Doing a JJ
When you do something completely unnecessary... usually spending far too much money and time in the process. It may involve hiring expensive but low qualified consultants to "strategize" for a couple of days. The finished result will be declared with much fanfare to a company, only for the employees to groan collectively and be asked to be left alone to get on with their jobs.
Did you see the new "People = Winning" slogan... he's definitely doing a JJ