affront
To belittle or insult someone openly and to their face,thus causing them to feel dejected.
On February 24, 1980, 9 year old Luke affronted his brother,10 year old Linus,by saying,"Well,it looks like YOU have a RECTANGLE head!" thus causing Linus to lose his pompom snowhat and end up dejected and barehead,with a cold head,and Linus' hair a fright.