page_title: East Side, Milwaukee
section_title: Culture
hierarchical_section_title: East Side, Milwaukee / Culture
caption_attribution_description: English: UWM and Downer Avenue
context_page_description: East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward neighborhood to the village of Shorewood, bordered by the Milwaukee River to the west and Lake Michigan to the east, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus.
context_section_description: The East Side is considered by some as Milwaukee's melting pot, with a mix of hipsters, hippies, college students and young professionals converging in the area's diverse restaurants, bars and stores. The area is also known for its historic architecture, such as St. Hedwig's, on Humboldt Avenue. With the exception of St. Hedwig's, the buildings of the area reflect the styles popular in Milwaukee, including the Italianate, Queen Anne, Classical Revival, and the German Renaissance Revival.
  Oriental Theatre, a movie palace still in operation, was built in 1927. The newer University of Wisconsin–Milwaukee was created in 1956. Brady Street became the focus of Milwaukee's counter-culture in the 1960s, with Brady Street Days, head shops, and Kitchen Sink Press, one of the world's largest underground comics publishers. Recently the area has seen housing assessments double. Commerce continues to grow in the neighborhood as a result of continued private and developer investments.
caption: Looking northwest along North Downer Avenue. The Downer shopping district that stretches south from East Park Place is in the foreground. UW-Milwaukee, with the prominent Sandburg Halls, is pictured in the background.
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