page_title: Philip Morris International
section_title: Brands
hierarchical_section_title: Philip Morris International / Brands
caption_attribution_description: English: Philip Morris Izhora factory
context_page_description: Philip Morris International Inc. is an American transnational cigarette and tobacco manufacturing company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro. Philip Morris International is often referred to as one of the companies comprising Big Tobacco.
  Until a spin-off in March 2008, Philip Morris International was an operating company of Altria. Altria explained the spin-off, arguing PMI would have more "freedom" i.e. leeway outside the responsibilities and standards of American corporate ownership in terms of potential litigation and legislative restrictions to "pursue sales growth in emerging markets", while Altria focuses on the American domestic market. The shareholders in Altria at the time were given shares in PMI, which was listed on the London Stock Exchange and other markets.
  The company's legal seat is in New York City, yet it does not operate in the United States of America. Philip Morris USA, a subsidiary of PMI's former owner American parent Altria group owns the Philip Morris brands there. Operational headquarters are in Lausanne, Switzerland.
context_section_description: Philip Morris International has six multibillion US$ brands including:
  Dji Sam Soe 234 was launched in 1913 and is a brand of Kretek cigarettes. It is the best seller of Kretek cigarettes in Indonesia.
  L&M was launched by Liggett & Myers in 1953 with the tagline: "American cigarettes of the highest quality with the best filter." L&M variants include full flavor shorts, full flavor 100s, lights, ultra lights, menthol shorts, menthol 100s, menthol light shorts, menthol light 100s, Turkish Blend shorts, Turkish Blend 100s, and L&M Mild Kretek.
  Longbeach include in Australia and Indonesia in 1999. Longbeach variant include: Longbeach Filter and Longbeach Mild.
  Marlboro was launched in 1904. Marlboro is the premium brand. Marlboro variants include: Marlboro Special, Marlboro Menthol, Marlboro Lights, Marlboro Lights Menthol, Marlboro Mix-9 Filter Kretek, Marlboro Flavor Plus, Marlboro Black Menthol, and Heatsticks, a heated tobacco product. The company's Marlboro brand ranked first among the most valuable tobacco brands of 2017 on BrandFinance's website, which uses the royalty relief method of brand valuation.
  ST Dupont Paris is the brand cigarette designed by Simon Tissot Dupont in 1902. With the black packaging. ST Dupont Paris variants include: filter, lights, menthol, and menthol lights.
  U Mild was launched in Indonesia on 22 May 1998 after the Indonesian revolution. U Mild is a Mild Kretek cigarette sold in Indonesia.
caption: Philip Morris factory in Russia
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