Tickle Me Elmo
Whatever the media says that the "it" gift for the current holiday season is. Based on the 1996-onward craze for the "Tickle Me Elmo" doll, featuring the "Elmo" character from "Sesame Street." This US$30.00 toy was seen to sell for over US$1,000.00 due to extreme demand. Hence, any toy, game, or device that is supposed to be the "HOT" item for any given gift-giving season.
My son wants a drift-style scooter. I can buy kick-scooters by the dozen, but drift-scooters are this year's Tickle Me Elmo.