page_title: Efes Beverage Group
section_title: Product line
hierarchical_section_title: Efes Beverage Group / Product line
caption_attribution_description: Efes stout
context_page_description: Anadolu Efes Biracılık ve Malt Sanayii A.Ş. produces and markets beer and malt and non-alcoholic beverages in a wide geographical area comprising Turkey, Russia, the Commonwealth of Independent States, Europe, Central Asia and the Middle East.
  Anadolu Efes is a member of the Anadolu Group. Anadolu Group was founded in 1950 by the Özilhan and Yazıcı families. Exhibiting a rapid and sustainable growth since its inception, the Anadolu Group transformed into a holding company in 1969.
  Commencing its operations in Turkey in 1969, Anadolu Efes has been the market leader since the 1980s. From the 1990s onwards the company expanded its operations overseas; this in itself can be considered as a turning point. Anadolu Efes Continuing its operations in order to ensure commercial sustainability in the global market, Anadolu Efes increased its strength in the foreign markets by entering into a strategic partnership with SABMiller. With the agreement signed in 2012, Anadolu Efes took over SABMiller's operations in Russia and Ukraine and became the second largest beer manufacturer in Russia.
context_section_description: In addition to its flagship Pilsener, Efes also produces several other beers, including Efes Draft, semi-pasturised for a fresh, just brewed flavour with a 6 month shelf life, Efes Dark, double-roasted malt lager with 6.5% alcohol and hints of caramel, Efes Light, a 122.7-calorie and 3.0% ABV take on the original, Efes Xtra, a hoppier, 7.5% ABV lager, Efes Ice, a softer, more aromatic, ice-brewed version with 4.2% alcohol, and Efes Dark Brown, a 6.1% ABV double-roasted malt lager with a distinct coffee and chocolate bouquet.
  Other brands under the Efes Beverage Group are Gusta (5.0% ABV), the company's wheat beer brand; Mariachi, under which the lime or agave-flavored beers Mariachi (4.2% ABV) and Mariachi Black (6.0% ABV) are produced; Marmara, under which the strong-beers Marmara Kırmızı (6.1% ABV) and Marmara Gold (4.1% ABV) are produced; and Ritmix, the company's line of fruit-flavored, non-alcoholic malt drinks.
  Various international brands have been brewed, marketed and distributed in Turkey through Efes Beer Group in recent years, including Miller Genuine Draft as of 2000, Beck's as of May 2002, and Foster's Lager as of March 2005.
  In international markets, in addition to the aforementioned Efes product line, the company offers a wide variety of local brands with different tastes and appeal. Currently, these are Stary Melnik, Bely Medved, Gold Mine Beer, Sokol, Krasny Vostok, Vostochnaya Bavaria, Zhigulevskoe, Polniy Nokaut, Green Beer, Dolce Iris, Sib-Beer, Yantarnoe, Solodov, Ershistoe, Barkhatnoe, Bogemskoe svetloe, Ak Bars, in Russia; Karagandinskoe in Kazakhstan; Chisinau, Vitanta Premium Classic in Moldova; Weifert, Weifert Belo, Pils Plus, Zajecarsko Pivo and Standard in Serbia & Montenegro. Such local brands continue to contribute to the company's international revenue stream.
  Efes Beverage group further produces German Warsteiner, Dutch Bavaria Premium and Amsterdam Navigator, Czech Zlatopramen and Mexican Sol under licence in Russia.
caption: The classic Efes Pilsen bottle
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