converse
A company that makes shoes, famous for the chuck talyor which used to be really cool shoes, then emo kids started liking them. Now just looking at these shoes can label you as an emo.

And converse makes basketball shoes too, and even though dwayne wade wears them, they really suck.
kid:Man, these are some cool new converse chuck taylors!
second kid: EMOOOO!!!!!!!!!!!!!!! GO CUT YOURSELF!!!!

The new conversewade shoes are god-awful ugly.