Daric Rawr
Overly publicized author, well overdone media nut. Use's the internet, and means of e-communcations to build his brand. Like matthew lush, also a vegan. A really nice guy all in all.
Daric Rawr's twitter page, and facebook have reported his excessive use of the internet media, and his follower count growing that much on a daily basis is a key example of being overly publicized.