page_title: The Trump Organization
section_title: Coats of arms
hierarchical_section_title: The Trump Organization / Coats of arms
context_page_description: The Trump Organization is a group of about 500 business entities of which Donald Trump is the sole or principal owner. About 250 of these entities use the Trump name. The organization was founded in 1923 by Donald Trump's grandmother, Elizabeth Christ Trump, and father, Fred Trump, as E. Trump & Son. Donald Trump began leading it in 1971, renamed it around 1973, and handed off its leadership to his children in 2017.
  The Trump Organization, through its various constituent companies and partnerships, has or has had interests in real estate development, investing, brokerage, sales and marketing, and property management. Trump Organization entities own, operate, invest in, and develop residential real estate, hotels, resorts, residential towers, and golf courses in various countries. They also operate or have operated in construction, hospitality, casinos, entertainment, book and magazine publishing, broadcast media, model management, retail, financial services, food and beverages, business education, online travel, commercial and private aviation and beauty pageants.
context_section_description: Donald Trump has used a number of logos in the style of coats of arms for his businesses.
  Joseph E. Davies, third husband of Marjorie Merriweather Post and a former U.S. ambassador of Welsh origins, was granted a coat of arms by British heraldic authorities in 1939. After Donald Trump purchased Mar-a-Lago, the Florida estate built by Merriweather Post, in 1985, the Trump Organization started using Davies's coat of arms at Trump golf courses and estates across the country. It was also registered with the U.S. patent and trademark office.
  In 2008, Trump attempted to establish the American logo at his new Trump International Golf Links in Balmedie, Scotland, but was warned by the Lord Lyon King of Arms, the highest authority for Scottish heraldry, that an act of the Scottish Parliament from 1672 disallows people using unregistered arms. In January 2012, shortly after the inauguration of the golf course, Trump unveiled the new coat of arms that had been granted to "The Trump International Golf Club Scotland Ltd" by the Lord Lyon in 2011.
  Sarah Malone, executive vice-president of "The Trump International Golf Links, Scotland", said that "the coat of arms brings together visual elements that signify different aspects of the Trump family heritage [...], the Lion Rampant [in the crest] makes reference to Scotland and the stars to America. Three chevronels are used to denote the sky, sand dunes and sea—the essential components of the site, and the double-[headed] Eagle represents the dual nature and nationality of Trump's heritage (Scottish and German). The Eagle clutches golf balls making reference to the great name of golf, and the motto Numquam Concedere is Latin for Never Give Up—Trump's philosophy."
  From 2014, Trump used the same logo for "The Trump International Golf Links, Ireland", the golf resort built from his acquisition of Doonbeg Golf Club.
  Shield
  Party per chevron: Azure two Mullets Argent; Vert a double headed Eagle displayed of the second, beaked, taloned and langued Gules, holding in its talons two Globes of the second; overall three chevronels Or.
  Crest
  A demi Lion rampant Gules, armed and langued Azure, holding in the paws a Pennon Or flowing to the sinister.
  Battle cry
  "Numquam concedere" (Latin for "Never Give Up").
caption: The coat of arms granted to Davies in 1939 bears the motto "Integritas".