UK is a major centre for engine manufacturing and in 2018 around 2.71 million engines were produced in the country.
context_section_description: By 1968 UK motor vehicle production was dominated by four companies: BLMC, Chrysler (UK), Ford, and Vauxhall (GM). The Rootes Group had taken on the name Chrysler UK after its takeover by the American car giant Chrysler, which had also taken over French carmaker Simca.
  The national champion, BLMC (British Leyland from 1968), was handicapped in its attempts to modernise by internal rivalries. Unattractive new products (particularly the Austin Allegro and Morris Marina) which were widely criticised by the motoring press, retention of legacy marques and models, labour disputes, quality issues, supplier problems and inefficient use of new equipment thwarted the dream of efficient high volume production. Increased overseas competition, arising from lowered tariffs and membership of the European Union, and high unit costs, led to low profits, which in turn jeopardised investment plans. Although the cars continued to sell well in Britain, they were less popular on overseas markets. As well as that, the company often produced several cars to compete in the same market sector. For instance, it produced four competitors for the Ford Cortina at the same time - the Morris Marina, Austin Maxi, Triumph Dolomite and the Princess.
  Japanese cars, particularly the Datsun badged cars built by Nissan enjoyed a strong surge in popularity during the first half of the 1970s, while French carmaker Renault and West German carmaker Volkswagen also enjoyed an upturn on the British market, helped by the arrival of well received new cars, particularly the Renault 5 in 1972 and Volkswagen Golf in 1974.
  The fortunes of foreign carmakers on the British market were also assisted by the fact that most British manufacturers adopted the hatchback bodystyle, mostly featuring front-wheel drive, considerably later than their continental rivals. For instance, the arrival of the front-wheel drive Volkswagen Golf hatchback in 1974 came four years before any of the four British-based carmakers had launched an equivalent car. By the time the first small British-built hatchback, the Vauxhall Chevette, was launched in 1975, the French Renault 5 had already been in production for three years. However, British Leyland's larger Austin Maxi had been sold with a hatchback and front-wheel drive since its 1969 launch, although it sold similar-sized cars like the Morris Marina and Triumph Dolomite alongside it as a rear-wheel drive saloon alternative, with the Dolomite being sold further upmarket than the Marina. For buyers wanting six-cylinder and larger four-cylinder engines, the Princess was launched in 1975. Chrysler launched the Alpine for this market sector in 1975, featuring front wheel drive and a hatchback, but kept the Hunter in production alongside it until 1979 for buyers who still preferred rear-wheel drive and a saloon or estate bodystyle.
  At the luxury end of the market, British Leyland was actually one of the first manufacturers in the world to put a hatchback on an upmarket car when it launched the Rover SD1 in 1976. This car signalled the beginning of rationalisation at British Leyland, with the SD1 replacing two model ranges - the Rover P6 and Triumph 2000/2500.
  The popularity of Nissan's range of Datsun-badged cars in the 1970s was largely down to their low prices, cheap running costs, good equipment levels and a reputation for better reliability than most British cars, although these cars also went on to gain a reputation for being prone to rust.
  BLMC's share of the UK market dropped from 40% to 32% between 1971 and 1973, with its new Morris Marina and Austin Allegro family cars selling well on the British market but not proving popular on many export markets, with the motoring media being critical of the styling of these new models as well as questions regarding the level of quality.
  By 1974 the UK's position as a world motor vehicle manufacturer had dropped to sixth place.  In 1974, both BLMC and Chrysler UK appealed to the Government for financial help. The Government rejected the idea of a merger between the two companies, and instead Chrysler UK re
caption: The Triumph Dolomite Sprint, in production from 1973 to 1980.
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