page_title: TV Everywhere
hierarchical_section_title: TV Everywhere
context_page_description: TV Everywhere refers to a business model wherein access to streaming video content from a television channel requires users to "authenticate" themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.
  Under the model, broadcasters offer their customers the ability to access content from their channels through internet-based services and mobile apps—either live or on-demand, as part of their subscription to the service. Time Warner Cable first proposed the concept in 2009; in 2010, many television providers and networks began to roll out TV Everywhere services for their subscribers, including major networks such as TBS and TNT, ESPN, and HBO among others. Broadcast television networks have also adopted TV Everywhere restrictions for their online content, albeit in a less broadscale adoption than their cable counterparts.
  Television providers and broadcasters have touted the advantages of being able to access content across multiple platforms, including on the internet, and on mobile devices, as part of their existing television subscription.
context_section_description: TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a business model wherein access to streaming video content from a television channel requires users to "authenticate" themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.
  Under the model, broadcasters offer their customers the ability to access content from their channels through internet-based services and mobile apps—either live or on-demand, as part of their subscription to the service. Time Warner Cable first proposed the concept in 2009; in 2010, many television providers and networks began to roll out TV Everywhere services for their subscribers, including major networks such as TBS and TNT (whose owner, Time Warner, was an early supporter of the concept), ESPN, and HBO among others. Broadcast television networks have also adopted TV Everywhere restrictions for their online content, albeit in a less broadscale adoption than their cable counterparts.
  Television providers and broadcasters have touted the advantages of being able to access content across multiple platforms, including on the internet, and on mobile devices (such as smartphones and tablets), as part of their existing television subscription. Upon its establishment, the TV Everywhere concept received criticism for being difficult for end-users to set up, while media activists have criticized the concept for being a paywall that extends the existing oligarchy of the subscription television industry to the internet, and considering it to be collusion against cord cutters—those who drop cable and satellite entirely in favor of accessing content via terrestrial television, the internet, and subscription video on demand (SVOD) services.
caption: The Cable & Telecommunications Association for Marketing introduced a logo (pictured) intended for marketing TV Everywhere services.