Syllabeer
Syllabeer is by far the greediest businessman in the world. He excels at selling junk and loads of crap for prizes astronomically larger than they should be. Common people refer him to as "Sillybeer" and the "The bear that lacks all kind of moral".
Guildie to Syllabeer:"Hey Silly, borrow me a gem will you?"

Syllabeer:"Everything has a price."