page_title: Gauranga
section_title: Hare Krishna movement
hierarchical_section_title: Gauranga / Gaudiya Vaishnavism / Hare Krishna movement
caption_attribution_description: English: A en:Gouranga installation, on the bridge of the en:Midland Main Line over the A47 in en:Leicester. Taken by me, from a moving car (hence fuzziness). Have wiped out reg plates of the cars.
context_page_description: 'Gauranga' is another name for Sri Krishna Chaitanya Mahaprabhu, the 16th century Bengali Saint and founder of Gaudiya Vaishnavism.The term Gauranga Mahaprabhu references Lord Chaitanya possessing the golden complexion of Srimati Radharani as an incarnation or avatar of Sri Krishna.
context_section_description: Within ISKCON,  A. C. Bhaktivedanta Swami Prabhupada propagated that whoever hears, reads, or speaks the name gaurāṅga is blessed with fortune and happiness due to Chaitanya Mahaprabhu's extraordinary saintly nature.
  A. C. Bhaktivedanta Swami Prabhupada distributed Krishna Consciousness throughout the entire world in only ten short years after he had departed from India on His preaching mission as instructed by his Guru Srila Bhaktisiddhanta Saraswati Thakur Prabhupada.
  New York City Gaudiya Vaishnava devotees have been recently known to ask random pedestrians "Can you guys say Gauranga?" enlightening the pedestrians with dance and song in the streets of New York City.  https://www.youtube.com/watch?v=D0omEz4tcOM .  A. C. Bhaktivedanta Swami Prabhupada promoted singing Gauranga's Name and dancing in the streets as one of the most important and effective ways to help distribute the mercy of Lord Gauranga.
  Stickers bearing the word Gouranga or stating "Call out Gouranga and be happy!" began appearing on bridges over motorways and railways in Scotland, the North of the Bhaktivedanta Manor in England and north of Wales from the mid-nineties onwards. Stickers and fridge magnets with the phrase have also been handed out by Hare Krishna devotees at music festivals throughout the UK.
caption: A Gauranga installation on a railway bridge in Leicester
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