hollister co.
a store that sells shirts with mildly innapropriate sayings, such as "californians do it better." or "what tan lines?." another frequently marketed frase is "Hollister surf." their target demographic is anyone who neither surfs or is from california.
girl 1: look! my shirt says CALIFORNIA SURF! 
girl 2: thats cool...but were not from california, and you dont surf.
girl 1: oh, thats right