shipbaiting
A term often used to describe two characters in a movie, TV series, books etc. who have great chemistry and are often put together in scenes and share 'intimate moments' (like giving each other heart eyes, hugging, hands touching...) but writers have no real intention to make them a couple. Like ever.
" Have you seen The 100? I am currently on season 1 and it seems like a great TV show. Can't wait until Bellamy and Clarke become a thing."
" Don't bother, showrunners don't intend of making them a couple, they are only shipbaiting the fans."
"But they have so much chemistry!"
"Tell that to the showrunners."