page_title: Pasar Baru
section_title: Golden period
hierarchical_section_title: Pasar Baru / Pasar Baru market / History / Golden period
caption_attribution_description: Nederlands: Repronegatief. Pasar Baroe te Djakarta
context_page_description: Pasar Baru is an administrative village in the Sawah Besar subdistrict in Central Jakarta of Indonesia. It has postal code of 10710.
  Pasar Baru is also the name of a 19th-century market which was established in the neighborhood and gave its name to the administrative village. Established in 1820, Pasar Baru is one of the oldest shopping district in Jakarta.
  Pasar Baru is located in the heart of Jakarta's busiest district. The area centered in a street called Jalan Pasar Baru that runs in a north-south axis. The southern edge of the street is marked with a gate and a bridge that span over a canal that connects to Jalan Raya Pos, a section of Java's Great Post Road that runs through Jakarta. Right across the Pasar Baru southern gate is Jakarta Art Building. The Pasar Baru street is lined with numbers of shops, restaurants and also several shopping centers. Most of shops here sell textiles, shoes, clothes and other fashion products, such as; sportswear, watch and jewelries. While shopping center on the north sides specialized on selling cosmetics, cameras and photography products.
  Culturally the area demonstrates a fusion of Indonesian, Dutch colonial, Chinese and Indian cultures.
context_section_description: During the 1950s, Pasar Baru became Jakarta's busiest shopping center for middle- and upper-class consumer. A 1956 guidebook of Jakarta quoted Pasar baru as "the best known shopping-centre of the capital. Almost everything is to be had there: the latest fashions in clothing from Europe, America and Asia, the latest improvements on kitchen-utensils, products on Indonesian art, craft and textiles, the best fruits, home-grown as well as imported ones, tea- and lunch-rooms, jewelers, tailors, shoemakers, furniture dealers etc. etc." Because of the increasing crowd and traffic in Pasar Baru, on August 1, 1957, the government banned parking along the street of Pasar Baru to ease traffic flow. Despite the ban, in practice it was difficult to keep cars from parking in Pasar Baru.
  During this golden period, the stores of Pasar Baru were predominantly Chinese, e.g. Warenhuis Sam Hoo. Indian presence was also large, and mostly focused on textile stores known locally as Toko Bombay. Examples of Toko Bombay were Kissoomall, Bagamall, Chotirmall, and Gehimall.
  Several Indonesia's largest department store chain trace it roots back to Pasar Baru, e.g. Matahari department store, Indonesia's largest department store chain which started when the founder Hari Darmawan bought a 1920s building at Jalan Pasar Baru 52-58 called Toko de Zon ("sun shop") and rename it Matahari (Indonesian "sun").
caption: Crowds of people in Pasar Baru.
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