spurlocky
To use a very flashy, poppy and shiny style of telling a story or explaining something on film to hide the fact you are saying nothing of value or your subject is so shallow in fact you need for people to be distracted.

Named after Morgan Spurlock, creator of Super Size Me, Where in the World is Osama Bin Laden and other documentaries that emphasize flash, pomp and circumstance over content and insight. Was not the originator of this (Michael Moore came first) but Spurlock took this to a new level.

Does not have to be defined by documentaries. The films "Grand Canyon" and "Crash 2006" are other great examples of this.
The speech by Ricky Fitts in American Beauty was so spurlocky. It was completely empty!

Ben Stein being unable to prove anything in Expelled, it was such a Spurlocky affair.