Zach Braff
(verb) to make someone feel like a winner even though they're being hustled or otherwise taken advantage of; to pimp or exploit someone without their knowledge.

Derived from a 2013 Kickstarter campaign in which actor Zach Braff successfully convinced fans to donate over $3 million to fund his next movie, even though he had more than enough personal wealth, Hollywood connections, and white male privilege to do it himself.
1. Only a true player can Zach Braff a ho into thinking that her life is glamorous and great while she's whoring herself out to give all her money to him.

2. He Zach Braff'd over $3 million out of those fools. They're excited as hell even though they're only getting t-shirts and DVDs and won't see a dime of profit. That wealthy bastard has my utmost respect.