page_title: Gudetama
section_title: Establishments
hierarchical_section_title: Gudetama / Products / Establishments
caption_attribution_description: 町田ルミネで食べた「ぐでたまバーガー」
context_page_description: Gudetama is a cartoon character produced by the Japanese company Sanrio. The name Gudetama is formed from two parts: the first is the ideophone “gudegude” which is used to evoke the impression of something lazy and lacking energy. The second part is from the Japanese word “tamago” which means egg. Therefore, Gudetama can be translated to English as "lazy egg". Gudetama's personality and appearance matches its name, as it is a depressed egg.
  In contrast to other positive and active characters in Japanese Kawaii culture, Gudetama's vocal protestations against its lot in life would seem to make it an uncharacteristic hit with supposedly stoic and hardworking Japanese people, and are alternately readable as signs of millennial disenchantment with work, as well as symptoms of depression. But its laziness and depression are the main reasons why it became a symbol of Japanese Kawaii culture and its popularity continues to spread worldwide. Since the creation of this cartoon character, Gudetama has a media franchise of including a toy-line, manga comics, anime series, clothing apparel, product line, and other media.
context_section_description: There are Gudetama themed restaurants in Japan, China, Singapore, and London. The restaurants are decorated with the style of Gudetama and provide various egg dishes with the face of Gudetama to the customers. In 2014, Village Vanguard Diner Lumine Machida opened a limited time Gudetama-themed café, offering Gudetama cakes, Gudetama burgers, Gudetama pudding, etc.
  In 2016, Shoryu Ramen teamed up with Gudetama and together launched an autumn limited edition menu, with all dishes cooked to look like in the Gudetama series. Gudetama's face is painted on the bread of burgers and most of the dishes has egg as an ingredient.
caption: Food from VILLAGE VANGUARD DINER x Gudetama OKAWARI
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