dewmocracy
A promotion run by Mountain Dew in which they will make 3 new flavors of Mountain Dew (Voltage, Revolution, and SuperNova) for a limited amount of time and have people go online and vote for which flavor they like the best. Ultimately, the flavor with the most votes will win the election and be added as a permanent product made by Mountain Dew.
That new dewmocracy is pretty awesome, it really gives the power to the people to decide what dew will rise up.