dogfooding (to dogfood)
In a nutshell, dogfooding means "using your own product".  A product which is being dogfooded tends to be a lot more polished.  When a normal user is annoyed by the product, they can't do anything about it.  But when a developer is annoyed by the product, they can stop what they are doing and make the product less annoying.
In the past I've always dogfooded new builds for a while before making them
release candidates.