down the shore
1.)  Where folks from Phila. and southeastern PA go during the summer.

2.)  The Jersey shore.
Rocky:  "Yo, where you goin' this weekend?"

Adrian:  "I'm goin' down the shore to my condo in Wildwood."

Mick:  "Just watch out for all the bums parked in traffic on the Schuylkill and the ACX."