page_title: Model car
section_title: Early European diecast
hierarchical_section_title: Model car / European die casting / Early European diecast
caption_attribution_description: Deutsch: Originalschachtel des Bedford Low Loaders
context_page_description: A model vehicle or toy vehicle is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to pick up momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part of the market since the mid-1980s.
context_section_description: Northern Europe and the British Isles were the homes of the most successful European producers in the 1950s and 1960s in the post-war revitalized economies across the continent (Rixon 2005, p. 9).  Quite popular were models produced in the altered railroad modeling scale of 1:43.
  Examples of well known companies are (or were) Corgi Toys, Dinky Toys, Matchbox, and Spot-On Models of the United Kingdom; Solido, Norev, and Majorette of France; Schuco Modell, Gama, and Siku of (West) Germany; Tekno of Denmark, and Mercury, Polistil and Mebetoys of Italy. Immediately post-war, Belgium made Septoy and Gasquy. Even Israel got into the act quite successfully with Gamda Koor Sabra which made its own tooling for several unique models. Non-market system communist countries also had some successful factories, like Kaden models and Igra of Czechoslovakia, Espewe of East Germany, and Estetyka of Poland. State factories of the Soviet Union (commonly known as Novoexport, Saratov, or Tantal) produced many carefully crafted diecast models mostly in 1:43 scale. These were known for their intricate detail, numerous parts, and delicate construction. 
  Larger sizes in die-cast grew out of offerings of European companies like Polistil, Schuco Modell, and Martoys, which was later to become Bburago. 1:24 and 1:18 scales did not become really popular until the late 1980s when other brands like Yatming and Maisto were produced in Hong Kong or China by either American or Asian companies. 1:87 scale plastic vehicles, related to railroad modeling or not, also continue to be popular in Europe. Despite continued European companies, today, China is now the center of diecast production.
  Post-war European diecast models were produced in fairly simple form, such as Dinky Toys (often in the train related 1:64 or 1:43). Dinky production began in 1934, while Matchbox cars (often approx. 1:64) were introduced in the mid-1950s. These early die-cast toys featured no opening parts whatsoever. Affected by market forces and by improvements in production technology, companies began to improve the quality of the toys over time. The "best" improvements were often copied by the competition within 1–2 years of their appearance on the market. Examples of these would be plastic windows, interiors, separate wheel/tire assemblies, working suspensions, opening/moving parts, jeweled headlights, mask-spraying or tampo-printing, and low-friction 'fast' wheels.
  Into the 1970s, model makers began to feel the squeeze of rising costs. Often press tooling for a new model might cost more than 30,000 pounds (more than US$50,000). Companies began to offer fewer new issues and the models became simpler with fewer opening parts (Harvey 1974, p. 1998).
caption: Moko Lesney no. 27 Flat bed truck box. Reproduction boxes can sometimes be difficult to spot.
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