page_title: European Champion Clubs' Cup
section_title: Title-holder logo
hierarchical_section_title: European Champion Clubs' Cup / The trophy / Title-holder logo
caption_attribution_description: English: UEFA Champions League Titleholder Badge 2012
context_page_description: The European Champion Clubs' Cup, also known as Coupe des Clubs Champions Européens, or simply the European Cup, is a trophy awarded annually by UEFA to the football club that wins the UEFA Champions League. The competition in its older format shared its name with the trophy, being also known as the European Cup, before being renamed for the 1992–93 season onwards.
  Several different physical trophies have had the name, as a club was entitled to keep the cup after five wins or three consecutive wins, with a new cup having to be forged for the following season.
context_section_description: A separate "title-holder logo" is worn by the reigning Champions League champions in the following season's competition in place of the regular patch worn by the other competing teams. The logo is predominantly dark blue and was introduced in 2004–05, with Porto as the defending champions. The distinction between the title-holder logo and the badge of honour can be compared to the distinction between the Scudetto ("shield") worn by the reigning Serie A champions in Italy, and the stella ("star") worn by teams with over ten Serie A titles in total. However, whereas Juventus wear three stars as they have won over 30 titles, there is no provision for multiple UEFA badges of honour, as the count within the badge can be incremented indefinitely. From 2006–07 to 2010–11, the title holders also played with the match ball used in their triumphant final in their home matches, but from 2011–12, the title holders use the same match ball as the 31 other teams.
  The original design for the title-holder badge featured two of the interconnecting stars of the competition's star ball logo at the top, with the caption "champions" and the season of triumph in the centre of the badge. It was slightly modified in 2008–09 to feature the entirety of the star ball logo, albeit with the other stars faded out, and it was drastically changed for the 2009–10 competition. Without the star ball background, it instead featured a design of the trophy which was used for the branding of the previous season's final. It was revamped again in 2010–11 to feature part of the star ball on show below the "champions" caption and the year of triumph. The current design was first worn by Chelsea in 2012–13; it features an outline design of the trophy along with the year of triumph.
caption: The title-holder logo worn by Chelsea in the 2012–13 season; the same design has been used since.
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