eco poser
Eco from the word Ecology, poser meaning one who tries to fit into a set idea or look for the pure esthetics, not truly believing in what they are doing or pretending to be.

An eco-poser is that person, we all know at least one, who buys all the eco-friendly non-toxic household products, organic local growns, hybrids and other 'green'ery.  They really do not 'do' anything to help our earth, they just purchase over priced stuff from companies that try to help.  So they wear the hemp and eat the organic, but do they actually take time out of there cell phone lives to give a helping hand?  There lies the poser.
Ian was not an eco poser.  The persistent permeation of French fries in his house was a dead give away.

Emma is such an eco poser dressed in her pseudo crunchie clothing, hanging out at starbucks, never using a togo cup.