page_title: Ben-Hur (1959 film)
section_title: Release
hierarchical_section_title: Ben-Hur (1959 film) / Release
caption_attribution_description: Nederlands: Collectie / Archief&#160;: Fotocollectie Anefo Reportage / Serie&#160;: [ onbekend ] Beschrijving&#160;: Persconferentie in het Carltonhotel door filmactrice Haya Harareet Annotatie&#160;: [Promotie film "Ben Hur"]. Harareet speelde de rol van Esther in deze film. Datum&#160;: 7 oktober 1960 Locatie&#160;: Amsterdam, Noord-Holland Trefwoorden&#160;: actrices, filmsterren, hotels, persconferenties Persoonsnaam&#160;: Harareet, Haya Fotograaf&#160;: Pot, Harry / Anefo Auteursrechthebbende&#160;: Nationaal Archief Materiaalsoort&#160;: Negatief (zwart/wit) Nummer archiefinventaris&#160;: bekijk toegang 2.24.01.05 Bestanddeelnummer&#160;: 911-6572
context_page_description: Ben-Hur is a 1959 American epic historical drama film directed by William Wyler, produced by Sam Zimbalist, and starring Charlton Heston as the title character. A remake of the 1925 silent film with a similar title, it was adapted from Lew Wallace's 1880 novel Ben-Hur: A Tale of the Christ. The screenplay is credited to Karl Tunberg, but includes contributions from Maxwell Anderson, S. N. Behrman, Gore Vidal, and Christopher Fry.
  Ben-Hur had the largest budget, as well as the largest sets built of any film produced at the time. Costume designer Elizabeth Haffenden oversaw a staff of 100 wardrobe fabricators to make the costumes, and a workshop employing 200 artists and workmen provided the hundreds of friezes and statues needed in the film. Filming commenced on May 18, 1958, and wrapped on January 7, 1959, with shooting lasting for 12 to 14 hours a day and six days a week. Pre-production began in Italy at Cinecittà around October 1957, and post-production took six months. Under cinematographer Robert L. Surtees, executives at Metro-Goldwyn-Mayer made the decision to produce the film in a widescreen format.
context_section_description: A massive $14.7 million marketing effort helped promote Ben-Hur. MGM established a special "Ben-Hur Research Department" which surveyed more than 2,000 high schools in 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold.
  Ben-Hur premiered at Loew's State Theatre in New York City on November 18, 1959. Present at the premiere were William Wyler, Charlton Heston, Stephen Boyd, Haya Harareet, Martha Scott, Ramon Novarro (who played Judah Ben-Hur in the 1925 silent film version), Spyros Skouras (president of the 20th Century Fox), Barney Balaban (president of Paramount Pictures), Jack L. Warner (president of Warner Bros.), Leonard Goldenson (president of the American Broadcasting Company), Moss Hart (playwright), Robert Kintner (an ABC Television executive), Sidney Kingsley (playwright), and Adolph Zukor (founder of Paramount Pictures).
caption: Haya Harareet promoting the film in Amsterdam in October 1960
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