page_title: Neiman Marcus
section_title: 1950–1999
hierarchical_section_title: Neiman Marcus / Operations during 20th century / 1950–1999
caption_attribution_description: English: Neiman Marcus in Copley Square on a rainy day in Boston, Massachusetts. April 2008 photo by John Stephen Dwyer.
context_page_description: Neiman Marcus Group, Inc., originally Neiman-Marcus, is an American chain of luxury department stores owned by the Neiman Marcus Group, headquartered in Dallas, Texas. The company also owns the Bergdorf Goodman department stores and operates a direct marketing division, Neiman Marcus Direct, which operates catalog and online operations under the Horchow, Neiman Marcus, and Bergdorf Goodman names. Neiman Marcus is currently owned by the Toronto-based Canada Pension Plan Investment Board and Los Angeles-based Ares Management. The company filed for bankruptcy on May 7, 2020, due to high debts.
context_section_description: Herbert Marcus, Sr. died in 1950, and Carrie Neiman died two years later, leaving Stanley Marcus in charge of the company's operations.
  The 1950s saw the addition of a $1.6 million store at 8300 Preston Road (in the Preston Center; the location currently occupied by the Tootsies store). It was  63,000-square-foot (5,900 m²), "inspired by the art and culture of Southwestern Indians" and "colors ... copied from Indian weaving, pottery, and sand paintings".  The themed decor included Kachina figures on colored-glass murals and an Alexander Calder mobile named "Mariposa," the Spanish word for butterfly. Art likewise was used as inspiration for Stanley Marcus' seasonal campaigns to solicit new colors in fabrics, as he did the year that he borrowed 20 Paul Gauguin paintings — many of which had never been publicly exhibited — from collectors around the world and had the vivid colors translated into dyes for wool, silk, and leather. Area teachers cited the Gauguin exhibits as spurring a dramatic increase in art study.
  In the 1950s and 1960s Gittings operated a portrait studio in Neiman Marcus. Clients included Hope Portocarrero, Lyndon Johnson, Howard Hughes, and the Shah of Iran, Mohammad Reza Pahlavi and his family. A late 1960s Christmas Book featured portraits of Wyatt Cooper, his wife Gloria Vanderbilt, and children Carter and Anderson Cooper.
  The company continued its extravagant marketing efforts (including the launch of His and Her gifts in the famous Christmas Book) with the inauguration of Fortnight in 1957. The Fortnight was an annual presentation of fashions and culture from a particular country, held in late October and early November of each year, and was one of the most anticipated events in Dallas. It brought fashion, dignitaries, celebrities, exotic food and extravagant celebrations to the downtown store for 29 years.
  Neiman Marcus opened its first store outside the Dallas/Fort Worth Metroplex in downtown Houston in 1957. The freestanding store was later replaced with a new anchor store located in the Houston Galleria in 1970. In 1965 the Preston Center store was closed and a new store, more than twice as big, was opened at NorthPark Center. Another branch in Fort Worth was also opened. By 1967 the four Neiman Marcus stores in operation were generating annual sales of $58.5 million, and the company's profit for that year was in excess of $2 million.  In 1968 the company merged with Broadway-Hale Stores, Inc., which enabled Neiman Marcus to expand at a much faster pace than would have been possible as an independent entity. In 1971, the first Neiman Marcus outside Texas opened in Bal Harbour, Florida. In subsequent years stores opened in over 30 cities across the United States, including Atlanta, Charlotte, Beverly Hills, Boston, Chicago, Las Vegas, Minneapolis, San Francisco and St. Louis. Neiman Marcus also had a letter of intent to open a 120,000 square foot store in downtown Cleveland in 1992 as part of an anchor for the upscale Tower City Center. However, the project did not come to fruition, instead opening its concept store in the 1990s. In 1988 the company's name was officially changed from Neiman-Marcus to Neiman Marcus and the current logo was adopted.
caption: Neiman Marcus in Boston's Copley Place
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