You need alternatives to the free search engines, if you are into a small business operating in a niche market, that are becoming even more competitive and complex. PPC Advertising can be one solution for that.
Advertising on the PPC search engines can be a bit like attending an auction where you can bid for the top ranked positions on the keywords of your choosing. Every time a visitor reaches your website by clicking on your advert at that search engine you pay the value of your bid. Bid values typically start at five cents but can be several dollars for certain highly competitive keywords. Let’s see some advantages that go as follows:
- You no need to pay unless someone clicks on your ad.
- It is inexpensive method of attracting targeted traffic.
- Anyone who outbid the competition can get the top advertising spot.
- Some PPC search engines enable a campaign to be up and away in minutes. Not very long after you could be taking orders.
- Ads can be cancelled immediately if they are not successful.
- Ads can be tested and amended very quickly and very simply.
First and foremost before starting your PPC advertising, you should carry out some research into the keywords that your target customers are using to search for your type of product or service. There are some professionals, who have expertise in this field. You can select from any Online Advertising Agency and make work for your website. Another essential piece of knowledge you require before entering the bidding fray, is the monetary worth of a visitor to your website. This means the average revenue generated by each visitor. This will be your guide to how far you can push it in the bidding process.
If you want to use PPC advertising to test your sales copy on a new site with no visitor knowledge, then monitor your costs versus sales closely. A daily budget is advisable at the outset. Limit your spending to something you can afford to lose if the worst occurs and you don’t make any sales. Raise this as appropriate once you can see the sales conversion rate.
Below is an extract from a web page. Evaluate whether the page has a high educational value and could be useful in an educational setting for teaching from primary school to grade school levels using the additive 5-point scoring system described below. Points are accumulated based on the satisfaction of each criterion:

- Add 1 point if the extract provides some basic information relevant to educational topics, even if it includes some irrelevant or non-academic content like advertisements and promotional material.
- Add another point if the extract addresses certain elements pertinent to education but does not align closely with educational standards. It might mix educational content with non-educational material, offering a superficial overview of potentially useful topics, or presenting information in a disorganized manner and incoherent writing style.
- Award a third point if the extract is appropriate for educational use and introduces key concepts relevant to school curricula. It is coherent though it may not be comprehensive or could include some extraneous information. It may resemble an introductory section of a textbook or a basic tutorial that is suitable for learning but has notable limitations like treating concepts that are too complex for grade school students. 
- Grant a fourth point if the extract highly relevant and beneficial for educational purposes for a level not higher than grade school, exhibiting a clear and consistent writing style. It could be similar to a chapter from a textbook or a tutorial, offering substantial educational content, including exercises and solutions, with minimal irrelevant information, and the concepts aren't too advanced for grade school students. The content is coherent, focused, and valuable for structured learning.
- Bestow a fifth point if the extract is outstanding in its educational value, perfectly suited for teaching either at primary school or grade school. It follows detailed reasoning, the writing style is easy to follow and offers profound and thorough insights into the subject matter, devoid of any non-educational or complex content.

The extract:
You need alternatives to the free search engines, if you are into a small business operating in a niche market, that are becoming even more competitive and complex. PPC Advertising can be one solution for that.
Advertising on the PPC search engines can be a bit like attending an auction where you can bid for the top ranked positions on the keywords of your choosing. Every time a visitor reaches your website by clicking on your advert at that search engine you pay the value of your bid. Bid values typically start at five cents but can be several dollars for certain highly competitive keywords. Let’s see some advantages that go as follows:
- You no need to pay unless someone clicks on your ad.
- It is inexpensive method of attracting targeted traffic.
- Anyone who outbid the competition can get the top advertising spot.
- Some PPC search engines enable a campaign to be up and away in minutes. Not very long after you could be taking orders.
- Ads can be cancelled immediately if they are not successful.
- Ads can be tested and amended very quickly and very simply.
First and foremost before starting your PPC advertising, you should carry out some research into the keywords that your target customers are using to search for your type of product or service. There are some professionals, who have expertise in this field. You can select from any Online Advertising Agency and make work for your website. Another essential piece of knowledge you require before entering the bidding fray,.

After examining the extract: 
- Briefly justify your total score, up to 100 words.
- Conclude with the score using the format: “Educational score:  <total points>”

Remember to assess from the AI Assistant perspective, utilizing web search knowledge as necessary. To evaluate the response in alignment with this additive scoring model, we’ll systematically attribute points based on the outlined criteria.