page_title: Dual front
section_title: Use in market
hierarchical_section_title: Dual front / Use in market
caption_attribution_description: English: Image of the back of a Sony Ericsson K700i, taken by me (J Di) with a Sony Ericsson K750i.
context_page_description: Dual front is a design concept which allows a device to have two distinctive sides, one for each function. It is most commonly used in camera phones.
context_section_description: The dual front concept began in 2003 when Sony Ericsson started its camera phone range with the T610 and T630 which could be held comfortably in the style of a real digital camera due to its side-mounted shutter button; they also had rear designs which loosely resembled the design of digital cameras.  Sony Ericsson described the design of the T630 as 'Putting an end to phones having a front and a back, the T630 has two sides. One for the camera... the other for telephony...'
  With the announcement of the K700i and S700i, Sony Ericsson introduced a new marketing term, "Dual front" to refer to camera phone where the "back" of the handset is styled as the "front" of a digital camera, hence the term of "dual front".
  The market responded well to this design and Sharp was the next company to begin designing dual front products, by producing a clamshell phone with a dual front design (Sharp 902).  This had not been done  before on clamshell phones as it was difficult to find a convenient location to put the camera due to the physical limitations.
  Nokia, after observing the continued response towards mobile phones with dual front designs announced the 6111 and the 6270/6280 in 2005, all of which had a dual front element to them.  They had also previously created a new design which involved the twisting of the top flip in order to create a camcorder like display (as on the 6260). Whilst not strictly dual front, it was later elaborated more to form the N90, N92 and N93.
  Samsung's UpStage, released in 2007, features a new form of dual front design, where one side is the phone side and the other side resembles an MP3 player.
caption: The rear is designed similarly to Sony's Cyber-shot cameras.
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