page_title: Juguetilandia
section_title: Origins and history
hierarchical_section_title: Juguetilandia / Origins and history
caption_attribution_description: Español: Inicios de Juguetilandia
context_page_description: Juguetilandia is a Spanish company dedicated to the marketing of toys, costumes, gifts, outdoor and beach products whose headquarters is located in Finestrat. The company has more than 50 retail outlets spread throughout Spain as well as its own E-commerce website.
context_section_description: The family Pastor, consisting of four siblings coming from the industrial village of Onil in the Province of Alicante, started its journey in the sector in the 1970s. The entrepreneurial spirit of Agustín Pastor Beneyto focused on several weekly marketplaces located in many Valencian towns. Every day, in a different place of the Valencian Community, Agustín and his sons strived to offer and sell a large variety of dolls, toys and games which were made in the 'Toy Valley'- inland region which include the villages of Ibi, Castalla and Onil-, from where the family left at dawn every day. Besides these traditional marketplaces which took place every morning, the family Pastor spent the afternoons negotiating at different wholesalers growing to more than 1000 customers spread from the Costa Dorada to La Manga del Mar Menor. 
  In the mid-1980s, during the Christmas campaign every December, this business began to focus on temporary shops, which now represents the core concept of Juguetilandia to meet the Christmas demand. In 1987, the first Juguetilandia store was opened in Altea, Alicante, which led to a business model  focused on fixed physical points of sale, large surfaces identifiable under the same distinctive logo "JUGUETILANDIA".
  The expansion continued in the early 1990s along the Costa Blanca, establishing stores in Denia, Elche, Benidorm, Torrevieja, Calpe and Gandia. In the late 1990s and during the early 2000s the company decided to expand beyond Valencian borders and continue its growth throughout mainland Spain, with new openings in different regions such as Catalonia, Murcia, Andalusia, Madrid, Castile and León, Castilla La Mancha and Aragon. All this expansion led Juguetilandia to win several awards such as 'The entrepreneur's award' of La Foia de Castalla in 2011.
  In 2015, Juguetilandia opened new stores in Granada, San Sebastián de los Reyes, Don Benito, Mérida, Sagunto and Dos Hermanas, reaching 50 stores.
  Since 2006 the main warehouse which is 15,000 m2, from where the goods are stored and distributed to all the establishments is located in Onil (Alicante).
caption: The beginnings of Juguetilandia
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