crank-it-up time
the moment when nothing else is appropriate in comparison to getting hella amped-up. some folks who play football know that every minute of every quarter of every game is crank-it-up time -- the time in which it's always appropriate to be electric... just try not to get pissed off along the way and you'll be fine.

Not to be confused with "cool-it-out time", which is when an amped-up mf'er simply needs to calm their ass down.
What time is it?

CRANK-IT-UP TIME!

WHAT TIME IS IT??

CRANK-IT-UP TIME!!