page_title: Mivasocial
section_title: The target Audience and demography
hierarchical_section_title: Mivasocial / The target Audience and demography
caption_attribution_description: English: Mivasocial Banner
context_page_description: Mivasocial is a website and online social networking platform for African communities living in the African continent and in the African Diaspora around the world. It is an American for profit limited liability Corporation and online social media and social networking service run by Happy Way LLC based in Lawrenceville GA. Mivasocial creates a united Africa online, a space that unites all Africans for the development of the African continent.
  Mivasocial was initially launched in 2011 by Jean-Marc Kouevidjin and Nasser Falana as Star53 a social network to help with the development of African people. According to Jean-Marc Kouevidjin Star53 meant that there were 53 African countries of stars that needed to be discovered.
  After growing to more than 100000 members in 2012, Star53 encountered some technology limitations and issues and needed to be redesigned for the new generation.
context_section_description: Mivasocial targets the entire world and anyone can be a member. Its membership is free. Any individual or business aiming for the African continent can use the platform as a gateway to every country on the continent. according to the latest membership data released in Jan 2016, the audience is predominantly African people in the Diaspora and the continental Africa according to the latest membership data released in Jan 2016. 
  After registering to use the site, users will need to identify their target African country network and their primary language of choice. Two(2) languages are currently offered such as French and English. Users can then create a user profile, add other users as "friends", follow members feeds, exchange private messages, post status updates and photos, share videos, write blogs, use various apps and receive notifications on platform activities and also when others update their profiles. Additionally, users may join common-interest user groups called PACs, organized by categories such as workplace, school or college, or other characteristics, and connect with people throughout Africa or by individual African countries or the Diaspora. Also users can complain or block unpleasant people from interacting with them or from chatting with them in the dedicated Mivasocial Messenger App namely Mivachat. The platform appears to take privacy very seriously with privacy tools available under user profiles that allow users to hide themselves completely from any site interaction. No personal data such as phone number and address is required to use the platform.
  Members of the platform can share and target a specific African country or the entire continent.
caption: Mivasocial Banner
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