BeenGay
Also known as astro-glide, a creamy substance commonly found in the lube aisle at Whole Foods, right next to the glueten free pasta.
Adam: Excuse me sir, do you know where I can find the BeenGay?

Jonathan: I believe we might be sold out, but if we do have any left, it would be over there by the Tom's All Natural Shampoo Toothpaste.