page_title: Sega
section_title: Subsidiaries of Sega Group Corporation
hierarchical_section_title: Sega / Corporate structure / Subsidiaries of Sega Group Corporation
caption_attribution_description: Amusement arcade CLUB SEGA Akihabara Annex. 1-11-11 Soto-kanda, Chiyoda, Tokyo. 日本語: クラブ セガ 秋葉原 新館 （東京都千代田区外神田1-11-11） 旧・サトームセン 本店（2007年3月31日限り閉店）跡のビルに入居したゲームセンター。 クラブ セガ 秋葉原（現店名: セガ 秋葉原1号館）、秋葉原ギーゴ に次ぐ、秋葉原で3店目のセガのアミューズメント施設。 2010年2月18日開店。
context_page_description: Sega Corporation is a Japanese multinational video game developer and publisher headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are respectively headquartered in Irvine, California, and London. Sega's arcade division existed as Sega Interactive Co., Ltd. from 2015 to 2020 before it merged with Sega Games to create Sega Corporation with Sega Games as the surviving entity. Sega is a subsidiary of Sega Group Corporation, which is, in turn, a part of Sega Sammy Holdings. From 1983 until 2002, Sega also developed video game consoles.
  Sega was founded by American businessmen Martin Bromley and Richard Stewart as Nihon Goraku Bussan on June 3, 1960; shortly after, the company acquired the assets of its predecessor, Service Games of Japan. Five years later, the company became known as Sega Enterprises, Ltd., after acquiring Rosen Enterprises, an importer of coin-operated games. Sega developed its first coin-operated game, Periscope, in the late 1960s. Sega was sold to Gulf and Western Industries in 1969.
context_section_description: After the formation of Sega Group in 2015 and the founding of Sega Holdings (now Sega Group Corporation), the former Sega Corporation was renamed Sega Games Co., Ltd. Under this structure, Sega Games was responsible for the home video game market and consumer development, while Sega Interactive Co., Ltd., comprised Sega's arcade game business. The two were consolidated in 2020, renamed as Sega Corporation. The company includes Sega Networks, which handles game development for smartphones. Sega Corporation develops and publishes games for major video game consoles and arcade cabinets, and has not expressed interest in developing consoles again. According to former Sega Europe CEO Mike Brogan, "There is no future in selling hardware. In any market, through competition, the hardware eventually becomes a commodity ... If a company has to sell hardware then it should only be to leverage software, even if that means taking a hit on the hardware." 
  Sega Toys Co., Ltd. has created toys for children's franchises such as Oshare Majo: Love and Berry, Mushiking: King of the Beetles, Lilpri, Bakugan, Jewelpet, Rilu Rilu Fairilu, Dinosaur King and Hero Bank. Products released in the West include the home planetarium Homestar and the robot dog iDog. The Homestar was released in 2005 and has been improved several times. Its newest model, Flux, was released in 2019. The series is developed by the Japanese inventor and entrepreneur Takayuki Ohira. As a recognized specialist for professional planetariums, he has received numerous innovation prizes and supplies large planetariums internationally with his company Megastar.
  Sega Toys also inherited the Sega Pico handheld system and produced Pico software. Sega has operations of bowling alleys and arcades through its Sega Entertainment Co., Ltd. subsidiary. Since its first arcade opened in Japan in 1970, Sega has maintained a presence in operating arcades there, but has not been consistently successful in other territories. Its DartsLive subsidiary creates electronic darts games, while Sega Logistics Service distributes and repairs arcade games. In 2015, Sega and Japanese advertising agency Hakuhodo formed a joint venture, Stories LLC, to create entertainment for film and TV. Stories LLC has exclusive licensing rights to adapt Sega properties into film and television, and has partnered with producers to develop series based on properties including Shinobi, Golden Axe, Virtua Fighter, The House of the Dead, and Crazy Taxi.
caption: Club Sega game center in Akihabara, Tokyo
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