page_title: National Organization for the Reform of Marijuana Laws
section_title: Media and activism
hierarchical_section_title: National Organization for the Reform of Marijuana Laws / Media and activism
caption_attribution_description: 2013 Twin Cities Pride Parade on Hennepin Avenue in Downtown Minneapolis.
context_page_description: The National Organization for the Reform of Marijuana Laws is an American non-profit organization based in Washington, DC whose aim is to move public opinion sufficiently to achieve the legalization of non-medical marijuana in the United States so that the responsible use of cannabis by adults is no longer subject to penalty. According to their website, NORML "supports the removal of all criminal penalties for the private possession and responsible use of marijuana by adults, including the cultivation for personal use, and the casual nonprofit transfers of small amounts", and "supports the development of a legally controlled market for cannabis". NORML and the NORML Foundation support both those fighting prosecution under marijuana laws and those working to legalize marijuana. Similar affiliated organizations operate under the NORML banner in other countries, among them NORML New Zealand, NORML Ireland, NORML Canada, NORML UK, NORML South Africa and NORML France.
context_section_description: As an advocacy group, NORML has been active in spreading its message to the public.
  In early 2009, a petition to President Barack Obama was written asking that he appoint a "Drug Czar" who will treat drug abuse as a health issue rather than a criminal issue and will move away from a "War on Drugs" paradigm. NORML's goal for this petition was 100,000 signatures.
  Also in early 2009, when the Kellogg Company dropped its contract with Olympic swimmer Michael Phelps after pictures of him using a bong surfaced in the media, head members of NORML began boycotting Kellogg products and urging all members and supporters of NORML to boycott Kellogg, until the company reversed the decision.  NORML also suggested that supporters of the cause send emails or letters to Kellogg explaining the boycott and the reasons behind it, even providing a template for emails and letters. Although Kellogg's profits did not suffer in the first quarter of 2009, consumer ratings polls at Vanno have been cited as indicating that Kellogg's reputation has suffered.  Specifically, a small poll of Kellogg's brand reputation at Vanno showed a drop from its previous rank of 9 to 83 after Kellogg decided not to renew its contract with Michael Phelps.
  On February 15, 2010, a 15-second Flash animation from NORML discussing the potential economic and financial benefit of legalized marijuana was deemed by CBS to be "too political" to display on billboards in New York City's Times Square. This drew criticism in the blogosphere and accusations of hypocrisy on Twitter, since CBS had recently aired an anti-abortion television spot during the 2010 Super Bowl. CBS reversed its decision and the ad was debuted on the CBS Times Square Superscreen on April 20, 2010.
caption: Signs advertising NORML at the Twin Cities Pride Parade in Minneapolis, Minnesota, in 2013
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