page_title: Prva Srpska Televizija
section_title: 2008–09 season
hierarchical_section_title: Prva Srpska Televizija / History / 2008–09 season
caption_attribution_description: English: 1Prva - Prva Srpska Televizija
context_page_description: Prva or Prva Srpska Televizija is a Serbian commercial television network with national coverage.
  Launched on 31 December 2006 at 7 pm as Fox Televizija, the network has since December 2009 to December 2018 been owned by the Greek media company Antenna Group.
  From its inception until December 2009, it was majority-owned by the global media conglomerate News Corporation, which attached its Fox brand to the operation, naming Dan Bates as the CEO. During its time under News Corporation, Fox televizija closely co-operated with News Corporation owned networks in neighbouring countries such as bTV in Bulgaria and Fox Turkey, sharing production capabilities on specific projects and making use of their experiences. Though quickly establishing itself on the Serbian television market and improving its viewership stake year after year, Fox televizija was a money-losing operation, posting an annual loss both in 2007 and 2008. By August 2009, major restructuring was initiated at the network with 60% of its news division staff being laid off in preparation for the network sale that occurred several months later.
context_section_description: Starting its second full season on 22 September 2008, Fox televizija introduced a variety of changes, the most noticeable being a new visual identity similar to other News Corp stations around Europe. Also on the same day, Fox Vesti evening newscast at 7 pm got moved to 6 pm and extended from 30 minutes to a full hour while the 7 pm slot got taken over by hit American drama Lost that thus premiered on the network. Also Fox Vesti at 10 pm got moved an hour later to 11 pm. In the morning, news programme Fox 900 sekundi premiered at 7 am as replacement for Fox i prijatelji. About a month later Survivor Srbija (local version of the global reality show that got shot during summer 2008) started airing. In late December, Fajront Republika, weekly entertainment talk-show premiered and right away established a devoted youth following that translated into strong ratings.
  On 14 February 2009, the first season finale of Survivor Srbija aired live, bringing the network its biggest audience share ever. After the end of Survivor season, the network introduced a Japanese sports entertainment show Ninja Warrior, which has managed to post strong ratings as well.
caption: Network's logo from 2010 until 2015
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