page_title: Gert Boyle
hierarchical_section_title: Gert Boyle
caption_attribution_description: Gert Boyle, chairwoman of Columbia Sportswear, at a benefit event called the All-Star Salute to the Oregon Military, held at the Governor Hotel in Portland, Oregon, on April 20, 2013. Photo by Sgt. Cory Grogan, 115 Mobile Public Affairs Detachment.
context_page_description: Gertrude Boyle was a German-born American businesswoman in the U.S. state of Oregon. After her family fled Nazi Germany, her father founded the business that would become Columbia Sportswear, where in 1970, she became company president. She remained president until 1988 and additionally, served as chairwoman of the company's board of directors from 1983 until her death in 2019. Starting in the 1980s, she appeared in a series of advertisements for Columbia Sportswear alongside her son Timothy Boyle, often humorously testing the quality and durability of their products. She was also a philanthropist and memoirist.
context_section_description: Gertrude Boyle (née Lammfromm; March 6, 1924 – November 3, 2019) was a German-born American businesswoman in the U.S. state of Oregon. After her family fled Nazi Germany, her father founded the business that would become Columbia Sportswear, where in 1970, she became company president. She remained president until 1988 and additionally, served as chairwoman of the company's board of directors from 1983 until her death in 2019. Starting in the 1980s, she appeared in a series of advertisements for Columbia Sportswear alongside her son Timothy Boyle, often humorously testing the quality and durability of their products. She was also a philanthropist and memoirist.
caption: Gert Boyle in 2013
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