page_title: Topps
section_title: American Football cards
hierarchical_section_title: Topps / American Football cards
caption_attribution_description: Français&#160;: 1961 Topps #43: Boyd Dowler
context_page_description: The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Based in New York City, Topps is best known as a leading producer of American football, baseball, basketball, ice hockey, soccer, and other sports and non-sports themed trading cards.
  It is currently the only baseball card manufacturer with a contract with Major League Baseball. Topps also produces cards under the brand names Allen & Ginter and Bowman.
context_section_description: In addition to baseball, Topps also produced cards for American football in 1951, which are known as the Magic set. For football cards Bowman dominated the field, and Topps did not try again until 1955, when it released an All-American set with a mix of active players and retired stars. After buying out Bowman, Topps took over the market the following year.
  Since then, Topps sold football cards every season until 2016. However, the emergence of the American Football League (AFL) in 1960 to compete with the established National Football League also allowed Topps' competitors, beginning with Fleer, to make inroads. Fleer produced a set for the AFL in 1960, sets for both leagues for a year, and then began focusing on the AFL again. Philadelphia Gum secured the NFL rights for 1964, forcing Topps to go for the AFL and leaving Fleer with no product in either baseball or football.
  Although more competitive for a time, the football card market was never as lucrative as the market for baseball cards, so the other companies did not fight as hard over it. After the AFL-NFL Merger was agreed to, Topps became the only major football card manufacturer beginning in 1968. In spite of the lack of competition, or perhaps to preempt it, Topps also created two sets of cards for the short-lived United States Football League in the 1980s. Many NFL legends had their first ever cards produced in the USFL sets. These players include Steve Young, Jim Kelly, and Reggie White. This resulted in a controversy when these players debuted in the NFL. Many wondered if the USFL cards should be considered rookie cards because the league did not exist anymore. The situation continued until growth in the sports card market generally prompted two new companies, Pro Set and Score, to start making football cards in 1989.
  Throughout the 1970s until 1982, Topps did not have the rights to reproduce the actual team logos on the helmets and uniforms of the players; curiously, these could be found on the Fleer sets of the same era, but Fleer could not name specific player names (likely an issue of Topps holding the National Football League Players Association license and Fleer holding the license from the league).  As a result, helmet logos for these teams were airbrushed out on a routine basis.
  After the 2015 football season, Panini was awarded an exclusive license by the NFL for producing football cards. 2016 was the first year Topps did not produce football cards since 1955.
caption: Boyd Dowler in a 1961 Topps' American Football Card
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