page_title: Lancia
section_title: 1969 to present
hierarchical_section_title: Lancia / History / 1969 to present
caption_attribution_description: Español: ex Lancia Borgo San Paolo. Torino. Italy
context_page_description: Lancia Automobiles S.p.A. is an Italian automobile manufacturer, a subsidiary of FCA Italy S.p.A., itself the European subsidiary of multinational corporation Fiat Chrysler Automobiles. Lancia Automobiles was formed in January 2007 when its corporate parent reorganized its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 by Vincenzo Lancia and Claudio Fogolin. It became part of the Fiat Group in 1969.
  The brand is known for its strong rallying heritage, and technical innovations such as the unibody chassis of the 1922 Lambda and the five-speed gearbox introduced in the 1948 Ardea. Despite not competing in the World Rally Championship since 1992 Lancia still holds more Manufacturers' Championships than any other brand.
  Sales of Lancia-branded vehicles declined from over 300,000 annual units sold in 1990 to less than 100,000 by 2010. After corporate parent Fiat acquired a stake in Chrysler in 2009 the Lancia brand portfolio was revamped to include rebadged Chrysler products, for sale in most European markets. As sales continued to drop the Lancia-badged Chryslers were no longer offered after 2015.
context_section_description: Fiat launched a take-over bid in October 1969. It was accepted by Lancia as the company was losing significant sums of money, with losses in 1969 being GB£20 million.  This was not the end of the distinctive Lancia marque, and new models in the 1970s such as the Stratos, Gamma and Beta proved that Fiat wished to preserve the image of the brand it had acquired. Autobianchi, bought by Fiat Group just a year before, was put under the control of Lancia.
  During the 1970s and 1980s, Lancia had great success in rallying, winning many World Rally Championships.
  During the 1980s, the company cooperated with Saab Automobile, with the Lancia Delta being sold as the Saab 600 in Sweden. The 1985 Lancia Thema also shared a platform with the Saab 9000, Fiat Croma and the Alfa Romeo 164. During the 1990s, all models were closely related to other Fiat models.
  Starting from 1 February 2007, Fiat's automotive operations were reorganised.
  Fiat Auto became Fiat Group Automobiles S.p.A., Fiat S.p.A.'s branch handling mainstream automotive production. Simultaneously the current company, Lancia Automobiles S.p.A., was created from the pre-existing brand, and controlled 100% by FCA.
  In 2011, Lancia moved in a new direction and added new models manufactured by Chrysler and sold under the Lancia badge in many European markets. Conversely, Lancia built models began to be sold in right-hand drive markets under the Chrysler badge.
  In 2015 Lancia's parent company Fiat Group Automobiles S.p.A. became FCA Italy S.p.A., reflecting the earlier incorporation of Fiat S.p.A. into Fiat Chrysler Automobiles.
caption: Entrance of the former Lancia Borgo San Paolo Plant in Turin, repurposed as a civic center
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