Selling Socks
The philosophical principle that all human acts and behaviors are driven by the instinct to make a profit from selling "a thing." Originally coined after popular Youtuber Olga Key changed her entire channel's format to promote her line of socks.
Example: Get Instagram famous to promote your line of clothing; Start a free podcast with the intention of eventually starting a Patreon with exclusive content.
Once I've made enough fans and supporters I can start selling socks and make a real living!