page_title: Paulista Avenue
section_title: Points of interest
hierarchical_section_title: Paulista Avenue / Points of interest
caption_attribution_description: English: MASPE, São Paulo Museum of Art view from NW /SO Av. Paulista, 1578, Bela Vista, São Paulo - SP, 01310-200 Español: MASPE, Museu de Arte de São Paulo visto desde Av. Paulista, 1578, Bela Vista, São Paulo - SP, 01310-200 Português: MASPE, Museu de Arte de São Paulo visto desde Av. Paulista, 1578, Bela Vista, São Paulo - SP, 01310-200
context_page_description: Paulista Avenue is one of the most important avenues in São Paulo, Brazil. It stretches 2.8 kilometres and runs northwest to southeast. Its northwest point is Praça Marechal Cordeiro de Farias at its intersection with Rua da Consolação and its southeast point is Praça Oswaldo Cruz at its intersection with Treze de Maio, Bernardino de Campos, Desembargador Eliseu Guilherme, and Dr. Rafael de Barros avenues. Major crossroads on the street are Rua Augusta, Rua Haddock Lobo and Avenida Brigadeiro Luis Antonio. Parallel to it are Cincinato Braga, Joaquim Eugenio de Lima on the Bela Vista/Paraíso side and Alameda Santos and Coronel Oscar Freire on the Jardins side. Paulista Avenue crosses sections of the neighborhoods of Paraíso, Bela Vista, Jardim Paulista, Cerqueira César and Jardim América, ending in Higienópolis.
  The headquarters of many financial and cultural institutions are located on Paulista Avenue. As a symbol of the center of economic and political power of São Paulo it has been the focal point of numerous political protests beginning in 1929 and continuing into the 21st century.
context_section_description: Paulista is home to a small native forest park, the Parque Siqueira Campos, commonly called Trianon, and to the São Paulo Museum of Art (MASP - Museu de Arte de São Paulo). MASP is known not only for its excellent collection of European and national paintings, sketches, and sculptures by Renoir, Picasso and Modernist Brazilian authors, but also for the modern architecture of its building, whose exhibition room is made of a single block of concrete and glass windows suspended and supported by two vertical concrete columns so the view of 9 de Julho Avenue and the Cantareira mountain range north of here is not spoiled. The empty space or vault covered by cobblestones is used by the Feira de Antiguidade—Antique fair—every Sunday, open movie projections and other cultural and public events. Dedicated in 1968 by Queen Elizabeth II of the United Kingdom, MASP is, due to conformity, a city landmark.
  The São Paulo Gay Pride Parade in May/June, the largest in the world, and the Saint Silvester Road Race on New Year's Eve take place on this avenue yearly. Celebrations of local soccer teams and World Cup championships and political demonstrations also have Paulista as a stage.
  The avenue is also renowned for excellent private schools such as Maria Imaculada school for girls; the Anglican Saint Paul's school; Dante Alighieri private school, Alumni English Language Institute, São Luis University and School, Casa di Cultura Italiana, and Objetivo Preparatory School. The Rodrigues Alves public school, in front of Hospital Santa Catarina, is housed in a yellow neo-classic building.
  Numerous cultural centers line Paulista Avenue. Centro Cultural Itaú near Casa das Rosas in Paraiso, is an exhibition space; Centro Cultural FIESP/CIESP is an exhibition space of arts and crafts. Centro Cultural FIESP/CIESP also  houses the Teatro Brasileiro de Comedia, which distributes free tickets for its weekly performances. Some of the São Paulo's best hospitals are located in the Paulista Avenue area; they include Hospital Alemão Osvaldo Cruz, Paulistano, Clínicas, Emilio Ribas and Beneficência Portuguesa. Large-scale shopping malls on the street, some of which are now designated historic buildings, include Center Três, Conjunto Nacional, Grande Avenida, Gazeta, Top Center and Shopping Pátio Paulista. They are noted for their coffee shops, internet facilities, restaurants, luncheonettes, shops, and movie theaters. Some of the remaining historic mansions and banks are decorated during the Christmas season, and draw crowds for picture taking.
caption: São Paulo Museum of Art, one of the city's most controversial architectural landmarks
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