page_title: Govindudu Andarivadele
section_title: Marketing
hierarchical_section_title: Govindudu Andarivadele / Release / Marketing
caption_attribution_description: English: I have photographed this one.
context_page_description: Govindudu Andarivadele, also known by the acronym GAV, is a 2014 Indian Telugu-language action drama film written and directed by Krishna Vamsi. Produced by Bandla Ganesh for Parameswara Art Productions, the film features Ram Charan, Srikanth, Kajal Aggarwal and Kamalinee Mukherjee in the lead roles, while Prakash Raj, Jayasudha, Rahman and Adarsh Balakrishna play supporting roles. Yuvan Shankar Raja composed the film's soundtrack and score while Sameer Reddy worked as the cinematographer, and Naveen Nooli was the film's editor.
  The film is partially inspired by the 1991 Telugu film Seetharamaiah Gari Manavaralu directed by Kranthi Kumar. Govindudu Andarivadele portrays a "non-residential Indian" named Abhiram who visits his grandfather Balaraju's house as a student of agriculture. He actually came to reconcile the differences between his father, Chandrasekhar Rao, and Balaraju. The pair parted ways as Chadrasekhar went to the US while Balaraju stayed and built a charitable hospital for local people. Abhiram succeeds in winning over family members, and Balaraju understands the truth behind Abhiram and his attempts.
  The film was officially announced in Hyderabad on 6 February 2014.
context_section_description: The first-look posters and stills of the film were unveiled on 26 March 2014 and 27 March 2014. On 26 March 2014, 4 stills of Charan from the film were released into the Internet, coinciding with his birthday on 27 March 2014 and receiving a positive response. The next day, posters designed by Working Title featuring the logo and 3 of those 4 stills were released. The posters also received a positive response and were widely distributed on various social networking sites. The film's teaser was initially planned to be launched on 29 July 2014 at Ramanaidu Studios, but the release was postponed to 7 August 2014. A promotional event was planned at Ramanaidu Studios in Nanakramguda for the teaser's launch.
  The first teaser of 40 seconds was launched on 7 August 2014 with a press conference at the house set in Ramanaidu Studios where the film was shot. The teaser received very good response from  the critics and the viewers. Reviewing the teaser, Nivedita Mishra of Hindustan Times wrote "Make no mistake, this one is no poor regional cousin of Bollywood. It's got color, good-looking stars with baddies to boot and loads of song and dance executed with a finesse that only Indian film industry can. The teaser of Ram Charan Teja's new film Govindudu Andarivadele is out and proves just that. From lush paddy fields to festive Indian family lives, this one has it all. Watch out for a shot of Ram Charan Teja riding a bullock cart! Quite novel!". The Times of India wrote "the teaser looked colorful and quite impressive reminding Krishna Vamsi's style of family and love entertainers". Subramaniam Harikumar of Bollywood Life wrote "The teaser sure has raised out hope. A lot of importance seems to be given to the rustic village backdrop with green fields and bullock carts and big ancestral bungalows. The cinematography is top notch with colours melting in your eyes in every frame. The teaser gives equal importance to family, tradition and romance, with all the important characters getting a decent exposure in the promo." The film's teaser received more than 300,000 views within 24 hours of its online release on YouTube. A set of stills were released in the last week of August 2014.
  The film's official trailer was launched on 1 September 2014 at the Shilpakala Vedika along with the film's soundtrack. The trailer too received positive response. As a part of the film's promotion, Bandla Ganesh booked 860 spots on the Telugu news channels for airing the film's teaser and trailer until 2 October 2014. Out of them 70 spots each were booked on TV5, TV9, and Sakshi, while 50 spots each were booked on 14 other Telugu news channels. Post release, Ram Charan and Kajal participated in a special promotional program title Radhe Govinda hosted by Anasuya where they spoke about the film as a part of the film's promotion. As a marketing strategy, the makers planned to add the song Kokkokkodi to the film being screened in theatres to boost the takings.
caption: Shilpakala Vedika, where the film's theatrical trailer was unveiled along with the soundtrack album and their video promos on 1 September 2014.
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