page_title: Coca-Cola Vanilla
section_title: Reception and discontinuation
hierarchical_section_title: Coca-Cola Vanilla / Distribution / Reception and discontinuation
caption_attribution_description: English: Advert celebrating the re-launch of Coca-Cola Vanilla on the side of a double-decker bus in London.
context_page_description: Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007, in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.
  In 2003, Pepsi introduced Pepsi Vanilla to compete with Vanilla Coke. Virgin released their own vanilla cola in 2002 in the UK, the year before Coke released Vanilla Coke there.
context_section_description: Its inaugural year in 2002 saw its best sales. It is estimated that the product was purchased by about 29% of all United States households that year. It still remains popular along with its flavored partner, Cherry Coca-Cola. Doubt was cast over the future of Vanilla Coke and its splinter beverages when the company announced the 2004 sales figures: 35 million unit cases in North America compared to 90 million in 2002; Vanilla Diet Coke dropped from 23 million unit cases in its inaugural year (2003) to 13 million in 2004.
  In November 2005, after slumping sales, The Coca-Cola Company announced that Vanilla Coke would be discontinued in North America and Great Britain by the end of the year. Coca-Cola introduced Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. At the time, the company said Vanilla Coke and Diet Vanilla Coke would possibly be made available again in the future: "We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want." Vanilla Coke beverages were never discontinued in some markets, such as Australia, France, Russia, Malaysia, and Germany.
  From February 19, 2007, Vanilla Coke was re-introduced into New Zealand. The official re-introduction of Vanilla Coke in the US began May 25, 2007 at the World of Coca-Cola Museum in Atlanta, Georgia. The Coca-Cola Company announced a partnership with Edy's Ice Cream to co-advertise with Coke on the launch, and featured a 10-ton Vanilla Coke float, which was certified by the Guinness World Records as the largest ice cream float in the world. A Coca-Cola Vanilla Zero has also been introduced. The re-released Coca-Cola Vanilla features a new packaging design. The advertising campaign for the revival used an instrumental cover of "Welcome Back". In 2007, Vanilla Coke was also introduced into China. It was also introduced in other countries in Europe and Asia. In June 2010, certain convenience stores in Ontario, Canada have re-introduced it by importing it from the neighbouring United States. Coca-Cola has made Coke Vanilla available in their Freestyle beverage machine in Canada; however, bottled and canned versions were not available until 2016.
  Coca-Cola initially stated that it had no plans to return Coca-Cola Vanilla to the United Kingdom despite high demand. Several enquiries were made throughout 2011 and 2012. Coca-Cola then thought about returning Vanilla Coca-Cola to the United Kingdom sooner or later. It was reintroduced on March as part of Papa Johns promotion campaign before becoming available elsewhere.In April 2017 Vanilla Zero Sugar will be available in the UK. In May 2013, Coca-Cola Vanilla appeared in stores in Romania (imported), expanding to more stores through the year, due to demand, while there is still no official word from Coca-Cola. In July 2013, the drink re-appeared in stores around Belgium and the Netherlands as well. In October 2013, Coca-Cola Vanilla appeared in stores in Czech Republic and Slovakia. In February 2015, it appeared in some Tesco stores in Poland, where it is also available in Carrefour shops. It can also be purchased in many shops in Canada, and is widely available in Sweden, and also in some stores in Finland. In 2018, Coca-Cola confirmed the product's discontinuation in the UK in favour of Vanilla Zero Sugar.
  Coca-Cola Vanilla was introduced in Lithuania by the end of 2015 for a limited time.
caption: Advert celebrating the re-launch of Coca-Cola Vanilla on the side of a double-decker bus in London.
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