Szechuan Sauce
A sauce that McDonalds created in 1998 to promote the movie Mulan, that was only available for a limited amount of time. This sauce was recently made very popular by the adult cartoon show Rick and Morty, when the co-creator and a voice actor for the show by the name of Justin Roiland did an improvisational bit about it, saying how much he wanted it back. Many memes were made about the Szechuan sauce, and McDonalds even decided to send a large jug of it to the Rick and Morty team, and they raffled small jars of it off for charity. McDonalds could've stopped there, but no, they had to get as much money and exposure as possible. McDonalds told the public that they would have a limited quantity of the sauce at particular locations on a specific date to give out, which was a a very bad idea to do. Crowds of hundreds of people stood in lines for hours, only to learn that there were only 20 small containers of the sauce. Because of this, some fans decided to riot and be rude to the employees, and one video went viral for a day of a man jumping up on a counter at McDonalds and shouting "I'm Pickle Rick!" (a line and now meme from the show) and "I want my szechuan sauce!", then having something that looked like a seizure on the floor, then doing a Naruto run out of the store. After this disaster, McDonalds decided to continue the tragedy by announcing that the Szechuan sauce would be available for a longer period of time over the winter.
Person 1 : Have you seen Rick and Morty?
Person 2: No, it looks awful.
Person 1: Did you just see the szechuan sauce and Pickle Rick memes? Is that why you think it's awful?
Person 2: ...