page_title: Pernod Fils
section_title: The golden age of absinthe
hierarchical_section_title: Pernod Fils / The golden age of absinthe
caption_attribution_description: English: A view of the Pernod Fils factory, 1905.
context_page_description: Pernod Fils was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque, the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.
context_section_description: The popularity of the Pernod Fils brand surged in the decades that followed, its impressive market share spawning a string of knock-offs and imitators with deceptive brand names such as "Pernot", "Parrot" and "Pierrot", among others. In 1901, the original distillery was almost completely destroyed by fire. A new, larger and more modern distillery was built in its place. In its heyday, the Pernod Fils distillery was producing as much as 30,000 liters of absinthe per day, and was exporting its product around the world.
  By 1910, France's rate of absinthe consumption had topped some 36 million liters per year. With a temperance movement growing around the world, many prominent French politicians and scientists turned their interest to France's 'national drink'.
caption: A photo of the Pernod Fils factory in Pontarlier, dated 1905.
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