page_title: Cinnamon challenge
hierarchical_section_title: Cinnamon challenge
caption_attribution_description: English: Ground cinnamon with measuring spoon
context_page_description: The cinnamon challenge is a viral internet food challenge. The objective of the challenge is to film oneself eating a spoonful of ground cinnamon in under 60 seconds without drinking anything, then upload the video to the Internet. The challenge is difficult and carries substantial health risks because the cinnamon coats and dries the mouth and throat, resulting in coughing, gagging, vomiting, and inhalation of cinnamon, leading to throat irritation, breathing difficulties, and risk of pneumonia or a collapsed lung.
  The challenge has been described online since 2001, and increased in popularity in 2007, peaking abruptly in January 2012 and falling off almost as sharply through the first half of that year, then tapering off almost to its previous level by 2014. By 2010, many people had posted videos of themselves attempting this challenge on YouTube and other social networking websites.
context_section_description: The cinnamon challenge is a viral internet food challenge. The objective of the challenge is to film oneself eating a spoonful of ground cinnamon in under 60 seconds without drinking anything, then upload the video to the Internet. The challenge is difficult and carries substantial health risks because the cinnamon coats and dries the mouth and throat, resulting in coughing, gagging, vomiting, and inhalation of cinnamon, leading to throat irritation, breathing difficulties, and risk of pneumonia or a collapsed lung.
  The challenge has been described online since 2001, and increased in popularity in 2007, peaking abruptly in January 2012 and falling off almost as sharply through the first half of that year, then tapering off almost to its previous level by 2014. By 2010, many people had posted videos of themselves attempting this challenge on YouTube and other social networking websites. The cinnamon challenge peaked in activity in January 2012, with Twitter mentions peaking at nearly 70,000 per day  It is similar to the saltine cracker challenge, which involves ingesting at least six saltine crackers – also known as soda crackers – within 60 seconds without drinking anything, the Gallon challenge, and the Banana Sprite challenge.
caption: The cinnamon challenge involves consuming one spoonful of powdered cinnamon.
exif: {"Image Make": "Canon", "Image Model": "Canon EOS DIGITAL REBEL XT", "Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image DateTime": "2009:10:18 07:09:11", "Image YCbCrPositioning": "Co-sited", "Image ExifOffset": "196", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "9716", "Thumbnail JPEGInterchangeFormatLength": "5942", "EXIF ExposureTime": "1/500", "EXIF FNumber": "4", "EXIF ExposureProgram": "Unidentified", "EXIF ISOSpeedRatings": "200", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2009:10:18 07:09:11", "EXIF DateTimeDigitized": "2009:10:18 07:09:11", "EXIF ComponentsConfiguration": "YCbCr", "EXIF ShutterSpeedValue": "293791/32768", "EXIF ApertureValue": "4", "EXIF ExposureBiasValue": "0", "EXIF MeteringMode": "Pattern", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "28", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "3456", "EXIF ExifImageLength": "2304", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "9230", "EXIF FocalPlaneXResolution": "1728000/437", "EXIF FocalPlaneYResolution": "384000/97", "EXIF FocalPlaneResolutionUnit": "2", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard"}